company profile 20130405
DESCRIPTION
Background and business strategy of Prozza CorporationTRANSCRIPT
Strictly Private and Confidential
Company Profile Prozza Corporation
April , 2013
© 2013 Prozza Corporation
Background Prozza was incorporated by PROSTAFF in order to expand their Electric Vehicle related business in 2005.
© 2013 Prozza Corpora.on
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1. Basic Information
*1 : Company Name changed from MaMa Bears 2000 *2 : Girasole(EV) for prototype
TAKEHARA
Initiation 1915
2005 Incorporation of Prozza
Change of Company Name
2008
E-Scooters 2009
CABTON
Motorcycle Parts Mfg.
1946
Car Care Products
1968
Incorporation
1952
E-Trikes 2012
Business Expansion
Inheritance of DNA for Mfg.
Chemical Products
Actual Achievement of EV related business • 2008 Founding of EV division by PROSTAFF • 2008 Show room of E-Scooters • 2010 Founding of Ichinomiya EV Center • 2011 Electric Assisted Bike • 2011 TT Zero (TTXGP) In Isle Man for e-
Motorcycle racing
Founding
1919
Micro EV*2
Prototyping & Pre-Sales
2007
CABTON Girasole Team Prozza
Launch City Commuter 2007 in Japan
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City Commuter: Girasole (Pure EV)
2007 Launched in Japan
1. Basic Information
Initial entry into TT Zero class in Isle of Man
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島内1周60.72km、高低差400mの過酷な公道コースに挑み、世界中から18チームが参戦する中で完走5位入賞の成績を収めた。(完走したのは5位入賞チームまで)
June 2011 Completion
as #5
1. Basic Information
e-Scooter Models
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1. Basic Information
• Driving Range; 40-47km • Weight; 52kg • LIB; 48V/50Ah (Rating) • Motor; 48V, 0.35-0.5KW, 8.0N.m • Climbing ability; 8-10 • 1,690(L) x 690(W) x 1,040(T) mm
• Driving Range; 55km • Weight; 82kg • Lead Acid Battery ; 48V/24Ah
(Rating) • Motor; 48V, 0.6KW, • Climbing ; ability 10 • 1,700(L) x 630(W) x 1,030(T)
mm
• Driving Range; 55km • Weight; 92kg (DelStar D), 96kg (DelStar
N) • Lead Acid Battery; 48V/24Ah (Rating) • Motor; 48V, 0.6KW, • Climbing ability; 11 • 1,850(L) x 730(W) x 930(T) mm
DelStar D
DelStar N
Shanghai Plant for Miletto mass-production
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End-to-end Quality Management
Ichinomiya EV Center
(Japan)
Under contempla.on to move to the Philippines
上海保斯道電動車有限公司
(Shanghai Prostaff EV Co.,LTD.)
1. Basic Information
Indirect Sales Channels and Services Centers
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1. Basic Information
Transform to E-Trikes from ICE Tricycles Prozza is the first company with Japanese EV Technology in the country. Prozza Hirose Manufacturing has started construction of the Cebu Plant and will start mass-production of the PECOLO by 2013 (Prozza’s product name of E-Trike).
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Frugal Innovation PROSTAFF
produced original prototype of E-Trike July of 2012.
Picture models by ADB (2012)
Promoted by DOE and ADB
First Japanese
E-Trike
National Transportation
3,500,000 units of tricycles
500M USD
1. Basic Information
Pecolo, made in Cebu Prozza launched their first prototype of E-Trikes at the Cebu Motor Show last August 2012.
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PecoloTM , the E-Trike product name was derived from the words Philippine Ecology.
Prozza’s first prototype (July 2012)
W1500
H1830
• Maximum Speed; 55kmh • Driver and six passengers • Driving Range; 40km • Weight; 480kg • LIB; 48V/80Ah (Rating), 4kwh
(Full Energy) • AC Motor; 4.9kw • Climbing ability; 14 degrees • Minimum Radius; 3m • Regeneration Breakes
1. Basic Information
Prozza HIROSE Manufacturing
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Prozza Corporation’s subsidiary in Cebu of the Philippines Plant of 6,100 Square meter on the grand of 11,700 SQ
May 2013 Mass-
Production started
hJp://www.youtube.com/watch?v=Km2KNIhEnw8
1. Basic Information
Local Production of E-Trikes from the Philippines Prozza is creating job opportunities by using more than 30% local parts and labor in the Philippines.
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FRP Body
Rain Cover
Pipe Bar
Upholstery
Chassis Frame
LIB
Motor
Differential Gear
BMS/ Controller
Pecolo first prototype (July2012)
CKD excluding “Battery Exchange Station and Quick Charger”
Prozza HIROSE Manufacturing Inc. (Made in Cebu)
Plant of 6,100 Square meter on the grand of 11,700 SQ
1. Basic Information
Vision
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Prozza Vision!"Responsible for the necessity of building Compact City to achieve Town-Mobility.!
Contribute to !local !
revitalization Reduction of !air pollution
Creation of !new local !industry
Improve !the living !
conditions
Development !of the sustainable !
public !transport !system
Town-Mobility: "Town Mobility is eco-transportation including the community service being integral to electric vehicle (EV) and electric power energy."!Compact City:""The city of the future of efficient and sustainable environment by consolidating the various functions of the living area to the city center"
2. Business Model & Plan
B#1 of Asian Town-Mobility Solution Implementation of Compact City based on Town Mobility Solution
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Compact City
Work-life Balance
Sustainable City
NEVs
Energy Infrastructure
Town-Mobility
Compact City
Compact City
Compact City
Networked
“Value of Moving” How do you raise?
= Efficiency x time x distance x weight
2. Business Model & Plan
NEV : Neighborhood Electric Vehicle
Transportation Cloud
To be “Town Mobility Integrator”
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2. Business Model & Plan
Town Mobility Integrator
Asian NEV
Infrastructure Services
Community Services
Products and Services Operational Services
Sales Channels
Service Centers
The Asian Town-Mobility Vehicles Prozza’s segment for EV is “Asian Town-Mobility Vehicles” with Eco-Frugal concept for short distance moving in Southeast and South Asia.
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2. Business Model & Plan
Super EVs
Long Distance
Personal Use
E-City Bus and Trucks
E-Trikes
E-‐Bikes
City EVs
E-Scooters
Micro EV
Business and Public Use
Low-Speed
Low-Cost
Low-Noise
Low-Carbon
Low-End
Eco-Frugal Concept
Short Distance
Prozza’s Current EVs Lineup
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2. Business Model & Plan
In Development
In Development
Personal Use Business or Public Use
Miletto EV-R55 DelStar
SS1 LunLun
Pecolo Pecolo Cargo
E-Bikes
Micro EV
E-Trikes
E-Scooters
Target Costing
$850 〜 $2,500
$5,000 〜 $10,000
Battery Exchange Station
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2. Business Model & Plan
To raise operation rates of Pecolo
Needed for quick recharging
Losing power by quick charger
Realistic method of Battery Exchanging
Easy management for battery lifecycle
Battery Second Life
Why Battery Exchange?
Battery Lease Service • 3 years leasing for only
battery with warranty services • Including charging fees (Free
recharging service) • Battery Traceability
• Speedy exchanging for full capacity from low capacity of baJery
• Quick dispatching for E-‐Trikes a^er exchanging baJery to minimize recharging .me
• Easy replacement for new baJery from end-‐of-‐life baJery and trouble baJery
• To minimize deteriora.on of baJery controlled by suitable recharging protocol of baJery exchange sta.on rather than end-‐user recharging
Merits of Battery Exchange Station
Transportation Cloud
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Transportation Cloud
NEV
People
Railroad
3G or Wi-Fi
seemless
Recharging Infrastructure
Digital Map
SNS (Facebook /
Twitter)
Destinations
Fleet
Road
Smartphone or OBU Developing
Transportation Cloud
Expanding into Southeast Asia and South Asia with
LGU
Community using SNS
Information for destinations
Low-end Telematics
Analysis using Big Data
2. Business Model & Plan
OBU : On-Board Unit
New Pecolo’s specification
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2. Business Model & Plan
• Maximum speed; 55kmh • Driver and six
passengers • Driving Range; 40km • Weight; 430kg • LIB; 48V/80Ah (Rating),
4kwh (Full Energy) • AC Motor; 4.9kw • Climbing ability; 14度 • Minimum Radius; 3m • Regenerating Break
Pecolo Customizing capability
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2. Business Model & Plan
Pecolo Pla*orm
Pecolo Cargo Pecolo
Body Variation
Body parts Library as Assembly
kits
Source : ADB
Estimated Size of the Asian E-Trikes Market
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ADB-DOE e-Trikes Project
(100,000 units)
Market Size : 60B USD? E-Trikes Potential
10,000,000+?
Tricycle (3,500,000)
3. Target Market & Profile
© 2013 Prozza Corpora.on
No part of this publication may be reproduced or transmitted in any form or for any purpose without the express permission of Prozza Corporation. The information contained herein may be changed without prior notice.
© 2013 Prozza Corporation. All Rights Reserved.