Company Profile

L.W. ROBBINS ASSOCIATESRight for You!

• Proven Donor Relationship Management philosophy

• Seasoned, veteran professional staff

• Superior results

• Competitive pricing

• Client management teams, assuring prompt attention to your account needs

• Partnership approach keeps you integrally involved

• Passionate "believers" work on your account

• Commitment to ethical business practices

Services

We help nonprofits like yours prove their value to society. Prove it in a way that

stimulates contributions by people who come to care ever more deeply about you. This creates value, building

your resources and enhancing your mission.

• Strategic Direction

• Creative/Copy Services

• Database Solutions

• Account Management

• Production Management

• Internet Fundraising

Costs

This pie chart depicts the actual costs of the direct mail program of a typical

non-profit organization.

Printing20%

List8%Postage

41%Lettershop

10%

Creative12%

Caging 3%Other 1%

Data Services

5%

Other Caging Data Services

List Lettershop Creative

Printing Postage

Packages

Outside Envelope

Letter

Contribution Card

Reply Card

Insert

Outside Envelope

The Outside Envelope comes in different sizes and with alternate window

positions for multiple testing.

Letter & Contribution Card

The Letter gives a personal touch and provides the donor with reasons why they

should give and what their money will be used for.

The Contribution Card gives the donor donation options and more information on the organization.

Reply Envelope

The Reply Envelope gives the donor paid postage to make the donation process easier.

Health Services

American Liver Foundation

Country Western star Naomi Judd, now in remission after contracting hepatitis, is the American Liver

Foundation’s national spokesperson. To capitalize on her popularity, LWRA created an annual “mini-campaign” for the

ALF. The campaign typically includes an inspirational front-end premium, (or two), a testimonial to the importance of

research, and a targeted gift upgrade request. The Campaign is one of the most successful undertaken by the ALF each year.

Social Services

Saint Francis Academy

The Saint Francis Academy has been the voice of hope for children, youth, and families in crisis since 1945.

This ministry has earned a commendable reputation for helping restore wholeness to lives shattered by abuse, neglect, chemical dependencies, gang affiliations, and

conduct disorders. This package was part of the Thanksgiving donor acquisition campaign.

Animal Rights

Fund for Animals

A leading animal rights and protection group, the Fund for Animals has a number of compelling

programs to appeal to potential donors. To determine the best approach, we developed a multi-cell test grid that included theme, premium, and graphics tests. Response was strong

across the board, but especially so in certain areas. The key variable in deciding roll-out strategy, however, was

the fund’s own vision of where it wants to go. 

Advocacy

Native American Rights Fund This "New Donor Welcome" package is what a donor receives after making a first contribution to the Native

American Rights Fund. The package confirms in donors’ minds the wisdom of their decision to support the organization.

Among its contents are a membership card, newsletter, and new donor survey. Packages like this, along with other techniques,

help organizations get that crucially important second gift, thereby enhancing long term donor value and net revenue.