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Fashion StudiesBy: Alexan!a Ahmad

Ap"l 4, 2013

Table of Contents

WGSN .................................................................................................. pg. 3

History .................................................................................................. pg. 4

Cosmetics ............................................................................................. pg. 5

Men’s Trend .......................................................................................... pg. 6

T.V. Show: Nashville .............................................................................. pg. 7

Fabric Swatches .................................................................................... pg. 8-9

Do’s/Don’ts ............................................................................................. pg. 10-11

Store Visit/Trends ................................................................................... pg. 12-13

Visual Displays ....................................................................................... pg. 14-15

Designer Report ..................................................................................... pg. 16

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Entry #1 WGSN- February 12, 2013

When looking at the WGSN website, I saw ver clear organization of information and notices that the magazine clearly focuses on 5 main components. Those 5 major components are as follows: Inspiration & Design, Insight & Analysis, Product Categories, Catwalks, and all the latest reports on fashion.

L'Oréal to outperform market in 2013 – CEO

! This article focused on the increased profit sales L’Oreal had in 2012 and their goal to expand that in 2013. L’oreal wants to increase their profits even more this year. They had a very successful year last year as they expanded to keep their retail costs low. They anticipate to continue this line of success worldwide. They expect to expand their sales growth faster then any other global cosmetic market after having such high rises of profits last year. major key points the article touched upon were the increasing numbers that L’Oreal had last year around the world. ! In my opinion L’Oreal is a great brand and I do believe that their sales will continue to increase because they are such a reliable brand and very affordable compared to other cosmetic brands. Since this brand is so well-known, it makes it easier for L’Oreal to sell their products. It is a common brand that most people go to when they do not want to purchase the expensive high end cosmetics.

Article: http://www.wgsn.com.emils.lib.colum.edu/content/report/News/2013/Feb_Stories/Feb_12/News_Story_Feb_123.html

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Entry #2: HISTORY: February 14, 2013

Floral Baby doll Dresses

! Currently popular in fashion today are the floral baby doll dresses, that were made popular back in the 1990’s. These dresses are designed with floral print and are usually worn with tights, and a pair of Mary-Jane platforms or ankle boots. You see celebrities wearing this look all of the time.

I did not notice much of a difference between this style today and the way it was back in the 90’s, but possibly today’s trend maybe a little but shorter then it was back in the day. It contains pretty much all of the elements it contained in the 90’s, which was this concept of the floral print.

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Entry # 3: COSMETICS: WGSN-February 21, 2013

New Beauty Brand: B. Skincare & B.Makeup

! This article introduced a new skin care and makeup line is that launching in the UK and is said to have “international potential”. A new beauty brand named “B” being retailed by a Superdrug has come up with a new affordable, standalone brand beauty line. This already has shown success in Britain and beyond that with rival brands attempting the same model. This idea has the potential to become a future development because of the fact that Superdrug is owned by Hong Kong.This article also outlined in detail the plan that has been formulated for this brand of new cosmetics. It gave a clear bulleted list of the objectives they hold for the brand.

Article: http://www.wgsn.com.emils.lib.colum.edu/content/report/Beauty/Product_and_Packaging/2013/JanuaryNew_beauty_brand_BSkincare_and_Makeup.html

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Entry #4: MEN’S TREND: February 28, 2013

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Sneaker����������� ������������������  Heads! A fashion trend that is popular today in the men’s market is the sneaker head trend. It is mostly used by men between the ages of 16 to early 20s. The trend is basically made up of popular nike t-shirts or hoodies, a snap-back hat, and the latest pair of Jordan's. My opinion of the trend is I like it, but at the same time I feel like it allows younger men to dress way to casual. Sneaker heads tend to always want to look sporty while wearing their Jordan’s. I personally think the trend shouldn’t be worn daily because it makes guys always look just casual. I wouldn’t want to go to a fancy restaurant and the guy I'm with be wearing gym shoes and a t-shirt. !! I interviewed Joe. He is avid wearer of the sneaker head trend. He loves collecting all the Jordan’s that come out and even camps out for them if necessary. He said he likes the trend because it allows him to express himself and it makes him look fresh. He doesn't get every shoe that releases but he looks for the ones he loves or just simply look good according to his style and taste. He does admit that being a sneaker head can get quite expensive.

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Entry # 5: T.V. Show: March 5, 2013

Nashville

! Since this show is based on the lives of two famous country music singers, I saw a lot of trends that could possibly emerge, if they haven’t already. One of the main character's, which is played by Hayden Panettiere is a country music star, with a pop twist. She wears more luxurious outfits then your average country music star. Outfits that consist of very tight fitted dresses, to short shorts with heels. Another trend that came out for a little bit but faded away was cowboy boots. Women wearing cowboy boots is really big in this so, which could potentially bring this trend back into style, being that this show has become very popular. Cowboy boots can be paired with almost anything, like dresses, skirts and shorts. It is a great look, I own a pair myself!

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Entry # 6: March 7, 2013

Fabric Swatches

fABRIC NAME : NEON / fIBER cONTENT: spandex

The neon fashion trend has become very popular during this 2013 spring/summer season. It is worn in many different ways, for example like the picture at the top, you can simply pair it with a black skirt to make it easier on the eye. Other people wear a full blown outfit in neon, which sometimes can be hard on the eye.

Fabric Name: Cheetah Print/ Fiber Content: 100% cotton

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The cheetah print trend has become very popular since last season. It is a trend that I have noticed has really stuck through. Wether its a cheetah print dress, or simply a cheetah print scarf, I see it everywhere. I am personally a big fan of the cheetah print fabric as opposed to the other animal prints out there such as zebra and snake.

Fabric Name: Coral / Fiber Content: 100% polyester

The coral trend is another trend that has become very popular this season. It is a very warm color that goes along with any skin tone. It is the perfect color trend for spring, as we transition into summer. I am a huge fan of this trend, you can never go wrong with coral.

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Entry # 7: March 14, 2013

DO’S & DON’TS

Fashion Do’s for Women: # 1: Polka-dots

Polka-dots can easily be a fashion don’t, but worn the right way it can be a fashion do. For instance in this case, she rocked the polka-dots. On the hanger, perhaps it doesn't look very appealing, but on her and worn with the right accessories and on the right person its a yes!

She paired the perfect red pumps along with red lipstick that definitely tied this look together!

Fashion Don’t for Women: # 1: No belt with shirt tucked in

If you are going to wear a shirt and tuck it in, please use a belt. This is a big fashion don’t. It does not look right and you just look plain weird in my opinion. If you take the time and pay close attention to trends, you will notice that women who tuck in their shirts always have a belt on.

Please don’t be the fashion don’t, wear a belt!

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Fashion Do for Men: #1: Watches

Wearing a watch is a key essential to completing an outfit for men. It is definitely a fashion DO for men. A man without a watch is incomplete. It is kind of like a woman without earrings. That one accessory ties the entire outfit together.

The right watch with the right outfit is definitely a must!

Fashion Don’t for Men: # 1: White socks with black shoes

This is a big DON’T. Never pair black shoes with white socks. It is awful seeing a well suited man and then looking down and noticing the fact that their wearing white socks with their clack shoes.

Match your socks with your shoes please!

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Entry # 8: March 28, 2013

Store Visit/ Trends

! While walking around Kohl's, I noticed many different trends that crossed over into different areas of the store. The five trends that I specifically noticed were: neon, cargo shorts, plaid shorts, floral sun dresses, and spandex. The neon colors were in the junior section, in the mens sock section, and also in the men’s clothing section. The cargo shorts as well as the plaid were seen in the men, young men, and children section of the store. The dresses for in the babies, young ladies, and toddler departments. The spandex clothing was seen in men, women and children.

! The textures of the for the neon trends varied. For the junior section it was mostly cotton and for the men it was a softer fabric which made the colors appear more vibrant then they for the women. The socks were also a very bright neon color.

! The cargo shorts as well as the plaid shorts were all very similar throughout all the departments. They just varied in color, but other then that I noticed that all the materials were the same. The spandex was also the same, and made of the same material.

! The floral sun dresses were all very slim fitting at the top and as they formed to the hip area they puffed out. In every department the dresses were paired with a cardigan.

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Entry # 9: April 2, 2013

Visual Displays

CHAMPS SPORTS

This display of t-shirts always gets my attention because I am always so curious to see what all the t-shirts say. Also the fact that the shits are so high up, it makes customers take the time to stand around and read while associates try and talk you into purchasing something else. It is really a great way to make customers who are in a hurry to slow down and take the time to look around. The placement of the t-shirts is also great, they have a variety of different colors displayed which is appealing. Also if you notice the print on the shirts themselves is large, drawing attention.

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DICK’S SPORTING GOODS

This display really did a great job at getting my attention. I am not a fan of this brand but the way it was displayed made me walk over and want to look at it. The color choices that they chose to display really brings people in. As I stood there and observed, many people took the time to go and look at the display. This display also is using the neon/bright colors that are very popular right now. Customers like to see things displayed that are popular, so keeping up with trends is key

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Entry # 10: April 3, 3013

Designer Report

http://firstview.com/collection.php?p=16&id=35609&of=

Designer: Cavalera from the 2014 Spring/Summer RTW look

This particular design really got my attention because it is so vibrant with color. The design really screams out spring and summer to me. It is a very bold look but I like it. The black dress with the colored bangles really jumps out at me, definitely something I would wear.

I feel that a retailer that would pick up this collection would be Macy’s. I also see a variety of clothing lines and collections at Macy’s. Because this looks like such a high brand, this retailer would be a perfect fit for the collection.

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