Company Page Recommendations

Home Tab LinkedIn Prime Real Estate

Sam Brown, Inc.

Golin Harris• Use header photo to accurately represent your company.

Home Tab Header Image Suggestions

Header Image Suggestions: Use red black and gray in border, images, icons or font Delete existing text Add in one of the following to header image

Quote Summary or company mission Services, if you choose not pursue a services tab Twitter/Phone/Email contact info “sketch tab” vector red icons

Home TabKeyword/Copy Optimization

• Home Tab Optimization • Optimize LinkedIn Page • Company Description Suggestions• Specialties

• Product Services Tab • Specialties

Home Tab Optimize Your LinkedIn Page

Company pages are also very SEO-friendly, Google previews up to 156 characters of your page’s text.

Edit Company description so that it leads with powerful, keyword-rich sentences.

 Include words and phrases that describe your business, expertise and industry focus.Members can search for companies by

keyword on LinkedIn, so Include your company contact information,

descriptions of your areas of expertise. Your primary attributes can also function as

keyword tags.

Home Tab Company Description Suggestions

• Headquartered in Philadelphia, the agency operates offices in New York City, Chicago, Nashville etc.

• Recent Awards• Client roster / industry sectors • Awards • Add Follow us online for more information

• Twitter.com/6Degrees PR• 6DegreesPR.com

**Perform LinkedIn keyword before editing copy

Home Tab Specialties

• 6 Degrees Specialties • Communications, Strategy and Counsel, Media Relations, Writing, Thought

Leadership, Media Coaching, Issues Management, Social Media • Sam Brown Specialties

• Corporate Communications, Public Relations, Investor Relations, Media Relations, Social Media Communications, Brand Marketing Communications, Life Sciences, Healthcare Services, Pharmaceuticals, Biotech, Medical Device

Schwartz MSL

Company Updates

Company UpdatesBasics

1. Mention companies and individuals to expand reach

• @Bloomberg @Chimerix

2. Add images 3. Use link shorteners to track post

clicks• Owl.ly & Bit.ly

4. Post to relevant or featured groups5. Focus on sharing relevant and

actionable insights about your company and industry

Company Updates Content Suggestions

Suggested Topics Company news Industry news Press releases Client news Job posts Articles written by employees Tradeshow/Conference updates

Focus on sharing relevant and actionable insights about your company and industry. 

60% of members are interested in industry insights

53% are interested in company news 43% are interested in new products and services

Sam Brown Company Page Posts

Product / Services Tab

Product/Services Tab

Add your website URL -This allows a visitor to learn more, plus it helps with search engine optimization..

Display your Services Optimize with keywords

Banner Images- Add up to 3 banner images to reinforce your message, specialties & services Embed a link to outside web page or to

another social media profile in each banner

PR Firms use these tabs in various ways WeberShandwick ShwartzMSL PTM Healthcare Crossroads Communications

Companies Build out products and services page – tend to attract twice as many company followers as those who don’t

** Often used in correlation with LinkedIn ad campaigns

1. Category of Service 2. URL of Service (client pages) 3. Name of Service4. Image 5. Description of Service 6. List of key features of service/ benefits 7. Add a YouTube Video/title 8. List 3 Employees to Contact

Product/Services TabComponents

Build Followers Add company link to signature using the LinkedIn

signature builder Post updates on a regular basis Notify your employees to follow your page and that they

have linked the company name/logo/link to their position Send out an email to your existing contact database to follow

your page Cross-promote your page on other social channels,

including LinkedIn Groups Join or Create your own

Use LinkedIn’s publishing tools

LinkedIn Insights

LinkedIn Insights Analyze for the Prize

LinkedIn Analytics offers a goldmine of insights available to help you focus and refine your strategy, including:

1. Engagement: Look at updates with higher engagement rates, and note the type of content, people targeted, date and time. Then you’ll know how to optimize future content around what’s proven to work.

2. Demographics:  From seniority and industry to company size and function, demographics give you a snapshot of your followers.

• With this information, you can tailor the type of content you share on your company page, as well as the tone in which it’s delivered.

• Demographics will also help you determine segments to target with **targeted status updates.

3. How You Compare — Knowing how your company page compares to your competitors’ pages is a great way to determine whether you should change your strategy.

**Targeted updates will be discussed during our next meeting

Next Meeting• Showcase Pages • LinkedIn Publisher• LinkedIn Apps/ Tools• Groups • Specific Group Suggestions • LinkedIn Advertising• Targeted Updates• Export Connections