comparison between orkut and facebook presented by: ankita ghosh auritro chowdhury pratik gupta
TRANSCRIPT
Comparison between Orkut and facebook
Presented by: Ankita Ghosh
Auritro Chowdhury Pratik Gupta
What is social networking?• A social network service uses software to build online social
networks for communities of people who share interests and activities or who are interested in exploring the interests and activities of others.
• Revolutionizes the medium of communication • The main types are those which contain directories of some
categories • MySpace and Facebook – North America• MySpace, Skyblog, Hi5 and Facebook – Europe• Orkut and Hi5 – South America• Orkut- Brazil and India
Different types of Networking
• The most commonly used websites are :
o Yahoo o Googleo Orkuto Rediff o YouTubeo Bloggero Facebooko Sifyo Prefspot
Orkut• Launched in January 2004. Owned and run by Google
• Created by : an employee of Google - Orkut Büyükkökten
• It was designed to help users meet new friends and maintain existing relationships
• Since October 2006, Orkut has permitted users to create accounts without an invitation
• Permits creation of easy-to-set-up simple ‘forums’ called "communities“ of users
• Gives the horoscope for the day.
Orkut
• Orkut is the most visited site in Brazil with almost 55% hits. • Immensely popular in India.
• Customized appearance on special occasions.
• Acts as a revenue generator for Google.
• Is currently using the beta version.
Facebook• Founded by Mark Zuckerberg and launched on February 4th
2004.• Owned and operated by Face book, Inc.• Users can choose to join one or more networks on the
website, such as a school and work place.• Feature - The ‘Wall’, which is a space on each user's profile
page that allows friends to post messages for the user to see.• The Photos applications is the ability to "tag" users in a photo.• Launched the Facebook Platform - provides a framework for
software developers to create applications.• Microsoft is exclusive partner for banner advertisements.
• News feed.
• Greater number of applications as compared to orkut. • Provides opportunities for online transactions. • Various integrated business solutions vis-à- vis orkut.
• Revenue-$ 150 million, employees- 500.
Facebook’s Marketplace
Orkut’s popularity in IndiaOrkut ‘s popularity had a constant rise in India as Compared to Facebook.
Reasons:
• User Friendly•Google’s Backup•Orkut’s medium of advertising“ MTV’s Youth Icon”
Why does Google need Orkut ?
• Apparently orkut does not have a revenue model.
• To create a database and plan targeted advertisements.
• To keep customers within its fold.
• A revenue generator for Google.
Revenue model of Facebook
• Tie-up with Microsoft with respect to advertisements.
• Ad options on its own home page-much like Google’s Adwords.
• Has a feature called ‘Marketplace’ on its home page which allows buying and selling.
• Will be shortly coming up with a page for politicians.
Vs
Open in nature- security issues
Ad free
Uses Google’s Adwords
Lots
Many tech biggies including Microsoft.
Closed in nature- safer
User-friendly
Tie-up with Microsoft
A ‘ignore-all’ feature makes it better
Financial Backing
Social Networking Structure
Platform
Ad Serving
Spam
ORKUT FACEBOOK
AD Strategy
• Facebook and ‘news feed’.• key partners-Microsoft, Verizon, New York Times, Sony
Pictures.
• Orkut and Google ‘Adsense’.• key partners- MySpace, Bebo, LinkedIn, Ning.
Application Strategy
• ‘Walled Garden’-widgets that work only within Facebook.--------Facebook.
• ‘OpenSpecial’- widgets that work with all participating SN groups.-----Orkut.
Privacy Issues
Facebook• Facebook is a licensee of TRUSTe Privacy Programme.• Well etched out legal guidelines for users of different age
groups.• Disclosure regarding third party information sharing and
third party advertising.
Privacy Issues
Orkut• Orkut has – Privacy features
– Security features
– General Safety Features
– Special Video Privacy
Some Disadvantages…..
• Reportedly employee productivity has come down.
• The Indian teen has lost his social life.
• Illegal videos and communities being posted on Orkut.
• Fake transactions happening on Facebook o/a fake profiles.
Future Trends
• Orkut Global Chat.
• Log-in by actual names for security reasons.
• In-built blogs.
• Security for the personal videos .
• Buy and Sell goods on the lines of Amazon.com
• Virtual World of Orkut and Facebook
