competitive market demands lead to elaborate hotel rebrand · • the hotel is currently rebranding...

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RoedelCompanies.com / 603.654.2040 / PO Box 598, Wilton, NH 03086 Competitive Market Demands Lead To Elaborate Hotel Rebrand

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Page 1: Competitive Market Demands Lead To Elaborate Hotel Rebrand · • The hotel is currently rebranding from a Holiday Inn into a soft branded, Hilton Tapestry Collection allowing the

RoedelCompanies.com / 603.654.2040 / PO Box 598, Wilton, NH 03086

Competitive Market Demands Lead ToElaborate Hotel Rebrand

Page 2: Competitive Market Demands Lead To Elaborate Hotel Rebrand · • The hotel is currently rebranding from a Holiday Inn into a soft branded, Hilton Tapestry Collection allowing the

• Acquired the 122 room full service hotel with 6,000 SF of meeting space and a restaurant in August 2013

• Facility required numerous brand, code and operational updates

• In addition, the hotel was managed with a large, full service organizational chart with high labor expenses

• Our operational team employed our best practices, including centralizing services, to eliminate redundant positions

• Within the first four months of operations, the team added 25% of additional NOI to the T-12 through organizational and direct cost savings

• The hotel is currently rebranding from a Holiday Inn into a soft branded, Hilton Tapestry Collection allowing the hotel to compete in the full-service Westchester County marketplace increasing ADR $25 and Occupancy 5%

• NOI increased 2.0 from acquisition through stabilization in 2016

• NOI projection post Hilton Tapestry conversion is projected to increase an additional 35% or 2.5 times from acquisition

Before After

Overview

Operating Results

Page 3: Competitive Market Demands Lead To Elaborate Hotel Rebrand · • The hotel is currently rebranding from a Holiday Inn into a soft branded, Hilton Tapestry Collection allowing the

Lobby Before Lobby After

Restaurant Before Restaurant After

Front Desk Before Front Desk After