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Md. Isarot HossanID: 142014001

Department of Textile Engineering

Green University of Bangladesh

Comparative analysis of SWOT & PEST analysis

Over Viewo What is SWOT analysis?o What is PEST analysis?o Comparative analysis of SWOT & PEST analysis.

SWOT analysis:

SWOT analysis:

SWOT when broken down simply means analysing the:Strengths – The advantages you have

over the competition concerning this project.

Weaknesses – The disadvantages you have internally compared with your competitors.

Opportunities – Current external trends which are waiting to be taken advantage of.

Threats – External movements which may cause a problem and have a negative impact on your business.

PEST analysis:

Pest can also be known as PESTLE which includes other factors such as:Legal – Legislation which have been

proposed and may come into effect and any passed legislation’s.

Environmental – Environmental issues either locally or globally and their social and political factors.

Comparative analysis of SWOT & PEST analysis:

It is best practice to do the PEST analysis and include the results in opportunities and threats section in SWOT analysis

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