Company Report

Submitted by:

Name: Bhargav korat

Roll No: 141308

Section: C

Batch: MBA (FT), 2014-2016

Institute of Management, Nirma University

About Amul

Amul the co-operative registered on 1 December 1946 as a response to the exploitation of marginal milk producers by traders and other dairy like Polson dairy. The prices of milk were arbitrarily determined. Angered by the unfair trade practices, the farmers of Kaira approached Sardar Patel under the leadership of local farmer leader Tribhuvandas Patel. He advised them to form a cooperative and supply milk to Bombay Milk Scheme instead to Polson and hence came into existence Amul.

In a brainstorming session, a chemist who worked in the dairy laboratory suggested Amul, which came from the Sanskrit word "amulya", which means "priceless" and "denoted and symbolised the pride of swadeshi production”

Amul Model

The Amul Model of dairy development is a three-tiered structure with the dairy cooperative societies at the village level federated under a milk union at the district level and a federation of member unions at the state level.

Establishment of a direct linkage between milk producers and consumers by eliminating middlemen

Milk Producers (farmers) control procurement, processing and marketing Professional management

The Amul model has helped India to emerge as the largest milk producer in the world. More than 15 million milk producers pour their milk in 1,44,500 dairy cooperative societies across the country. Their milk is processed in 184 District Co-operative Unions and marketed by 22 State Marketing Federations, ensuring a better life for millions.

Various Brands of Amul

Amul milk, Bread spreads, cheese, UTH Milk, Beverages Range, Amul PRO, Ice cream, Paneer, Dahi, Ghee, Milk Powders, Nutramul, Mithai Range, Mithai Mate, Chocolates, Fresh Creams, Pouch Butter Milk.

Latest Press Release

1 Prime Minister of Bhutan impressed with Dairy Cooperative movement of AMUL

13th January 2015

2 'AMUL cooperative model critical for India's food security' acknowledges UnionMinister of Food Processing Industries

29st September 2014

3 AMUL (GCMMF) is the fastest growing top ranked dairy organization in the world

24st September 2014

4 Shri Jethabhai Patel elected as Chairman of Gujarat Co-Operative Milk Marketing Federation Limited, Anand

01st August 2014

5 Amul sponsors the Indian Contingent to 2014Commonwealth Games and Asian Games

11th July 2014

6 Amul wins World Dairy Innovation Awards - 2014 19th June 20147 Expansion and Innovation propels Amul to 32% growth 15th May 2014

Latest Media Coverage

1 We are focusing on branded products to maximise Amul's profits: RS Sodhi 04th February 2015

2 Save Amul from the politics of milk 04th February 2015

3 Amul seeks exemption of co-operatives from transfer pricing 03rd February 2015

4 Amul celebrates Rann Utsav 30th January 2015

5 Amul plans to invest Rs 5,000 cr to set up 10 plants 29th January 2015

6 The Big Picture: A new churning27th January 2015

7 Union Minister visits Amul with MPs26th January 2015

8 Amul plans 10 new dairy plants as boss seeks to attract more farmers 21st January 2015

9 Amul to take its outlet count to 10,000 soon19th January 2015

10 AMUL aims at Rs 50,000 crore in next five yrs22nd January 2015

11 Amul: Bhutanese PM comes calling15th January 2015

12 Bhutan seeks Amul’s help to source 2,000 cows14th January 2015

13 Bhutan seeks Amul’s help to source 2,000 cows from India13th January 2015

14 Now in Ahmedabad, buy Amul milk with smart card 13th January 2015

15 Amul launches 'Milk Card' in collaboration with SBI 12th January 2015

16 GCMMF eyes Rs 50,000-cr turnover by 2020 3rd January 201517 Milk prices may not be hiked for next 5-6 months: GCMMF 2nd January 2015

Tree Plantation by Amul

Sr. No

Year of tree

plantation

No. of trees

planted (in

lakhs)

No. of trees

Survived (in

lakhs)

Survival percentag

e1 2007 18.9 11 582 2008 52.74 26 493 2009 84.24 38 454 2010 83.5 39 475 2011* 72.6 34 47

Total 311.98 148.122 47

*estimated (as survey for survival percentage of the saplings planted in year 2010 is ongoing)

This effort to provide green cover to the earth was also acknowledged when the state level apex body of Gujarat Dairy Cooperatives - GCMMF received four successive prestigious "SRISHTI's G-Cube Award"-2007, 2008, 2009 and 2010 for Good Green Governance in the "Service Category".

Further, "Amul Green" movement has also been awarded by International Dairy Federation for best environment initiative in the "sustainability category" during the 4th Global Dairy Conference held at Salzburg Congress Center, Austria on 28th April, 2010.

Amul – Contests

Amul Kool - Junior Master Chef Swad Ke Ustaad ontest

Amul Butter - Master Chef Kitchen ke Superstar Contest

Amul Cheese Recipe Contest on Master Chef India 2

Amul Chef of the Year

Amul Maharani Contest