company profile 20130405

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Strictly Private and Confidential Company Profile Prozza Corporation April , 2013 © 2013 Prozza Corporation

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Background and business strategy of Prozza Corporation

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Page 1: Company Profile 20130405

Strictly Private and Confidential

Company Profile Prozza Corporation

April , 2013

© 2013 Prozza Corporation

Page 2: Company Profile 20130405

Background Prozza was incorporated by PROSTAFF in order to expand their Electric Vehicle related business in 2005.

©  2013  Prozza  Corpora.on  

2 15 March, 2013

1. Basic Information

*1 : Company Name changed from MaMa Bears 2000 *2 : Girasole(EV) for prototype

TAKEHARA

Initiation 1915

2005 Incorporation of Prozza

Change of Company Name

2008

E-Scooters 2009

CABTON

Motorcycle Parts Mfg.

1946

Car Care Products

1968

Incorporation

1952

E-Trikes 2012

Business Expansion

Inheritance of DNA for Mfg.

Chemical Products

Actual Achievement of EV related business •  2008 Founding of EV division by PROSTAFF •  2008 Show room of E-Scooters •  2010 Founding of Ichinomiya EV Center •  2011 Electric Assisted Bike               •  2011 TT Zero (TTXGP) In Isle Man for e-

Motorcycle racing

Founding

1919

Micro EV*2

Prototyping & Pre-Sales

2007

CABTON Girasole Team Prozza

Page 3: Company Profile 20130405

Launch City Commuter 2007 in Japan

©  2013  Prozza  Corpora.on  

3 15 March, 2013

City Commuter: Girasole (Pure EV)

2007 Launched in Japan

1. Basic Information

Page 4: Company Profile 20130405

Initial entry into TT Zero class in Isle of Man

©  2013  Prozza  Corpora.on  

4 15 March, 2013

島内1周60.72km、高低差400mの過酷な公道コースに挑み、世界中から­18チームが参戦する中で完走5位入賞の成績を収めた。(完走したのは5位入賞チームまで)

June 2011 Completion

as #5

1. Basic Information

Page 5: Company Profile 20130405

e-Scooter Models

©  2013  Prozza  Corpora.on  

5 15 March, 2013

1. Basic Information

•  Driving Range; 40-47km •  Weight; 52kg •  LIB; 48V/50Ah (Rating) •  Motor; 48V, 0.35-0.5KW, 8.0N.m •  Climbing ability; 8-10 •  1,690(L) x 690(W) x 1,040(T) mm

•  Driving Range; 55km •  Weight; 82kg •  Lead Acid Battery ; 48V/24Ah

(Rating) •  Motor; 48V, 0.6KW, •  Climbing ; ability 10 •  1,700(L) x 630(W) x 1,030(T)

mm

•  Driving Range; 55km •  Weight; 92kg (DelStar D), 96kg (DelStar

N) •  Lead Acid Battery; 48V/24Ah (Rating) •  Motor; 48V, 0.6KW, •  Climbing ability; 11 •  1,850(L) x 730(W) x 930(T) mm

DelStar D

DelStar N

Page 6: Company Profile 20130405

Shanghai Plant for Miletto mass-production

©  2013  Prozza  Corpora.on  

6 15 March, 2013

End-to-end Quality Management

Ichinomiya EV Center

(Japan)

Under    contempla.on  to  move  to  the  Philippines  

上海保斯道電動車有限公司

(Shanghai  Prostaff  EV  Co.,LTD.)  

1. Basic Information

Page 7: Company Profile 20130405

Indirect Sales Channels and Services Centers

©  2013  Prozza  Corpora.on  

7 15 March, 2013

1. Basic Information

Page 8: Company Profile 20130405

Transform to E-Trikes from ICE Tricycles Prozza is the first company with Japanese EV Technology in the country. Prozza Hirose Manufacturing has started construction of the Cebu Plant and will start mass-production of the PECOLO by 2013 (Prozza’s product name of E-Trike).

©  2013  Prozza  Corpora.on  

8 15 March, 2013

Frugal Innovation PROSTAFF

produced original prototype of E-Trike July of 2012.

Picture models by ADB (2012)

Promoted by DOE and ADB

First Japanese

E-Trike

National Transportation

3,500,000 units of tricycles

500M USD

1. Basic Information

Page 9: Company Profile 20130405

Pecolo, made in Cebu Prozza launched their first prototype of E-Trikes at the Cebu Motor Show last August 2012.

©  2013  Prozza  Corpora.on  

9 15 March, 2013

PecoloTM , the E-Trike product name was derived from the words Philippine Ecology.

Prozza’s first prototype (July 2012)

W1500

H1830

•  Maximum Speed; 55kmh •  Driver and six passengers •  Driving Range; 40km •  Weight; 480kg •  LIB; 48V/80Ah (Rating), 4kwh

(Full Energy) •  AC Motor; 4.9kw •  Climbing ability; 14 degrees •  Minimum Radius; 3m •  Regeneration Breakes

1. Basic Information

Page 10: Company Profile 20130405

Prozza HIROSE Manufacturing

©  2013  Prozza  Corpora.on  

10 15 March, 2013

Prozza Corporation’s subsidiary in Cebu of the Philippines Plant of 6,100 Square meter on the grand of 11,700 SQ

May 2013 Mass-

Production started

hJp://www.youtube.com/watch?v=Km2KNIhEnw8

1. Basic Information

Page 11: Company Profile 20130405

Local Production of E-Trikes from the Philippines Prozza is creating job opportunities by using more than 30% local parts and labor in the Philippines.

©  2013  Prozza  Corpora.on  

11 15 March, 2013

FRP Body

Rain Cover

Pipe Bar

Upholstery

Chassis Frame

LIB

Motor

Differential Gear

BMS/ Controller

Pecolo first prototype (July2012)

CKD excluding “Battery Exchange Station and Quick Charger”

Prozza HIROSE Manufacturing Inc. (Made in Cebu)

Plant of 6,100 Square meter on the grand of 11,700 SQ

1. Basic Information

Page 12: Company Profile 20130405

Vision

©  2013  Prozza  Corpora.on  

12 15 March, 2013

Prozza Vision!"Responsible for the necessity of building Compact City to achieve Town-Mobility.!

Contribute to !local !

revitalization Reduction of !air pollution

Creation of !new local !industry

Improve !the living !

conditions

Development !of the sustainable !

public !transport !system

Town-Mobility: "Town Mobility is eco-transportation including the community service being integral to electric vehicle (EV) and electric power energy."!Compact City:""The city of the future of efficient and sustainable environment by consolidating the various functions of the living area to the city center"

2.  Business  Model  &  Plan  

Page 13: Company Profile 20130405

B#1 of Asian Town-Mobility Solution Implementation of Compact City based on Town Mobility Solution

©  2013  Prozza  Corpora.on  

13 15 March, 2013

Compact City

Work-life Balance

Sustainable City

NEVs

Energy Infrastructure

Town-Mobility

Compact City

Compact City

Compact City

Networked

“Value of Moving” How do you raise?

= Efficiency x time x distance x weight

2.  Business  Model  &  Plan  

NEV : Neighborhood Electric Vehicle

Transportation Cloud

Page 14: Company Profile 20130405

To be “Town Mobility Integrator”

©  2013  Prozza  Corpora.on  

14 15 March, 2013

2.  Business  Model  &  Plan  

Town  Mobility  Integrator

Asian  NEV

Infrastructure  Services

Community  Services

Products and Services Operational Services

Sales Channels

Service Centers

Page 15: Company Profile 20130405

The Asian Town-Mobility Vehicles Prozza’s segment for EV is “Asian Town-Mobility Vehicles” with Eco-Frugal concept for short distance moving in Southeast and South Asia.

©  2013  Prozza  Corpora.on  

15 15 March, 2013

2.  Business  Model  &  Plan  

Super EVs

Long Distance

Personal Use

E-City Bus and Trucks

E-Trikes

E-­‐Bikes

City EVs

E-Scooters

Micro EV

Business and Public Use

Low-Speed

Low-Cost

Low-Noise

Low-Carbon

Low-End

Eco-Frugal Concept

Short Distance

Page 16: Company Profile 20130405

Prozza’s Current EVs Lineup

©  2013  Prozza  Corpora.on  

16 15 March, 2013

2.  Business  Model  &  Plan  

In Development

In Development

Personal Use Business or Public Use

Miletto EV-R55 DelStar

SS1 LunLun

Pecolo Pecolo Cargo

E-Bikes

Micro EV

E-Trikes

E-Scooters

Target Costing

$850   〜 $2,500

$5,000   〜 $10,000

Page 17: Company Profile 20130405

Battery Exchange Station

©  2013  Prozza  Corpora.on  

17 15 March, 2013

2.  Business  Model  &  Plan  

To raise operation rates of Pecolo

Needed for quick recharging

Losing power by quick charger

Realistic method of Battery Exchanging

Easy management for battery lifecycle

Battery Second Life

Why Battery Exchange?

Battery Lease Service •  3 years leasing for only

battery with warranty services •  Including charging fees (Free

recharging service) •  Battery Traceability

•  Speedy  exchanging  for  full  capacity  from  low  capacity  of  baJery  

•  Quick  dispatching  for  E-­‐Trikes  a^er  exchanging  baJery  to  minimize  recharging  .me  

•  Easy  replacement  for  new  baJery  from  end-­‐of-­‐life  baJery  and  trouble  baJery  

•  To  minimize  deteriora.on  of  baJery  controlled  by  suitable  recharging  protocol  of  baJery  exchange  sta.on  rather  than  end-­‐user  recharging

Merits of Battery Exchange Station

Page 18: Company Profile 20130405

Transportation Cloud

©  2013  Prozza  Corpora.on    

18" 15 March, 2013"

Transportation Cloud

NEV

People

Railroad

3G or Wi-Fi

seemless

Recharging Infrastructure

Digital Map

SNS (Facebook /

Twitter)

Destinations

Fleet

Road

Smartphone or OBU Developing

Transportation Cloud

Expanding into Southeast Asia and South Asia with

LGU

Community using SNS

Information for destinations

Low-end Telematics

Analysis using Big Data

2.  Business  Model  &  Plan  

OBU : On-Board Unit

Page 19: Company Profile 20130405

New Pecolo’s specification

©  2013  Prozza  Corpora.on  

19 15 March, 2013

2.  Business  Model  &  Plan  

•  Maximum speed; 55kmh •  Driver and six

passengers •  Driving Range; 40km •  Weight; 430kg •  LIB; 48V/80Ah (Rating),

4kwh (Full Energy) •  AC Motor; 4.9kw •  Climbing ability; 14度 •  Minimum Radius; 3m •  Regenerating Break

Page 20: Company Profile 20130405

Pecolo Customizing capability

©  2013  Prozza  Corpora.on  

20 15 March, 2013

2.  Business  Model  &  Plan  

Pecolo  Pla*orm  

Pecolo Cargo Pecolo

Body Variation

Body parts Library as Assembly

kits

Source : ADB

Page 21: Company Profile 20130405

Estimated Size of the Asian E-Trikes Market

©  2013  Prozza  Corpora.on  

21 15 March, 2013

ADB-DOE e-Trikes Project

(100,000 units)

Market Size : 60B USD? E-Trikes Potential

10,000,000+?

Tricycle (3,500,000)

3. Target Market & Profile

Page 22: Company Profile 20130405

©  2013  Prozza  Corpora.on

No part of this publication may be reproduced or transmitted in any form or for any purpose without the express permission of Prozza Corporation. The information contained herein may be changed without prior notice.

© 2013 Prozza Corporation. All Rights Reserved.