COMPANY PROFILE

HiSTORYDuring their university studies in London the young Kistermann sisters were inspired by the sounds and vibes of the cities underground districts. The alternative and edgy rock scene of Shoreditch, Camden Town and the heady cultural clash of Brick Lane breathed life into Crime London collections. A style that epitomizes the look of East London. Life is given to Crime London, where the past lives again, revisit the old and its timeless value, make cool that which is often left in the imagination of the vintage community, create a product the transmits the sensation of the life experience.

MOODGroove is a rhythm, a sensual pleasure, involvement, a mix of cool & funky. Groove is the sensation experienced when certain music is listened intensely, it is the capacity to feel the past, it is like getting the shivers upon experiencing something for the first time - Groove is the sensation of Crime London. Crime London is a young brand, a dynamic brand of clarity, enhancing and accenting a cool lifestyle and always in step with the rhythm of the times.

“Our collections are all about zips, trims and blends of diverse materials”

“We love contrasts and controversial combinations one day you’re in the posh jet-set, the second after you’re exploring the grimy thugs life...it’s always a matter of seeking strong sensations and your style should be free to adapt to that”

“The coolest thing is when you don’t care about being cool anymore. Indifference is the greatest aphrodisiac – that’s what really sums up style for us”

“It’s all about old Hollywood glamour but in a ripped t-shirt kinda way”

“When in doubt: all black everything – can’t go wrong with that!”

KISTERMANN SISTERS

BUSINESS STRUCTUREFor four generations the Kistermann Family has held a diverse range of global businesses with outstanding reputations. Their Holding Company, Elektra, manages several of the Kistermann companies, including Crime London.

Fashion has long been the core business of the family. Established in 1954 with the Lanificio Kistermann and recently with the young and dynamic company Jelkom. Jelkom was established in 2007 to promote and distribute G-Star Footwear. In 2012 the company decided to create its own brand following a desire by the youthful Kistermann Sisters to utilize the family knowledge of the fashion business combined with a vision of an avant-garde grunge aesthetic to create Crime London.

Kistermann

Elektra

Fashion Trading

Lani�cio Kistermann Jelkom

Crime

Real Estate

GROWTH

Crime London is now distributed throughout the whole of Europe, Japan and some countries in the Middle East. With the Spring/Summer 15 collection Crime London is ready to enter the markets of USA, Canada and Korea.

- France - Luxembourg - Greece - Germany - Denmark - Israel - Austria - Norway - Russia- Switzerland - Finland - Japan- Belgium - Spain - Holland - Portugal

From the first season Crime London has performed well and continuously held strong growth throughout six seasons over the past three years.

Turnover: Year Turnover ($)

2012 5,5 million2013 12 million2014 18 million

List of countries:

Crime London is currently featured in shop windows of the premier fashion boutiques globally, such as Luisa Via Roma (Italy), Galleries La Fayette (Paris), Mercedeh (Montecarlo), Macho Co Ltd (Japan) and more than 1000 other multi-brand stores. The company is now working with some of the most important department stores and buyers, all around the world, to establish CRIME London outlets in-store and expand our retailers globally. Crime London has the capability of efficiently establishing concession stores within large retailers in line with other big brands. The brand has a strong structured supply chain, defined design and strategy established to create a Crime London outlet with ease within department stores and large retailers.

STOCKISTS

Selection of our point of sales material Rendering corner shopping mall

In June 2014 there will be the opening of the first mono-brand store, in the idyllic young and cool island of Ibiza. A location that perfectly reflects the mood of Crime London, located in the old town the store is a new cathedral to the gritty underground vibe of the streets of London transported into the hedonistic international party capital of the world. A world renowned architect has collaborated to combine state of the art design with metropolis cool. Deconstructed metal will meld through full height mirrors to a chromatic ceiling and it’s kaleidoscope of colors. State of the art design is symbiotically combined with the groovy hippie Ibiza roots to create the most exciting store opening of the season.Ibiza has provided the backdrop for strong collaborations for the coming season with the islands best world renowned clubs, djs and brands. Strategic marketing will take place by forging partnerships with select venues and individuals to introduce Crime London to the myriad of cultural and economic groups that flock to Ibiza throughout the summer period.

CRIME IBIZA

Crime London attends the best exhibitions in Europe seasonally such as, Micam Milano, Pitti Firenze, Premium Berlin, Who’s Next Paris. This allows the company to form new and strategic partnerships in all areas of the fashion industry.

TRADE FAIRS

Crime London has been featured every season in several issues of Conde Nast magazines such as Vogue and Glamour.

COMMUNICATIONPRESS

We also do web marketing campaigns in addition with a selection of ‘it-bloggers’, online magazines and news sites in order to target as wide an audience as possible within a large range of demographic groups. This raises the profile of the brand and introduces it to a variety of audiences by accessing new customers through a wide range of multimedia, and utilizing the far reach and influence of bloggers and the online community, as well as traditional mainstream media.

COMMUNICATIONDIGITAL PR

Crime London operates with the most modern structures in both Italy and Indonesia, which guarantee an extremely high production quality. Handicraft techniques that are usually the preserve of artisans have been uniquely blended into the industrial process, helping to preserve techniques that are often replaced by modern machinery. It is exactly this rediscovery and industrial reinterpretation of these techniques that give an added value to the brand in creating products with a distinct attention to detail and individuality that only ‘handmade’ can provide.

THE FACTORY

Crime London has capability to deliver up to 25,000 shoes and garments in a single day up to 250,000 pieces can be kept at any one time with new automated stores, capable of simultaneously processing up to 500 orders. Goods are efficiently delivered within 48 hours. Everything needed to complete any order is on hand combined with state of the art technology to ensure the client receives the goods as swiftly as possible.

LOGISTICS

Crime London strictly adheres to the international parameters relating to the working conditions of the staff employed within each manufacturing facility, and has met with every necessary certification. Fair wage and safe and humane working conditions are guaranteed with the production of every piece and are intrinsic to the ethos of our company.Sustainability is also of great importance and natural materials and dyes are used as far as possible. Many of our dyeing techniques use naturally derived pigments that are less harmful to the environment by preventing harmful chemicals entering the water system. Sourcing sustainable materials, for all our products is of the utmost importance to the future of our company and our planet.

ETHICAL PRODUCTION & WORK CONDITIONS

SOCIAL NETWORKS

Crime London

www.crimelondon.com