COMPETITORS ADSAND LANDING PAGES

© 2015, by I'm Kind of a Big Deal, LLC

© 2015, by I'm Kind of a Big Deal, LLC

BUYING PATTERN ANALYSIS

Click on the link below for Spyfu, and go to the Ad History section. (This is a free version. The paid version is not required.)

Step 1

Once on the Ad History page, enter a URL of one of your competitors into the search box, as highlighted below

The section below the search box gives the exact view of the top performing ads of your competitor.

Please take a screen capture of the resutls or use the export option. (Disclaimer: Sometime the export option does not work properly in the free version.)

Step 2

Now you’re going to check out the top performing ads and landing pages.

If you click on the link in the ads ( as highlighted below) , it will direct you to the landing pages.

Put the landing page URLs in a document of your choice.

Step 3

Here is an example of how we compile our ad and landing page findings into a swipe file document.

Step 4

Competitor – weightwatchers.co.uk

Landing Pages

Suggestion: landing pages change often for most companies. It is a good idea to also screen capture the page, just in case it suddenly changes or disappears. That way when you want to reference it, you aren’t relying on the possibility that it might still be online.