comparison of autotrader, carfax, cargurus, edmunds.com and other top car buying websites on...

Comparison ofTop Car Buying Websites on Facebook in Q3-2015

Jul 01, 2015 – Sept 30, 2015

Top Car Buying Websites on Facebook Q3-2015

In this report we looked at the top 11 car buying websites on Facebook.

Read on to find out how brands like AutoTrader, Cars.com, Edmunds and

CarFax performed.

Key Findings

• It’s not always about quantity when it comes to engagement. CarGurusposted the most content but received the lowest engagement.

• Among the 11 brands, CarMax was engaging best with their Fans.

• With a growth rate of 10%, CarGurus enjoyed the highest Fan Growth Rate among the 11 brands

• Among the 11 Cars.com posted the most “non brand related” content on their wall.

• 3,848 new Posts were written across these 11 ‘brand walls’. That’s an average of 3.8 Posts per day - per wall!

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Fans

AutoTrader.com had the largest fan base of 1,056,660 while CarGurus showed the highest fan growth of 10.25%.

Competitors

-2.00%

0.00%

2.00%

4.00%

6.00%

8.00%

10.00%

12.00%

0K 200K 400K 600K 800K 1,000K 1,200K

Gro

wth

%

Number of Fans

Kelley Blue Book CarsDirect.com AutoTrader.com CarSoup CarGurus Edmunds.com

CARFAX CarMax NADAguides.com TrueCar Cars.com

Fans - Geography

Competitors

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

United States Countries < 2% Canada Other Countries United Kingdom

Bangladesh India United States Countries < 2% Canada

Conversations

CarMax had the highest PTAT of 1.72% as a percentage of its average number of Fans during this time period.

Competitors

0.0%

0.2%

0.4%

0.6%

0.8%

1.0%

1.2%

1.4%

1.6%

1.8%

2.0%

0K 200K 400K 600K 800K 1,000K 1,200KPe

op

le t

alk

ing

ab

ou

t (a

s %

of

Fa

ns)

Average Number of Fans

Kelley Blue Book CarsDirect.com AutoTrader.com CarSoup CarGurus Edmunds.com


Engagement - Posts

CarGurus published the greatest number of posts (516). CarMax had the highest average engagement, with a score of 717.

Competitors

0 100 200 300 400 500 600

0 100 200 300 400 500 600 700 800

Kelley Blue…

CarsDirect.c…

AutoTrader.…

CarSoup

CarGurus

Edmunds.com

CARFAX

CarMax

NADAguide…

TrueCar

Cars.com

Number of Posts

Engagement Score

Engagement Score Number of Posts

Engagement Breakdown

0 50000 100000 150000 200000 250000 300000

Kelley Blue Book

CarsDirect.com

AutoTrader.com

CarGurus

CarSoup

Edmunds.com

CARFAX

CarMax

NADAguides.com

TrueCar

Cars.com

Likes Comments Shares

AutoTrader.com received the most number of Likes (238,641), AutoTrader.com got the most number of Comments (4,242) and AutoTrader.com had the most number of Shares (13,895).

Competitors

Most Engaging Brand Posts

Competitors

AutoTrader.com

Wed, Sep 30 at 12:00 PM EDT

Some motivation to keep you moving forward: #Drivetastic autotradr.co/FeelDrivetastic

Engagement Score

Likes Comments Shares Sentiment

1,000 29,505 187 2,160 Positive

AutoTrader.com

Sat, Sep 19 at 11:00 AM EDT

A sports car just in time for #football season. #Drivetastic autotradr.co/FeelDrivetastic

AutoTrader.com

Mon, Sep 7 at 10:00 AM EDT

Summer’s almost over, but you can always take a dip in the carpool lane #LaborDay #Drivetastic autot ..

Engagement Score


1,000 44,253 496 3,950 Positive

Engagement Score


1,000 27,456 209 2,439 Positive

http://www.facebook.com/86685376159/posts/10153038402676160




Competitors

CarMax

Thu, Jul 2 at 2:11 PM EDT

Wherever the fireworks take you this holiday weekend, enjoy the drive!

Engagement Score


1,000 7,830 98 430 Positive

CarMax

Thu, Aug 6 at 2:08 PM EDT

Best. Watermelon. Ever.

AutoTrader.com

Thu, Sep 3 at 12:00 PM EDT

This is your last chance to win a hula doll that looks just like you! Post your selfie in the commen ..

Engagement Score


999 7,685 225 219 Positive

Engagement Score


998 28,302 893 820 Positive




Fan Posts

0 50 100 150 200 250 300 350 400 450 500

Kelley Blue Book

CarsDirect.com

AutoTrader.com

CarSoup

CarGurus

Edmunds.com

CARFAX

CarMax

NADAguides.com

TrueCar

Cars.com

Number of Fan Posts

CarMax's Facebook Page saw the highest number of Fan posts (463).

Competitors

Sentiment Analysis

Edmunds.com received the highest percentage of Positive Sentiment (70.00%).

Competitors

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Kelley Blue Book

CarsDirect.com

AutoTrader.com

CarSoup

Edmunds.com

CARFAX

CarMax

NADAguides.com

TrueCar

Cars.com

Negative Neutral Positive

Brand Responses

CarMax responded to the highest percentage of Fan posts (56.16%).

Competitors

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

0 2000 4000 6000 8000 10000 12000 14000 16000 18000

% o

f F

an

Po

sts

Bra

nd

Re

spo

nd

ed

to

Average Response Time (mins)

Kelley Blue Book CarsDirect.com AutoTrader.com CarSoup Edmunds.com


Share Of Voice – Volume of Posts

CarGurus published the most with 516 posts, among the brands in "Competitors" Group.

Competitors

33%

1%

3%13%

6%

10%

5%1%

10%

6%

12%

CarGurus CarMax NADAguides.com CARFAX TrueCar Cars.com

Edmunds.com CarSoup Kelley Blue Book AutoTrader.com CarsDirect.com

Share Of Voice – Likes

AutoTrader.com received the largest volume of Likes (238,641), among the brands in "Competitors" Group.

Competitors

0%

11%

0%

0% 1%

5% 1%0%

2%

80%

0%



Share Of Voice – Comments

AutoTrader.com received the largest volume of Comments (4,242), among the brands in "Competitors" Group.

Competitors

3%

16%

0%

9%

3%

7%

4%

0%2%

56%

0%



Share Of Voice – Shares

AutoTrader.com received the largest volume of Shares (13,895), among the brands in "Competitors" Group.

Competitors

2%

6%

0%

1%2%

5%3%

0%2%

79%

0%



Campaign Comparison

0 2 4 6 8 10 12 14 16 18 20

0 20 40 60 80 100 120 140 160 180

#KBBTips(Kelley Blue…

NO…

#NationalCandyCornD…

Scary Car Story Contest…

NO DATA(CarGurus)

Edmunds Tip of the…

NO DATA(CARFAX)

#Ukrops10k(CarMax)

NO…

#FridayFeeling(TrueCar)

#UltimateMinivanChall…

Number of Posts

Engagement Score


During this time period, Scary Car Story Contest was the most engaging run by CarSoup. Edmunds.com published the most (19) in its Edmunds Tip of the Day campaign.

Competitors

Analysis of AutoTrader.com Facebook Page

Jul 01, 2015 - Sep 30, 2015

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Brand Overview

AutoTrader.com

Fans 1,056,660

New Fans 8,877

Fan Growth .85%

Country United States

Demographics Mostly Older, Male and Attached.

AutoTrader.com has 8,877 new Likes and an audience base of 1,056,660 fans who are mostly Older, Male and Attached.

AutoTrader.com

Brand Overview

Posts

Brand User

Engagement Score 494 Total Fan Posts 455

Total Posts 89 Brand Response Rate 22.64%

Total Likes 238,641 Average Reply Time 1 day, 3 hrs, 46 mins

Total Comments 4,242 General Sentiment Neutral

Total Shares 13,895

AutoTrader.com had 89 new Posts, and their most recent campaign is #NationalCandyCornDay.

Content & Campaigns

Most Engaging Content Type Contest Most Engaging CampaignAUTOTRADER.COM

HULA DOLL SWEEPSTAKES

Least Engaging Content Type Features Most Recent Campaign#NationalCandyCor

nDay

Most Prolific Content Type ContestAutoTrader.com

Fan Growth

1,042,000

1,044,000

1,046,000

1,048,000

1,050,000

1,052,000

1,054,000

1,056,000

1,058,000

1-Jul 8-Jul 15-

Jul

22-

Jul

29-

Jul

5-

Aug

12-

Aug

19-

Aug

26-

Aug

2-Sep 9-Sep 16-

Sep

23-

Sep

30-

Sep

AutoTrader.com had a growth rate of 0.85% between Jul 01, 2015 and Sep 30, 2015.

Total Fans 1,056,660

New Fans 8,877

AutoTrader.com

Engagement

0

200

400

600

800

1,000

1,200

1-Jul 8-Jul 15-Jul 22-Jul 29-Jul 5-Aug 12-Aug 19-Aug 26-Aug 2-Sep 9-Sep 16-Sep 23-Sep 30-Sep

AutoTrader.com had an engagement of 494 and the highest engagement was 999.

AutoTrader.com

Community Analysis

AutoTrader.com fans are mostly Older, Male and Attached.

AutoTrader.com fans are largely from United States followed by Mexico.

Fan Demographics Distribution of Fans

AutoTrader.com

77%

23%

male female

0% 10% 20% 30%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 10% 20% 30% 40%

Single

In a Relationship

Engaged

Married

UnKnown

0K 400K 800K 1,200K

United States

Mexico

United Kingdom

Puerto Rico

Canada

India

Pakistan

South Africa

Philippines

0

1

2

3

4

5 AutoTrader.com posted a total of 89 Posts

between Jul 01, 2015 and Sep 30, 2015.

Brand Posts

Top keywords used in the Posts

Frequency

car 15

Drivetastic autotradr.co/FeelD

rivetastic8

Certified Pre-Owned

7

more car 6

Rules 6

AutoTrader.com

10%

90%

Brand Participation Brand Non Participation

55%

13%

32%

Posititve Negative Neutral

Brand Posts - Engagement

AutoTrader.com responded to 9 conversations generated by the 89 Posts they published.

AutoTrader.com receives more positive than negative vibes from comments on their Posts.

Brand Responses Sentiment on Brand Posts

AutoTrader.com


AutoTrader.com

Wed, Sep 30 at 12:00 PM EDT

Some motivation to keep you moving forward: #Drivetastic autotradr.co/FeelDrivetastic

Engagement Score


1,000 29,505 187 2,160 Positive


A sports car just in time for #football season. #Drivetastic autotradr.co/FeelDrivetastic

Mon, Sep 7 at 10:00 AM EDT

Summer’s almost over, but you can always take a dip in the carpool lane #LaborDay #Drivetastic autot ..

Engagement Score


1,000 44,253 496 3,950 Positive

Engagement Score


1,000 27,456 209 2,439 Positive




0 10 20 30 40 50

0 200 400 600 800 1,000

Videos

Links

Photos

Plain Text

Polls

Number of Posts

Engagement Score


0 5 10 15 20

0 200 400 600 800 1,000

Monday

Tuesday

Wednesd…

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score


Brand Posts - Analysis

Most of AutoTrader.com posts were Links, and posts with Photos received the highest engagement.

Most of AutoTrader.com posts were published on Wednesday and posts on Saturday received the highest engagement.

Brand Post Types Days of the Week

AutoTrader.com

0

5

10

15

20

25

30

1-Jul 8-Jul 15-Jul 22-Jul 29-Jul 5-

Aug

12-

Aug

19-

Aug

26-

Aug

2-Sep 9-Sep 16-

Sep

23-

Sep

30-

Sep

Positive Neutral Negative Users posted a total of 455 Posts between

Jul 01, 2015 and Sep 30, 2015 on

AutoTrader.com's wall.

User Posts


Frequency

Autotrader 188

miles 49

car 47

vehicle 31

Zambezi 25

AutoTrader.com

23%

77%


36%

2%

62%


User Posts - Engagement

AutoTrader.com responded to 103 conversations generated by the 456 Posts fans published.

AutoTrader.com appears to participate more when Fan conversations have greater positive vibes than negative.

Brand Responses Sentiment of User Posts

AutoTrader.com

Content Intel

0 1 2 3 4 5 6 7

0 100 200 300 400 500 600 700 800 900 1000

Brand News

Others

Event

New Vehicle Launch

Promotions

Corporate Social…

Ad Campaigns

Features

Photos

Contest

Question to fans

Facebook App

Like This/Engagement…

Number of Posts

Engagement Score


Most of AutoTrader.com posts were around 'Contest', and posts around 'Contest' received the highest engagement.

AutoTrader.com

0 10 20 30

0 200 400 600 800 1000

Automotive Advice

Photos

Fact

Others

Events in the…

News in the…

Question to fans

Like…

Number of Posts

Engagement Score


0 2 4 6

0 200 400 600 800 1000

On Social Media

Others

Entertainment

Question to fans

Sports

Festival/Greeti…

Current Affairs

Number of Posts

Engagement Score


Content Intel

In AutoTrader.com Posts about Automotive, Like This/Engagement Oriented Posts posts received the highest engagement.

In AutoTrader.com Posts about General Happenings, the category Festival/Greetings received the highest engagement.

About Automotive About General Happenings

AutoTrader.com

0 1

0 1

#NationalCandyCorn

Day

AUTOTRADER’S

RACE TO …

#GoCPO

Number of Posts

Engagement Score


0 1 2 3 4

0 5 10 15 20 25

#NationalCandyCorn

Day

AUTOTRADER’S

RACE TO …

#GoCPO

Number of Posts

Engagement Score


Campaign Intel – 3 most recent campaigns

No campaigns have posts during this period. Overall, #GoCPO engaged the best out of the recent 3 campaigns run by AutoTrader.com.

Jul 01, 2015 - Sep 30, 2015 Entire Campaign

AutoTrader.com

Analysis of Edmunds.com Facebook Page

Jul 01, 2015 - Sep 30, 2015

Brand Overview

Edmunds.com

Fans 231,871

New Fans 53

Fan Growth .02%


Demographics Not Available

Edmunds.com has 53 new Likes and an audience base of 231,871 fans.

Edmunds.com

Brand Overview

Posts

Brand User



Total Likes 3,593 Average Reply Time 7 days, 6 mins

Total Comments 287 General Sentiment Positive

Total Shares 556

Edmunds.com had 75 new Posts, and their most recent campaign is Edmunds Tip of the Day.

Content & Campaigns

Most Engaging Content Type Others Most Engaging Campaign #Furious7

Least Engaging Content Type Question to fans Most Recent CampaignEdmunds Tip of the

Day

Most Prolific Content Type Brand News

Edmunds.com

Fan Growth

231,600

231,650

231,700

231,750

231,800

231,850

231,900

231,950


Aug

12-

Aug

19-

Aug

26-

Aug

2-Sep 9-Sep 16-

Sep

23-

Sep

30-

Sep

Edmunds.com had a growth rate of 0.02% between Jul 01, 2015 and Sep 30, 2015.

Total Fans 231,871

New Fans 53

Edmunds.com

Engagement

0

50

100

150

200

250


Edmunds.com had an engagement of 70 and the highest engagement was 230.

Edmunds.com

Community Analysis

Unmetric could not retrieve Demographic Profile Data for this brand.

Edmunds.com fans are largely from United States followed by Puerto Rico.


Edmunds.com

0%

Unknown

0% 50% 100%

Unknown

0% 20% 40% 60% 80% 100%

Unknown

0K 50K 100K 150K 200K 250K

United States

Puerto Rico

Nigeria

Mexico

India

Pakistan

Canada

Egypt

Iran

0

1

2

3

4

5 Edmunds.com posted a total of 75 Posts


Brand Posts


Frequency

car 12

SUV 5

Edmunds USED 4

SummerCamp 3

http://edmu.in/usedplus

3

Edmunds.com

11%

89%


54%

13%

33%



Edmunds.com responded to 8 conversations generated by the 75 Posts they published.

Edmunds.com receives more positive than negative vibes from comments on their Posts.


Edmunds.com


Edmunds.com


Looking for a used car? Check out Edmunds USED+. Find bonuses you won’t get anywhere else. Like an e ..

Engagement Score


415 646 3 39 Positive

Wed, Aug 5 at 9:30 AM EDT

"Where we're going... we don't need ... roads." Check out our list of the top 12 comedy movie cars o ..

Wed, Sep 30 at 12:05 AM EDT

Here it is, the Tesla Motors #ModelX. According to Elon Musk, it's the safest SUV ever made. Air cle ..

Engagement Score


314 389 8 31 Positive

Engagement Score


307 184 37 35 Positive




0 10 20 30 40

0 20 40 60 80 100

Links

Photos

Videos

Plain Text

Polls

Number of Posts

Engagement Score


0 5 10 15 20 25

0 20 40 60 80 100

Monday

Tuesday

Wednesd…

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score



Most of Edmunds.com posts were Photos, and posts with Links received the highest engagement.

Most of Edmunds.com posts were published on Wednesday and posts on Wednesday received the highest engagement.


Edmunds.com

0

5

10

15

20

25

30

35

40


Aug

12-

Aug

19-

Aug

26-

Aug

2-Sep 9-Sep 16-

Sep

23-

Sep

30-

Sep


Jul 01, 2015 and Sep 30, 2015 on

Edmunds.com's wall.

User Posts


Frequency

Edmunds.com 238

1989 Yugo GVL Edmunds.com

57

long-term fleet 36

support vehicle 35

Josh Sadlier 34

Edmunds.com

2%

98%


70%1%

29%



Edmunds.com responded to 10 conversations generated by the 400 Posts fans published.

Edmunds.com appears to participate more when Fan conversations have greater positive vibes than negative.


Edmunds.com

Content Intel

0 1 2 3 4 5

0 20 40 60 80 100 120 140 160 180 200

Brand News

Others

Event

New Vehicle Launch

Promotions

Corporate Social…

Ad Campaigns

Features

Photos

Contest

Question to fans

Facebook App


Number of Posts

Engagement Score


Most of Edmunds.com posts were around 'Brand News', and posts around 'Others' received the highest engagement.

Edmunds.com

0 10 20 30

0 20 40 60 80 100

Automotive Advice

Photos

Fact

Others

Events in the…

News in the…

Question to fans

Like…

Number of Posts

Engagement Score


0 1 2

0 100 200 300 400

On Social Media

Others

Entertainment

Question to fans

Sports

Festival/Greeti…

Current Affairs

Number of Posts

Engagement Score


Content Intel

In Edmunds.com Posts about Automotive, Automotive Advice posts received the highest engagement.

In Edmunds.com Posts about General Happenings, the category Entertainment received the highest engagement.


Edmunds.com

0 1 2 3 4 5

0 50 100 150 200

Edmunds Tip of the

Day

Edmunds USED+

#SummerCamp

Number of Posts

Engagement Score


0 5 10 15 20

0 50 100 150 200

Edmunds Tip of the

Day

Edmunds USED+

#SummerCamp

Number of Posts

Engagement Score



Between Jul 01, 2015 and Sep 30, 2015, Edmunds USED+ was the most engaging campaign run by Edmunds.com.

Overall, Edmunds USED+ engaged the best out of the recent 3 campaigns run by Edmunds.com.


Edmunds.com

Analysis of CARFAX Facebook Page

Jul 01, 2015 - Sep 30, 2015

Brand Overview

CARFAX

Fans 209,046

New Fans 1,139

Fan Growth .55%


Demographics Mostly Older, Female and Attached.

CARFAX has 1,139 new Likes and an audience base of 209,046 fans who are mostly Older, Female and Attached.

CARFAX

Brand Overview

Posts

Brand User



Total Likes 1,136 Average Reply Time 16 hrs, 1 min

Total Comments 701 General Sentiment Neutral

Total Shares 178

CARFAX had 206 new Posts.

Content & Campaigns

Most Engaging Content Type NO DATA Most Engaging Campaign NO DATA

Least Engaging Content Type NO DATA Most Recent Campaign NO DATA

Most Prolific Content Type NO DATA

CARFAX

Fan Growth

207,200

207,400

207,600

207,800

208,000

208,200

208,400

208,600

208,800

209,000

209,200


Aug

12-

Aug

19-

Aug

26-

Aug

2-Sep 9-Sep 16-

Sep

23-

Sep

30-

Sep

CARFAX had a growth rate of 0.55% between Jul 01, 2015 and Sep 30, 2015.

Total Fans 209,046

New Fans 1,139

CARFAX

Engagement

0

20

40

60

80

100

120

140

160

180


CARFAX had an engagement of 17 and the highest engagement was 168.

CARFAX

Community Analysis

CARFAX fans are mostly Older, Female and Attached. CARFAX fans are largely from United States followed by Canada.


CARFAX

40%

60%

male female

0% 10% 20% 30% 40%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 10% 20% 30% 40%

Single

In a Relationship

Engaged

Married

UnKnown

0K 50K 100K 150K 200K 250K

United States

Canada

Puerto Rico

Mexico

Iraq

Jordan

Peru

Saudi Arabia

Lebanon

0

1

2

3

4

5

6

7

8

9 CARFAX posted a total of 206 Posts


Brand Posts


Frequency

car 40

Car Fox 33

CarOfTheDay 32

2015 20

world 20

CARFAX

13%

87%


47%

3%

50%



CARFAX responded to 23 conversations generated by the 182 Posts they published.

CARFAX receives more positive than negative vibes from comments on their Posts.


CARFAX


CARFAX

Sun, Jul 5 at 8:43 AM EDT

Car Fox has gone away for the weekend, you could win a stuffed plushie, if you tell us where in the ..

Engagement Score


168 25 55 3Uncategori

zed


Car Fox says hello from 7,970 feet above sea level! Any ideas where this globetrotter is now? Commen ..

Fri, Jul 17 at 8:40 AM EDT

It's time for Friday Trivia! For your chance to win Car Fox just tell us in which country are car dr ..

Engagement Score


134 35 37 4 Positive

Engagement Score


118 20 37 2 Positive




0 50 100 150

0 20 40 60 80

Links

Photos

Videos

Plain Text

Polls

Number of Posts

Engagement Score


0 10 20 30 40 50

0 10 20 30 40

Monday

Tuesday

Wednesd…

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score



Most of CARFAX posts were Links, and posts with Plain Text received the highest engagement.

Most of CARFAX posts were published on Friday and posts on Saturday received the highest engagement.


CARFAX

0

5

10

15

20

25

30

35

40


Aug

12-

Aug

19-

Aug

26-

Aug

2-Sep 9-Sep 16-

Sep

23-

Sep

30-

Sep


Jul 01, 2015 and Sep 30, 2015 on CARFAX's

wall.

User Posts


Frequency

CARFAX 61

Thanks 41

car-foxCARFAXsource

40

CARFAX Advantage Dealer

32

report 29

CARFAX

39%

61%


37%

6%

57%



CARFAX responded to 108 conversations generated by the 278 Posts fans published.

CARFAX appears to participate more when Fan conversations have greater positive vibes than negative.


CARFAX

Analysis of CarMax Facebook Page

Jul 01, 2015 - Sep 30, 2015

Brand Overview

CarMax

Fans 164,140

New Fans 3,690

Fan Growth 2.30%


Demographics Mostly Older, Female and Attached.

CarMax has 3,690 new Likes and an audience base of 164,140 fans who are mostly Older, Female and Attached.

CarMax

Brand Overview

Posts

Brand User



Total Likes 31,271 Average Reply Time 16 hrs, 26 mins

Total Comments 1,197 General Sentiment Neutral

Total Shares 1,109

CarMax had 26 new Posts, and their most recent campaign is #Ukrops10k.

Content & Campaigns

Most Engaging Content Type Photos Most Engaging CampaignStart your back-to-

school shopping with us

Least Engaging Content Type Event Most Recent Campaign #Ukrops10k

Most Prolific Content TypeCorporate Social

ResponsibilityCarMax

Fan Growth

158,000

159,000

160,000

161,000

162,000

163,000

164,000

165,000


Aug

12-

Aug

19-

Aug

26-

Aug

2-Sep 9-Sep 16-

Sep

23-

Sep

30-

Sep

CarMax had a growth rate of 2.30% between Jul 01, 2015 and Sep 30, 2015.

Total Fans 164,140

New Fans 3,690

CarMax

Engagement

0

200

400

600

800

1,000

1,200


CarMax had an engagement of 717 and the highest engagement was 999.

CarMax

Community Analysis

CarMax fans are mostly Older, Female and Attached. CarMax fans are largely from United States followed by Pakistan.


CarMax

0% 10% 20% 30% 40%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 10% 20% 30% 40%

Single

In a Relationship

Engaged

Married

0K 50K 100K 150K 200K

United States

Pakistan

India

Mexico

Philippines

Egypt

Nigeria

Brazil

Thailand

0

1

2

3 CarMax posted a total of 26 Posts between

Jul 01, 2015 and Sep 30, 2015.

Brand Posts


Frequency

CarMax 6

KaBOOM 5

bright side 4

hometown 2

dream 2

CarMax

73%

27%


92%

0%

8%



CarMax responded to 19 conversations generated by the 26 Posts they published.

CarMax receives more positive than negative vibes from comments on their Posts.


CarMax


CarMax

Thu, Jul 2 at 2:11 PM EDT

Wherever the fireworks take you this holiday weekend, enjoy the drive!

Engagement Score


1,000 7,830 98 430 Positive


Best. Watermelon. Ever.

Fri, Aug 21 at 11:34 AM EDT

As summer nears its end and classes begin, share your advice for a great school year!

Engagement Score


999 7,685 225 219 Positive

Engagement Score


981 4,609 148 49 Positive




0 5 10 15 20 25 30

0 200 400 600 800

Links

Photos

Plain Text

Videos

Polls

Number of Posts

Engagement Score


0 2 4 6 8 10 12

0 200 400 600 800 1,000

Monday

Tuesday

Wednesd…

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score



Most of CarMax posts were Photos, and posts with Photos received the highest engagement.

Most of CarMax posts were published on Thursday and posts on Friday received the highest engagement.


CarMax

0

5

10

15

20

25


Aug

12-

Aug

19-

Aug

26-

Aug

2-Sep 9-Sep 16-

Sep

23-

Sep

30-

Sep


Jul 01, 2015 and Sep 30, 2015 on CarMax's

wall.

User Posts


Frequency

CarMax 135

day 73

time 67

customer 55

KaBOOM 55

CarMax

56%

44%


37%

15%

48%



CarMax responded to 260 conversations generated by the 463 Posts fans published.

CarMax appears to participate more when Fan conversations have greater positive vibes than negative.


CarMax

Content Intel

0 1 2 3 4 5 6 7 8

0 200 400 600 800 1000 1200

Brand News

Others

Event

New Vehicle Launch

Promotions

Corporate Social…

Ad Campaigns

Features

Photos

Contest

Question to fans

Facebook App


Number of Posts

Engagement Score


Most of CarMax posts were around 'Corporate Social Responsibility', and posts around 'Photos' received the highest engagement.

CarMax

0 1 2 3

0 200 400 600 800 1000

Automotive Advice

Photos

Fact

Others

Events in the…

News in the…

Question to fans

Like…

Number of Posts

Engagement Score


0 1 2 3 4

0 200 400 600 800 1000

On Social Media

Others

Entertainment

Question to fans

Sports

Festival/Greeti…

Current Affairs

Number of Posts

Engagement Score


Content Intel

In CarMax Posts about Automotive, Like This/Engagement Oriented Posts posts received the highest engagement.

In CarMax Posts about General Happenings, the category Festival/Greetings received the highest engagement.


CarMax

0 1

0 1

#Ukrops10k

Start your back-to-

school shopping with

us

2nd annual CarMax

Tacky Light Run

Number of Posts

Engagement Score


0 1 2 3 4 5

0 500 1000 1500

#Ukrops10k

Start your back-to-

school shopping with

us

2nd annual CarMax

Tacky Light Run

Number of Posts

Engagement Score



No campaigns have posts during this period. Overall, Start your back-to-school shopping with us engaged the best out of the recent 3 campaigns run by CarMax.


CarMax

Analysis of TrueCar Facebook Page

Jul 01, 2015 - Sep 30, 2015

Brand Overview

TrueCar

Fans 224,152

New Fans 3,513

Fan Growth 1.59%


Demographics Mostly Older, Male and Attached.

TrueCar has 3,513 new Likes and an audience base of 224,152 fans who are mostly Older, Male and Attached.

TrueCar

Brand Overview

Posts

Brand User



Total Likes 2,727 Average Reply Time 3 hrs, 40 mins

Total Comments 209 General Sentiment Positive

Total Shares 387

TrueCar had 100 new Posts, and their most recent campaign is #FridayFeeling.

Content & Campaigns

Most Engaging Content Type Question to fans Most Engaging Campaign #TrueIPO

Least Engaging Content TypeCorporate Social

ResponsibilityMost Recent Campaign #FridayFeeling

Most Prolific Content Type Others

TrueCar

Fan Growth

218,000

219,000

220,000

221,000

222,000

223,000

224,000

225,000


Aug

12-

Aug

19-

Aug

26-

Aug

2-Sep 9-Sep 16-

Sep

23-

Sep

30-

Sep

TrueCar had a growth rate of 1.59% between Jul 01, 2015 and Sep 30, 2015.

Total Fans 224,152

New Fans 3,513

TrueCar

Engagement

0

100

200

300

400

500

600


TrueCar had an engagement of 39 and the highest engagement was 545.

TrueCar

Community Analysis

TrueCar fans are mostly Older, Male and Attached. TrueCar fans are largely from United States followed by Mexico.


TrueCar

81%

19%

male female

0% 10% 20% 30% 40%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 10% 20% 30% 40%

Single

In a Relationship

Engaged

Married

UnKnown

0K 50K 100K 150K 200K 250K

United States

Mexico

Iran

Puerto Rico

India

Indonesia

Canada

Philippines

Algeria

Bulgaria

0

1

2

3

4 TrueCar posted a total of 100 Posts


Brand Posts


Frequency

road 12

car 11

SantaMonica 10

TrueCarLED 10

newcar 9

TrueCar

7%

93%


51%

1%

48%



TrueCar responded to 7 conversations generated by the 100 Posts they published.

TrueCar receives more positive than negative vibes from comments on their Posts.


TrueCar


TrueCar

Wed, Jul 8 at 5:38 PM EDT

1 day ’til the 31st Annual Santa Monica Pier #TwilightConcerts! So proud to be the presenting

sponso ..

Engagement Score


789 1,078 69 151 Positive


We're reminiscing on the first amazing night of the #SantaMonica Pier #TwilightConcerts! Missed last ..


Missed out on last week's #TwilightConcerts with Real Estate and Hippo Campus? Catch a glimpse of wh ..

Engagement Score


543 560 44 70 Neutral

Engagement Score


533 517 47 69 Neutral




0 20 40 60 80 100

0 50 100 150 200 250 300 350

Photos

Videos

Plain Text

Links

Polls

Number of Posts

Engagement Score


0 5 10 15 20

0 50 100 150 200

Monday

Tuesday

Wednesd…

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score



Most of TrueCar posts were Photos, and posts with Videos received the highest engagement.

Most of TrueCar posts were published on Wednesday and posts on Wednesday received the highest engagement.


TrueCar

0

5

10

15

20

25

30

35


Aug

12-

Aug

19-

Aug

26-

Aug

2-Sep 9-Sep 16-

Sep

23-

Sep

30-

Sep


Jul 01, 2015 and Sep 30, 2015 on TrueCar's

wall.

User Posts


Frequency

TrueCar 43

SJC Rotary-CARE Car Show

31

responsible pet owners 31

https://www.facebook.com/video.php?v=101

31

Lavaggio 31

TrueCar

3%

97%


58%

4%

38%



TrueCar responded to 4 conversations generated by the 126 Posts fans published.

TrueCar appears to participate more when Fan conversations have greater positive vibes than negative.


TrueCar

Content Intel

0 2 4 6 8 10 12 14 16 18 20

0 50 100 150 200 250

Brand News

Others

Event

New Vehicle Launch

Promotions

Corporate Social…

Ad Campaigns

Features

Photos

Contest

Question to fans

Facebook App


Number of Posts

Engagement Score


Most of TrueCar posts were around 'Others', and posts around 'Question to fans' received the highest engagement.

TrueCar

0 5 10 15

0 5 10 15 20

Automotive Advice

Photos

Fact

Others

Events in the…

News in the…

Question to fans

Like…

Number of Posts

Engagement Score


0 2 4 6 8 10

0 5 10 15

On Social Media

Others

Entertainment

Question to fans

Sports

Festival/Greeti…

Current Affairs

Number of Posts

Engagement Score


Content Intel

In TrueCar Posts about Automotive, Question to fans posts received the highest engagement.

In TrueCar Posts about General Happenings, the category Question to fans received the highest engagement.


TrueCar

0 1 2 3 4

0 5 10 15

#FridayFeeling

#LaborDayWeekend

#motivationMonday

Number of Posts

Engagement Score


0 1 2 3 4

0 5 10 15

#FridayFeeling

#LaborDayWeekend

#motivationMonday

Number of Posts

Engagement Score



Between Jul 01, 2015 and Sep 30, 2015, #motivationMonday was the most engaging campaign run by TrueCar.

Overall, #motivationMonday engaged the best out of the recent 3 campaigns run by TrueCar.


TrueCar

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