company profile arun

8/9/2019 Company Profile Arun

1/16

T I T L E O F T H E P R O J E C TT I T L E O F T H E P R O J E C T

A STUDY ON EMPLOYEES MOTIVATION IN BRIGHT BROTHERS

P LTD.,

Project GuidanceMrs.Thirumanthiram


2/16

C O M P A N Y P R O F I L EC O M P A N Y P R O F I L E


3/16

Bright Brothers Limited

Bright Brothers Limited is better known as the Brite. The name Brite

accounts for one of the greatest plastic moulded products manufacturers

in the history of the plastic industry.

In 1947, One man made the journey from Lahore to Bombay (nowMumbai) at the turning point of India's history.

T.W. Bhojwani was a man of vision and he saw in the little known

material called plastics a whole new world of living. He grasped the

opportunity and a quiet revolution began to take place across the

country. The story of Brite, the Company he built and moulded is in many ways

the history of plastics in India.


4/16

Today, Brite is a multi-faceted corporation with state-of-the-art manufacturing facilities

at Pune, Sohna (Gurgaon), Faridabad, Pithampur (Madhya Pradesh) and Pondicherry.

Precision moulding techniques are used and the Company's operations arecontinuously upgraded through the practice of Kaizen thereby reiterating the

Company's commitment to quality and keeping the Company's products abreast with

world standards.


5/16

The HistoryThe History

1947 On July 11 Bright Brothers Limited was incorporated in Mumbai.

1948 The Group pioneered injection Molding technology in the Indian Plastic

Industry.

1962 We commissioned a state-of-the-art factory, at Mumbai.

1986 Brite Automotive & Plastics Limited, a company specializing in the

manufacture of thermoplastic automotive components was set up in Pithampur

meeting requirements of Kinetic Honda, Bajaj Tempo & Hindustan Motors.

1989 In March, the Tarapur Plant was inaugurated to cater the needs of the

Television Cabinets manufactured by the growing Television Industry.


6/16

1992 In November, another plant was set up at Thribhuvanai, Pondicherry formolding of large parts for washing machine manufactured by Whirlpool of India

Ltd.

1994 In October our plant was inaugurated at Sohna, Gurgaon catering torequirements of Maruti Udyog Ltd., Honda Motorcycles & Scooters India Ltd., Sony& Whirlpool of India Ltd.

1999 In June our plant was started in Thane.

2001 In August Whirlpool Plastic division at Faridabad was acquired for supplies toWhirlpool of India.

2005 In January our Pune plant was started for supplies to TELCO and Whirlpool.

2006 In January Chennai plant is scheduled to go into operations to meet therequirements of Hyundai Motors India Ltd.


7/16

V I S I O NV I S I O N

To exceed Customer Satisfaction on the basis of quality

and technical competence.

To be a Full Solutions Provider.


8/16

M I S S I O NM I S S I O N

To be recognized as a World-Class manufacturer of

quality products.


9/16

QU A L I T Y P O L I C YQU A L I T Y P O L I C Y

Brite's corporate policy has always been leadershipthrough excellence and the Group strictly adheres to a

`Quality Policy' of "Delivering error-free competitiveproducts and services to customers, continually improvethe products and services and involve all employees tofulfill or exceed their expectations." It is thiscommitment to excellence and quality that enables Briteto transcend all boundaries.


10/16

C L I E N T E L EC L I E N T E L E

The Brite Group's relationship with its customers has

been built over time and their trust has been earned

through continuously striving and delivering more than

expected. People who depend on plastics, depend on

Brite. Over the years, we have shared a very strong bond

with our customers, one that has not only been

successful but is also lifelong.


11/16

Automotive

Maruti Udyog Ltd.

Honda Motorcycles & Scooters India Ltd.

Hyundai Motor India Ltd.

Fiat India Ltd.

Visteon Automotive

Borg Warner Cooling Systems

Samlip India Ltd.

Hanil Lear India Ltd.

Tata Motors

Bajaj Tempo

Kinetic Motors Ltd.

Kinetic Engineering Ltd. Shinhan Plasto India Pvt Ltd.


12/16

Consumer Durables

Whirlpool of India Ltd. Onida Group of Companies

TVS Electronics Ltd.

National Air Conditioner

Exports IKEA


13/16

O B J E C T I V E SO B J E C T I V E S O F T H EO F T H E S T U D YS T U D Y

Primary objective

To study the important Motivation factors existing in the organization.

Secondary Objective.

To study the effect of monetary and non-monetary benefits provided by the

organization on the employees performance.

To study the effect of job promotions on employees.


14/16

I N T R O D U C T I O NI N T R O D U C T I O N A B O U T T H E S T U D YA B O U T T H E S T U D Y

M O T I V A T I O NM O T I V A T I O N

The definition of motivation is to give reason, incentive, enthusiasm, or

interest that causes a specific action or certain behavior. Motivation is present inevery life function. Simple acts such as eating are motivated by hunger. Education

is motivated by desire for knowledge. Motivators can be anything from reward to

coercion.


15/16

SCOPES OF THE STUDY

The scopes for the study are as follows,

The project gives a complete study on the employee motivation followed in the

BRIGHT BROTHERS P LTD. Pondicherry.

This study collects the opinion about the motivation methodology followed inside

the organization inorder to betterment the practices followed .

This study will be helpful to the understand the employees opinion over the

organization as because faith creates retention

This study gives growth and development opportunities to the company and their

workers.

This study creates a clear understanding between the workers and the

management.


16/16

RESEARCH METHODOLOGY

Research design:

The type of Research design used in this study is Descriptive research.

Sampling Unit:

BRIGHT BROTHERS P LTD Thirubuvanai Pondicherry.

Method of data collection:

Primary data is collected through Interview scheduled method.

Secondary data is collected from Company records , books and websites.

company profile arun

Documents