ReachPeopleDirectOffice No. 609, 6th Floor,

Hawareʼs Vashi Infotech Park,Plot No. 16, Sector 30A,

Vashi, Navi Mumbai - 400 705.

Direct Marketing is :

✤ the translation of one-on-one selling into broad reach media

✤ an effective, low-risk method to market to new and existingclients

✤ a proven medium to build awareness about any business/brand

✤ a simple mode to get actionable & traceable customer responses

✤more affordable than advertising through mass media

✤ the translation of one-on-one selling into broad reach media

✤ an effective, low-risk method to market to new and existingclients

✤ a proven medium to build awareness about any business/brand

✤ a simple mode to get actionable & traceable customer responses

✤more affordable than advertising through mass media

General Advertising

❖Mass

❖ CompetitiveAttention

❖ Breadth

❖ Remember

❖ Impression

❖ Pay for Everyone

Vs.

Direct Marketing

❖ Targeted

❖ Selective Attention

❖ Depth

❖ Respond

❖ Decision

❖ Pay for Targets

General Advertising

❖Mass

❖ CompetitiveAttention

❖ Breadth

❖ Remember

❖ Impression

❖ Pay for Everyone

Vs.

❖ Targeted

❖ Selective Attention

❖ Depth

❖ Respond

❖ Decision

❖ Pay for Targets

Email Marketing

Digital Marketing• SEO• SMM

Direct Mail DataManagement

Digital Marketing• SEO• SMM

Mobile Marketing• SMS Campaign• Voice Broadcasting• Interactive Mobility

CampaignAnalytics

ResponseManagement

CampaignManagement

➡ Availability of a wide range of rich multi-media content

➡ Very cost effective

➡ Ability to create and manage campaign targeting millions with ease

➡ Potential to fully customize and personalize messages

➡ Advanced campaign tracking ability and complete MIS report

➡ Automatic bounced and unsubscribe email list

➡Multiple language support

➡ Unlimited email messaging - no volume limit - to boost campaigndelivery

➡ Availability of a wide range of rich multi-media content

➡ Very cost effective

➡ Ability to create and manage campaign targeting millions with ease

➡ Potential to fully customize and personalize messages

➡ Advanced campaign tracking ability and complete MIS report

➡ Automatic bounced and unsubscribe email list

➡Multiple language support

➡ Unlimited email messaging - no volume limit - to boost campaigndelivery

➡Heavily dependent on framing the right SEO and SMO strategy

➡ SEO (Search Engine Marketing)– Top ranking on Google, Yahoo, Bing, and others– Keyword forensics– Process oriented approach

➡ SMO (Social Media Optimization)– Lively presence on Face book, Twitter, LinkedIn, and others– Article writing & syndication– Blog publishing– Social bookmarking

➡Heavily dependent on framing the right SEO and SMO strategy

➡ SEO (Search Engine Marketing)– Top ranking on Google, Yahoo, Bing, and others– Keyword forensics– Process oriented approach

➡ SMO (Social Media Optimization)– Lively presence on Face book, Twitter, LinkedIn, and others– Article writing & syndication– Blog publishing– Social bookmarking

➡ Turnkey connectivity solutions to connect to multiple SMSCs (ShortMessage Service Centre)

➡ Connected to over 450 mobile networks worldwide for push SMSconnectivity

➡ Real-time delivery reports

➡High throughput (up to 200 SMS/sec)

➡Multiple language support

➡ Ability to personalize SMS message

➡ Turnkey connectivity solutions to connect to multiple SMSCs (ShortMessage Service Centre)

➡ Connected to over 450 mobile networks worldwide for push SMSconnectivity

➡ Real-time delivery reports

➡High throughput (up to 200 SMS/sec)

➡Multiple language support

➡ Ability to personalize SMS message

➡ A pre-recorded voice message delivered to mobile phones, land lines, andanswering machines

➡ Pre-recorded voice message could be:

- a radio advert- a corporate voice message from a senior executive- an informational message from a company to its customers- a reminder and/or verification

➡ Ability to gather real-time reports including the duration for which eachmessage was listened to by each individual called

➡ A pre-recorded voice message delivered to mobile phones, land lines, andanswering machines

➡ Pre-recorded voice message could be:

- a radio advert- a corporate voice message from a senior executive- an informational message from a company to its customers- a reminder and/or verification

➡ Ability to gather real-time reports including the duration for which eachmessage was listened to by each individual called

➡ SMS Engage - a GSM modem based system coupled with a GSM SIM cardfrom a service provider of your choice

➡ Usage of long code i.e. mobile number saves time and money as opposedto using short code

➡ Can be used in advertising activities on TV, radio, outdoor billboards oreven in the newspapers for generating high-quality leads

➡ Cost effective while at the same time providing customer interaction

➡ International reach to any CDMA/GSM network (depending on serviceprovider)

➡ Full administration of SMS Engage using a desktop or laptop

➡ SMS Engage - a GSM modem based system coupled with a GSM SIM cardfrom a service provider of your choice

➡ Usage of long code i.e. mobile number saves time and money as opposedto using short code

➡ Can be used in advertising activities on TV, radio, outdoor billboards oreven in the newspapers for generating high-quality leads

➡ Cost effective while at the same time providing customer interaction

➡ International reach to any CDMA/GSM network (depending on serviceprovider)

➡ Full administration of SMS Engage using a desktop or laptop

➡ Creative design of direct mailers for maximum readership

➡ Service includes label printing, labeling, and sending of the letters

➡ Affiliation with a leading courier company

➡ Reliable national & international database of both individuals &companies

➡ Ability to personally target business as well as individualrecipients

➡Well categorized database by demography, geography, industrytype,

location and other parameters

➡ Regular updating of our mailing lists

➡ Creative design of direct mailers for maximum readership

➡ Service includes label printing, labeling, and sending of the letters

➡ Affiliation with a leading courier company

➡ Reliable national & international database of both individuals &companies

➡ Ability to personally target business as well as individualrecipients

➡Well categorized database by demography, geography, industrytype,

location and other parameters

➡ Regular updating of our mailing lists

➡ Data Analysis for planning & decision making

➡ Data management across media - email, SMS, Direct Mail, faxing, etc.

➡ Response handling and customer profiling

➡ Regular updates & Data hygiene

➡ Data Verification, Sorting & Re-Arrangement

➡ Data Input & Output

➡ Data Storage & Reporting

➡ Data Merge & Purge De-Duplication

➡ Data Analysis for planning & decision making

➡ Data management across media - email, SMS, Direct Mail, faxing, etc.

➡ Response handling and customer profiling

➡ Regular updates & Data hygiene

➡ Data Verification, Sorting & Re-Arrangement

➡ Data Input & Output

➡ Data Storage & Reporting

➡ Data Merge & Purge De-Duplication

➡ Receiving and capturing data via:

- Micro-site (for collecting leads generated online, or through emailmarketing)

- SMS Engage ( for collecting leads generated from mobile phones)- Live agent (for collecting preliminary information, and aligning it

with other marketing activities)

➡ Receiving and capturing data via:

- Micro-site (for collecting leads generated online, or through emailmarketing)

- SMS Engage ( for collecting leads generated from mobile phones)- Live agent (for collecting preliminary information, and aligning it

with other marketing activities)

Measuring the effectiveness of direct marketing campaigns on:

➡ Total campaign cost

➡ Response rate

➡ Average order value

➡ Selling costs

➡ Cost per lead generated

Measuring the effectiveness of direct marketing campaigns on:

➡ Total campaign cost

➡ Response rate

➡ Average order value

➡ Selling costs

➡ Cost per lead generated

Planning a successful direct marketing campaign:

➡ Determining campaign objectives

➡ Devising the most effective communication medium

➡ Forecasting, costing and budgeting

➡ Turning strategy into action

➡ Campaign development

➡ Campaign implementation

➡ Post campaign analysis

Planning a successful direct marketing campaign:

➡ Determining campaign objectives

➡ Devising the most effective communication medium

➡ Forecasting, costing and budgeting

➡ Turning strategy into action

➡ Campaign development

➡ Campaign implementation

➡ Post campaign analysis

The right database is key for effective Direct Marketing!

For Email marketing campaigns:

➡ Database of- 1.2 million across Mumbai- 30 million pan India- 1.2 million GCC region

➡ Categorised by- income- city- gender- lifestyle and others

For SMS marketing campaigns:

➡ Database of- 10 million across Mumbai- 200 million pan India- 15 million GCC region- 160 million worldwide

➡ Categorized by:- income- city- gender and others

For Email marketing campaigns:

➡ Database of- 1.2 million across Mumbai- 30 million pan India- 1.2 million GCC region

➡ Categorised by- income- city- gender- lifestyle and others

For SMS marketing campaigns:

➡ Database of- 10 million across Mumbai- 200 million pan India- 15 million GCC region- 160 million worldwide

➡ Categorized by:- income- city- gender and others

✓ Expertise and professionalism in Direct Marketing Services

✓ Full client confidentiality is always maintained

✓ Vast opt-in database for email, SMS and direct mailers

✓ Investment in the right personnel and the right technology

✓ Critical strategic partnerships

✓ Socially responsible

✓ One-stop shop for all your direct marketing requirements

✓ Expertise and professionalism in Direct Marketing Services

✓ Full client confidentiality is always maintained

✓ Vast opt-in database for email, SMS and direct mailers

✓ Investment in the right personnel and the right technology

✓ Critical strategic partnerships

✓ Socially responsible

✓ One-stop shop for all your direct marketing requirements