company profile fajardo (2)

8/3/2019 Company Profile Fajardo (2)

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I. COMPANY PROFILE

Yamaha Motor Philippines, Inc. (YMPH) is a 100% subsidiary of Yamaha Motor Co.,Ltd. YMPH is the manufacturer and distributor of Yamaha motorcycles in the

Philippines, was established in May 2007. Has commenced manufacturing of motorcycles in its initial plant located in Laguna Technopark from the end of September 2007. The plant is equipped to start the final assembly of 105cc to 135cc motorcycles.The capital investment amounts to a total of Php550 Million.

Meanwhile, Yamaha Motor has also secured a new,230,000m2 building site at the LimaIndustrial Park, Batangas, and is moving with the plans to construct a new motorcycleproduction plant with the operational startup targeted for the early part of 2009. Uponcompletion, the new plant will serve as the base for motorcycle production with a scalelarger than the assembly plant located in the Laguna Industrial Park and will replace theLaguna plant.

YMPH intends to target the young and active consumer creating a brand new imagethat will appeal to their lifestyle. Our campaign is geared to reestablish brand excitementtogether with innovative technological advancements. And to adhere to growinginterests of our young new customers YMPH will soon launch new products,exhilarating events and distinct value added services. A new way of life for those peoplewho long to be sporty, stylish and innovative, this is our ³brand new Yamaha´.

CORPORATE PHILOSOPHY

Creating Kando with products and services that exceed your expectations

For society, for the world...

Yamaha works to realize

our corporate mission of creating Kando

Yamaha Motor is a company that has worked ever since its founding to build productsdefined by the concepts of "high-quality and high-performance" and "lightweight and

compact" as we have continued to develop new technologies in the areas of smallengine technology and FRP processing technology as well as control and componenttechnologies.

It can also be said that our corporate history has taken a path where people are thefundamental element and our product creation and other corporate activities havealways been aimed at touching people¶s hearts. Our goal has always been to provide



products that empower each and every customer and make their lives more fulfilling byoffering greater speed, greater mobility and greater potential.

Said in another way, our aim is to bring people greater joy, happiness and createKando* in their lives.

As a company that makes the world its field and offers products for the land, the water,the snowfields and the sky, Yamaha Motor strives to be a company that "offers newexcitement and a more fulfilling life for people all over the world" and to use our ingenuity and passion to realize peoples¶ dreams and always be the ones they look tofor "the next Kando."

Kando is a Japanese word for the simultaneous feeling of deep satisfaction and intenseexcitement that people experience when they encounter something of exceptionalvalue.

Why do we Make It Different?

Make It Different

Since the beginning, Yamaha¶s focus has always been to provide a unique experiencethrough its products. Such an understanding has been the underlying philosophy of Yamaha.

The company has set goals that haven¶t been reached yet, by doing so Yamaha iscontinually able to push the envelope a little bit further.

Simply put, being good is just not enough.

What Makes Yamaha Different?

Aiming to take things that work well and improve upon them in unexpected ways is avalue that Yamaha nurtures. The driving force behind any Yamaha product and serviceis how to set a higher standard for an anticipated need. It is the only motorcyclecompany that is wholly committed and promises a complete motorcycle lifestyleexperience.

Events and activities built up by Yamaha since its launch was copied by other companies and are now using it as a standard in the industry. Yamaha promises their loyal customers and followers that the company will always strive to exceedexpectations by always giving them something new and better.

II. PRODUCTS

Yamaha Mio Sporty AIS (Air Induction System) EURO 2 ready. Hydraulic single disc front brake and magwheels type.



Yamaha FinoThe new Yamaha Mio Fino combines attractive styling with a slim compact body and aresponsive 4 stroke engine. Young people and ladies riders will be especially attractedto Yamaha Fino eye catching.

Yamaha Crypton R Automatic double clutch. VM16 X 1VM16SH Mikuni, electric & kick starter. 4 strokeSOHC, Single cylinder air-cooled.

Yamaha Crypton Z4 stroke SOHC, Single cylinder air-cooled. Constant Mesh Rotary Gear, 4-speed. 2-podCaliper Disc Brake.

Yamaha Sniper The Yamaha Sniper 135 adopts Yamaha's air induction system that cleans the exhaustby re-burning some unburned fuel in the exhaust pipe. The tire out that has beencleaned once in this way.

Yamaha X-1Its body design concept came from their famous Yamaha big bike sports models namedR-1 and R-6. With its new aerodynamic body with metal surfaces plus its high level of

quality.

Yamaha NouvoResponsive engine power delivery. Easy to customize its body plastic parts. Just openthe gas throttle to run and apply left &, right hand brakes to stop.

Yamaha MioEasy to drive, just open the gas throttle to run and apply left & right hand brakes to stop.

Responsive engine power delivery and easy to customize its body plastic parts.

Yamaha Mio 125 MXDesign to fit the new generation of scooters with stylish looks, sporty looks, and hiplooks. The new Yamaha Mio MX 125cc has three (3) different colors white, green andblack to be produce exclusively here in the Philippines.



Yamaha FZStanding head and shoulders above the bikes in 150cc segment, FZ 16 hasrevolutionized the biking scene in India in a short span of its launch. The stylish yetinnovative FZ16 has macho and muscular looks redefining the 150cc bikes segment. Itkeeps it simple, with street-tough naked styling and super-civilized power delivery and a

specially designed riding position that gives riders extra confidence at lower speeds.Each and every part of FZ16 has been designed with a lot of detailed attention andcareful thought. This ultimate degree of perfection means even the slightest feature hasnot been overlooked. Only Yamaha ensures this kind of craftsmanship. The rider andthe machine share a feeling of oneness, and from different angles the impression isdifferent. This is particularly because the finest components have been used in itsprecise manufacturing.

MARKETING ACTIVITIES

company profile fajardo (2)

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