compensation and benefits daily advisor media kit

© 2013 BLR®—Business & Legal Resources. All rights reserved. 1

2013 Comp and Benefits Media Kit

Compensation and Benefits Media NetworkTake advantage of the power of the BLR brand

Justin Terribile, Digital Media860-510-0100 [email protected]

Targeted Interactive Immediate

Authoritative Content

Live Accessible Engaging


ALIGN WITH A STRONG EDITORIAL BRAND & QUALITY CONTENT

For more than 35 years BLR has been helping HR, compensation, and benefits professionals and their organizations to reduce employment risk, stay on the right side of the law, keep up-to-date with technology and reach their full career potential.

ENGAGED AUDIENCE- 50k+ opt-in e-newsletter subscriber - 40% of audience opens 2 E-Newsletters per week

- Avg. site visitor returns 3 times per month - More than 1,000 white paper registrations per month

REACH DECISION MAKERS & INFLUENCERS WITH PURCHASING POWERUnlike most traditional media offerings we provide the unique opportunity to reach decision makers and buyers through a brand they trust with HR, Compensation, and Benefits purchases. Our core business has been in existence for over 35 years and has provided paid products and services via web subscriptions, paid webinars, traditional guidance book purchases, and many more paid product formats.

Why Compensation & Benefits Daily Advisor?


Compensation & Benefits Titles

• CHRO

• VP of Human Resources

• VP of Compensation & Benefits

• Benefits Director

• Compensation Director

• HR Director

• HR Manager

• Benefits Manager

• Compensation Manager

We Reach An Audience of Decision MakersOver 50k Compensation & Benefits Professionals & C-Level Executives

Executive & Senior Management

• Chairman

• CEO

• CFO

• COO

• SVP

• General Manager

• Director


We Serve A Diverse List of Clients In the Compensation & Benefits Space

Brand Educate Inform

Personalize Position Reinforce


Produced by the BLR’s editorial team and thought leaders the Best Practices In Compensation & Benefits Management provides a turnkey lead generation opportunity that delivers leads and brand awareness all year long.

Just select one of the topics of interest to your target audience and you receive all the leads generated.

Sponsorship Includes:• Logo on cover of research paper• Logo on every page of research paper• 30 word company description on each page of research paper• Full page ad within white paper• Exclusive sponsorship of topic specific white paper.• 12 month posting in Research Library

Pricing Per Topic Starts At: $10,000*volume discount available for multiple topics

Compensation & Benefits Management Best Practices Series


Sponsored Editorial WebinarsOur editorial webinars are completely turnkey. Just select one on a topic of interest to your target audience and you receive all the leads generated.

Sponsorship Includes:

• An email invitation to the target audience of Comp & Benefits professionals

• Positioning in the Daily Advisor serving the target audience

• Reminder emails to registrants, as appropriate

• Post-event email follow-up with registrants to point them toward the on-demand webcast

• Full contact information for all registrants

• Your company’s sponsorship is acknowledged in all promotional materials, as well as during the webcast.

Pricing Per Webinar Starts At: $10,000*volume discount available


White Paper Lead GenerationCost Effective Lead Generation

We deliver 1,000’s of leads to vendors in the HR, Compensation & Benefits, and Training space per month through the following methods:

• Email Marketing• Placement within our White Paper Research Libraries• Contextual Text Placements within our websites• Contextual Text Placements within our e-Newsletters

Available Lead Filtering Options Include:• Job Title• Company Size• SIC• Country• Custom Form Questions

Cost Per Lead Starts At $25

Pricing increases with filtering and custom questions requested by the vendor


Comp & Benefits Daily Advisor e-Newsletter

Quick Facts:Circulation: 50,000+ subscribers

Frequency: 6 times per weekMon-Friday (2x on Friday)

Open Rates: 10-11% per dayClick-Thru Rates: 3-4% per day

Advertising Opportunities:Leaderboard – 728 x 90Skyscraper – 160 x 600Med. Rec. – 300 x 250Sponsorship – 2 spots 30 word description, logo, link to your site

Justin Terribile, BLR Digital Media860-510-0100 [email protected]

11

Looking to specifically target top executives withcompensation and benefits product demands?

Our unique Compensation Daily Advisor offers you the opportunity to promoteto a strictly compensation and benefits-focused audience. Our list reaches over52,000 opt-in subscribers 6 times per week.

Compensation Daily Advisor Pricing

Circulation X per week 1 week 2 weeks 3 weeks 4 weeksLeaderboard 50,000+ 6 $5,000 $4,500 $4,000 $3,500Skyscraper 50,000+ 6 $2,500 $2,250 $2,000 $1,750Sponsorship 50,000+ 6 $1,500 $1,500 $1,250 $1,250


Pricing Pricing 2x 3x 4x

Best Practices Series $10,000 $9,000 $8,000 $7,500

Pricing 2x 3x 4xSponsored Webinars $10,000 $9,000 $8,000 $7,500

Pricing 2x 3x 4xSurveys / Results White Paper / Infographic $7,500 $6,500 $5,500 $5,000

e-Newsletter (weekly 6x) Pricing 2x 3x 4xLeaderboard $5,000 $4,500 $4,000 $3,500 Skyscraper $2,500 $2,250 $2,000 $1,750 Sponsorship $1,500 $1,500 $1,250 $1,250

Website (Monthly) Pricing 2x 3x 4xLeaderboard $2,500 $2,250 $2,000 $2,000 Skyscraper $2,000 $1,900 $1,800 $1,700

Pricing 2x 3x 4xBrand Spot (Solutions Showcase) -Quarterly $3,000 $2,500 $2,250 $2,000

Base Price First Filter Additional FiltersCost Per Lead Campaign $25 $10 $5 each

Justin Terribile | 860-510-0100 x.2106 | [email protected]