COMPANY PROFILE

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Introduction to JCDecaux

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A new concept in public service infrastructure

provision

The JCDecaux business model was created

over 50 years ago, in 1964, by the company

founder, Jean-Claude Decaux. His proposal to

City mayors in his home country of France was

to provide and maintain necessary publicservice infrastructure for the City at no cost to

the City and its citizens, financed by

advertising. In 1964, the Mayor of Lyon was the

first to adopt the new concept heralding the

start of a new, ground-breaking advertisingbusiness model.

Company founder, Jean-Claude Decaux

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A new concept in public service infrastructure

provision

1964. The first JCDecaux Bus Shelter, which was transported

to Municipal offices throughout France in

order to be shown to prospective City

Mayors

Company founder, Jean-Claude Decaux

1964. A fleet of JCDecaux maintenance vehicles driving through Lyon, the first City to adopt the JCDecaux business

concept

Introduction to JCDecaux

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JCDecaux: A family business

69.83% of JCDecaux is owned by the Decaux family, making it a family business. Following the recent passing of the company founder, the

company is now operated globally by Jean-Claude Decaux’s three sons, Jean-François Decaux, Jean-Charles Decaux and Jean-Sébastien Decaux.

Jean-François Decaux Jean-Charles Decaux Jean-Sébastien Decaux Jean-Claude Decaux with his three

sons

A Family Business

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Algeria

Angola

Argentina

Australia

Austria

Azerbaijan

Belgium

Botswana

Brazil

Bulgaria

Mauritius

Mexico

Mozambique

Mongolia

Namibia

The Netherlands

Norway

Oman

Panama

Peru

Cameroon

Canada

Chile

China*

Colombia

Costa Rica

Croatia

Czech Rep.

Denmark

Dominican

Estonia

El Salvador

Finland

France

Germany

Guatemala

Hungary

Iceland

India

Ireland

Israel

Italy

Japan

Kazakhstan

Latvia

Lesotho

Lithuania

Luxembourg

Madagascar

Malawi

Poland

Portugal

Qatar

Russia

Saudi Arabia

Serbia**

Singapore

Slovakia

Slovenia

South Africa

South Korea

Spain

Swaziland

Sweden

Switzerland**

Tanzania

Thailand

Turkey

Uganda

Ukraine

UAE

United Kingdom

United States

Uruguay

Uzbekistan

Zambia

Zimbabwe

Global presence

70+Countries

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*2016 Revenue

Everyday, JCDecaux reaches 410+ million people

75+ Countries

4,280 Cities

€3.4 Billion Turnover *

13,030 Employees

#1 In Out of Home Advertising

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Nº1 WORLDWIDE IN OUTDOOR ADVERTISING

Self-service

bicycles

Nº1 worldwide

Airport

advertising

Nº1 worldwide

Transport

advertising

Nº1 worldwide

Street Furniture

Nº1 worldwide

Billboard

advertising

Nº1 in Europe and Africa

• 524,580 panels worldwide

• 2,025 cities

• 66 countries

• More than 230 airport

concessions

• Present in 6 of the 10 first

airports in the world

• Over 395,000 adv ertising

f aces

• More than 280 Transport

contracts (bus, metros,

railway s…)

• 177,756 panels in

Europe

• 208,973 panels

worldwide

• 50 countries

• Ov er 52,000 self -

serv ice bicycles in use in 70 French, European

and non-European

cities

JCDecaux a unique position

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Top 30 Global Media Owners

▪ Unique ranking of the world’s largest media companies by media revenue, as estimated by ZenithOptimedia

▪ Media revenue is defined as all revenues deriving from businesses that support advertising (excluding simple redistribution of

third‐party content)

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JCDecaux, one of the World’s most powerful Global Media

Groups

#2

#4

Source: Zenithooptimedia 2016/Media Revenue Ranking

JCDecaux A World Leader

#1

#3

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JCDECAUX’S COMPETITIVE ADVANTAGE

IN THE FIELD

Capacity to generate

new revenue streams

from mobile operators

Prime locations in urban

and indoor dense

environments

Integration and design

capabilities

Experience in large scale

deployment and project

management (with dedicated

teams on the field)

City relationship

management

One stop shop &

neutral partner

JCDecaux invests in

communities

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Since its inception in 1964, JCDecaux has been a key trusted partner to cities, attentive to their

needs and providing premium services

JCD DELIVERING INDUSTRY LEADING AND

INNOVATIVE SOLUTIONSJCDECAUX : LEADING & TRUSTED SERVICE PROVIDER

TO CITIES AND COMMUNITIES AROUND THE WORLD

UNIQUE CITY

RELATIONSHIP

MANAGEMENT

USEFUL SERVICES, SUSTAINABLE BUSINESS MODELS

50 YEARS OF

SERVICES &

INNOVATION IN

PUBLIC SPACES

OPERATIONAL

EXCELLENCE TO

DEPLOY &

MAINTAIN

A STRONG POSITIONING IN KEY

GEOGRAPHIES

²²

Latin America: JCDecaux n°1

✓ Urbanization and beautification

✓ Solid growth potential for outdoor

✓ Bolt-on acquisitions still possible

North America: JCDecaux n°4

✓ Transition to digital billboards

✓ Outdoor market share gains

✓ Organic growth and consolidation

opportunities

Europe: JCDecaux n°1

✓ Beautification

✓ Smart/connected street furniture

✓ JCDecaux well placed to benefit from a European recovery

Asia-Pacific: JCDecaux n°1

✓ Urbanization

✓ Need for infrastructure

✓ Increase in air passenger traffic

Middle East: JCDecaux n°1

✓ Need for infrastructure

✓ Beautification

✓ Increase in air passenger traffic

Africa: JCDecaux n°1

✓ Urbanization

✓ Need for infrastructure

✓ Solid growth potential for outdoor

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SERVICES FINANCED BY ADVERTISING

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Public toilet- ParisMore than 13 millions uses a year.

Self-service bicycle- Paris

More than 39 millions uses a year.

Free litterbins – South AfricaOver 12 000 serviced litterbins across Gauteng

Free Wifi- Dusseldorf50 Antennas around the city

VALUES:

QUALITY, INNOVATION, DESIGN

InnovationA passion for innovation exists in

every project, in every country and

every city. It’s the very heartbeat of

JCDecaux

QualityIn every country in which it operates,

JCDecaux is committed to delivering

the best quality products maintained to

the highest standards, fully considering

their impact on urban life.

A dedicated workforce committed to the

highest level of product maintenance

and cleanliness

DesignAt the heart of JCDecaux is the

union of form and function

ensuring maximum impact at

every site for every brand

JCDecaux works closely with 50

celebrated international

designers, such as Lord Forster,

Philippe Starck, Mario Bellini and

Philip Cox

United Kingdom Africa Africa

QUALITY POLICY STATEMENT

JCDecaux seeks continuous

improvement in quality performance

through the following initiatives:

• Innovative design to enhance

product performance and

aesthetics

• Manufacturing using the most

appropriate materials and

processes

• Training and continuous

assessment of employees

• Monitoring of processes and

activities

• Effective planning and

allocation of tools, equipment

and personnel

• Effective budget management

and forecasting

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JCDECAUX’S GROUP HEALTH AND

SAFETY POLICY

• JCDecaux has updated its Group Health

& Safety Policy Statement to match the

latest standards requirements.

• All JCDecaux’ subsidiaries must set up

their Health & Safety policy adapted to

local standards and compliant with

Group requirements.

• The Group H&S Committee provides

support to the subsidiaries. A Corporate

operations guidelines manual shares

Best Practices.

The pursuit of economic development that respects the needs of people and the environment

• 2014: Confirmation of the Sustainable Development Strategy covering all JCDecaux’s activities on the 3 aspects

of Sustainable Development (SD): Environment, Social and Stakeholder

• The actions set up as part of the Strategy contribute to JCDecaux’s extra-financial performance

GROUP SUSTAINABLE DEVELOPMENT

JCDECAUX INVESTS IN SOLUTIONS

TO ENABLE CITIES TO BECOME

SMART

What is a Smart City?

• A city that creates constant and sustainable economic development and high quality of life by

excelling in 6 key areas :

Smart

Economy

Environment Mobility

People Governance

Living

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AFRICAN PROFILE

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OUR AFRICAN FOOTPRINT

WORLD CLASS STRUCTURES

THROUGHOUT AFRICA

EXECUTIVE COMMITTEE (AFRICA)

Jean Sébastien Decaux, CEO Southern

Europe, Belgium and

Luxembourg, Israel and Africa

Mark Cooper, CEO sub-Saharan Africa Adelaide McKelvey, Sales & Marketing

Director sub-Saharan Africa

Savak Shahbandarian, Chief Financial Officer

sub-Saharan Africa

FORMATS BY COUNTRY

SUMMARY: FORMATS BY COUNTRY (as per November 2015)

COUNTRY Mass Reach Wraps Citilites Street Furniture Super Signs

Airports

(Digital &

Static)

Retail Signs Street PoleRoadside

DigitalTaxi's

Gautrain

Stations

(Digital &

Static)

Malls

(Digital)

Pubs/Bars

(Digital)

ANGOLA ● ● ● ● ● ● ● ●

BOTSWANA ● ● ● ● ● ● ●

LESOTHO ● ● ● ● ● ●

MADAGASC AR ● ● ●

MALAWI ● ● ● ● ● ● ● ●

MAURITIUS ● ● ● ●

MOZAMBIQUE ● ● ● ● ● ● ●

NAMIBIA ● ● ● ● ● ● ●

SOUTH AFRICA ● ● ● ● ● ● ● ● ● ● ●

SWAZILAND ● ● ● ● ● ●

TANZANIA ● ● ● ● ● ● ● ●

UGANDA ● ● ● ● ● ●

ZAMBIA ● ● ● ● ● ● ● ●

ZIMBABWE ● ● ● ● ●

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Reduce energy consumption of

our sites

Reduce energy consumption of

vehicles

Reduce energy consumption of

buildings

SUSTAINABLE DEVELOPMENT IN

AFRICA

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Comprehensive CSI strategies

thoughout Africa

Recycling of old billboard faces into

deskbags for school children

ESTABLISHED

GROWING

DELIVERING

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