COMPETITIONCOMPETITION

Dr. Muslim Suardi, MSi., Apt. Dr. Muslim Suardi, MSi., Apt. School of Pharmacy, Faculty of SciencesSchool of Pharmacy, Faculty of Sciences

University of AndalasUniversity of Andalas

CompetitionCompetition

“A rivalry between companies that sell similar products/services”

TO KNOW YOUR COMPETITIONTO KNOW YOUR COMPETITION

• New business needs new costumers

COMPETITORSCOMPETITORS

To know your competitor

• Products

• Activity

Competitive impactCompetitive impact

“Competing effectively with other business”

TYPES OF COMPETITIONTYPES OF COMPETITION

• Direct competitionThe majority of their profits from the sale of products or services that are the same or similar to those sold by another business

• Indirect competition Competition by business that derive only a small percentage of their profits from the sale of products or services that are the same or similar to those sold by another business

ANALYZING COMPETITIVESANALYZING COMPETITIVES

• STRENGTHS & WEAKNESSES

• Analyzing competitive that have failed

Competitors that have failedCompetitors that have failed

No Names Poor Under capitaliza

tion

Lack of knowledge

Competition

1 Apt A X X X

2 Apt B X X

3 Apt C X X X X

4 Apt D X X X

ANALYZING DIRECT & INDIRECT ANALYZING DIRECT & INDIRECT COMPETITIONCOMPETITION

5 FACTORS MUST BE ANALYZED

• Price

• Location

• Facility

• Type of competition

PRICEPRICE

• Indicate the competition range:

• High, middle, or low (H, M, L)

LOCATIONLOCATION

• Examine quality location

• Better, Worse, or Same (B, W, S)

FACILITYFACILITY

• Is the competitor’s facility:

• Better, worse, or same? (B, W, S)

New Business Strengths & New Business Strengths & WeaknessesWeaknesses

• Strengths

• Weaknesses:

• How I will overcome this: