competition law, consumer rights and the changing tertiary marketplace
TRANSCRIPT
Competition Law, Consumer Rights and The Changing Tertiary
Marketplace: What Does It Mean For Australian Universities?
Dr Michael Schaper, ACCC Deputy ChairAdjunct Professor, JCIPP, Curtin University
Curtin UniversityFriday 14th November 2014
In a deregulated domestic market, what happens if…
• Institutions decided to jointly set common prices?• Two universities decided to merge?• 2 or more universities decided to rationalise language
courses and “share out” courses?• Universities Australia or the Go8 publishes a RRP list of
degree prices?• Particular disciplines restrict admission applications
across the country?• A student complains that the content and delivery of a
course isn’t as they were promised?
Outline
• What we do• Current involvement with tertiary sector
1. The ACCC
• Cartels• Misleading and deceptive conduct• Pricing• Other potentially relevant provisions
2. The Competition & Consumer Act 2010
• Seeking exemptions• Industry associations/representative groups• Current relevant reviews and inquiries
3. Looking Forward
1. The ACCC: What We Do
• National regulator: oversees laws on consumer protection, fair competition, product safety, infrastructure access
• Also regulates some specific industries (energy, telecommunications), industry codes (franchising, horticulture) and price monitoring (airports, postage, stevedoring)
• An independent statutory agency within the Treasury portfolio
• 7 Commissioners (statutory appointments), 700 staff, offices in each state and territory
• Dual educative and enforcement function
• Enforcement agency … does not set policy
• Does not provide private rulings: need your own independent advice
Legal Framework
• Principal legislation: Competition & Consumer Act 2010 (previously known as Trade Practices Act 1974). Includes the Australian Consumer Law
• Laws apply across the country • Apply to all activities “in trade or commerce” – legal
structure is usually irrelevant• Covers both goods and services• Activities of government often exempt• Generally cannot impose penalties: court-based litigation
(but can issue infringement notices)
Current Involvement With Tertiary Sector
• Graduate program• Commissioned and pro-bono research• Academic involvement in ACCC Consultative Committees• Online programs for business schools• Online programs for franchising• Tertiary Education Network• Occasional decisions affecting institutions
www.ccaeducationprograms.org
Competition & Consumer LawTertiary Program
• Launched November 2013• For business schools, media, marketing• Each module stands alone • Assumes no prior knowledge from
lecturers or students• Can be used in a variety of teaching
environments (lecture, online delivery, group work, etc)
• Suitable for UG, PG, exec. education• Designed to be ‘slotted’ into existing units• Currently used in 7 universities (RMIT, Newcastle, UNSW, UWA,
QUT, Curtin, Monash)
Occasional Dealings With Tertiary Sector …
• 2000: UTas refunds - GST costing methodology• 2001: Court action against Australian Early Childhood
College• 2002: JCU - enrolment policy for student association• 2012: La Trobe – third line forcing notification for
international student accommodation• 2009, current: ANU (and 9 other universities):
authorisation for common interviews for medical schools
2. Key Provisions In A Deregulated Marketplace
• Price-fixing
• Cartel-like arrangements
• Misleading or deceptive conduct
• Pricing & selling practices
• Unfair contract terms
• Obtaining exemptions (“authorisations”)
Price-Fixing & Cartels (section 45)
• Arise when firms agree to act together instead of competing • Can be a contract, arrangement or understanding• Major enforcement priority for the ACCC (highly anti-competitive,
inflate prices, minimise choice for consumers and stifle innovation)• Many possible forms of cartel conduct:
– price fixing– sharing markets/dividing up markets– rigging bids– controlling output or limiting amounts of goods/services available
• Exceptions for joint ventures; not intended to capture R&D
Steep penalties: For individuals - maximum 10 years jail, fines of up to $340,000 (criminal offence), $500,000 (civil). Corporations - $10 million OR 3xtotal value of the benefits obtained OR 10% of turnover.
Alleged Egg Cartel Attempt
• Current case: ACCC alleging Australian Egg Corporation Ltd and others attempted to induce members to enter into an arrangement to cull hens or dispose of eggs – so as to reduce the amount of eggs available.
“The ACCC is concerned that the alleged attempt sought to obtain agreement by egg producers to
reduce supply, which if successful could have impacted on egg prices paid by consumers”
ACCC Chairman Rod Sims
Tasmanian Salmon Growers• 2002: Tasmanian Atlantic salmon industry was in financial
difficulty; supply was outstripping demand. • Tasmanian Atlantic Salmon Growers Association decided that
if all members culled stocks by around 10%, this would meet demand and avoid further price falls.
• It sought legal advice but did not correctly brief its lawyers.• Growers discussed, approved and circulated proposed plan. • ACCC investigated; the cull stopped. Due to state of the
industry, fact that legal advice had been sought, and cooperation shown, ACCC did not pursue penalties. Instead obtained court orders for an industry-wide legal compliance training program and stop on future culls.
“The law of unforeseen consequences might have led to four NSW universities coming to an informal agreement with their state health minister not to increase enrolments of international medicine students.
“…NSW universities have, since 2012, agreed to keep international enrolments at their current levels.
“But a NSW Health spokesman denied the existence of any agreement, adding that international medical enrolments had continued to increase, as had domestic enrolments.”
What Is Misleading Or Deceptive Conduct?
Essentially, it is leading a consumer into error. Can include activities or behaviour such as:
Lying Leading customers to a wrong conclusion Creating a false impression Leaving out (or hiding) important information Making false or inaccurate claims (including employment
opportunities)Reduce the risk of misleading consumers:
Sell goods and services only on their merits Be honest about what you say and do Look at the overall impression of your advertisement – what will
a typical customer think or believe?
Penalties of up to $220,000 (individuals), $1.1 million (corporations)
ACCC v Taxsmart
• Alleged false, misleading or deceptive job ads for graduate accountant positions to attain a tax agent licence and subsequently operate a Taxsmart franchise.
• ACCC alleged graduates were induced to pay upfront sums on the unfulfilled promise they would receive experience to obtain registration and operate a Taxsmart franchise.
• In May 2014, court orders were made by consent. Taxsmart was ordered to repay fees to five former franchisees and provide enforceable undertakings.
“Greg Craven, Vice-Chancellor of Australian Catholic University, is an outspoken critic of the tertiary admissions racket.
“…Direct offers, he argues, are completely lacking in transparency…the former constitutional lawyer even reckons such behaviour is in contravention of the Trade Practices Act [sic].
“…It’s a fundamental issue of transparency and consumer protection.”
Component Price Advertising
Prices displayed by a business must be clear, accurate and not misleading to consumers. You should always display the total price of a product or service.
Organisations must not promote or state a price that is only part of the cost, unless you also prominently advertise the single (total) price.
The single price means the minimum total cost that is able to be quantified (or calculated) at the time of making the claim or statement.
A Problematic Example
Unfair Contract Terms (ACL s.23)
Remedy:
Unfair term is void (treated as though it never existed). Contract will continue to bind the affected parties to the extent that the contract is capable of operating without the unfair terms.
• Protects consumers from unfair terms in circumstances where they have little or no opportunity to negotiate with the business
• Standard form consumer contracts cannot contain terms that: – cause a significant imbalance in consumer’s rights (compared to the
business);– are not reasonably necessary to protect the business’s interests; and– cause any detriment to the consumer
• ACCC has previously examined airline tickets, gym memberships, etc
Other Potentially Relevant Provisions
Mergers & acquisitions (s.50):
ACCC can seek court orders to prohibit acquisitions that result in a substantial lessening of competition in the market.
Misuse of market power (s.46):
Organisations with substantial market power cannot take advantage of this power for the purpose of eliminating or damaging competitors, or preventing new entrants into a market.
Exclusive dealing (s.47):
Restrictions on another party’s freedom to deal. Usually only illegal if they substantially lessen competition.
Crucial issues: what is a market? is a student a consumer?
More InformationHelpline 1300 302 021
Website www.accc.gov.au
Twitter @ACCCgovau
Tertiary Programwww.ccaeducationprograms.org