A Spark of Business InspirationJune 2007

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Information

Common

Sense

Business

Knowledge

Wisdom

5 Things We Believe In

1. Wisdom makes things simple. Common sense keeps them

simple.

2. Each market is different. Each client is unique. Each

situation is special.

3. First things first. Understand the rules, then you know

whether to follow them or not.

4. Best advice is the one that can be easily assimilated and

immediately implemented.

5. Business is supposed to make money. People are supposed

to make businesses work.

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Future

ExternalEnvironment

Internal Environment

Who are my most profitable

customers ?

How can I acquire and

keep the most profitable

customers?

How can I better customize my offer

to business customers?

How can I sell more to existing

customers?

How can I sell to more customers?How can I have a

more proactive approach towards

my customers?

How can I anticipate and react to my

competitors’ moves?

What can I learn from my

competitors?

How can I pin-point and pursue my

company’s vision?

What is the opportunity cost of

launching a new product?

How can I increase my company’s

responsiveness to market changes?

Where should I export my

products/services to?

What is the best way to reach my strategic goals?

Whom should I partner with (abroad

or at home)?

How can I get support for entering new

markets?

How can I attract financing for my

business?

Which are the industry’s

particularities?

Where should I expand my

business to?

How can I get customized information about a given

market environment?

How are market conditions

influencing my performance?

How can I better leverage the existing competencies within

my company?

How can my marketing plan be

improved?

How can I maximize the assets of my

organization?

How can I measure the efficiency of my

marketing activities?

How can I minimize

business risks?

How can I bring more value to my customers?

What is the price that

optimizes my bottom line?

How can I get more value

from my portfolio?

How can I get competitive advantage?

How can I be one step ahead my time?

Present

Key Issues for Today’s Business Makers

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Future

ExternalEnvironment

InternalEnvironment

Present

Key Issues for Today’s Business Makers

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3. Competitors

Being constantly aware of your

competitors’ moves enables your

organization to react to their attacks or

speculate their weak points.

Visionwise competition analysis

and competitor monitoring

provides just-in-time competitive

intelligence.

Synchronize Your Business To The Market Environment

• Companies nowadays have to swiftly sense and respond to environmental changes in order to stay innovative and

competitive.

• Improving business agility simply relies on 3 pillars:

1. Know and respond to the market & industry

2. Know and respond to customers’ needs

3. Know and respond to what competitors are doing

1. Market & Industry

Getting a better understanding of the

particularities of your market, its

structure, main characteristics and

key success factors can increase your

business agility.

Visionwise market reports provide

actionable market and industry

analysis.

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1. Customers

Customizing your offering

increases client profitability

while identifying new

customer segments

augments your revenue.

Visionwise’s profiling and

monitoring approach for

corporate accounts allows

your sales team to better

customize the offering to

these clients’ needs.

Seize Market Opportunities

• Business growth involves looking into ways to increase share-of-wallet in existing accounts, acquiring new clients

and expanding into new markets.

• Companies can generate more revenue by means of:

1. Increasing customer spending and/or customer base

2. Entering new markets

• Identify markets & select business partners

• Obtain financing for your business

2. New Businesses

Drawing up a plan to organize

your business initiative enables

you to share it with current and

potential stakeholders.

Business plans help you in

both getting financing for your

projects and tracking project

progress.

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3. Focus on Core Marketing

Activities

Supplementing or freeing up internal

marketing competencies allows you to

focus on core marketing activities.

Flexible marketing services and

outsourcing capabilities

recommend Visionwise as your ideal

provider for professional marketing

services.

Increase Return on Marketing Activities

1. Marketing Strategy

Setting up clear marketing goals and

defining how they are best achieved,

allows for their smooth implementation.

Visionwise consultants will help you

develop and implement a customized

marketing plan. We can also help you

improve portfolio performance,

increase bottom line with a suitable

pricing strategy and improve your

new product development

processes.

• Detailed planning and flawless execution of marketing initiatives and marketing processes are requirements for

business success in competitive market environments.

• There are 3 main steps to an optimized marketing function and hence an improved return on marketing activities :

1. Developing and implementing a sound marketing strategy

2. Tracking and improving key marketing metrics

3. Focusing on your core marketing activities

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Fulfill Your Vision

• Preparing your organization for the future will help you be bold, productive and successful.

• Envisioning the future yields:

1. Company’s vision

2. Organizational strengths

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Visionwise Capabilities

• Dedicated department for the IT&C sector

• Wide industry coverage: FMCG, IT&C, finance, manufacturing,

healthcare sector, public sector

• Experience in integrating various methodologies and information

sources to leverage knowledge in complex projects

• Active since 2003 in pan-European projects

• Multilingual team: English, German, French, Spanish, Italian

and Portuguese

Visionwise Research Tools

Secondary Marketing Research

• Believing in common sense and wisdom’s simplicity, we

keep Visionwise’s research tools simple but robust.

• Visionwise integrates useful information and knowledge

from various sources such as:

• publicly available databases

• client’s internal data

• magazines and press articles

• company reports and communication materials

• market and consultants reports

• Industry insight is based on discussions with opinion

leaders, the persons who know how specific markets tick

Primary Research Integration

• We are part of a strong marketing research group

(Daedalus Group) and, whenever a project requires it, we

join forces with our colleagues in Daedalus and Eurodata

in order to answer our clients’ marketing and business

issues.

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For more info on our customers, please visit our website

www.visionwise.ro

Visionwise Clients

Looking Forward to Bringing You

A Spark of Business Inspiration

Carmen Patrascu – Operational Manager

carmen.patrascu@visionwise.ro

Tel. 021 3179731