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Company Profile 2016

Offices in Spain, Portugal, Italy, Malta, Andorra, Morocco, Greece, France, Croatia

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www.goldcar.com

Summary

Chronology

Travelling the World Together Since 1985

DNA of the Company

Organisational Structure

Our Team

Advancing and Improving

A Modern and Efficient Fleet

Office and Franchise Network

Customer Service Excellence and Satisfaction

Our Cover

Fuel Policies

The Added Value of our Rhodium Brand

Innovation and New Technologies

New Steps for the Environment

Benefits and unique gifts with Club Goldcar

We´re Moving Ahead

Press Contact

4 5 6 7 8 9

11 13 14 15 16 17 18 19 21 22 23

Chronology

1985Brothers Juan and Pedro Alcaraz began their venture by renting vehicles from their first office in San Juan de Alicante with just 4 Ford Fiestas and a Ford Escort.

1987The second Company office opens in Torrevieja (Alicante).

1988The Company is officially established under the name of Europa Rent a Car Ltd.

1989The third Company office opens in Benidorm (Alicante).

1995Valencia office opens.

1997The Benidorm offices are moved to a better location.The first office in Alicante Airport is inaugurated.

1998The Company begins a phase of growth and creates new departments which leads to the expansion of headquarters, based in San Juan de Alicante.

2000A new office opens at Malaga Airport.

2001Continuing the expansion process a new office opens at Murcia Airport.

2002Development continues with new offices opening at Almeria and Jerez airports.

2006New ventures open in Reus (Tarragona) and Seville.

2007New openings in Girona and Granada.The Company brand name changes to Goldcar.

2008New headquarters open along with centres in Tenerife and Las Palmas de Gran Canarias.

2009Creation of the new, corporate image more modern and directed at the global implementation of Goldcar.

2010Offices open in North Tenerife, Lanzarote and Fuerteventura.

2011The offices at the airports of Barcelona, Bilbao, Ibiza, and Menorca are inaugurated and international expansion begins with the opening of Faro (Portugal).

2012The expansion in Europe is consolidated with the opening of new offices in Portugal and Italy.

2013Inauguration of 9 offices. Goldcar ranks as the number 1 hire car company in the Spanish holiday market.

20148 new offices open. Entry into Malta, Andorra and Morocco. Goldcar achieves number 1 in the holiday car hire market in Portugal.Investindustrial acquire 80% of GOLDCAR.

2015More than a dozen offices open reinforcing the presence of Goldcar in destinations such as Italy. Entry into Greece, France, Croatia and Netherlands.

2016New franchise openings in Cancun (Mexico) and Corfu. New offices open in Italy reinforcing Goldcar´s presence in this market. 2016 a year in which the international expansion will remain pro-active…

Company Profile 2016 | 4

Travelling the world together since 1985

With over 30 years of experience Goldcar is the market leader in holiday car hire in Europe. Specialising in meeting the demands of the tourism sector, our philosophy is to offer a comprehensive service in main tourist areas based on excellence and customer satisfaction.

Goldcar’s destinations list grows every year to bring travellers a wide range of possibilities of discovering the world behind the wheel of one of the newest hire cars in the market. A fleet of over 50,000 vehicles allows you to enjoy your holiday at unique prices. Innovation, comfort, transparency and the experience gained over more than 30 years travelling to amazing places.


GOLDCAR offers car rental services to satisfy leisure customer mobility needs around the world, providing best value for money for our customers and pursuing long term sustainability and profitability for our stakeholders.

Mission

To become the leading leisure-focused car rental company in the world.

Vision

TransparencyData Driven CompanyPassionAccountabilityTeam SpiritInnovation and Continuous ImprovementEnterpreneurshipSafety

Values

Committed to customer satisfaction, offering an excellent, competitive service and with a clear philosophy of growth.

The DNAof the Company


Goldcar was founded in 1985 by Juan and Pedro Alcaraz. A family venture that started with just 5 cars, located in Alicante (Spain). The brand has grown to become a market leader in the field of holiday car rental that, today, sees Juan Carlos Azcona as Chief Executive Officer (CEO).

In 2014, the investment group Investindustrial acquired 80% of Goldcar - a key input in determining the development of the company and the realisation of its ambitious and exciting international expansion plan.

Organisational Structure

CEOJuan Carlos Azcona

Controller

Fleet and Business Analysis Director

CFO

Network Director

Logistics & Remarketing Director

COO

CFLO

Ecommerce Director

Pricing Director

Technology Director

Commercial & Franchisees Director

HR & CS Director


1,000professionals

An integrated team of over

33nationalities

Our Team

We are committed to talent, quality job creation and teamwork. Goldcar has a group of professionals composed of more than 1,000 people. A multicultural, creative and dynamic workforce that focuses its efforts on providing a rental service that is efficient, transparent, inspiring, and modern as well as keeping in line with expectations of customers who trust in the Company.


Advancing and Improving

Total Revenue (Million €)Number of Operations


Goldcar offers a car rental service comprising one of the newest fleets in the market. More than 80% of our 50,000 cars are renewed within 9 months in response to the commitment to our customers of offering a service which guarantees safety, comfort, innovation and efficiency.

Our fleet consists of the latest models in different categories of vehicles in order to fully satisfy customer needs and preferences.

A modern and efficient fleet


New destinations to discover with Goldcar Goldcar has more than 80 offices located in the major tourist destinations of over thirteen countries. A leading and growing international presence responding to the exciting expansion plan which began in 2011, that has led the Company to strengthen its presence in places such as Italy and Greece along with entry into new markets that include Romania and Mexico.

Office and franchise network

OFFICESAirport

OFFICES

OFFICES

Train Station

City


2,6

%

2,4% 1,8% 1,4%

Country of residenceGoldcar of customers / 2015

Excellence of serviceand customer satisfaction

Transparency, efficiency, comfort and excellence of service are the pillars on which Goldcar underpins its relations with its customers. In order to respond to their needs and provide measured care, the company has different channels for direct assistance ranging from; attendance in offices, multiple languages, by telephone, and new channels of communication through social networks.

A constant commitment to transparency and quality that is evident in our day to day business.

Spain Great Britain Germany Italy France NetherlandsBelgiumSwitzerlandSweden Norway Portugal Denmark Ireland Romania

22%

18,7%

4

,6%

4%

2,

4%

1,9% 1,6%

18,7

%

12,1%

7,8%

7,4%


Knowledge gained over more than 30 years has led us to steadily improve in a key area for our customers, driving safety. Goldcar offers various cover options to enhance the experience of our drivers and consistently meet their needs.

Customers can choose from an option with excess to one with maximum benefits including SUPER RELAX cover - designed to cover every detail, delivering maximum peace of mind whilst driving.

OurCover


We work daily to meet the demands of our customers and this philosophy makes its mark on our fuel policies. Drivers who choose our hire cars can choose either:

Flex-Fuel: The advantages of a quick and effective service with the added benefit of not having to refuel upon return along with a guarantee of a refund for unused fuel.

Full-Full: An option that is included in the Return Classic System in which the customer collects the vehicle with a full tank, and agrees to return it full.

FuelPolicy


The added value of our Rhodium brand

The commitment of the Company to meet the needs of each of our clients has led to our Rhodium brand. Goldcar offers this premium option which includes preferred delivery/collection and offers models that are better geared towards long distance travel.


Committed to the latest developments to provide valuable experiences

Being at the forefront means living in a constantly updating world of responding to the needs and new habits of clients who choose to hire with Goldcar. A commitment by the Company that is endorsed with services such as:

Key´n Go: An intelligent key dispenser granting autonomy to our customers with speed in the collection and delivery of vehicles.

Shift management system: Swift and efficient attention at our offices.

A useful and novel App: Aimed at customers who want to manage the car details quickly and easily whilst receiving additional Goldcar advantages.

Website: Modern, transparent and intuitively adapted to various devices for a next-generation online experience.

Innovationand new technologies


Goldcar constantly reaffirms its commitment to the environment by adopting the latest quality systems and responsible resource management. The Company offers its customers GOLDCAR BLUE division, a measure of advancing sustainability through the rental of electric, hybrid and LPG vehicles.

New stepshelping the Environment


Benefits and unique gifts with Club Goldcar

The Goldcar community grows every year and now there are over 150,000 Goldcar Club members. The most convenient and fun way to get the best benefits, promotions and giveaways to make the most of your holidays.


Goldcar market leaders

Goldcar is seen as a benchmark company in Spain with a market share of 20.9% and has strengthened its position in Italy and Portugal.

More offices every day

We have a network of over 80 offices located in the most attractive tourist destinations with a presence at major airports, train stations and strategic points for the convenience of our customers.

International presence

Goldcar serves 13 countries: Spain, Portugal, Italy, Malta, Andorra, Morocco, Greece, France, Croatia, Netherlands, Mexico, Romania and Cyprus.

A young and renewed fleet

Goldcar offers one of the newest fleets in the market with over 50,000 vehicles.

A winning team

The company has a team of over 1,000 dynamic and multicultural professionals.

In recent years, Goldcar has experienced remarkable growth. A trend that continues. Goldcar will continue making its mark with new projects and challenges to come.

We´re Moving Ahead


Office in AlicanteCtra. Valencia N332 Km 115 - Ed. Goldcar 03550 - San Juan Alicante Tel: +34 965 652 482

Press ContactGrayling agency [email protected] Maitland agency (UK) [email protected]

Nadia Iglesias External CommunicationsTel: +34 965 652 482 Ext: 10910 [email protected] www.goldcar.es

Press Contact


company profile 2016 - amazon web services · company in the world. vision transparency data driven...

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