comparison of dominos, pizza hut, kfc, dunkin donuts and other top qsr brands on facebook in india

Social Media Performance of

QSR Chains

September 1st – 30th, 2015

Top QSR Chains in India on Facebook in September 2015

In this report we looked at 10 QSR chains in India on Facebook.

Read on to find out how brands like Dominos, KFC and Dunkin’ Donuts

performed.

Key Findings

• Among the 10 brands, Subway India was engaging best with their Fans.

• With a growth rate of 7.8%, Starbucks India enjoyed the highest Fan Growth Rate but has a long way to go to catch up with Café Coffee Day.

• Among the 10 brands, 69% of content posted was “brand related”

• 1,860 new Posts were written across these 10 ‘brand walls’. That’s an average of 6.2 Posts per day - per wall!

• Some brands like Pizza Hut & KFC have started to see negative growth.

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Fans

KFC (IN) had the largest fan base of 7,514,292 while Starbucks India showed the highest fan growth of 7.80%.

-1.00%

0.00%

1.00%

2.00%

3.00%

4.00%

5.00%

6.00%

7.00%

8.00%

9.00%

0K 1,000K 2,000K 3,000K 4,000K 5,000K 6,000K 7,000K 8,000K

Gro

wth

%

Number of Fans

Mad Over Donuts McDonald's Domino's Pizza Dunkin' Donuts(IN)Krispy Kreme India Pizza Hut Celebrations(IN) KFC(IN) SUBWAY INDIAStarbucks India Cafe Coffee Day

Fans - Analysis

• Many QSR brands seem to have hit a ceiling when it comes to fan numbers

• September was a tough month for many brands as they struggled to grow their fan bases

• To grow beyond 5m fans is difficult

• Café Coffee Day is the leading café on Facebook

Fans - Geography

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Countries < 2% Other Countries India

Conversations

Starbucks India had the highest PTAT of 2.43% as a percentage of its average number of Fans during this time period.

0.0%

0.5%

1.0%

1.5%

2.0%

2.5%

3.0%

0K 1,000K 2,000K 3,000K 4,000K 5,000K 6,000K 7,000K 8,000K

Pe

op

le t

alk

ing

ab

ou

t (a

s %

of

Fa

ns)

Average Number of Fans

Mad Over Donuts McDonald's Domino's Pizza Pizza Hut Celebrations(IN)Dunkin' Donuts(IN) Krispy Kreme India KFC(IN) Starbucks IndiaCafe Coffee Day SUBWAY INDIA

Conversations - Analysis

• Brands with smaller fan bases were able to generate more fan conversations – likely due to higher fan growth which contributes to the PTAT numbers.

• Starbucks India saw the highest PTAT number, likely driven by its fan growth rate which was 8 times higher than average.

Engagement - Posts

Domino's Pizza published the greatest number of posts (236). SUBWAY INDIA had the highest average engagement, with a score of 400.

0 50 100 150 200 250

0 50 100 150 200 250 300 350 400 450

Mad Over Donuts

McDonald's

Domino's Pizza

Dunkin' Donuts(IN)

Krispy Kreme India

Pizza Hut Celebrations(IN)

KFC(IN)

SUBWAY INDIA

Starbucks India

Cafe Coffee Day

Number of Posts

Engagement Score

Engagement Score Number of Posts

Engagement - Posts

• When it comes to engagement, less can sometimes mean more. Domino’s India posted 5 times more than other brands but saw lower average engagement.

• Given Starbucks India’s high growth rate but low engagement, it seems that it’s high growth is driven by its brand name or Facebook advertising rather than by engaging content.

• Subway got a very high average engagement score but only two of its posts performed well, suggesting a paid element to these posts.

Engagement Breakdown

0 50000 100000 150000 200000 250000

Mad Over Donuts

Domino's Pizza

McDonald's


Dunkin' Donuts(IN)

Krispy Kreme India

KFC(IN)

SUBWAY INDIA

Cafe Coffee Day

Starbucks India

Likes Comments Shares

Domino's Pizza received the most number of Likes (217,599), Domino's Pizza got the most number of Comments (7,086) and McDonald's had the most number of Shares (2,047).

Most Engaging Brand Posts

Mad Over Donuts

Sun, Sep 13 at 6:30 AM EDT

Donuts just for Rs.35!!!

Donut lovers, it's time to treat your taste buds this 'SAVEtember'. Rush t ..

Engagement Score

Likes Comments Shares Sentiment

998 12,543 1,548 383 Positive

SUBWAY INDIA

Mon, Sep 7 at 3:10 AM EDT

Most important things are never certain before they actually happen. Thank god for Sub of the Day! A ..

McDonald's

Sun, Sep 6 at 6:00 AM EDT

With good food and good friends, the good times are sure to come your way. #McDonaldsSharingPacks

Engagement Score


995 18,946 283 338 Positive

Engagement Score


964 24,755 90 66 Positive

http://www.facebook.com/91750251232/posts/10153503876236233




McDonald's


Doesn’t matter whether it’s 2 or 3, our sharing packs will always be there to satiate your hunger pa ..

Engagement Score


931 19,969 77 45 Positive

Dunkin' Donuts(IN)

Tue, Sep 22 at 8:16 AM EDT

Come for Dunkin' Donuts Launch at ALPHA ONE MALL on 2nd Oct. Get FREE Donuts for a Year

Dunkin' Donuts(IN)

Wed, Sep 9 at 6:39 AM EDT

Set a reminder as you don't want to miss out on this one, Ludhiana! Be there or be there.

Engagement Score


884 5,972 344 314 Neutral

Engagement Score


832 8,475 58 20 Positive




Most Engaging Brand Posts - Analysis

• Unmetric uses data analysts to sort and tag all brand content. For the QSR industry it was found that offers and deals are the most engaging for these brands.

• Subway India was able to get high engagement on a video that it uploaded that talked about its Sub of the Day offers.

• Dunkin’ Donuts used the launch of its various outlets to drive engagement on its page.

Fan Posts

0 100 200 300 400 500 600

Domino's Pizza

KFC(IN)


Cafe Coffee Day

Dunkin' Donuts(IN)

Starbucks India

Mad Over Donuts

Krispy Kreme India

McDonald's

SUBWAY INDIA

Number of Fan Posts

Domino's Pizza's Facebook Page saw the highest number of Fan posts (507).

Sentiment Analysis

Dunkin' Donuts(IN) received the highest percentage of Positive Sentiment (68.00%). Pizza Hut India received high levels of negative fan posts.

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Mad Over Donuts

Domino's Pizza

Dunkin' Donuts(IN)

Krispy Kreme India


KFC(IN)

Starbucks India

Cafe Coffee Day

Negative Neutral Positive

Sentiment Analysis - Analysis

• Due to its store launch content strategy that drove engagement, Dunkin’ Donuts was able to achieve the highest percentage of positive sentiment on its page.

• Starbucks India also received high levels of positive sentiment as it continued its expansion strategy throughout the country.

• The two pizza brands, Domino’s and Pizza Hut saw the highest levels of negative sentiment, mostly a result of complaints around deliveries.

Brand Responses

KFC(IN) responded to the highest percentage of Fan posts (80.00%).

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%

80.0%

90.0%

0 500 1000 1500 2000 2500 3000

% o

f F

an

Po

sts

Bra

nd

Re

spo

nd

ed

to

Average Response Time (mins)

Mad Over Donuts Domino's Pizza Dunkin' Donuts(IN) Krispy Kreme India

Pizza Hut Celebrations(IN) KFC(IN) Starbucks India Cafe Coffee Day

Brand Response - Analysis

• Most brands take 10 hours or longer to reply to fan posts. Studies have found that people posting complaints on social media expect responses within 1 hour.

• For brands like Pizza Hut and Domino’s which see a spike in customers in the evenings, it’s essential that they respond to complaints in a timely manner.

• Most QSR brands in India could be doing a better job of replying to fan posts but KFC is leading the way with an 80% response rate.

Share Of Voice – Volume of Posts

Domino's Pizza published the most with 236 posts, among the 10 QSR brands.

1%

10% 1%

7%

3%

14%

7%

5%

49%

3%

Cafe Coffee Day Krispy Kreme India Pizza Hut Celebrations(IN) Dunkin' Donuts(IN)

KFC(IN) Mad Over Donuts McDonald's Starbucks India

Domino's Pizza SUBWAY INDIA

Share Of Voice – Volume of Posts - Analysis

• Domino’s India is dominating the share of voice when it comes to content being published.

• With just 1% share of voice, Café Coffee Day and Pizza Hut do not seem to have a content strategy in place on Facebook.

Share Of Voice – Likes

Domino's Pizza received the largest volume of Likes (217,599), among the 10 QSR brands.

3% 0% 2%

14%

6%

4%

13%

1%

51%

6%




Share Of Voice – Likes - Analysis

• Unsurprisingly, with a 49% share of voice from content, Domino’s India owns more than 50% of the share of voice from Likes.

• McDonald’s and Dunkin’ Donuts are both doing better than average when it comes to getting people to Like their content.

Share Of Voice – Comments

Domino's Pizza received the largest volume of Comments (7,086), among the 10 QSR brands.

1%0%

4%7% 2%

12%

31%

1%

40%

2%




Share Of Voice – Comments - Analysis

• McDonald’s is doing a great job of getting comments on its Facebook content due to its #WinningWednesdays contest posts that asks people to comment with the correct answer. These posts generate over 1,000 comments each.

• Mad Over Donuts generates quite a lot of comments from its posts, but it is also prolific with its content so there are more posts for people to comment on.

Share Of Voice – Shares

McDonald's received the largest volume of Shares (2,047), among the 10 QSR brands.

2% 0%

4%

10%

8%

9%

31%

2%

27%

7%




Share Of Voice – Shares - Analysis

• McDonald’s has the highest share of voice when it comes to Shares as people not only comment on the #WinningWednesdays content but share it with their friends so that they have a chance to win.

• Domino’s India generates its high volume of Shares in part due to the amount of content it published but also because of a video it posted and some contest related posts.

Campaign Comparison

0 2 4 6 8 10 12

0 200 400 600 800 1000 1200

The Weekend Returns! (Domino's Pizza)

Friendship Day(Krispy Kreme India)

Chocofix Donuts(Dunkin' Donuts(IN))

Unlimited Pizza Friday(Pizza Hut Celebrations(IN))

#OMGBurger(KFC(IN))

'Meet me at Starbucks' for Awesome Thursdays(Starbucks

India)

The new High5 menu(Cafe Coffee Day)

Number of Posts

Engagement Score


During this time period, Unlimited Pizza Friday was the most engaging run by Pizza Hut Celebrations(IN). Domino's Pizza published the most (11) in its The Weekend Returns! campaign.

Analysis of Domino's Pizza Facebook Page

Sep 01, 2015 - Sep 30, 2015

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Brand Overview

Domino's Pizza

Fans 6,581,889

New Fans -6,947

Fan Growth -.11%

Country India

Demographics Mostly Young, Male and Single

Domino's Pizza has -6,947 new Likes and an audience base of 6,581,889 fans who are mostly Young, Male and Single

Domino's Pizza

Brand Overview

Posts

Brand User

Engagement Score 39 Total Fan Posts 507

Total Posts 236 Brand Response Rate 53.85%

Total Likes 217,599 Average Reply Time 10 hrs, 21 mins

Total Comments 7,086 General Sentiment Neutral

Total Shares 1,750

Domino's Pizza had 236 new Posts, and their most recent campaign is The Weekend Returns! .

Content & Campaigns

Most Engaging Content Type Contest Most Engaging Campaign Tab Bhai Aaj Bro

Least Engaging Content Type Special Offer Most Recent CampaignThe Weekend

Returns!

Most Prolific Content Type Special Offer

Domino's Pizza

Fan Growth

6,578,000

6,580,000

6,582,000

6,584,000

6,586,000

6,588,000

6,590,000

Domino's Pizza had a growth rate of -0.11% between Aug 31, 2015 and Sep 30, 2015.

Total Fans 6,581,889

New Fans -6,947

Domino's Pizza

Engagement

0

20

40

60

80

100

120

140

Domino's Pizza had an engagement of 39 and the highest engagement was 118.

Domino's Pizza

Community Analysis

Domino's Pizza fans are mostly Young, Male and Single Domino's Pizza fans are largely from India followed by United States.

Fan Demographics Distribution of Fans

Domino's Pizza

65%

35%

male female

0% 20% 40% 60%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 20% 40% 60%

Single

In a Relationship

Engaged

Married

UnKnown

0K 2,000K 4,000K 6,000K 8,000K

India

United States

United Arab Emirates

Pakistan

Canada

Bangladesh

United Kingdom

Australia

Saudi Arabia

0

5

10

15

20

25 Domino's Pizza posted a total of 236 Posts

between Sep 01, 2015 and Sep 30, 2015.

Brand Posts

Top keywords used in the Posts

Frequency

Coupon Code MOB06

104

Domino 60

Order 54

Rs 53

online ordering 48

Domino's Pizza

20%

80%

Brand Participation Brand Non Participation

58%

7%

35%

Posititve Negative Neutral

Brand Posts - Engagement

Domino's Pizza responded to 48 conversations generated by the 236 Posts they published.

Domino's Pizza receives more positive than negative vibes from comments on their Posts.

Brand Responses Sentiment on Brand Posts

Domino's Pizza


Domino's Pizza

Fri, Sep 18 at 8:36 AM EDT

Domino's #AlwaysByYourSide #Selfie #Contest now on. Upload your selfie with friends who are always b ..

Engagement Score


496 16,389 465 81 Positive


Domino's #YouTaughtUs #Contest NOW ON! To participate, revisit your school days. Upload the most

spe ..

Thu, Sep 24 at 11:31 AM EDT

Lava Cake is mera favourite #SideHero because......The best answer wins a Domino's

voucher!

Engagement Score


495 17,823 194 69 Positive

Engagement Score


323 9,990 173 28Uncategori

zed




0 50 100 150 200 250

0 20 40 60 80 100 120 140

Photos

Plain Text

Videos

Links

Polls

Number of Posts

Engagement Score


0 20 40 60 80

0 20 40 60

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score


Brand Posts - Analysis

Most of Domino's Pizza posts were Photos, and posts with Videos received the highest engagement.

Most of Domino's Pizza posts were published on Friday and posts on Thursday received the highest engagement.

Brand Post Types Days of the Week

Domino's Pizza

0

10

20

30

40

50

60

Positive Neutral Negative Users posted a total of 507 Posts between

Sep 01, 2015 and Sep 30, 2015 on

Domino's Pizza's wall.

User Posts


Frequency

time 91

customer 81

service 67

Pizza India 66

today 55

Domino's Pizza

54%

46%


16%

28%56%


User Posts - Engagement

Domino's Pizza responded to 273 conversations generated by the 507 Posts fans published.

Domino's Pizza appears to participate more when Fan conversations have greater negative vibes than positive.

Brand Responses Sentiment of User Posts

Domino's Pizza

Content Intel

0 20 40 60 80 100 120

0 20 40 60 80 100 120 140 160

Brand News

Special Offer

Others

Event

Recipes/Menu Updates

Contest

Question to fans

Corporate Social Responsibility

Facebook App

Ad Campaigns

Engagement Oriented Posts

Occasion specific deals/offers

Number of Posts

Engagement Score


Most of Domino's Pizza posts were around 'Special Offer', and posts around 'Contest' received the highest engagement.

Domino's Pizza

0 2 4 6 8 10 12

0 5 10 15 20 25 30 35 40 45

On Sports

Others

On Social Media

Entertainment

Question to fans

Festival/Greetings

Current Affairs

Number of Posts

Engagement Score


Content Intel

In Domino's Pizza Posts about General Happenings, the category Question to fans received the highest engagement.

About General Happenings

Domino's Pizza

0 5 10 15

0 50 100 150 200 250

The Weekend

Returns!

Domino's

#YouTaughtUs…

Wah Wednesdays

Number of Posts

Engagement Score


0 5 10 15 20

0 50 100 150 200 250

The Weekend

Returns!

Domino's

#YouTaughtUs…

Wah Wednesdays

Number of Posts

Engagement Score


Campaign Intel – 3 most recent campaigns

Between Sep 01, 2015 and Sep 30, 2015, Domino's #YouTaughtUs #Contest was the most engaging campaign run by Domino's Pizza.

Overall, Domino's #YouTaughtUs #Contest engaged the best out of the recent 3 campaigns run by Domino's Pizza.

Sep 01, 2015 - Sep 30, 2015 Entire Campaign

Domino's Pizza

Analysis of Pizza Hut Celebrations Facebook Page

Sep 01, 2015 - Sep 30, 2015

Brand Overview

Pizza Hut Celebrations

Fans 4,705,736

New Fans -13,484

Fan Growth -.29%

Country India


Pizza Hut Celebrations has -13,484 new Likes and an audience base of 4,705,736 fans who are mostly Young, Male and Single


Brand Overview

Posts

Brand User




Total Comments 748 General Sentiment Neutral

Total Shares 274

Pizza Hut Celebrations had 7 new Posts, and their most recent campaign is Unlimited Pizza Friday.

Content & Campaigns

Most Engaging CampaignUnlimited Pizza

Friday

Most Recent CampaignUnlimited Pizza

Friday


Fan Growth

4,695,000

4,700,000

4,705,000

4,710,000

4,715,000

4,720,000

4,725,000

Pizza Hut Celebrations had a growth rate of -0.29% between Aug 31, 2015 and Sep 30, 2015.


New Fans -13,484


Engagement

0

20

40

60

80

100

120

140

160

Pizza Hut Celebrations had an engagement of 103 and the highest engagement was 149.


Community Analysis

Pizza Hut Celebrations fans are mostly Young, Male and Single

Pizza Hut Celebrations fans are largely from India followed by United States.



64%

36%

male female

0% 20% 40% 60%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 20% 40% 60%

Single

In a Relationship

Engaged

Married

UnKnown

0K 1,000K 2,000K 3,000K 4,000K 5,000K

India

United States


Saudi Arabia

United Kingdom

Canada

Australia

Oman

Qatar

Cambodia

0

1

2 Pizza Hut Celebrations posted a total of 7

Posts between Sep 01, 2015 and Sep 30,

2015.

Brand Posts


Frequency

Happy 1

call 1

Yabba Dabba Doo 1

click http://bit.ly/1BYkSs

d1

magical treat 1





Another magical treat from Magic Menu....Hot Potato Shots ...crunchy potato bites with heavenly chee ..

Engagement Score


149 2,006 221 41 Positive


Is this Naan ...or Pizza ?


Wouldn’t you love something this delicious today?

Engagement Score


148 2,070 173 56 Positive

Engagement Score


135 1,928 115 67Uncategori

zed




0 2 4 6 8

0 20 40 60 80 100 120

Photos

Plain Text

Links

Videos

Polls

Number of Posts

Engagement Score


0 1 2 3

0 50 100 150

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score



Most of Pizza Hut Celebrations posts were Photos, and posts with Photos received the highest engagement.

Most of Pizza Hut Celebrations posts were published on Tuesday and posts on Tuesday received the highest engagement.



0

5

10

15

20

25


Sep 01, 2015 and Sep 30, 2015 on Pizza Hut

Celebrations's wall.

User Posts


Frequency

Pizza Hut 129

order 70

time 66

service 54

customer 43


49%

51%


17%

38%

45%



Pizza Hut Celebrations responded to 113 conversations generated by the 232 Posts fans published.

Pizza Hut Celebrations appears to participate more when Fan conversations have greater negative vibes than positive.



0 1 2 3 4 5 6

0 200 400 600 800 1000 1200

Unlimited Pizza Friday

The Ultimate Big Pizza

#BornToPizzaParty

Number of Posts

Engagement Score



Overall, Unlimited Pizza Friday engaged the best out of the recent 3 campaigns run by Pizza Hut Celebrations.

Entire Campaign


Analysis of KFC Facebook Page

Sep 01, 2015 - Sep 30, 2015

Brand Overview

KFC

Fans 7,514,292

New Fans -17,216

Fan Growth -.23%

Country India


KFC has -17,216 new Likes and an audience base of 7,514,292 fans who are mostly Young, Male and Single

KFC

Brand Overview

Posts

Brand User




Total Comments 384 General Sentiment Neutral

Total Shares 487

KFC had 12 new Posts, and their most recent campaign is #OMGBurger.

Content & Campaigns

Most Engaging Content Type Brand News Most Engaging Campaign #KFCFeedYourFire

Least Engaging Content TypeCorporate Social

ResponsibilityMost Recent Campaign #OMGBurger

Most Prolific Content Type Question to fans

KFC

Fan Growth

7,505,000

7,510,000

7,515,000

7,520,000

7,525,000

7,530,000

7,535,000

KFC had a growth rate of -0.23% between Aug 31, 2015 and Sep 30, 2015.


New Fans -17,216

KFC

Engagement

0

20

40

60

80

100

120

140

160

180

200

KFC had an engagement of 75 and the highest engagement was 186.

KFC

Community Analysis

KFC fans are mostly Young, Male and Single KFC fans are largely from India followed by United Arab Emirates.


KFC

73%

27%

male female

0% 20% 40% 60%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 20% 40% 60%

Single

In a Relationship

Engaged

Married

UnKnown

0K 2,000K 4,000K 6,000K 8,000K

India


United States

Saudi Arabia

United Kingdom

Canada

Qatar

Kuwait

Australia

Argentina

0

1

2

3 KFC posted a total of 12 Posts between Sep

01, 2015 and Sep 30, 2015.

Brand Posts


Frequency

KFC 4

profile picture 2

cover photo 1

single 1

fb.com/supportdigitalindia

1

KFC

50%50%


83%

17%

0%



KFC responded to 6 conversations generated by the 12 Posts they published.

KFC receives more positive than negative vibes from comments on their Posts.


KFC


KFC


The man who brought us the #fingerlickingood taste of #KFC #ColonelSanders turned 125 on Sep 9! Wish ..

Engagement Score


262 7,893 132 107 Positive


Created using fb.com/supportdigitalindia

Thu, Sep 10 at 11:47 PM EDT

Single(s) or ready to Mingle(s)?!! Made your choice yet? New #KFC buckets starting at Rs 99 only!

Engagement Score


145 4,711 27 13Uncategori

zed

Engagement Score


103 2,095 88 92 Positive




0 2 4 6 8 10 12

0 20 40 60 80 100

Photos

Videos

Plain Text

Links

Polls

Number of Posts

Engagement Score


0 1 2 3 4 5

0 50 100 150 200

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score



Most of KFC posts were Photos, and posts with Photos received the highest engagement.

Most of KFC posts were published on Tuesday and posts on Thursday received the highest engagement.


KFC

0

5

10

15

20

25


Sep 01, 2015 and Sep 30, 2015 on KFC's

wall.

User Posts


Frequency

good 50

food 23

Kfc perambur 22

kfc kitchen 21

kitchen 18

KFC

80%

20%


30%

3%67%



KFC responded to 252 conversations generated by the 315 Posts fans published.

KFC appears to participate more when Fan conversations have greater positive vibes than negative.


KFC

Content Intel

0 1 2 3

0 50 100 150 200 250 300

Brand News

Special Offer

Others

Event


Contest

Question to fans

Corporate Social Responsibility

Facebook App

Ad Campaigns

Engagement Oriented Posts

Occasion specific deals/offers

Number of Posts

Engagement Score


Most of KFC posts were around 'Question to fans', and posts around 'Brand News' received the highest engagement.

KFC

0 2 4 6 8 10 12 14 16

0 50 100 150 200 250 300 350 400 450 500

#OMGBurger

#KFCWOW

#KFCTasteTheNew

Number of Posts

Engagement Score



Overall, #KFCTasteTheNew engaged the best out of the recent 3 campaigns run by KFC.

Entire Campaign

KFC

Analysis of Dunkin' Donuts Facebook Page

Sep 01, 2015 - Sep 30, 2015

Brand Overview

Dunkin' Donuts

Fans 757,626

New Fans 7,603

Fan Growth 1.01%

Country India

Dunkin' Donuts has 7,603 new Likes and an audience base of 757,626 fans.

Dunkin' Donuts

Brand Overview

Posts

Brand User




Total Comments 1,266 General Sentiment Positive

Total Shares 677

Dunkin' Donuts had 36 new Posts, and their most recent campaign is Chocofix Donuts.

Content & Campaigns

Most Engaging Content Type Special Offer Most Engaging CampaignFREE Donuts' for a

year

Least Engaging Content TypeEngagement

Oriented PostsMost Recent Campaign Chocofix Donuts

Most Prolific Content Type Special Offer

Dunkin' Donuts

Fan Growth

744,000

746,000

748,000

750,000

752,000

754,000

756,000

758,000

760,000

Dunkin' Donuts had a growth rate of 1.01% between Aug 31, 2015 and Sep 30, 2015.

Total Fans 757,626

New Fans 7,603

Dunkin' Donuts

Engagement

0

100

200

300

400

500

600

700

800

900

Dunkin' Donuts had an engagement of 329 and the highest engagement was 832.

Dunkin' Donuts

Community Analysis

Dunkin' Donuts fans are largely from India followed by United States.

Distribution of Fans

Dunkin' Donuts

0K 100K 200K 300K 400K 500K 600K 700K 800K

India

United States


United Kingdom

Saudi Arabia

Canada

Oman

Kuwait

Qatar

Cambodia

0

1

2

3

4 Dunkin' Donuts posted a total of 36 Posts


Brand Posts


Frequency

FREE Donuts 8

Dunkin 6

time 5

Ludhiana 5

Donuts 5

Dunkin' Donuts

56%

44%


64%

0%

36%



Dunkin' Donuts responded to 20 conversations generated by the 36 Posts they published.

Dunkin' Donuts receives more positive than negative vibes from comments on their Posts.


Dunkin' Donuts


Dunkin' Donuts


Come for Dunkin' Donuts Launch at ALPHA ONE MALL on 2nd Oct. Get FREE Donuts for a Year

Engagement Score


884 5,972 344 314 Neutral

Wed, Sep 9 at 6:39 AM EDT

Set a reminder as you don't want to miss out on this one, Ludhiana! Be there or be there.


Come for Dunkin' Donuts Launch at SILVER ARC MALL on 12 Sept. Get FREE Donuts for a Year*

Engagement Score


832 8,475 58 20 Positive

Engagement Score


777 5,717 253 55 Positive




0 5 10 15 20 25 30 35

0 50 100 150 200 250 300

Photos

Plain Text

Links

Videos

Polls

Number of Posts

Engagement Score


0 2 4 6 8 10

0 200 400 600

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score



Most of Dunkin' Donuts posts were Photos, and posts with Photos received the highest engagement.

Most of Dunkin' Donuts posts were published on Tuesday and posts on Wednesday received the highest engagement.


Dunkin' Donuts

0

5

10

15

20

25

30

35


Sep 01, 2015 and Sep 30, 2015 on Dunkin'

Donuts's wall.

User Posts


Frequency

Dunkin 34

Donuts 33

Google 29

Dunkin Donuts team 4

Indore 2

Dunkin' Donuts

25%

75%


68%

11%

21%



Dunkin' Donuts responded to 14 conversations generated by the 56 Posts fans published.

Dunkin' Donuts appears to participate more when Fan conversations have greater positive vibes than negative.


Dunkin' Donuts

Content Intel

0 2 4 6 8 10 12 14

0 100 200 300 400 500 600

Brand News

Special Offer


Engagement Oriented

Posts

Number of Posts

Engagement Score


Most of Dunkin' Donuts posts were around 'Special Offer', and posts around 'Special Offer' received the highest engagement.

Dunkin' Donuts

0 1 2 3

0 20 40 60 80 100 120 140

On Sports

Others

On Social Media

Entertainment

Question to fans

Festival/Greetings

Current Affairs

Number of Posts

Engagement Score


Content Intel

In Dunkin' Donuts Posts about General Happenings, the category Others received the highest engagement.

About General Happenings

Dunkin' Donuts

0 1 2 3 4 5

0 20 40 60

Chocofix Donuts

Happy

Rakshabandhan

#GetYourMojoBack

Number of Posts

Engagement Score


0 1 2 3 4 5

0 200 400 600

Chocofix Donuts

Happy

Rakshabandhan

#GetYourMojoBack

Number of Posts

Engagement Score



Between Sep 01, 2015 and Sep 30, 2015, ChocofixDonuts was the most engaging campaign run by Dunkin' Donuts.

Overall, #GetYourMojoBack engaged the best out of the recent 3 campaigns run by Dunkin' Donuts.

Sep 01, 2015 - Sep 30, 2015 Entire Campaign

Dunkin' Donuts

Analysis of Starbucks India Facebook Page

Sep 01, 2015 - Sep 30, 2015

Brand Overview

Starbucks India

Fans 578,652

New Fans 41,845

Fan Growth 7.80%

Country India


Starbucks India has 41,845 new Likes and an audience base of 578,652 fans who are mostly Young, Male and Single

Starbucks India

Brand Overview

Posts

Brand User



Total Likes 4,960 Average Reply Time 1 day, 3 hrs, 9 mins

Total Comments 174 General Sentiment Positive

Total Shares 146

Starbucks India had 22 new Posts, and their most recent campaign is 'Meet me at Starbucks' for Awesome Thursdays.

Content & Campaigns

Most Engaging Campaign #HowWeMet story

Most Recent Campaign'Meet me at

Starbucks' for Awesome Thursdays

Starbucks India

Fan Growth

510,000

520,000

530,000

540,000

550,000

560,000

570,000

580,000

590,000

Starbucks India had a growth rate of 7.80% between Aug 31, 2015 and Sep 30, 2015.

Total Fans 578,652

New Fans 41,845

Starbucks India

Engagement

0

50

100

150

200

250

Starbucks India had an engagement of 80 and the highest engagement was 227.

Starbucks India

Community Analysis

Starbucks India fans are mostly Young, Male and Single Starbucks India fans are largely from India followed by United States.


Starbucks India

59%

41%

male female

0% 20% 40% 60%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 20% 40% 60% 80%

Single

In a Relationship

Engaged

Married

UnKnown

0K 100K 200K 300K 400K 500K 600K

India

United States


United Kingdom

Canada

Australia

Saudi Arabia

Mexico

Pakistan

0

1

2

3

4

5 Starbucks India posted a total of 22 Posts


Brand Posts


Frequency

Starbucks Rewards 5

India 4

Coffee Story Time 4

cover photo 4

stores 4

Starbucks India

73%

7%

20%



Starbucks India receives more positive than negative vibes from comments on their Posts.

Sentiment on Brand Posts

Starbucks India


Starbucks India


Try the new delicious Triple Coffee Jelly Frappuccino® – A marvel of three delicious layers!

Engagement Score


227 619 40 19 Positive


A good day always begins with a lovely cup of coffee. Have a great day!

Sat, Sep 5 at 1:22 AM EDT

Celebrate #TeachersDay with our Very Berry Frappuccino® & get the second one on us! T&C apply,

offer ..

Engagement Score


135 499 2 8Uncategori

zed

Engagement Score


124 387 5 10 Positive




0 5 10 15 20 25

0 20 40 60 80 100 120

Photos

Videos

Plain Text

Links

Polls

Number of Posts

Engagement Score


0 2 4 6 8 10

0 50 100 150 200

Monday

Tuesday

Wednesd…

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score



Most of Starbucks India posts were Photos, and posts with Videos received the highest engagement.

Most of Starbucks India posts were published on Thursday and posts on Friday received the highest engagement.


Starbucks India

0

1

2

3

4

5


Sep 01, 2015 and Sep 30, 2015 on

Starbucks India's wall.

User Posts


Frequency

Starbucks 20

Starbucks India 6

outlet 5

Adnan n block 3

particular sandwich 2

Starbucks India

65%

35%


54%

9%

37%



Starbucks India responded to 35 conversations generated by the 54 Posts fans published.

Starbucks India appears to participate more when Fan conversations have greater positive vibes than negative.


Starbucks India

0 2 4 6 8 10 12 14

0 100 200 300 400 500 600 700 800 900 1000

'Meet me at Starbucks' for Awesome

Thursdays

#sipface Challenge

Alphonso Mango Frappuccino

Number of Posts

Engagement Score



Overall, #sipface Challenge engaged the best out of the recent 3 campaigns run by Starbucks India.

Entire Campaign

Starbucks India

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