company logos and their meanings1
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Company Logos and their
Meanings
Ever wondered what companylogos mean and whats the
significance behind them?
Wonder no more!
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You might think the arrow does nothing
here. But it says that amazon.com has
everything from a to z and it alsorepresents the smile brought to
the customer's face.
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The shape of 3 stripes on the Adidas
Logo represents a mountain, pointing
out towards the challenges that areseen ahead and goals that can be
achieved.
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The apple is a reference from the Bible story of Adam
and Eve, where the apple represents the fruit of Tree
of Knowledge, with a pun on byte/bite. Rob
Janoff, said in an interview that though he was
mindful of the byte/bite pun (Apples slogan back
then: Byte into an Apple), he designed the logo as
such to prevent the apple from looking like a cherrytomato.
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The star in three corners represents the
Mercedes-Benz dominance on land, sea
and air.
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Am not sure how many of you have noticed ahidden symbol in the Federal Express logo.Yeah, I am talking about the 'arrow' that youcan see between the E and the x in this logo.The arrow was introduced to underscore speedand precision, which are part of the positioning
of the company.
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The old logo of Baskin Robbins had thenumber 31 with an arc above it. The new logotook this idea to the next level. The pink parts
of the BR still form the number 31, a referenceto the 31 flavors.
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At first, this logo might not make much sense. But ifyou look closely, youll see the number 1 in thenegative space between the F and the red stripes. I
also love how this logo communicates a feeling ofspeed.
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The simple logo icon contains the
letters V and W: volks means
people and wagen means car.
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The NBC (National Broadcasting Company) isone of the biggest American televisionnetworks. I think most of you have already seenthe peacock in this logo. The peacock has 6different tail feathers, referring to the sixdivisions at the time that this logo was created.
The peacocks head is flipped to the right tosuggest it was looking forward, not back.
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Sony Vaio is a well known brand of laptops. But did
you know that the name Vaio logo also had a hidden
meaning? Well, the first two letters represent the
basic analogue signal. The last two letters look like a
1 and 0, representing the digital signal.
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Toblerone is a chocolate-company from Bern ,
Switzerland . Bern is sometimes called The City
Of Bears. They have incorporated this idea inthe Toblerone logo, because if you look closely,
youll see the silhouette of a bear.
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The tree, a symbol of nature, is indelibly regarded as a
provider of shelter, food and protection. If you
observe closely, you will see that the tree trunk
mirrors the form for three people with their arms
raised conveying exultation in achievement. The
broad trunk represents stability and its multiple
branches represent growth.
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Unilever is one of the biggest producers of food, beverages,
cleaning agents and personal care products. They produce a
huge amount of different products and they wanted to reflect
this in their logo. Each part of the logo has a meaning. For example:
The Sun is our primary natural resource. All life begins with the sun - the
ultimate symbol of vitality
The Heart represents love, care and health - feeling good
The Shirt represents fresh laundry - looking goodA Bird is a symbol of freedom. Relief from daily chores - getting more out
of life
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Tohelp protectyourprivacy,PowerPointprevented thisexternalpicturefrombeing automatically
download d. Todow
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Eighty-20 is a small consulting company which doessophisticated financial modeling, as well as some soliddatabase work. All their work is highly quantitative and
relies on some serious computational power, and the logo ismeant to convey it.
People first guess that 20% of the squares are darkened, butthat turns out to be false after counting them. The trick is toview the dark squares as 1's and the light squares as 0's. Thenthe top line reads 1010000 and the bottom line reads0010100, which represent 80 and 20 in binary.
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The Ashoka Chakra, a symbol of freedom, unity, and
power, inspires the logo. Its spiraling upwards
symbolizes India's rise as a global power and its
transition from tradition to modernity. The colours
symbolize India's vibrant and diverse culture and
people, and each part of the logo symbolizes India
welcoming the 71 Commonwealth nations andterritories.