complete music video analysis
TRANSCRIPT
Music Video Analysis
Gender
• The most popular result for thisquestion was females. We expectedthis answer due to the genre we havechosen and the male singer we havechosen. This response is conclusivealthough there is still around 30% ofmales taking this questionnaire. As aresult, the video will have the targetaudience of females in mind andreflect a fantasy of younger femalesrather than males.
Age
• The most popular result for thisquestion was 16-24 year olds. This is aconclusive response and we’re happywith this result as that was our idealtarget audience. They’re a youngergroup of people who are more likelyto watch music videos than an olderaudience. Due to having a youngadult target audience, the narrative andall fine details will be made to intriguethem.
Ethnicity
• We had a conclusive response for
this question and expected this
response. Stereotypically, people of
a white ethnicity are more than
likely to listen to pop music than
other ethnicity.
Social Class
• The most popular response for this
question was, as expected,
students/unemployed/casual workers.
Due to the average age of people
answering this questionnaire being 16-
24, they are more likely to be watching
music videos rather than a higher
social class. It’s seen as more
‘common’ than ‘upper class’.
Overall Colour Scheme
• The most popular response for thisquestion was darker colours andblack and white. Due to the natureof the song and the lyrics, thisreflects the overall piece and suits itbetter with darker colours/ blackand white. This will be included inour music video. This is aconclusive response.
Camera Shots
• We had 3 popular responses. These
consisted of: close ups, longshots
and shots of the dancers. By using
these types of shots, we will be able
to approach the filming in an
artistic way complimenting both the
dancers and the potential of FX.
This is a conclusive response.
Costume
• There were 3 popular responses when
it came to the costumes of the dancers.
These were: casual clothing,
oppositional clothing and leotards.
Due to the first two being the most
popular responses, we will have a
production meeting with our dancers
and see what they feel most
comfortable with. This is a conclusive
response
Attraction
• The two most popular responses for
this question was: the music video
being unique and the concept of the
music video. We believe we have
created a unique concept and artistic
approach to this music video. A lot of
this will be presented with the
choreography the dancers perform.
This is a conclusive response.
Artists Being Listened To Today
• The most popular results were as
followed: Sia x5, Justin Bieber x3 and
Ed Sheeran x2. Looking at examples
of these three artists, they all have
creative and unique approaches to
music videos making them memorable.
We intend to do the same with ours in
hope it attracts our target audience.
This response is conclusive.
What Attracts You To A Music Video
This most popular response was just
the use of images when watching a
music video. Two people answered a
balance of text and image. This shows
our target audience are interested in
visuals rather than text and would
rather see the narrative shown
through actions rather than text. This
is a conclusive response.
Text On Screen
• In response to the two people who
answered text to the previous
question, they both agreed they’d
want to see a sans serif typography.
This response is conclusive but
won’t be acted upon as such due to
the lack of people wanting to see
text in our music video.
Narrative
• There were two most popular responses
these being: an abusive relationship and
falling in love with someone. The second
most popular results were: Looking someone
and suffering with and illness/burden. An
idea we will take forward is the ides of
‘extremes of love’ as these are relatable to
both answers/We are going to have a
production meeting decide which narrative
we are going to choose. The result is
inconclusive and needs further discussion.
Location
• The most popular response for this
question was a dance studio. This
result is conclusive and we are
going to be as creative as we can
with this location choice.
Possibilities include the use of:
smoke machines, different types of
lighting and different shots.
Special/Visual Effects
• The most popular response for this
question was no for special and visual
effects. I believe our target audience
want to see most of the work raw from
the dancers rather than technologies.
We may include some special effects
but will not be relying on them to
create the music video. This is a
conclusive response.
Lip Syncing
• The most popular result was a no
for lip syncing. A very conclusive
response which shows that our
target audience want to see our
narrative through the dancing
rather than them lip styncing.