company profile of garudafood group

7/22/2019 Company Profile of Garudafood Group

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Contents

GarudaFood Group Strategic Intent

Basic Mentality and Leader Traits

Our Business

Corporate Structure of Tudung Group (holding company)

Corporate Milestone

Board of Commissioners and Directors

Manufacturing Network and Facilities

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Achievements

International Operations

Noble People

Distribution Network

Corporate Social Responsibility


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Corporate Structure ofTudung Group

Tudung Group is a holding company that has 4 Lines of Business (LoB):

1. LOB FOOD (GarudaFood) that focuses on the manufacturing and

marketing of snacks, biscuits, confectioneries, basic food and dairy.

2. LOB BEVERAGE (under Suntory Garuda Beverage*) that focuses on themanufacturing and marketing of non-alcoholic beverages.

3. LOB DISTRIBUTION (Sinar Niaga Sejahtera) that distributes food and

* Suntory Garuda Beverage is a Joint Venture Company (JV) which was formed by GarudaFood Group with Suntory Beverage &

Food on July 14th , 2011 in non-alcoholic beverage industry, to strengthen GarudaFood Group position in beverage business.

Forming a JV is one of GarudaFood Group growth strategy through Strategic Partnership, to achieve the Vision and Goal To

Become Indonesias Leading Food and Beverage Company. Suntory Garuda Beverage currently has tea-based, coffee-based

and fruit flavor drink categories

beverage products of GarudaFood Group throughout Indonesia.

4. LOB AGRIBUSINESS which consists ofPT Bumi Mekar Tani (Peanut

plantation) and PT Garuda Bumi Perkasa (CPO mill).

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Corporate Structure ofTudung Group (contd)

PT GarudaFood Beverage Jaya

PT Tudung Putra Putri Jaya

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PT Garuda Bumi Perkasa PT Bumi Mekar Tani

PT GarudaFood

Putra Putri Jaya

PT Suntory Garuda

Beverage

LoB DistributionLoB Food LoB Beverage

PT Sinar Niaga

Sejahtera

LoB

Agribusiness


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Corporate Milestone (1979 2013)1979

1987

1994 Established our own distribution network.

1995 Start our Garuda Coated Peanuts

1997Entered the biscuit business, with Danza as the first brand continuedwith Salma as the next brand. (Gery brand was launched in 2001 and became the market leaderfor wafer stick category)

At the hei ht of the Asian Financial Crisis, entered the ell business under Kiki Jell brand, which

Began its unbranded roasted peanut business

Started to use Garuda for the brand of our roasted peanuts

1998

one later changed to Okky JellySNS established new area of distribution in Java island

1999SNS continued to widely expand to other new areas of distributionoutside Java island (both Western and Eastern part of Indonesia) by establishing 11 legal entities

2002This year marked the beginning of GarudaFoods entry into beverage business, by introducing the

successful and lucrative Okky Jelly Drinks

2004Entered the basic food under Enerfill brand & Confectionery

Business under Ting Ting brand

2005 Entered tea based beverage business by launching Mountea Entered into non-peanuts Snacks market under Leo brand

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Corporate Milestone (1979Corporate Milestone (1979 2013) (contd)2013) (contd)

2006 In the beginning of 2006, PT Tudung Putra Putri Jaya (Tudung Group) was established as the

holding company

2008 Launched new premium products; Chocolatos for wafer stick and Wafelatos for wafer cream categories Entered functional drink under SuperO2 brand\ Acquired Fuhua Jinjiang Yonghe, confectionery manufacturing (in China)

2007 Launched the new logo ofGarudaFood.

2009

Entered dairy business by launching Clevo liquid milk. According to Euro Monitor, GarudaFood Group GarudaFood Group maintained the leading position in sweetand savory snacks with 26 % (2009) and 22% (2010) share of retail sales value The Group dominated nuts

market with a 52% retail value share and was a strong leader in other sweet and savory snacks.

Established Xiamen GarudaFood Co. Ltd to serve China market

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2010 Launched the first doughnut biscuit in Indonesia, Gery ODonut

2011

Established a JV company with Suntory Japan, named PT Suntory Garuda BeverageLaunched Kopyes (coffee based beverage); Jell-O Blast (jelly-milk product) and Berrygood (first berry jam &wafer stick)

Launched Nachi as a premium rice productGo Live ERP (Project 1)

2012

Established JV company with Polyflex India, named Garuda Polyflex Foods Private Limited by launched Gone

Mad choc stick to serve Indian Market

Launched fruit flavored drink in PET Bottle, under the brand Okky Koko Cool & Go Launched Mirai, first ocha (Japanese tea) in the bottle in Indonesia Go Live ERP (Project 2)

Launched Okky Jell-O Juice, the premium jelly juice drink in tetra pack

Launched MYTEA, The first Oolong Tea in the bottle in Indonesia Launched Mountea Sparkling, The first Fruit Tea Carbonated drink

2013


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GarudaFood Group Strategic Intent

Vision Mission Values ElaborationCorporate Core Values

Mission

We are a transformation making company that creates value to society

based on interdependent co-arising

Corporate Philosophy

Human Values

Vision

Indonesias Leading Food and

Unity Through HarmonySpeed and Leading Change

Working Smart in Learning Culture

Founders Spirit

Success is born through honesty, persistence and

commitment guided by constant prayer

Long Term Key Strategies

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Basic Mentality and Leader Traits

Basic Mentality Leadership Traits

Calling

Piety

Competence

Be Grateful to God

Corporate Core Values

Founders Spirit

Honesty, Persistence,

Commitment, Prayer

Corporate Philosophy

Winning Spirit

Noble people has always be grateful to God and build a winning spirit, acknowledged by the

service to the stakeholders with creative and innovative thinking and continuous improvement

Creativity

Consistency

Concern for People

Peaceful and Dynamic

Missions Principle

Interdependent Co-

Arising

Creative and Innovative

Thinking

Continuous Improvement

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Board of Commissioners & CEO

Sudhamek AWS

Commissioner

Dorodjatun Kuntjoro-Jakti

President Commissioner

Hardianto Atmadja

CEO

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Our Business

GarudaFood Group consists of 3

(three) divisions:

Food division

Beverage division Distribution division

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LoB Food

Roasted Peanut Coated Peanut

Snacks Confectioneries

Biscuits

Milk Drink

Basic Food Functional DrinkNPL :Gone Mad Choco Stick in India


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Manufacturing Network

Location of Production Facilities

Kalimantan

SulawesiSumatera

12 Owned Production Plants 16 Beverage Contract Manufacturers 11 Food Contract Manufacturers

Java

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Our Manufacturing Facilities

nufacturing

Cooling Process - Cokluut(Wafer Stick) production

Packaging Process Garuda(Roasted Peanut) production

Seasoning Process - Leo(Snack) production

m

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Our Manufacturing Facilities (contd)

Biscuit - Gresik

ufactu

ring

Dairy - PasuruanBeverage - Sidoarjo

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Filling Process - Okky JellyDrink (jelly drink) production

Filling Process - Clevo (milkdrink) production

Cooling Process - Toya-Toya(Extrude) production

ma


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SNS National Distribution Coverage 21 Region covers more than 360,000 Outlets

Legend

RegionsSumbagut 1

Sumbagut 2 Kalimantan 3Kalimantan 2

Su lawesi 2

Papua

Sumbagut 1

Sumbagut 2 Kalimantan 3Kalimantan 2

Su lawesi 2

Papua

11

215

12

19

20

1 20

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um agse

1

Sulawesi 1Sumbagse l 2

Banten

Jakarta

Jabar 1

Jabar 2

Bali Nusra

Jatim 2

Jatim 1Jateng 2

Jateng 1

um agse

1

Sulawesi 1Sumbagse l 2

Banten

Jakarta

Jabar 1

Jabar 2

Bali Nusra

Jatim 2

Jatim 1Jateng 2

Jateng 1

10

9

1 7 7

1

46

85

18

14

133

21

Jabar 3


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Indonesia as the worlds largest archipelago drives GARUDAFOOD GROUP to develop its owndistribution network. Since 1994, all of GarudaFood group products were distributed by Sinar Niaga

Sejahtera (SNS), an affilitiated company to GarudaFood (engaged in the business of distribution and

logistic). SNS Group has 21 regions, 153 depos and 154 distribution partners throughout Indonesia.

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Our warehouse Our fleets

GarudaFood Product

in Modern Market

GarudaFood product in

school traditional stall

GarudaFood Product

in Traditional Market

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GarudaFood E-CommerceElectronic commerce, commonly known as e-commerce or e-comm, refers to the buying and selling of productsor services over electronic systems such as the internet and other computer networks. GarudaFood also develop

marketing and product penetration through e-commerce. www.ultahku.com , sells a packaged product of

GarudaFood in interesting special design packaging and also promotion to enliven a birthday party, and

www.berbagibingkisan.com for the other special occasion like charity..

Besides, we also develop www.snspoint.com that allows resellers to receive product updates, pricing, promotion

and conduct transactions easily.

www.snspoint.com

www.ultahku.com

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Asia

GarudaFood has been exporting

some of its products to:

International Business Division is an integral part of GarudaFood in expanding to the global market, with

GarudaFood International as the front guard. Currently the China market seriously being developed with the establishment of GarudaFood Ltd in Xiamen, a

company that focuses on marketing in China.

Now, our Kacang Garuda, Gery Biscuit and Okky Jelly Drink products have penetrated many countries in the world

GarudaFood has pioneered cooperation with distributors in several countries ASEAN countries as the focusedtarget in regional business development, namely: Philippines, Vietnam and Thailand.

International Operations

Malaysia

ThailandPhilippines

Brunei

Darussalam

Vietnam

Hong Kong

Singapore

Taiwan

South Korea

Timor Leste

China

Pakistan

Cambodia

Europe

Netherlands

Middle East

Jordan

Saudi Arabia

United Arab

Emirates

Africa

Nigeria

West Africa

South Africa

North America

USA

Australia &

Pacific Ocean

Australia

Pacific Island

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International Operations (contd)

In addition to exporting our products to many foreign markets, we also have a

subsidiary in India as the main focus for international investment

Established Garuda Polyflex Foods

Private Limited (GP Foods), a joint

INDIA

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venture company with PolyflexIndia Private Limited in the food

and beverage business in 2012

GP Foods has a manufacturing

facility in Bangalore that produces

choco stick and jelly drink


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Achievements

Top Brand For Kids.

Organized by Marketing

Magazine, colaborate with

Frontier Consulting Group.

2009: Okky Jelly Drink for jelly

drink category.

2013: Okky Jelly cup, chocolatos

Indonesia Customer

Satisfaction Award (ICSA)

Organized by SWA Magazine

& Frountier survey

foundation:

2000-2012 : Kacang Garuda

(roasted peanut)

2008-2012 : Okky Jelly Drink

2010-2012: Kacang Garuda

(Non roasted)

Indonesia best Brand Award

(IBBA)

Organized by SWA Magazine and

MARS survey foundation


2005-2011: Gery Wafer Coating

2005-2011: Gery, Okky Jelly

2007-2011: LEO, Pilus, Mountea,

Gery Chocolatos, Okky Jelly Drink

2012: Garuda, Okky Jelly, Gery,

Anugerah Produk Asli Indonesia

(APAI)

An achievement that been given

by Harian Bisnis Indonesia

colaborate with Industrial

Department:

2008 : Gery for snack category.

2009 : Kacang Garuda for snack

and food category.

Top Brand

Given by Marketing Magazine

and FRONTIER

2007-2012: Kacang Garuda and

2010: Okky Jelly, Okky Jelly

Drink, Kacang Garuda,Pilus Garuda, Mountea,

Gery, Chocolatos

Wafer Coating Chocolate, Pilus

Garuda, Mountea, Chocolatos,Okky Jelly Drink

Indonesia Entrepreneur of

The Year Indonesia 2004

Given by Ernst & Young toGarudaFood CEOs Sudhamek

AWS, which represent

Indonesia to World

Entrepreneur of The Year.

Superbrands

Organized by Superbrands

International


Okky Jelly Drink

2009 - 2011 : Mountea

2011 2012 : Chocolatos

2012 : Gery Toya-Toya

2013: Kacang Garuda, Gery

Toya-Toya, Chocolatos, Okky

Jelly Drink.

Moms choice brand

Given by Kartini magazine

2011 & 2012 : Gery Chocolatos

Indonesia Original Brands

Awarded by SWA magazine

2011 : Gery

2012 : Garuda & Gery2013 : Gery

Indonesia Original Brands

Awarded by SWA magazine

2011 : Gery

2012 : Garuda & Gery2013 : Gery

Word of Mouth Marketing

Award

Awarded by SWA Magazine

2011& 2012 : Mountea

Word of Mouth Marketing

Award

Awarded by SWA Magazine

2011& 2012 : Mountea

Indonesia Most Admired

Company (IMAC)

Organized by FRONTIER

GarudaFood has achieved the

top 3 rank in F & B categorywithin

2005 2011 in a row

2012 - 2013 : 2nd position in

Food Category

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Noble People

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Being a company with strong character leads GarudaFood Group to achieve success and

spectacular business growth

Around 18.550 employee of GarudaFood, they are called Noble People who are main asset incompanys effort to achieve its mission of growing as a transformation-making company that

creates value to the society.


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At GarudaFood, Corporate Social

Responsibility are not merely charity but also

instrumental in contributing to sustainable

community development

GarudaFood established CSR program called

GarudaFood SEHATI

GarudaFood SEHATI covers five main pillars:

1. Education

2. Public Health

Environment

Corporate Social Responsibility

3. Empowering community

4. Humanitarian Aid5. Caring the environment

Community Empowerment

Humanitarian Aid EducationPublic Health

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company profile of garudafood group

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