comparison of westpac, commonwealth bank, anz, bankwest and other top banks from australia and new...

Comparison of

Top Banks in ANZon Facebook inQ2-2015Apr 01, 2015 - Jun 30, 2015

Top Banks in ANZ on Facebook Q2-2015

In this report we looked at the top 10 ANZ Banks on Facebook.

Read on to find out how their social media performance stacked up against the

competition.

Key Findings

• ANZ New Zealand engaged the best with their fans among the top banks

• 39% of the posts by top banks were ‘brand related’

• Westpac enjoyed the highest growth rate among the top banks

• 9,094 new posts were written across the top banks’ Facebook walls

• The average Banking & Finance brand from Australia added 21,777 fans in Q2

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Fans

Common Wealth Bank had the largest fan base of 618,824 while Westpac New Zealand showed the highest fan growth of 14.14%.

Competitors

0.00%

5.00%

10.00%

15.00%

0K 100K 200K 300K 400K 500K 600K 700K

Gro

wth

%

Number of Fans

Westpac New Zealand Westpac ASB Bank ANZ New Zealand

Common Wealth Bank Bankwest ANZ Australia NAB Australia

Fans - Geography

Competitors

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

St.George

Bank

Australia

Bankwest ANZ

Australia

NAB

Australia

ASB Bank ANZ New

Zealand

Westpac Common

Wealth Bank

Kiwibank NZ Westpac

New Zealand

Countries < 2% Indonesia Australia Other CountriesNew Zealand Vietnam India Countries < 2%Indonesia Australia

Conversations

Westpac New Zealand had the highest PTAT of 5.65% as a percentage of its average number of Fans during this time period.

Competitors

0.0%

1.0%

2.0%

3.0%

4.0%

5.0%

6.0%

0K 100K 200K 300K 400K 500K 600K 700K

Pe

op

le t

alk

ing

ab

ou

t (a

s %

of

Fa

ns)

Average Number of Fans

Westpac New Zealand Westpac ASB Bank ANZ New Zealand

Bankwest Common Wealth Bank ANZ Australia NAB Australia

Engagement - Posts

NAB Australia published the greatest number of posts (109). ANZ New Zealand had the highest average engagement, with a score of 877.

Competitors

0 20 40 60 80 100 120

0 100 200 300 400 500 600 700 800 900 1000

Westpac…

Westpac

ASB Bank

ANZ New…

Common…

Bankwest

ANZ…

NAB…

St.George…

Kiwibank NZ

Number of Posts

Engagement Score

Engagement Breakdown

0 10000 20000 30000 40000 50000 60000 70000

Westpac New Zealand

Westpac

ASB Bank

ANZ New Zealand

Common Wealth Bank

Bankwest

ANZ Australia

NAB Australia

St.George Bank Australia

Kiwibank NZ

Likes Comments Shares

ANZ Australia received the most number of Likes (60,840), Common Wealth Bank got the most number of Comments (5,507) and ANZ Australia had the most number of Shares (15,793).

Competitors

Most Engaging Brand Posts

Competitors

ANZ Australia

Sat, Jun 27 at 10:03 PM EDT

We've always been big supporters of diversity, inclusion & respect, and today we're joining with all ..

Engagement Score

Likes Comments Shares Sentiment

1,000 9,049 661 357 Positive

ANZ Australia

Mon, Jun 1 at 1:30 AM EDT

Can you spot a hoax email? Check out this one which has just surfaced, asking recipients to 'update ..

Westpac New Zealand

Mon, May 25 at 10:32 PM EDT

How many people (including crew) can a Westpac Rescue Helicopter safely carry during a winching resc

..

Engagement Score


1,000 171 59 1,451 Positive

Engagement Score


1,000 6,235 842 299 Positive

http://www.facebook.com/208091002641679/posts/830669540383819




Competitors

Westpac New Zealand

Fri, May 22 at 12:17 AM EDT

The Choppers help thousands of people like baby Joshua every year. Now they need help from you.

Dona ..

Engagement Score


1,000 3,106 92 194 Positive

ANZ Australia

Tue, May 12 at 12:30 AM EDT

Got a suspicious SMS from 'ANZ Bank'? Be on the look out for the latest scam SMS which asks recipien ..

Kiwibank NZ

Thu, May 7 at 6:00 PM EDT

Our mates Hamish & Jen at Switch Espresso have taken the plunge & brewed up 50 packets of coffee to

..

Engagement Score


1,000 409 269 8,235 Positive

Engagement Score


1,000 768 811 31 Positive




Fan Posts

0 500 1000 1500 2000 2500 3000

Westpac New Zealand

Westpac

ASB Bank

Bankwest

Common Wealth Bank

ANZ New Zealand

NAB Australia

ANZ Australia


Kiwibank NZ

Number of Fan Posts

Common Wealth Bank's Facebook Page saw the highest number of Fan posts (2,498).

Competitors

Sentiment Analysis

ASB Bank received the highest percentage of Positive Sentiment (36.00%).

Competitors

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Bankwest

Common Wealth Bank

NAB Australia

ANZ Australia


Westpac New Zealand

Westpac

ASB Bank

ANZ New Zealand

Kiwibank NZ

Negative Neutral Positive

Brand Responses

St.George Bank Australia responded to the highest percentage of Fan posts (82.15%).

Competitors

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%

80.0%

90.0%

0 100 200 300 400 500 600 700 800

% o

f F

an

Po

sts

Bra

nd

Re

spo

nd

ed

to

Average Response Time (mins)

Bankwest Common Wealth Bank NAB Australia ANZ AustraliaSt.George Bank Australia Westpac New Zealand Westpac ASB BankANZ New Zealand Kiwibank NZ

Share Of Voice – Volume of Posts

NAB Australia published the most with 109 posts, among the brands in "Competitors" Group.

Competitors

8%

13%

7%

18%

6%6%

16%

9%

8%

9%

St.George Bank Australia ANZ Australia Common Wealth Bank NAB Australia

Kiwibank NZ ASB Bank Westpac New Zealand Bankwest

Share Of Voice – Likes

ANZ Australia received the largest volume of Likes (60,840), among the brands in "Competitors" Group.

Competitors

6%

24%

15%

12%4%

4%

7%

3%

17%

8%



Share Of Voice – Comments

Common Wealth Bank received the largest volume of Comments (5,507), among the brands in "Competitors" Group.

Competitors

5%

16%

20%

13%

11%

9%

6%

4%

9%

7%



Share Of Voice – Shares

ANZ Australia received the largest volume of Shares (15,793), among the brands in "Competitors" Group.

Competitors

4%

54%

10%

7%

2%

2% 4%

2%9%

6%



Campaign Comparison

0 2 4 6 8 10 12

0 200 400 600 800 1000 1200

NO DATA(Bankwest)

Australian of the…

#ThrowbackThursday…

Your World, Your…

Win a Jam Session…

NO DATA(Westpac…

#UnstoppableYou(W…

NO DATA(ASB Bank)

NO DATA(ANZ New…

NO DATA(Kiwibank…

Number of Posts

Engagement Score

During this time period, #ThrowbackThursday was the most engaging run by NAB Australia. NAB Australia published the most (10) in its #ThrowbackThursday campaign.

Competitors

Analysis of ANZ Australia Facebook Page

Apr 01, 2015 - Jun 30, 2015

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Brand Overview

ANZ Australia

Fans 201,748

New Fans 14,375

Fan Growth 7.13%

Country Australia

Demographics Mostly Young, Female and Attached.

ANZ Australia has 14,375 new Likes and an audience base of 201,748 fans who are mostly Young, Female and Attached.

ANZ Australia

Brand Overview

Posts

Brand User

Engagement Score 853 Total Fan Posts 1,569

Total Posts 74 Brand Response Rate 56.47%

Total Likes 60,840 Average Reply Time 2 hrs, 58 mins

Total Comments 4,555 General Sentiment Neutral

Total Shares 15,793

ANZ Australia had 74 new Posts, and their most recent campaign is Your World, Your Way.

ANZ Australia

Content & Campaigns

Most Engaging Content Type Others Most Engaging CampaignYour Game, Your

Way

Least Engaging Content TypeEvents

sponsored/attendedMost Recent Campaign

Your World, Your Way

Most Prolific Content Type Brand News

Fan Growth

175,000

180,000

185,000

190,000

195,000

200,000

205,000

ANZ Australia had a growth rate of 7.83% between Mar 31, 2015 and Jun 30, 2015.

ANZ Australia

Total Fans 201,748

New Fans 14,653

Engagement

0

200

400

600

800

1,000

1,200

1-Apr 8-Apr 15-Apr 22-Apr 29-Apr 6-May 13-May 20-May 27-May 3-Jun 10-Jun 17-Jun 24-Jun

ANZ Australia had an engagement of 853 and the highest engagement was 1000.

ANZ Australia

Community Analysis

ANZ Australia fans are mostly Young, Female and Attached.

ANZ Australia fans are largely from Australia followed by Indonesia.

Fan Demographics Distribution of Fans

ANZ Australia

50%50%

male female

0% 20% 40% 60%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 10% 20% 30% 40%

Single

In a Relationship

Engaged

Married

UnKnown

0K 50K 100K 150K 200K

Australia

Indonesia

India

Vietnam

New Zealand

Philippines

Cambodia

Taiwan

United States

0

1

2

3

4 ANZ Australia posted a total of 74 Posts

between Apr 01, 2015 and Jun 30, 2015.

Brand Posts

ANZ Australia

Top keywords used in the Posts

Frequency

ANZ 9

InvestorsTip 7

business 7

Internet Banking 6

goMoney 6

19%

81%

Brand Participation Brand Non Participation

83%

9%

8%

Posititve Negative Neutral

Brand Posts - Engagement

ANZ Australia responded to 14 conversations generated by the 74 Posts they published.

ANZ Australia receives more positive than negative vibes from comments on their Posts.

Brand Responses Sentiment on Brand Posts

ANZ Australia


ANZ Australia

Sat, Jun 27 at 10:03 PM EDT

We've always been big supporters of diversity, inclusion & respect, and today we're joining with all ..

Engagement Score


1,000 9,049 661 357 Positive

Mon, Jun 1 at 1:30 AM EDT

Can you spot a hoax email? Check out this one which has just surfaced, asking recipients to 'update ..

Tue, May 12 at 12:30 AM EDT

Got a suspicious SMS from 'ANZ Bank'? Be on the look out for the latest scam SMS which asks recipien ..

Engagement Score


1,000 171 59 1,451 Positive

Engagement Score


1,000 409 269 8,235 Positive




0 10 20 30 40 50 60

0 200 400 600 800 1,000

Photos

Links

Videos

Plain Text

Polls

Number of Posts

Engagement Score

Engagement Score Number of Posts

0 5 10 15 20

0 200 400 600 800 1,000 1,200

Monday

Tuesday

Wednesd…

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score


Brand Posts - Analysis

Most of ANZ Australia posts were Photos, and posts with Photos received the highest engagement.

Most of ANZ Australia posts were published on Friday and posts on Tuesday received the highest engagement.

Brand Post Types Days of the Week

ANZ Australia

0

50

100

150

200

250

300

Positive Neutral Negative Users posted a total of 1,569 Posts

between Apr 01, 2015 and Jun 30, 2015 on

ANZ Australia's wall.

User Posts

ANZ Australia


Frequency

bank 352

time 194

customers 187

ANZ Australia 184

credit card 167

56%

44%


28%

24%

48%


User Posts - Engagement

ANZ Australia responded to 886 conversations generated by the 1,569 Posts fans published.

ANZ Australia appears to participate more when Fan conversations have greater positive vibes than usual.

Brand Responses Sentiment of User Posts

ANZ Australia

Content Intel

0 2 4 6 8 10 12 14 16 18

0 200 400 600 800 1000 1200

Banking Plans

Brand News

Others

Events…

Careers

Contest/Sweepstakes

Corporate Social…

Ad Campaigns

New Promotions

Question to fans

Facebook App

Like This/Engagement…

Customer Loyalty…

Number of Posts

Engagement Score


Most of ANZ Australia posts were around 'Brand News', and posts around 'Others' received the highest engagement.

ANZ Australia

0 5 10 15

0 200 400 600 800

Sector News

Fact

Research…

Others

Question

Banking Advice

Like…

Number of Posts

Engagement Score


0 1 2 3 4

0 500 1000 1500

On Social Media

Others

Entertainment

Question to fans

Sports

Festival/Greeti…

Technology

Current Affairs

Number of Posts

Engagement Score


Content Intel

In Posts about Banking & Finance,ANZ Australia Banking Advice posts received the highest engagement.

In Posts about General Happenings,ANZ Australia Current Affairs received the highest engagement.

About Banking & Finance About General Happenings

ANZ Australia

0 2 4 6 8

0 200 400 600

Your World, Your

Way

#InvestorsTip

ANZ Job Ready

Number of Posts

Engagement Score


0 2 4 6 8 10

0 200 400 600 800

Your World, Your

Way

#InvestorsTip

ANZ Job Ready

Number of Posts

Engagement Score


Campaign Intel – 3 most recent campaigns

Between Apr 01, 2015 and Jun 30, 2015, ANZ Job Ready was the most engaging campaign run by ANZ Australia.

Overall, ANZ Job Ready engaged the best out of the recent 3 campaigns run by ANZ Australia.

Apr 01, 2015 - Jun 30, 2015 Entire Campaign

ANZ Australia

Analysis of Westpac Facebook Page

Apr 01, 2015 - Jun 30, 2015

Brand Overview

Westpac

Fans 164,668

New Fans 2,818

Fan Growth 1.71%

Country Australia

Demographics Not Available

Westpac has 2,818 new Likes and an audience base of 164,668 fans.

Westpac

Brand Overview

Posts

Brand User





Total Shares 1,827

Westpac had 52 new Posts, and their most recent campaign is #UnstoppableYou.

Westpac

Content & Campaigns

Most Engaging Content TypeCorporate Social

ResponsibilityMost Engaging Campaign Honouring Our Own

Least Engaging Content TypeEvents

sponsored/attendedMost Recent Campaign #UnstoppableYou


Fan Growth

160,000

160,500

161,000

161,500

162,000

162,500

163,000

163,500

164,000

164,500

165,000

Westpac had a growth rate of 1.74% between Mar 31, 2015 and Jun 30, 2015.

Westpac

Total Fans 164,668

New Fans 2,813

Engagement

0

200

400

600

800

1,000

1,200


Westpac had an engagement of 464 and the highest engagement was 981.

Westpac

Community Analysis

Unmetric could not retrieve Demographic Profile Data for this brand.

Westpac fans are largely from Australia followed by India.


Westpac

100

%

UnKnown

0% 50% 100% 150%

UnKnown

0% 50% 100% 150%

UnKnown

0K 50K 100K 150K 200K

Australia

India

Indonesia

New Zealand

Philippines

United States

United Kingdom

Turkey

Fiji

0

1

2

3

4

5 Westpac posted a total of 52 Posts


Brand Posts

Westpac


Frequency

due 8

Westpac 8

MOBILE BANKING UPDATE

8

balance 7

self-serve telephone banking

7

25%

75%


86%

6%

8%



Westpac responded to 13 conversations generated by the 52 Posts they published.

Westpac receives more positive than negative vibes from comments on their Posts.


Westpac


Westpac

Sat, May 16 at 5:00 PM EDT

Today is IDAHOT - International Day Against Homophobia and Transphobia. Proudly supported by

Westpac ..

Engagement Score


981 2,385 158 270 Positive

Fri, May 15 at 2:32 AM EDT

The Salvos bring hope and help to those in our community struggling with homelessness, natural

disas ..

Thu, Apr 23 at 1:14 AM EDT

At 102 Bill McRae, Westpac’s oldest living ex-serviceman, talks about his journey from a boy in the

..

Engagement Score


925 1,820 138 132 Positive

Engagement Score


924 1,474 55 204 Positive




0 5 10 15 20 25 30

0 200 400 600 800

Videos

Photos

Links

Plain Text

Polls

Number of Posts

Engagement Score


0 5 10 15

0 200 400 600 800

Monday

Tuesday

Wednesd…

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score



Most of Westpac posts were Links, and posts with Photos received the highest engagement.

Most of Westpac posts were published on Friday and posts on Sunday received the highest engagement.


Westpac

0

10

20

30

40

50

60

70



Westpac's wall.

User Posts

Westpac


Frequency

Westpac 464

bank 264

account 214

time 203

customers 151

74%

26%


31%

22%

47%



Westpac responded to 808 conversations generated by the 1,091 Posts fans published.

Westpac appears to participate more when Fan conversations have greater positive vibes than usual.


Westpac

Content Intel

0 5 10 15 20 25

0 100 200 300 400 500 600 700 800 900

Banking Plans

Brand News

Others

Events…

Careers

Contest/Sweepstakes

Corporate Social…

Ad Campaigns

New Promotions

Question to fans

Facebook App


Customer Loyalty…

Number of Posts

Engagement Score


Most of Westpac posts were around 'Brand News', and posts around 'Corporate Social Responsibility' received the highest engagement.

Westpac

0 1 2 3 4

0 50 100 150 200 250

Sector News

Fact

Research…

Others

Question

Banking Advice

Like…

Number of Posts

Engagement Score


0 1 2

0 200 400 600 800 1000

On Social Media

Others

Entertainment

Question to fans

Sports

Festival/Greeti…

Technology

Current Affairs

Number of Posts

Engagement Score


Content Intel

In Posts about Banking & Finance,Westpac Banking Advice posts received the highest engagement.

In Posts about General Happenings,Westpac Festival/Greetings received the highest engagement.


Westpac

0 1 2 3

0 200 400 600 800

#UnstoppableYou

#IWD2015

Honouring Our Own

Number of Posts

Engagement Score


0 2 4 6

0 200 400 600 800 1000

#UnstoppableYou

#IWD2015

Honouring Our Own

Number of Posts

Engagement Score



Between Apr 01, 2015 and Jun 30, 2015, Honouring Our Own was the most engaging campaign run by Westpac.

Overall, Honouring Our Own engaged the best out of the recent 3 campaigns run by Westpac.


Westpac

Analysis of NAB Australia Facebook Page

Apr 01, 2015 - Jun 30, 2015

Brand Overview

NAB Australia

Fans 132,815

New Fans 4,870

Fan Growth 3.67%

Country Australia


NAB Australia has 4,870 new Likes and an audience base of 132,815 fans.

NAB Australia

Brand Overview

Posts

Brand User





Total Shares 2,153

NAB Australia had 109 new Posts, and their most recent campaign is #ThrowbackThursday.

NAB Australia

Content & Campaigns

Most Engaging Content Type Question to fans Most Engaging Campaign#ThrowbackThursda

y

Least Engaging Content Type Brand News Most Recent Campaign#ThrowbackThursda

y


Fan Growth

125,000

126,000

127,000

128,000

129,000

130,000

131,000

132,000

133,000

134,000

NAB Australia had a growth rate of 3.81% between Mar 31, 2015 and Jun 30, 2015.

NAB Australia

Total Fans 132,815

New Fans 4,872

Engagement

0

200

400

600

800

1,000

1,200


NAB Australia had an engagement of 412 and the highest engagement was 999.

NAB Australia

Community Analysis


NAB Australia fans are largely from Australia followed by Taiwan.


NAB Australia

100

%

UnKnown

0% 50% 100% 150%

UnKnown

0% 50% 100% 150%

UnKnown

0K 40K 80K 120K

Australia

Taiwan

United States

India

United Kingdom

Philippines

Malaysia

New Zealand

Pakistan

0

1

2

3

4

5

6

7

8

9 NAB Australia posted a total of 109 Posts


Brand Posts

NAB Australia


Frequency

NAB Transact 23

issues 17

update 16

customers 16

fanshake 14

18%

82%


71%

9%

20%



NAB Australia responded to 20 conversations generated by the 109 Posts they published.

NAB Australia receives more positive than negative vibes from comments on their Posts.


NAB Australia


NAB Australia

Wed, Jun 17 at 8:25 PM EDT

Here we are, back in Moe during 1973 when the main street was filled with some pretty cool cars. #Th ..

Engagement Score


999 3,864 494 240 Positive

Wed, May 27 at 9:55 PM EDT

The streets of WA sure looked a little different in the 1920s.

Here we see a customer riding by ou ..

Wed, Jun 24 at 8:26 PM EDT

Today’s #ThrowbackThursday takes us back to a time when pocket watches and waistcoats were wardrobe

..

Engagement Score


998 4,117 209 237 Positive

Engagement Score


982 3,193 163 99 Positive




0 10 20 30 40 50

0 200 400 600 800 1,000

Links

Plain Text

Videos

Photos

Polls

Number of Posts

Engagement Score


0 5 10 15 20 25 30

0 200 400 600 800

Monday

Tuesday

Wednesd…

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score



Most of NAB Australia posts were Links, and posts with Photos received the highest engagement.

Most of NAB Australia posts were published on Friday and posts on Thursday received the highest engagement.


NAB Australia

0

10

20

30

40

50

60



NAB Australia's wall.

User Posts

NAB Australia


Frequency

NAB 474

time 194

customers 140

money 139

branch 136

75%

25%


26%

21%

53%



NAB Australia responded to 837 conversations generated by the 1,115 Posts fans published.

NAB Australia appears to participate more when Fan conversations have greater positive vibes than usual.


NAB Australia

Content Intel

0 5 10 15 20 25 30 35 40

0 200 400 600 800 1000 1200

Banking Plans

Brand News

Others

Events…

Careers

Contest/Sweepstakes

Corporate Social…

Ad Campaigns

New Promotions

Question to fans

Facebook App


Customer Loyalty…

Number of Posts

Engagement Score


Most of NAB Australia posts were around 'Brand News', and posts around 'Question to fans' received the highest engagement.

NAB Australia

0 5 10 15 20

0 50 100 150 200 250

Sector News

Fact

Research…

Others

Question

Banking Advice

Like…

Number of Posts

Engagement Score


0 1 2 3 4

0 200 400 600

On Social Media

Others

Entertainment

Question to fans

Sports

Festival/Greeti…

Technology

Current Affairs

Number of Posts

Engagement Score


Content Intel

In Posts about Banking & Finance,NAB Australia Banking Advice posts received the highest engagement.

In Posts about General Happenings,NAB Australia Sports received the highest engagement.


NAB Australia

0 2 4 6 8

0 500 1000 1500

#ThrowbackThursday

#FraudWeek 2015

#Likealocal

Number of Posts

Engagement Score


0 5 10 15

0 500 1000 1500

#ThrowbackThursday

#FraudWeek 2015

#Likealocal

Number of Posts

Engagement Score



Between Apr 01, 2015 and Jun 30, 2015, #ThrowbackThursday was the most engaging campaign run by NAB Australia.

Overall, #ThrowbackThursday engaged the best out of the recent 3 campaigns run by NAB Australia.


NAB Australia

Analysis of Common Wealth Bank Facebook Page

Apr 01, 2015 - Jun 30, 2015

Brand Overview

Common Wealth Bank

Fans 618,824

New Fans 11,798

Fan Growth 1.91%

Country Australia

Demographics Mostly Young, Male and Attached.

Common Wealth Bank has 11,798 new Likes and an audience base of 618,824 fans who are mostly Young, Male and Attached.

Common Wealth Bank

Brand Overview

Posts

Brand User



Total Likes 37,287 Average Reply Time 1 hr, 18 mins


Total Shares 2,792

Common Wealth Bank had 41 new Posts, and their most recent campaign is Australian of the Day.

Common Wealth Bank

Content & Campaigns

Most Engaging Content Type Question to fans Most Engaging Campaign2015 Australian of

the Year

Least Engaging Content Type Brand News Most Recent Campaign Australian of the Day

Most Prolific Content Type Others

Fan Growth

600,000

602,000

604,000

606,000

608,000

610,000

612,000

614,000

616,000

618,000

620,000

Common Wealth Bank had a growth rate of 2.00% between Mar 31, 2015 and Jun 30, 2015.

Common Wealth Bank

Total Fans 618,824

New Fans 12,142

Engagement

0

100

200

300

400

500

600

700

800

900

1,000


Common Wealth Bank had an engagement of 412 and the highest engagement was 891.

Common Wealth Bank

Community Analysis

Common Wealth Bank fans are mostly Young, Male and Attached.

Common Wealth Bank fans are largely from Australia followed by India.


Common Wealth Bank

53%

47%

male female

0% 20% 40% 60%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 10% 20% 30% 40%

Single

In a Relationship

Engaged

Married

UnKnown

0K 100K 200K 300K 400K 500K 600K

Australia

India

Pakistan

United States

Indonesia

United Kingdom

New Zealand

Bangladesh

Malaysia

0

1

2

3

4 Common Wealth Bank posted a total of 41

Posts between Apr 01, 2015 and Jun 30,

2015.

Brand Posts

Common Wealth Bank


Frequency

CommBank app 4

NetBank 3

Australian 3

financial year 3

tax time approaches

2

46%

54%


98%

2% 0%



Common Wealth Bank responded to 19 conversations generated by the 41 Posts they published.

Common Wealth Bank receives more positive than negative vibes from comments on their Posts.


Common Wealth Bank


Common Wealth Bank

Tue, Jun 30 at 5:46 PM EDT

Australian of the Day Sarah Cutler is an ‘ice-creamologist’. It’s her job to taste and perfect Austr ..

Engagement Score


987 9,047 1,392 280 Positive

Tue, Jun 23 at 7:17 PM EDT

Whether it’s a birthday wish, a savings goal or a travel dream… the new financial year is a great ti ..

Mon, Jun 15 at 7:43 PM EDT

Today’s Australian of the Day paid the ultimate tribute to his favourite movie by moving across the ..

Engagement Score


927 7,657 434 135 Positive

Engagement Score


740 1,508 224 312 Positive




0 5 10 15 20

0 100 200 300 400 500 600 700

Links

Photos

Videos

Plain Text

Polls

Number of Posts

Engagement Score


0 5 10 15

0 200 400 600 800

Monday

Tuesday

Wednesd…

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score



Most of Common Wealth Bank posts were Links, and posts with Photos received the highest engagement.

Most of Common Wealth Bank posts were published on Wednesday and posts on Wednesday received the highest engagement.


Common Wealth Bank

0

50

100

150

200

250

300

350

400

450



Common Wealth Bank's wall.

User Posts

Common Wealth Bank


Frequency

time 727

bank 513

Commonwealth Bank 483

Galilee Basin 470

Abbot Point 449

47%

53%


24%

15%61%



Common Wealth Bank responded to 1,167 conversations generated by the 2,498 Posts fans published.

Common Wealth Bank appears to participate more when Fan conversations have greater positive vibes than usual.


Common Wealth Bank

Content Intel

0 1 2 3 4 5 6 7 8 9

0 100 200 300 400 500 600 700 800 900 1000

Banking Plans

Brand News

Others

Events…

Careers

Contest/Sweepstakes

Corporate Social…

Ad Campaigns

New Promotions

Question to fans

Facebook App


Customer Loyalty…

Number of Posts

Engagement Score


Most of Common Wealth Bank posts were around 'Others', and posts around 'Question to fans' received the highest engagement.

Common Wealth Bank

0 5 10 15

0 100 200 300 400 500

Sector News

Fact

Research…

Others

Question

Banking Advice

Like…

Number of Posts

Engagement Score


0 1 2

0 50 100 150 200

On Social Media

Others

Entertainment

Question to fans

Sports

Festival/Greeti…

Technology

Current Affairs

Number of Posts

Engagement Score


Content Intel

In Posts about Banking & Finance,Common Wealth Bank Sector News posts received the highest engagement.

In Posts about General Happenings,Common Wealth Bank Sports received the highest engagement.


Common Wealth Bank

0 1 2 3 4

0 200 400 600 800

Australian of the Day

Teaching Awards

#ClowningForKids

Number of Posts

Engagement Score


0 2 4 6 8

0 200 400 600 800 1000

Australian of the Day

Teaching Awards

#ClowningForKids

Number of Posts

Engagement Score



Between Apr 01, 2015 and Jun 30, 2015, Teaching Awards was the most engaging campaign run by Common Wealth Bank.

Overall, #ClowningForKids engaged the best out of the recent 3 campaigns run by Common Wealth Bank.


Common Wealth Bank

Analysis of ANZ New Zealand Facebook Page

Apr 01, 2015 - Jun 30, 2015

Brand Overview

ANZ New Zealand

Fans 82,731

New Fans 5,179

Fan Growth 6.26%

Country New Zealand


ANZ New Zealand has 5,179 new Likes and an audience base of 82,731 fans.

ANZ New Zealand

Brand Overview

Posts

Brand User

Engagement Score 877 Total Fan Posts 152




Total Shares 2,715

ANZ New Zealand had 47 new Posts.

ANZ New Zealand

Content & Campaigns

Most Engaging Content Type NO DATA Most Engaging Campaign NO DATA

Least Engaging Content Type NO DATA Most Recent Campaign NO DATA

Most Prolific Content Type NO DATA

Fan Growth

74,000

75,000

76,000

77,000

78,000

79,000

80,000

81,000

82,000

83,000

84,000

ANZ New Zealand had a growth rate of 7.03% between Mar 31, 2015 and Jun 30, 2015.

ANZ New Zealand

Total Fans 82,731

New Fans 5,435

Engagement

0

200

400

600

800

1,000

1,200


ANZ New Zealand had an engagement of 877 and the highest engagement was 1000.

ANZ New Zealand

Community Analysis


ANZ New Zealand fans are largely from New Zealand followed by India.


ANZ New Zealand

100

%

UnKnown

0% 50% 100% 150%

UnKnown

0% 50% 100% 150%

UnKnown

0K 20K 40K 60K 80K

New Zealand

India

Australia

Pakistan

Bangladesh

United Kingdom

Philippines

United States

Cambodia

0

1

2

3

4 ANZ New Zealand posted a total of 47

Posts between Apr 01, 2015 and Jun 30,

2015.

Brand Posts

ANZ New Zealand


Frequency

goMoney 7

ShadowBattalion 5

ANZ 5

WWI Anzac 4

KiwiSaver account 3

15%

85%


91%

2%7%



ANZ New Zealand responded to 7 conversations generated by the 47 Posts they published.

ANZ New Zealand receives more positive than negative vibes from comments on their Posts.


ANZ New Zealand


ANZ New Zealand

Thu, Apr 30 at 4:13 PM EDT

It’s ANZ goMoney’s 4th birthday! To celebrate this milestone, and the fact that over half a million ..

Engagement Score


1,000 1,596 868 52 Positive

Fri, Apr 24 at 2:53 PM EDT

At the going down of the sun and in the morning, we shall remember them...

#anzacday #ww100

Wed, Apr 8 at 5:59 PM EDT

Because they went to war.

Because they served our country.

And, because they didn't all come back. ..

Engagement Score


1,000 6,019 59 310 Positive

Engagement Score


1,000 3,803 116 447 Positive




0 10 20 30 40

0 200 400 600 800 1,000

Videos

Photos

Plain Text

Links

Polls

Number of Posts

Engagement Score


0 2 4 6 8 10

0 200 400 600 800 1,000 1,200

Monday

Tuesday

Wednesd…

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score



Most of ANZ New Zealand posts were Photos, and posts with Photos received the highest engagement.

Most of ANZ New Zealand posts were published on Friday and posts on Saturday received the highest engagement.


ANZ New Zealand

0

5

10

15

20

25

30

35

Positive Neutral Negative Users posted a total of 152 Posts between

Apr 01, 2015 and Jun 30, 2015 on ANZ New

Zealand's wall.

User Posts

ANZ New Zealand


Frequency

ANZ Internet Banking service

28

account 25

money 16

customers 16

phone 14

55%

45%


22%

11%

67%



ANZ New Zealand responded to 83 conversations generated by the 152 Posts fans published.

ANZ New Zealand appears to participate more when Fan conversations have greater positive vibes than usual.


ANZ New Zealand

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