company presentation: asus
TRANSCRIPT
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Company PresentationYi-Ting Hung
04/11/2012
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Product Tablets All-in-one PCs Desktops Display Notebooks PC Components
Graphic Cards Motherboards
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Financial Market capitalization: $5.36 B Revenue: $19.07 B Employees: 113,324
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History 1990
Founded TH Tung, Ted Hsu, Wayne Hsieh, MT Liao
2007 Corporate Restructuring Eee PC
2008 Split into three companies: ASUSTek, Pegatron,
Unihan
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Story Origin of the Name “ASUS”
Comes from the last four letters of Pegasus On the world's highest peak At the ends of the earth The No. 1 Motherboard Manufacturer in the
World almost a 40% market share of the motherboard
business
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What’s Hot Transformer Prime - Paired and Primed to
Perfection 4.0 Ice Cream Sandwich Eee Pad Transformer Docking Keyboard =>
Notebook NVIDIA® Tegra® 3 Quad-core CPU Light weight and Ultra-slim (0.15 lb lighter than
the new ipad)
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What’s Hot ASUS PadFone – Phone &Pad, Expand your
world Smartphone Tablet Notebook Release on April 20th 2012
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Secret Sauce The ASUS winning formula:
Winning = Marketing (Quality, Speed, Innovation, Service)/Cost
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Competition Notebook/Tablets
Acer Apple Dell Hewlett-Packard Lenovo Toshiba
Motherboard EVGA Gigabyte Intel
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Provision No1. Android Phone and Tablet ? Increase visibility
Sponsor major sport events Celebrity branding
Strengthen brand image
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Questions?