C O M P A N Y P R O F I L E

MISS ION 1

H ISTORY 2

MARKETS 5

CUSTOMERS 6

RETA I L 7

OUR BRANDS 1 3

COM PANY P ROF I LE

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The Mission

TO RESEARCHDISTRIBUTE AND ACQUIRE THE BEST ORIGINAL BRANDSFROM ALL OVERTHE WORLDASSURING THE BEST WORLDWIDE POSITIONING THROUGH DEDICATED SHOWROOMS AND

WP LAVORI IN CORSO INTERNATIONAL HERITAGE BRANDS GROUP.

ore than three decades ago,

WP Lavori in Corso

established an aesthetic and

business model that has not only brought

them years of success, but has also helped

to define the way in which an entire

generation think about clothing and design.

Of those companies that still maintain a

historical signifcance, only a handful are

noted for their contemporary value; many

have lost their way among changes in

popularity, trend, and influence.

There are, however, those like WP Lavori that

continue to offer something unique to their

customer: a compass to guide in the search

for authenticity, relevance, and quality.

Thanks to the continual research the

company has undertaken, the relationships

they have nurtured, and the visibility and

infuence they have maintained, WP Lavori

in Corso remains as vital and vibrant in

2013, as in 1982; the year of its birth.

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History THIRTY YEARS OF RESEARCH IN STYLEA SHORT BIT OF

1982 WP Lavori in Corso is established in Bologna by businessman Giuseppe Calori and his daughter Cristina, the current president of the company. Starts to import Desert Sons and Vanson.1983Starts to import Vans, Woolrich, and Hawkins.1984 Becomes the first Italian distributor for the British brand Barbour. Starts to import Paraboot.1985 Develops two distinct distribution channels: fashion and casual. The former showcases innovative designer brands such as Parachute, Anna Sui, Vivienne Tam, and Stephen Sprouse. The latter features quality heritage brands like Miller, Pendleton, and Eagle.The first WP Store opens in Bologna.

1986 Paraboot celebrates its sales peak, selling 50,000 pairs in one season. Starts to import American brands Columbia and Filson.1987 Opens WP Store in Milan. Starts to import Scottish knitwear brand Inverallan.1988 Starts to import body care brands Kiehls, Key West Aloe, and Dr. Bronner. Vans celebrates its sales peak, selling 110,000 pairs in one season. Launches the Vans apparel collection designed by Enzo Fusco. Opens WP Store in Florence.1989 Starts to import Villebrequin, London Fog, and John J. Hardy. Acquires the Italian distribution rights for B.D. Baggies.Opens WP Store in Isola d’Elba.

1990 Starts the distribution of Nautica and Crescent Down Works. Starts to import Khaki Jungle and Bryant 1991 Starts to import American `|1shirt brand Hanes.1992 Opens WP Store in Pescara. Starts to import backpacks by American brand Outdoor Products. Celebrates tenth anniversary and publishes the coffee-table book WP Stories- 10 Years Out of Fashion.1993 Starts to import Rug Barn, Shady Character, Ecosport, and ceramics by Fiesta.1994 Barbour reaches its peak of sales in Italy.Starts to import Prison Blues: a social rehabilitation project involving the convicts at the Oregon State Penitentiary. Starts to import Rockport.

1995 Acquires the Italian license for B.D. Baggies.1996 Starts to distribute Sperry Top-Sider and Spiewak. Takes on the Vespa brand under license from Piaggio to create a lifestyle collection.1997 Acquires the Italian distribution rights for the Australian shoe brand Blundstone.1998 Woolrich celebrates its sales peak, selling 75,000 parkas in one season. Acquires the European license and distribution rights for Woolrich John Rich gl Bros. brand.Launches the first Woolrich John Rich &Bros. collections for men and women.1999 Acquires the Italian distribution rights for Blue l\/larlin. Launches the first Woolrich John Rich & Bros. collection for children.

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History THIRTY YEARS OF RESEARCH IN STYLEA SHORT BIT OF

2000 Opens first European Woolrich flagship store in Cortina d’Ampezzo, Italy. Starts to import American brands Evidence, NM 70, Vintage Tees, and Rich Hippie. 2001 Opens new WP Store on Via della Vigna Nuova, Florence.2002 Celebrates twentieth anniversary and publishes the coffee-table book 20 Years of Opens the first Italian Barbour store in Corso Genova, Milan.2005 Celebrates Woolrich’s 175th anniversary Opens Woolrich Flagship Store in Forte dei Marmi, Italy.

2006 Launches the Woolrich Woolen M ills collection, under the creative direction of Daiki Suzuki.2007 Acquires the B.D. Baggies brand and the worldwide license and distribution rights for Woolrich John Rich & Bros.Launches American distribution company WP Lavori USA.2008 Worldwide relaunch of B_D. Baggies, under the creative direction of David Mullen.Opens Woolrich Flagship store in Sylt, Germany. Introduces new research brands to the WP Store environment: Engineered Garments, Barena, Nanamica, and Save Khaki.

2009 Starts to distribute Woolrich John Rich &Bros. in the United States under WP Lavori USA, and in Japan with YagiTsusho Ltd.Launches the Woolrich youth line Penn-Rich in Italy. Acquires the Avon Celli brand.Acquires the European distribution rights for the American brand Save Khaki. Opens Woolrich store in Stockholm, Sweden.Opens the first European Beams Plus corners in WP Stores Milan, Florence, and Bologna.Starts an exclusive European retail alliance with Japanese brand Fith. Releases a limited edition collaboration between Woolrich John Rich 81 Bros. and Japanese brand Nanamica.2010 Celebrates Woolrich’s 180th Anniversary with a book of portraits by American photographer Douglas Kirkland. Opens WP Stores in Fliccione and Varese

2011 Opens WP Stores in Florence, Rome, Verona, Padua, and Pescara. Appoints Mark McNairy as new designer of Woolrich Woolen M ills.2012 Opens Woolrich stores in London, Munich Gothenburg, Maastricht and Lille. Opens WP Store in Genova, Italy. Acquires the distribution of the British brand Baracuta. Hosts an event at Pitti Uomo celebrating the relaunch of the Baracuta brand.2013 Opens WP Stores in Parma and the first international WP STORE in Seoul.2014 Opens WP Store in Torino and the first US WP STORE in Brooklyn

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Structure

INDUSTRY // APPAREL & FASHION DISTRIBUTION AND LICENSE OF APPAREL BRAND

TYPE // PRIVATELY HELD

FOUNDATION // 1982

HEADQUARTER //VIA DELL’ARCOVEGGIO 59/5, 40129 BOLOGNA – ITALY

WP LAVORI IN CORSOMILANO HEADQUARTER // VIA LOMBARDINI 18

WP LAVORI IN CORSOEXPORT SALES OFFICE //VIA AL NIDO 4, 69004 LUGANO

WP USA //NEW YORK 460 WEST BROADWAY

BRANCHESWP LAVORI IN CORSO

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Markets 3.000 CUSTOMERS WORDWIDE

CANADAUSAEUROPEEAST EUROPERUSSIAJAPANHONG KONGKOREA

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Top CustomersWORLDWIDE

LE BON MARCHE SELFRIDGE’SHARROD’SNK STOCKHOLMPRINTEMPSLODEN FREY,BEYMENSARAH GOGGLESTHE BUREAUTHE SHOP AT BLUEBIRDFLANNELSOGERVMC14OZ.THERESA

EUROPE

ISETANMITSUKOSHITAKASHIMAYABARNEY’SHANKYULANE CRAWFORDSHINSEGAEBARNEY’SBEAMSNEPENTHESUNITED ARROWSSHIPSBOON THE SHOP

ASIA

BARNEY’SSAKS FIFTH AVENUEBLOOMINGDALE’SBERGDORL GOODMANNEIMAN MARCUSJAKERON HERMAN ODINE EARNEST SEWNSCOOPMITCHELLS WESTPORT

USA

TSUMBOSCO DEI CILIEGIWEDATSVETNOYSAKS 5th AVENUE (ALMATY)HELEN MARLENSANA HUNTCULTYAVA FASHIONFOTT

RUSSIA & EAST EUROPE

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WP RETAIL

WP STORE - BOLOGNA - ITALY

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WP Store

STOCKHOLMSYLTLONDONMUNICHFORTE DEI MARMICORTINA D’AMPEZZO

BOLOGNAFIRENZETRENTORICCIONEVERONAPADOVAPARMATORINO

MILANOPESCARAROMAISOLA D’ELBAVARESEBROOKLYN

GOTEBORGMAASTRICHTSEOUL

HAMBURGPRAHA

NEW YORK SOHO TOKYO

MILANO

BARBOUR STORESWOOLRICH STORESWP STORES

OPENING SOON

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WP Store FIRENZE - ITALY

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WP Store ROMA - ITALY

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WP Store TORINO - ITALY

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WP Store BROOKLYN - NEW YORK - USA

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WP Store SEUL - SOUTH KOREA

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Woolrich shop - in - shop

POGGIBONSI [SI]

CASA DELLO SPORT 2

PASSO CORESE [RI]

C_P.L. 90

ORIO AL SERIO [BG]

NEGOZI PELLIZZARI

ROMA-LUNGHEZZA [RM]

NEGOZI PELLIZZARI

BRESCIACARNEVALI SPA

GALLARATE [VA]

CENTRO COMMERCIALE RAMONDA SPA

GROSSETOCENTRO CONFEZIONI POLI SRL

CALENZANO [FI]

NENCINI SPORT FA

REANA DEL ROJALE [UD]

RAMONDA ABBIGLIAMENTO

CASTRETTE DI VILLORBA [TV]

RAMONDA TESSILE SPA

MILANOLA RINASCENTE

MONZALA RINASCENTE

TORINOLA RINASCENTE

ALTE MONTECCHIO [VI]RAMONDA SORELLE SPA

CONEGLIANO [TV]

BRAVI

TAVAGNACCO [UD]

ARTENI

CASTELLETTO TICINO [NO]

FREEDOM SRL

GENOVAGIGLIO BAGNARA SPA

LIVIGNO [SO]

GIID LIVIGNO SRL

BRA’ [CN]

MAGAZZINI MONTELLO

LONDONHARROD’S

PARIS LE BON MARCHÉ

STOCKHOLMNK

AMSTERDAMOGER

LAAXFASHION GARAGE

TOKYOISETAN

ST. MORITZFAORO

PARIGIPRINTEMPS

LONDON SELDFRIDGES

DAVOS BERGWERK

GÉNÈVE THE GREAT OUTDOOR

MUENCHEN LUDWIG BECK

MANNHEIM ENGELHORN MODE

AMSTERDAM MAISON DE BONNETERIE

DEN HAAG MAISON DE BONNETERIE

TRONDHEIM HOYER

STAVANGER HOYER

KRISTIANSAND HOYER SORLANDET

EKATERINBURG WEDA

KIEV HELEN MARLEN

ALMATY SAKS 5th AVENUE

OSLOHOYER EGERTORGET

MUNCHENLODEN FREY

BRUGGEVILLA MARIA

STOCKHOLMDEPARTMENT STORES EUROPE AB

MOSCOWTSUM

MOSCOWTZVETNOY

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BRANDS

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Brands PORTFOLIOWP Lavori’s main goal has always been to research, distribute, and license the best original brands from all over the world.

WOOLRICH JOHN RICH&BROSworldwide license and distribution

WOOLRICH WOOLEN MILLSworldwide distribution

WOOLRICH PEN-RICH italian license and distribution

BARACUTAWorldwide distribution

BARBOURitalian distribution

BLUNDSTONEItalian Distribution

PALLADIUMItalian distribution

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Brands Portfolio

WOOLRICH JOHN RICH & BROS

The history of Woolrich is the history of a company that started work in 1830 and which to this day, in the middle of Pennsylvania, continues to produce fabrics and clothes in a little village called Woolrich itself. The history of Woolrich constitutes an extraordinary contemporary anomaly, one which flies in the face of the current rules of globalization: its ability to foster an ongoing relationship with the local community might appear anachronistic, but it is also what gives this company a rare charm and uniqueness.The Rich family, founders ofWoolrich, provide the paradigm of that American Dream that underpins the very identity of the nation. At the beginning of the 19th century, John Rich Il, son of an English wool carder, set off from Liverpool together with other European emigrants in search of a new life, a new world, a betterfuture, all based on the greater freedom, unknown in the Old Continent, that this burgeoning democracy promised.In the wake of the Revolutionary War, with his entrepreneurial spirit he set up a business that has witnessed a century and a half of history go by, from the Succession Warto the Great Depression in ‘29, from the two World

Wa rs as well as the post-waryears, marked by the rise of the ‘American Century’ and the Cold War.The company in vertical terms [from sheep to finished garmentl, rooted in the clothing needs of the pioneers - above all those lumberjack and farmers who came face to face with the raw edge of nature and often in extreme climactic conditions - via the conversion of wool for army purposes, and lastly to the production of outdoor and leisure apparel, has always been an expression of the needs - and perhaps the dreams - of American society. Among the many possible examples, we might cite the case of the “Arctic Parka”, the quintessence of the down Parka, designed for the harshest of temperatures, as worn by the workers who took part in the construction of the great Alaskan Pipeline in the early ‘7Os.A company that at times of war developed products for the American Government, also did so for clients such as LL Bean, Eddie Bauer, Ralph Lauren [the textbook examples of US sportswearl, yet always working on the notion of “products with a purpose, that perform”.

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Brands Portfolio

In the ‘90s, WP obtained the license fot this historic brand, with the aim to integrate the ‘made in Woolrich’ products with the Wool rich JohnRich & Bros collection. Woolrich John Rich 81 Bros is a total look collection for men, women and kids.The Woolrich John Rich and Bros. Collection touches on Woolrich heritage by incorporating iconic Americana and its’ historic identity.The design matrix is inspired by the history of American clothing, interpreted in a sophisticated, metropolitan style.Woolrich John Rich & Bros. is recognized for its contemporary designs, quality, and du rability in today’s environment, while staying true to its DNA. Each Woolrich John Rich & Bros. collection touches on the Woolrich heritage by incorporating iconic Americana and the historic identity taken from the archives that span over 175 years.

The design matrix is inspired by the history of American clothing including military, utilitarian, and outdoor living interpreted in a sophisticated metropolitan style. Woolrich John Rich & Bros. is recognized for its fashionable designs, quality and durability in today’s environment, while still staying true to its DNA. The European success of brand is recognizable by the iconic arctic parka phenomenon cherished by international celebrities.The Woolrich John Rich 81 Bros. collection has become a big phenomenon in Europe, starting from Italy first and then enlarging the distribution to all the other markets through a very selective and high-and distribution. The success of the brand in Europe has prompted the label to expand distribution worldwide with a particularfocus on the United States and Japan.

WOOLRICH JOHN RICH & BROS

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Brands Portfolio

Stemming from the passion for American manufacturing tradition, Woolrich Woolen Mills represents a voyage of rediscovery through the history and values of the Woolrich ‘working community’.Geared towards men aware of the value of tradition and authentic functional products, the collection takes its inspiration from the original mills in Woolrich. Every single piece in the Woolrich Woolen Mills collection has its own history, deriving from the American outdoors.Focusing on garments that in their simplicity embody American outerwear history through their structural details.The project originates from the desire to create synergy between textile tradition and modern forms, where structural details have a fundamental role in terms of functionality.

The renewal of the USA manufacturing tradition is set in the concept “garment with a purpose”, made in the USA, created with original fabrics that unite the best industrial “standards” with assembled and functional details.For the first ‘IO seasons Woolrich Woolen Mills was designed by Daiki Suzuki, the founder and creator of Engeneered Garment, with a collection full of details and unusual features. The actual designer of the collection is Mark McNairy, creator of the shoe brand New Amsterdam, with a strong re-interpretation of the classic American items.

WOOLRICH WOOLEN MILLS

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Brands Portfolio

Penn-rich is the new Woolrich collection in the brand segmentation. Targeted to a younger demographic group, Penn-rich gives a new, contemporary interpretation of Woolrich’s historical garments. The square sheep logo recalls the 70’s heritage and marks each piece of the collection. Hoodies, t-shirts, down jackets use the iconic Woolrich fabric in a contemporary and unusual style.

PENN-RICH

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Brands Portfolio

Manchester, a city synonymous with downpours became the raincoat manufacture capital of the world. It was through this rainwear that Baracuta was born. At that time Manchester was an industrious place, known for textile production. In 1937 John and Isaac Miller began making the original G9 Ba racuta at their Chorlton Street factory in Ma nchester. This came to define the brand. It was the original incarnation of the G9 jacket and it has continued to be made in Manchester ever since. The culture around the city grew into one of aspiration and working hard to climb the social ladder, which ran through the jacket. The G9 embodied that spirit due to its link to golf, which at the time was exclusively for the wealthy. The Miller brothers aspired to be accomplished golfers, which influenced the creation of the G9. The cultural link of Manchester was used when exporting the brand to the states in 1950. It was picked up by Ivy League college students, favouring the G9 for its versatile nature - formalyet sporty; athlete meets aesthete. Then, in 1954, Elvis wore a G9 in the film King Creole, taking the jacket to an even wider audience.

BARACUTA

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Brands Portfolio

The first New York City stockist [Paul Stewart] opened and the platform for stateside popularity had been built. Back in the UK, John Simons’s seminal London store |\/y Shop was credited for popularising the G9, which he continues to sell to this day. Ryan O’Neal’s character in the 196A series Peyton Place, Rodney Harrington, was always stylishly attired in a G9 and the jacket became known as a `Harrington’, a moniker that it still retains.Steve McQueen wore a G9 in the Thomas Crown affair in 1968 and immediately made the jacket a staple of his own wardrobe, sporting it on the cover of Life Magazine. With icons like Elvis Presley and Frank Sinatra wearing the G9, and the sartorial seeds thus sewn, the G9 gained favour in the mod scene, and later amongst ska and punk fans, taking the jacket from Hollywood and the Ivy League to the man on the street. This was the beginning of the G9’s reputation as an everyman jacket - utilitarian design lends itself to almost any aesthetic and those early scene setters knew that. Rarely does an item of clothing find favour with such disparate social groups with such varied views and tastes.

BARACUTA

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Brands Portfolio

Through its distribution license and by opening a Barbour store in Milan in 2003, WP Lavori has been able to further communicate the Barbour story and product offering throughout Italy.

In 1894 John Barbour established himself in the burgeoning port of South Shields, supplying oilskins and other garments to protect the growing community of sailors, iishermen, river men, and dockers lrom the worst of the North Sea weather. Within a few years his company became the leading supplier of oilskins on the northeast coast, not only to seafarers but also to the surrounding community of farmers, laborers, carters, and shepherds. By the beginning of the next century Barbour’s durable Beacon oilskins were well-known throughout Britain, and in 1971 Barbour was appointed a Royal Warrant by the Duke of Edinburgh, followed by a Royal Warrant by Her Majesty Queen Elizabeth II in 1982 and a Royal Warrant by His Highness the Prince of Wales in 1987.WP Lavori first met the Barbour family in 1984, and has imported the renowned English brand throughout Italy ever since. The Beufort and Bedale jackets have become iconic garments in Italy for their classic British look and performance in inclement weather.

BARBOUR

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Brands Portfolio

BLUNDSTONE

Blundstone’s history can be traced all the way back to the midIgth century, when in 1853 the Corramandel set sail from England bound for Melbourne, Australia. As the old country faded from view, two brothers aboard both fell victim to violent seasickness When the ship arrived in Hobart Town, having been blown off course during the journey, James and Thomas Cuthbertson swore never to venture from land again. Using the skills and knowledge gained from the British footwear trade, James set up a shoe shop. During the same period John and Eliza Blundstone had arrived in Hobart and established John Blundstone and Son A few years later these two fledgling companies merged to create what we know today as Blundstone. The Australian company has since become a specialized manufacturer of heavy-duty footwear for farming, forestry, mining, and industrial uses. Its classic pull on boot has become a fashion icon in its own right, loved for its timeless design, simplicity, and comfort.

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Brands Portfolio

PALLADIUM

Palladium was founded in 1920 to make tires for the fledgling aviation industry. Tires were made by layering canvas bands underneath vulcanized rubber. Palladium’s expertise was so advanced that soon the majority of Europe’s aircraft were using Palladium tires.After World War II, with aircraft manufacturing screeching to a halt, the demand for tires decreased dramatically. Palladium decided to open a plant in Pont De Cheruy, France, to start producing footwear that was as hard wearing as their tires. In 1947 the legendary Pampa boot was born, and the functionality, comfort and durability were so outstanding that the French Foreign Legion adopted it for their use. The Foreign Legion put the boot to the test in the harsh desert conditions of North Africa, and throughout the rugged terrain of the Atlas Mountains.Today, the original design, classic lines and time tested utility are as relevant as they have ever been. Combining over 60 years of authenticity with modern manufacturing, premium materials and cutting edge styling, Palladium boots are ready to help you explore your street, your city, or the world.

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Celebrities

Gabriele Salvatores

Steven SpielbergPenelope CruzEwan McGregorBrian De Palma Sarah Jessica Parker Ben Affleck Jonny Deep

Sofia CoppolaAdrien BrodyHarrison FordNatalie Portman Valentino Rossi Vincent Cassel

...and Woolrich

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Celebrities

Howard Donald

Terrence HowardAgyness DeynJames FrancoJohn Hamm Michael Shannon Eva Greenw Elizabeth Banks

Rayan GoslinMichael WeatherlyKate FlannerySophie Anderton Vin Diesel Salma Hayek

...and Woolrich

C O M P A N Y P R O F I L E