complete guide to social media for churches
TRANSCRIPT
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Complete Guide to Social Media for Churches
Andrew Osborne
Town SquareWhere people go to socialize and
interact with each other.Meet people where they are.
New PeopleYour social media site may be the
first interaction you have with people who are new to your
church.
Form ofCommunication
Add to current forms.Context is key.
Response is necessary.
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SocialMedia
FacebookLargest social media platform.
Originally for college students–now every age.Struggle with reaching younger generation.
facebook.com/AndrewOsborneCPH
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StatisticsFacebook
18–29 year olds
30–49 year olds
50–64 year olds
88%
84%
72%
Monthly Users: 1.79 BillionDaily Users: More than 1 Billion
Monthly Active Users
U.S. Adults79%
65+ year olds62%
facebook.com/AndrewOsborneCPH
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Gender ComparisonFacebook
Females
83%Males
75%
facebook.com/AndrewOsborneCPH
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Almost everyone is on Facebook. Why would we not communicate to our community in the place they all participate in already?
The NumbersWhile signing up for a Facebook account is free, you do have to pay to use the marketing tools and paid ads.
Cost of Marketing
Facebook makes it simple to target a certain group of people in your marketing.
Target Your AudienceFacebook feeds move quickly because there are so many people posting constantly. Your content might get lost in the crowd.
Distractions Abound
Pros Cons
Facebook Pros and Cons
facebook.com/AndrewOsborneCPH
Ways to useFacebook
in your church
Share a Topicor an Idea
News and Promotion
Group Discussionand Management
Share OriginalContent
Others?facebook.com/AndrewOsborneCPH
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Tips and Tricks
Group/Page Notifications
Service Times/Office Hours
Lutheran Communicators
facebook.com/AndrewOsborneCPH
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ExamplesDoing Facebook Well
King of Kings@kokomahaOmaha, NE
Strength
Oklahoma City, OK (Multi)
facebook.com/AndrewOsborneCPH
Twitter140-character limit.
Mixture of famous and “normal” people.Struggle with making a profit.
facebook.com/AndrewOsborneCPH
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StatisticsTwitter
18–29 year olds
30–49 year olds
50–64 year olds
36%
23%
21%
Monthly Users: 80.2 Million
Monthly Active Users
24%
65+ year olds10%
U.S. Adults
facebook.com/AndrewOsborneCPH
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Gender ComparisonTwitter
Females
25%Males
24%
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Because Twitter feeds change so rapidly, it’s ok, and even encouraged, to tweet more often.
Post Frequency Posts can only be 140 characters long, so if you’re hoping to share long-form content, look elsewhere.
Length
Twitter is full of celebreties and notable figures. Interaction with these leaders is extremely easy on Twitter.
InfluencersIt takes a lot of attention and effort to build up a following on Twitter. You can’t post content only every once in a while.
Time Investment
Pros Cons
Twitter Pros and Cons
Ways to useTwitter
in your church
ChurchAnnouncements
MinistryInspiration
CommunityInvolvement
Inspirational Graphics
Others?
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Tips and Tricks
Join Conversations
ReshareContent
ProvideValue
$
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ExamplesDoing Twitter Well
The Point@thepointknox
Knoxville, TN
Strength Opportunity
Granger Community Church@gccwiredGranger, IN
InstagramImage-sharing service.Owned by Facebook.
Increase in popularity with younger generations.
facebook.com/AndrewOsborneCPH
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StatisticsInstagram
18–29 year olds
30–49 year olds
50–64 year olds
59%
33%
18%
Monthly Users: 400 MillionDaily users: 75 million
Monthly Active Users
32%
65+ year olds8%
U.S. Adults
facebook.com/AndrewOsborneCPH
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Gender ComparisonInstagram
Females
38%Males
26%
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Being designed for sharing photos, Instagram makes it simple for churches to share photos from events or to share even graphics.
Shareable ImagesWhile it opens room for dialogue, sometimes you want to share a link with your followers. Instagram makes this difficult.
Lack of Links
Because Instagram prevents you from sharing links in descriptions and titles, it clears the way for true dialogue to happen.
Simple EngagementYou’re only able to post up to a minute of video at a time. Be thankful; it used to be only 15 seconds!
Video Length
Pros Cons
Instagram Pros and Cons
Ways to useInstagram
in your church
Scripture/QuoteGraphics
Youth Ministry
Behindthe Scenes
Display theChurch in Action
Others?
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Tips and Tricks
Links inProfile
Image Creators
Schedule Your Posts
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ExamplesDoing Instagram Well
Prince of Peace@poplcva
Springfield, VA
Strength Opportunity
Cross Point@Crosspoint_tv
Nashville, TN (Multi)
SnapchatPerson-to-person communication.
Stories.Skyrocketing with younger generations.
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StatisticsSnapchat
13–24 year olds
25–34 year olds
35–54 year olds
45%
26%
23%
9,000 Snaps are shared per second
Daily Users
100 Million
55+ year olds6%
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Gender ComparisonSnapchat
Females
70%Males
30%
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Because you can’t upload pre-made content to Snapchat, your posts will look and feel more authentic.
AuthenticityProbably because it was designed for millennials, Snapchat can take some effort to figure out.
Not Intuitive
While it may take some getting used to, Snapchat shares your story chronologically, letting you keep things in order.
ChronologicalPeople can only view your content for a few seconds at a time, and it goes away altogether after 24 hours.
Expiring Content
Pros Cons
Snapchat Pros and Cons
Ways to useSnapchat
in your church
Display StaffComradery
DiscussRelevant Issues
Stories onMission Trips
Event Previews
Others?
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Tips and Tricks
Authentic Live Video
Create aGeofilter
Share Your Snapcode
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ExamplesDoing Snapchat Well
LCMS NYG@lcmsnyg
YouTubeIntegration with other sites.
Massive amounts of daily interaction.Struggle to make a profit.
facebook.com/AndrewOsborneCPH
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StatisticsYouTube
18–34 year olds
35–50 year olds
51–69 year olds
72%
58%
43%
Monthly Active Users
215.7 MillionDaily Views: 4 Billion
facebook.com/AndrewOsborneCPH
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Gender ComparisonYouTube
Females
46%Males
54%
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YouTube provides several ways to share your content, creating multiple avenues for your content to be shared.
Broaden ReachYouTube gives plenty of suggestions for your audience to watch next, which may pull their attention away from your content.
Distractions
Being owned by Google, videos shared on YouTube will have a much higher likelihood of appearing in people’s search results.
Massive AudienceYouTube is a feel application. Because of that, they use advertisements to generate money. You may not always like the ads they attach to your content.
Advertisements
Pros Cons
YouTube Pros and Cons
Ways to useYouTube
in your church
Share Stories/Testimonials
Create Hype
Church Video Tours
Teachings
Others?
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Tips and Tricks
Vary YourContent
End-Screen Suggestions
Replace Video Thumbnails
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ExamplesDoing YouTube Well
Concordia Lutheran@clcadmin
San Antonio, TX
Strength Opportunity
Woodbury Lutheran@wlcValleyCreekWoodbury, MN
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What’s Next?Emerging Networks
Tons of networks out there nowThe landscape of social media today is largely solidified, and it’s going to take something massive to change it.
Likely not a repeatThe next Facebook won’t be Facebook and it won’t look anything like it. It’s going to look like something we haven’t seen before and will meet a need or provide a level of immersion that we don’t even know we’re missing.
Be where your people areIf it’s Facebook, be on Facebook. If it’s Twitter, be on Twitter.Ask them. Do research. Listen.
Thank Youfor Serving
Enjoy #BPMP17