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Page 1: COMPANY STORY DIVISION & STRATEGIES COMPANY HISTORY ORGANIZATION BRAND STORY DISTIRTIBUTION CHANNEL BRAND MARKETING
Page 2: COMPANY STORY DIVISION & STRATEGIES COMPANY HISTORY ORGANIZATION BRAND STORY DISTIRTIBUTION CHANNEL BRAND MARKETING

• COMPANY STORY• DIVISION & STRATEGIES• COMPANY HISTORY• ORGANIZATION• BRAND STORY• DISTIRTIBUTION CHANNEL• BRAND MARKETING

Page 3: COMPANY STORY DIVISION & STRATEGIES COMPANY HISTORY ORGANIZATION BRAND STORY DISTIRTIBUTION CHANNEL BRAND MARKETING

About HONGIK SKIN

Since 4347 Years..

Since long time ago, our female ancestors had continuously tried to fulfill their instinct for the perfect beauty with their wise & sensible ways.

Following our ancestors’ spirit ‘Benefit all Mankind’, HONGIK-SKIN is now providing you the best products including the best ingredients only. As you can see our outstanding achievement here, we also would like to give this amazing miracle to your skin. Now, let us begin the HONGIKSKIN’s Special Skin Story!

Beautiful Promises of HONGIK SKIN

Including Only the

bestIngredients

No Chemical Extract con-

tained

Providing Reasonable

Price

01 02 03

Company Story

Page 4: COMPANY STORY DIVISION & STRATEGIES COMPANY HISTORY ORGANIZATION BRAND STORY DISTIRTIBUTION CHANNEL BRAND MARKETING

Management Sys-tem for Only Cus-tomers

All Product is devel-oped by Customers’ needs.

MBC Project

Supporting all steps, it means from design to brand consulting

고객이 만족할 만한 가치 제공

고순도 , 고함량 , 유해성분 배제효능 집중화 제품 제공

소비자 행동변화에 따른 더 나은 품질 및 합리적인 가격 제공

브랜드 스토리 제공

합리적인 가격으로 판매포인트 컨설팅 제공

구매자의 시장에 적합한 제품으로 합리적인 가격제시

Expansion DiversityDistribution Channel

Diversification of distribution channel

Collaboration with diversity business

Preparing foundation for Global Marketing

Vision & Strategies

Expansion the Global marketStrategy to concentrate for China market: Establish local subsidiaries

Expansion the Asia market: Development the Agencies : Diversification marketing strate-gies

Expansion the distribution channel in America and Europe: Providing customized products

MBC Project

Providing brand story

Selling point & consulting the market with reasonable price

Offer the suitable products for each market with reasonable price

Management System for Only Customers

Providing content-able prod-ucts

High-quality & High-contents product to make customers re-buy

The best product with reason-able price

Expansion DiversityDistribution Chan-nel

Develop new distribu-tion channel with positive & active mind

Expansion the Global market

Inroad Asia, Amer-ica, Europe, and others

Page 5: COMPANY STORY DIVISION & STRATEGIES COMPANY HISTORY ORGANIZATION BRAND STORY DISTIRTIBUTION CHANNEL BRAND MARKETING

`

Company History

- Supply to Distributor(Outlet Perfume) in PL

- Supply “Hanhui” brand to Distributor(GMC) in MN

- Established “Hongik Skin Co., Ltd.”

- Launched “Yeoin Yeo Dduianal Woo” brand

- Launched “ Saint Peau” Brand

- Launched “Gowool Yeo Dduianal Woo” brand

- Contract the exclusive with “PT.Sinabeuro” in ID

- Contract for collaboration with Angel Heart under MBC project

- Contract the exclusive with “Amazing Beauty” in HK

- Supply 30 items to Distributor(AC Beauty Lane) in MY

- Supply “NAEXY” brand to Distributor(Aycom) in PL

- Contract Exclusive distributionship with USAcos in USA

- Supply to Distributor (Cosmo Zone) in CA

- Launched “Hanhui” Brand

- Supply to Distributor (Princess, Vivid Beauty) in HK

- Contract Exclusive distributionship with “Hankook

Trading” for TH market

- Launched “NAEXY” Brand

- Launched “Moselle” Brand

Page 6: COMPANY STORY DIVISION & STRATEGIES COMPANY HISTORY ORGANIZATION BRAND STORY DISTIRTIBUTION CHANNEL BRAND MARKETING

Company History

- Participation Beauty Expo in TH

- Supply to wholesaler in KZ

- Supply to distributor(4prettier) in USA

- Supply to wholesaler(Izar) in PE

- Supply to distributor(Mimy Halim) in ID

- Supply to Wholesaler(King’s garden) in CA

- Supply to Exclusive distributor (ASANOKUNI) in JP

- Supply to wholesaler(Suheong Capsule) in VN

- Supply to Exclusive distributor (Nature.Bros) in KH

- Participation Beauty Expo in Hochimin, VN

- Launching the NP Solution Brand

- Participation International Cosmetics beauty Expo in

Shanghai

- Establish the Hangzhou Cosmetics Co., ltd in CN

- Launching the Hwanghoobin Brand

- Participation International Cosmetics beauty Expo in

Shanghais

Page 7: COMPANY STORY DIVISION & STRATEGIES COMPANY HISTORY ORGANIZATION BRAND STORY DISTIRTIBUTION CHANNEL BRAND MARKETING

Company History

- Supply to wholesaler (Young Would) in Hongkong

- Supply to distributor(Eternal Spa) in Taiwan

- Launching the Merci Brand

- Establish subsidiary company - the TCMG Co., ltd

- Launching the Brands - 4W Solution, 3W Solution,

She’s look

- Launching the Brand - Bergamo

- Launching the Brand - Yezihu

- Launching the Brand - Olivia Lauren

- Launching the Brand - Lafuma

- Launching the Brand - Kartel

- Supply to Distributor (Clair Int’l Ple Ltd) in Singapore

- Launching the Brands – Ellelhotse

- Launching the Brand - Yezimein

- Establish the LK Cosmetics Co., LTD

Page 8: COMPANY STORY DIVISION & STRATEGIES COMPANY HISTORY ORGANIZATION BRAND STORY DISTIRTIBUTION CHANNEL BRAND MARKETING

Organiza-tion

Purchasing Dept.

LocalLocal

Sales Dept. Design Dept.

ProductDesign

ProductDesign

Manufacture Dept. Local Corporation

재무관리경영관리

대표이사

OverseasOverseas OnlineOnline WebDesignWeb

Design

Subsidiary Materials

Management

Subsidiary Materials

Management

ProductionSchedule

Management

ProductionSchedule

Management

R&D

R&D

Production&

Packing

Production&

PackingTradingTrading Local

MarketingLocal

Marketing

Finance Department Finance Department

PresidentPresident

HeadquarterHeadquarter

Marketing CEOMarketing CEO

Page 9: COMPANY STORY DIVISION & STRATEGIES COMPANY HISTORY ORGANIZATION BRAND STORY DISTIRTIBUTION CHANNEL BRAND MARKETING

Brand Story Saint Peau

Page 10: COMPANY STORY DIVISION & STRATEGIES COMPANY HISTORY ORGANIZATION BRAND STORY DISTIRTIBUTION CHANNEL BRAND MARKETING

Brand Story Yeowoo Se-ries

Page 11: COMPANY STORY DIVISION & STRATEGIES COMPANY HISTORY ORGANIZATION BRAND STORY DISTIRTIBUTION CHANNEL BRAND MARKETING

Brand Story N A E X Y

Page 12: COMPANY STORY DIVISION & STRATEGIES COMPANY HISTORY ORGANIZATION BRAND STORY DISTIRTIBUTION CHANNEL BRAND MARKETING

Distribution Channel

Online Export Offline Etc.

35%

35%

25%

5%

Distribution CHANNEL

OnlineHongik Skin market

Social CommerceOpen Market

ExportEurope

AmeticaAsia

OfflineDepartmentWholesalesGuide Shop

Etc.Retail ShopSNS Market

TC Mall

Hongik Skin communicate to customers with diversity distribution channel.

Page 13: COMPANY STORY DIVISION & STRATEGIES COMPANY HISTORY ORGANIZATION BRAND STORY DISTIRTIBUTION CHANNEL BRAND MARKETING

Distribution CHANNEL

40’s 20% 10’s 12%

20’s 38%30’s 25%

Etc. 5%

Fe-male72%

Male28%

Sex Rate of Customers

Customer Analysis: Hongik Skin Products is loved in 20’s and 30’s females. And other range of people Rate is increasing continually.

“Hongik Skin Product is loved without distinction of sex of age”

Age Rate of Customers

Page 14: COMPANY STORY DIVISION & STRATEGIES COMPANY HISTORY ORGANIZATION BRAND STORY DISTIRTIBUTION CHANNEL BRAND MARKETING

Distribution CHANNEL

All of Hongik Skin Product is sold inGlobal market such as China, East-South Asia market, America, and Europe. And, the profit is increas-ing continually.

Page 15: COMPANY STORY DIVISION & STRATEGIES COMPANY HISTORY ORGANIZATION BRAND STORY DISTIRTIBUTION CHANNEL BRAND MARKETING

Brand Market-ing

“Hongik Skin is loved by Stars”

Page 16: COMPANY STORY DIVISION & STRATEGIES COMPANY HISTORY ORGANIZATION BRAND STORY DISTIRTIBUTION CHANNEL BRAND MARKETING

Brand Market-ing

All of Hongik Skin Products is posted with articles when we lauched new products because we provide reasonable price and high quality products.

Page 17: COMPANY STORY DIVISION & STRATEGIES COMPANY HISTORY ORGANIZATION BRAND STORY DISTIRTIBUTION CHANNEL BRAND MARKETING

Brand Market-ing

SponsoredFamous stars by HI- Skin

<TV and Maga-zine>

SponsoredRadio Programby HI- Skin

Page 18: COMPANY STORY DIVISION & STRATEGIES COMPANY HISTORY ORGANIZATION BRAND STORY DISTIRTIBUTION CHANNEL BRAND MARKETING