Competitive Landscape

December 2014

The Issues & Players

The Issues The PlayersInformatica/Address DoctorHarte-Hanks/Trillium/Global AddressSAPQAS Postcode AnywhereUniservLocal country players

Business

Technical

Business

Loqate is not a subsidiary of a competitorEvery Address Doctor win goes to Informatica

Loqate does not license its software directly to end-usersLoqate only licenses through OEMs and partners

Loqate is responsive in sales and support

Loqate has global coverage – one vendor for everywhereAddress verification – over 240 countries and territoriesGeocoding – over 240 countries

Loqate Address Doctor

Global Address

Experian QAS

Postcode Anywhere

Countries Verify 240 240 220 87 25+

Countries Geocode 240 56 60+ 0 25+

Installed/Enterprise ✔ ✔ ✔ ✔

Cloud/SaaS ✔ ✔ ✔✔

Transliterate ✔ ✔

Unstructured Data ✔ ✔ ✔

Technical Landscape

Address Doctor

Founded around 1991

Acquired by Informatica in 2009

Less than 2% of Informatica Revenue

Not the 800 pound gorillaMarket position and product line are vulnerable

Many of the leaders in the Gartner Magic Quadrant for Data Quality have already moved or are in the process of moving to Loqate

Partner Validation

Loqate Partners

Oracle IBM

Microsoft Pitney Bowes

SAS/Dataflux Melissa Data

Teradata ESRI

Software AG GB Group

Cloudbilt Dell Boomi

Profisee IBI

Ataccama Talend

Nexxio HelpIT

*Referenced from the Address Doctor website

Address Doctor Partners*

Atlantic Technologies KAMMACHI Consulting

CloverETL LumenData

CRMADDON Factory MICROS-Fidelio

Datenfabrik Omikron

H+W Consult Protel

Hetras Scarus

Insignio Serenata

ISO Software Systeme TS&C

Address Doctor

Parsing/unstructured data Address Doctor has limited functionality to deal with unstructured and dirty dataLoqate has superior ability to handle data that is not already parsed and formatted

AccuracyLoqate has street level address verification to 89 more countries than Address Doctor – 172 total for LoqateIndependent tests show much fewer false positives with LoqateLoqate Address Verification Code (AVC) more detailed allowing for better management of results and finer analytics

Coverage Levels (Mapping)

A+

A

B 2

543

Street or Building coverage for more than 98% of the country

Street, Building or Block coverage for major parts of the country

Locality and Postal Code (where used) Locality/City

Street or Thoroughfare

Delivery Point (Sub-building)

Premise or Building

Loqate is better in at least 105 countries

A+

A

B 2

543

51

38

153 54

75

1310689 194

Total 242 248 Total

Verification Levels Compared

Loqate is better in 197 countries

N/A

2

56

55

Total 56 248 Total

3 71

4 122

Geocoding Levels Compared

Latest Coverage Comparisons

Loqate country coverage

Address Doctor country coverage

www.loqate.com/datacoveragesummary/

http://www.addressdoctor.com/en/countries-data/country-list.html

Transliteration

LATIN GREEK

RUSSIAN

HEBREW

JAPANESE

CHINESE KOREAN

7 9

LATIN GREEK

RUSSIAN

HEBREW

JAPANESE

CHINESE KOREANARABIC

THAI

Performance

Loqate faster batch processing of dirty dataLoqate ranges from 10% to 400% faster

Better cloud performance – customer stats:

Single request per connectionNo multiple connections

10-way parallel connection10,000 records in 85 seconds500,000 per hour in the cloud

JapanClaim to support premise level verification

Premise level reference data doesn’t exist

ChinaClaim to support premise level verification

Chinese law forbids access to premise level data outside China

Russia350,000 records passed through system

Only 8 processed and cleaned

IrelandClaim to support country

No records cleaned

Customer Stories

Customer Stories

Inflated resultsOrganization name present in address triggers premise level match

Address may not really exist

Caused inaccurate results in

Brazil Indonesia Saudi Arabia

Customer Stories

Non-existent addressesClaims to have A+ coverage for certain countries

Number of addresses in their DB for those countries is 0

False advertisement in:

Bouvet Island Heard and McDonald

Island

Kosovo

Structured Data

Parsing & Verification

Unstructured Data in Any Language

Israel Errors

There are at least 5 cities in Israel that start with “nir”. Why this one? Why present anything at all that is so inexact?

The name of the city has been changed, yet there is no indication that this is not an accurate match. There are at least 4 cities in Israel that begin with “nir”

Belarus Errors

No such city!

Japan

Better results in Japan!

AD cannot parse the premise OR thoroughfare. The postal code is in the house number field.

Loqate couldn’t verify the premise address. But the parsing is correct and the address is properly formatted in both native and Roman characters.

Russia

Better results in Russia, and better parsing of unstructured data!

Notice that (wrong) results change depending on which field unstructured data is entered. Same input, totally different results. Also, why are there 20 suggestions for 1 address?

Greece

Better results in Greece!

AD has it all wrong including the format.

Loqate has correct street, house, city and postal code.

Mexico

Better results in Mexico!

?

The Others

Rarely seen in sales situations

Not seen outside the US

Seem to be focused on supporting Harte Hanks customers rather than sales to others

Geocode – only 60 countries

Leader in address verification at data entry time

Loqate Powersearch product competes with QAS

No geocoding covered on QAS website

No transliteration

The Others

Home-grown solution for GermanyLicenses GB Group system and Loqate for other countriesSells data quality suite for enterprisesMinor player in the US

Address verification done through Business Objects

Solution based on patchwork of acquisitions and sublicenses – very difficult for customers to use

Only sell to SAP customers

No global coverage

The Others

The up-and-coming competitor

Flash and sizzle

UK based – just entering US – no US-based support

Focus on end-user sales

Separate product for international

Geocoding – no Asia, no Africa, no South America, no Mexico, no Central America

Postcode AnywhereWhy should we trust them with address data?!

Error 1: Suite should be on line 1Error 2: Suite should be Ste.Error 3: No comma after CambridgeError 4: City, state and zip should be on the same lineError 5: Postal requirement is USA

Why Loqate Wins

Better results across many countries

Superior parsing for unstructured data

Wider and deeper geographic content to meet needs of global customers

More flexible deployment options – On-premise or cloud

Ease of integration – single API for all countries and functions

Deeper control of results leading to better management and analytics

Better responsiveness in sales and support

Geocoding

ESRI - Coverage Levels (Mapping)

1

2

3 2

Address searches are likely to result in accurate matches to PointAddress

and StreetAddress levels

Address Searches sometimes match to StreetName and Admin levels.

Address Searches often match to StreetName and Admin levels Locality/City

Street or Thoroughfare

Premise or Building

3

4

1 Administrative Area4No coverage available beyond Admin levels

Level LevelDescription Description

Loqate is better in at least 139 countries

1

2

3

43

45

21

88 193

109 Total

ESRI - Geocoding Levels Compared

2 55

Total 248

3 71

4 122

Level Level# countries # countries

Google Comparison

Geocoder can only be used to display addresses on a Google Maps API.

All other applications are illegal.

No offline / on-premise modeGeared towards end-users, not enterprise cleansing and geocodingNo accuracy measures

Competitive Hurdles

Prospect only does business in one or two countries

Competitive solutions that come from the direct mail space for single country address verification

CASS (US) and SERP (Canada) Certification for direct mail

Address Powersearch technology lacking the install base of established competitors

Loqate lacks case study material because we only license through partners

Why Loqate?

Unsurpassed Global Coverage Breadth and depth - Reference data for 240+ countriesMultiple address and geocode data sources for many countriesTimeliness of data acquisition and refresh

Robust Parsing and ValidationCorrects misplaced data in wrong fieldsUnhindered by extraneous non address and junk data

Ease of Integration/Time To MarketQuick and easy installation Platform independent or cloud-based processingSingle interface for all countries

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