comparison of business model of popular social media sites
TRANSCRIPT
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BUSINESS MODEL: 9 BUILDING BLOCKS
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CUSTOMER SEGMENT
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Internet UsersAdvertisers & MarketersDevelopers
Internet UsersRecruitersAdvertisers & MarketersDevelopers
Internet UsersDevelopersEnterprises
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VALUE PROPOSITION
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Internet UsersAdvertisers & MarketersDevelopers
Manage professional identity& build professional networkIdentify and reach the right talentReach the target audienceAccess to LinkedIn database via
API s & widgets
Stay connectedNews /EventsTargeted marketingTwitter Apps
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DISTRIBUTION CHANNELS
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WebsiteMobile AppsFacebook AdsFacebook pagesDeveloper tools & APIs
LinkedIn websiteMobile AppsField sales
WebsiteDesktop AppsMobile AppsSMSTwitter API
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CUSTOMER RELATIONS
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Same side-network effectsCross-side network effects
PollAnalytics
Same side-network effectsCross-side network effects
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REVENUE MODEL
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FreeAd revenuesPayment revenues
Licensing data streamsPromoted tweetsPromoted trendsPromoted accountsAnalytics
Free offerings & premium subscriptionsHiring solutionsMarketing solutions
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KEY RESOURCES
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Face book PlatformTechnology structure
LinkedIn Platform
Twitter Platform
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KEY ACTIVITIES
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aPlatform developmentData center operations management
Platform development
Platform development
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KEY ASSOCIATES
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Content partner(TV shows, movies,music, news articles)
Equinix (for data center facilities)Content Providers
Search VendorsDevice VendorsMedia companiesMobile Operators
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COST STRUCTURE
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+Data center costMarketing & SalesResearch & DevelopmentGeneral & Administrative
Web hosting costsMarketing & SalesProduct DevelopmentGeneral & Administrative
Employees Servers
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TAKE AWAY
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WE APPRECIATE YOUR TIME & PATIENCE!
THANK YOU
PRESENTED BY:
REEMA BHAWNANIAPARNA TIWARI
PURVI GUPTA