compaq design randall martin director, abg design center
TRANSCRIPT
Compaq DesignCompaq Design
Randall MartinDirector, ABG Design Center
AgendaAgenda
• What is ID?• Education• The Design Process• “Visioneering”• Q & A
What is Industrial Design?What is Industrial Design?Industrial design is the professional service of creating and developing concepts and specifications that optimize the function, value and appearance of products and systems for the mutual benefit of both user and manufacturer.
ID
In plain English….In plain English….Designers make products that look great, that are intuitive to use, easy to manufacture, and that solve a user need.
How does one become a designer?How does one become a designer?Industrial design is typically a 4/5 year bachelordegree offered by a number of major universities and art schools in the US and abroad, such as:• Cranbrook Academy of Art
• Ohio State• Univ. of Cincinnati• Purdue• Univ. of Illinois• Univ. of Kansas• Univ. of Notre Dame• Parsons School of Design
• Pratt Institute• Auburn University• Georgia Tech Univ.• North Carolina State• Arizona State• Art Center • Brigham Young Univ.• Cal State
What is the curriculum like?What is the curriculum like?
• Art and design studios• Technical courses
• Plastics & molding• Metal fabrication• Computer drafting and design • Ergonomics and the anthropometrics
• Marketing & Economics• Mock-up and prototype fabrication
Design students take courses such as:
What skills are important?What skills are important?
• Creative problem-solving skills • Artistic ability: convey ideas through sketches• Good verbal and written communication skills • Proficiency with computer design software• Mechanical aptitude
Design offices list these as the top 5 skills:
Wanted: Leonardo Da Vinci types!Wanted: Leonardo Da Vinci types!
How can we prepare students?How can we prepare students?
• increase awareness of “artistic” career paths• position art as more than an “elective” • identify individuals with artistic potential, and encourage exploration and skill development • assign “problem solving” projects in art class to balance “fine art” based projects• invite design professionals to speak to students• teach and develop the art of creative thinking
The Design ProcessThe Design Process
The Research PhaseThe Research Phase
The Concept PhaseThe Concept Phase
The Development PhaseThe Development Phase
The Refinement PhaseThe Refinement Phase
The Production PhaseThe Production Phase
Analyst • Intel • Microsoft • Accounts
Influences
StrategicMarketing
Teams
Tactical Roadmap
Tactical
Strategic Input
Product
Delivery
Innovation Delivery
Off-Roadmap ExplorationYes/No
Idea Dies
BringInnovationForward
ideas
Great idea ?
DeepDiveInto
Concept
ideas
Potential Innovation!
Catalyst Team
innovation
infusion
income
Technical, Gut,Research,
Unmet Needs, Trends,Suggestion Box
Web Site
Evolution Evolution oror Revolution? Revolution?
Visioneering ExamplesVisioneering Examples• Pocket PC
Visioneering ExamplesVisioneering Examples• Pen Tablet
Visioneering ExamplesVisioneering Examples• Dual Worlds
SummarySummary• the information is the key, and it resides “out there”• access information anytime,any where,on any device• flexibility in device function and configuration• an element of mobility is implied going forward