competitive landscape partner summit2012 v3 - episerver · • episerver vs. tridion ... • you...
TRANSCRIPT
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Competitive LandsapeAlex Martel
Alliance Sales Manager
Joe GrauseAlliance Sales Manager
#epi2012episerver.com/epi2012
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You should be familiar with...
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Overall EPiServer Advantage
• ONLY EPiServer can offer fully integrated, multi-channel, best-of-breed platforms for ecommerce, content management, social community, and digital marketing, providing total cost of ownership advantages that
• TCO advantages that no other vendor can match• ROI is maximized for both partners and customers
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We never compete against you
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Both Work Independently
• Lead Generation
• Prospecting• Qualifying
Opportunities
EPiServer Supports Partner
• Strategy• Presentation• Proposal• WIN
Partner Leads EPiServer
• Implementation
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The CMS Marketplace
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How We’ve Overcome
• EPiServer vs. Ektron• EPiServer vs. Sitecore• EPiServer vs. Tridion• EPiServer vs. Open Source
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The Commerce Marketplace
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WebSphere Commerce
Platform SAAS/PAAS
SME
Mid
Enterprise
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EPiServer vs. Smaller Platforms
Average Deal Size
License Revenue?
No Partner Competition
$200k-$1M Y
Znode $100k Y
ASPDotNetStorefront $50k Y
NOPcommerce $25k N
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EPiServer vs. Established Platforms
Average Deal Size
Onboarding Effort
No Competition for Services
Exclusive Lead Policy
$200k-$1M 1 month
Magento $75k 1 month
Demandware $200k-$500k 3 months
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EPiServer vs. Enterprise Platforms
Average Deal Size
Onboarding Effort
No Partner Competition
$200k-$1M 1 month
IBM Websphere $1.5M+ 6 months
Oracle ATG $2M+ 6 months
Hybris $500k+ 6 months
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In Your World As a Partner…
• Your deals may be too small• Other platform providers compete with you for services• Partner network is highly competitive• Pay upfront partner fees with no tangible value• You have to invent significant $ in training• You have little upside in new revenue streams
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EPiServer Commerce Benefits
• Robust platform with comprehensive offerings• Well defined roadmap and marketplace with additional
resources being invested to grow• Can compete in enterprise deals• EPiServer can bring average deal size up while
keeping cost to get started low
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Now we’d like to hear from you, about what you find in the field.