complete salesmanago marketing automation product profile - case studies, results, functipnalities,...
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SALESmanagoMarketing Automation
About SALESmanago• First in Poland and one of the first Marketing Automation system in Europe• Chosen by over 2000 customers in B2B, B2C and eCommerce across 30 countries
• Customers include global corporations and small & medium companies• 6th most popular Marketing Automation tool in the world• Company funded by Rafał Brzoska, CEO & Founder, InPost / Paczkomaty
How SALESmanago works• SALESmanago identifies people and companies
visiting your website then monitors and analyzes their online behavior.
• The system based on this data performs automatic segmentation and automatic marketing actions in all marketing channels:
o E-Mail Marketing & Newsletters (dynamic content emails and offers)o Dynamic personalized website content (banners, text, contact forms)o Mobile Channel (SMS, VMS, Mobile Apps)o Remarketing (Google, Facebook, RTB)o Call Center & Direct Sales
• Additionally, all the transactional data from your CRM/ERP can be used in the automation processes.
SALESmanago DashboardDetailed information on what is happening on your website and in the system all in one place
Real-Time website monitoringIdentify and monitor your website users. Monitor the interest of anonymous users that are visiting the site.
Customer Behavioral ProfilesOn the dashboard you can see all the identified contacts that visited your website along with detailed overviews for each individual visit.
360°Customer ViewSee a complete profile for each contact from the database. Including behavior data, segmentation tags, a history of their activity and any transactional data from your CRM or ERP system.
Advanced contacts analytics
Lead Scoring shows the hottest leads and best sales opportunities
These contact activity analytics show the best time and day to send an email offer to an individual client.
Automation rules configurationIt is possible to define any set of rules. If a customer triggers specific events and meets specific conditions then it can activate actions in any marketing channel. These is how you create tailored 1-to-1 marketing in your campaigns.
Measurement and analytics(1)Email Marketing analytics show you all the results for your email campaigns down to the hour.
Measurement and analytics (2)Detailed analytics of every automation rule and automatic process in SALESmanago.
SALESmanago integrationsWe have prepared hundreds of ready to use integrations for the most popular e-Commerce platforms, CRM and ERP systems, and marketing and sales tools.
You can integrate with more than 300 systems and applications through Zapier platform:
• Twitter• LinkedIn• Gmail• Zendesk• Basecamp• ZOHO• GoToMeeting
… and much more
Why companies choose Marketing Automation software
To solve problems of the marketing department
• Marketers and marketing departments (according to IBM CMO Study 2012)
– 63% CMO expect that ROMI will be used for the evaluation of their activities– 44% of Marketing Directors is ready for this
– 73% of Marketing Departments don’t know when should they turn leads into customers – 61% of Marketers send every lead, even a weak lead to sales – A lack of collaboration between the sales and marketing departments
• According to a survey done by Marketo, a market leader in Marketing Automation, up to 80% of CEOs don’t trust marketing’s work.
Consumer Behavior is shifting very rapidly
• The buyer controls up to 70% of the buying processToday’s buyer doesn’t need a direct contact with a company or it’s sales rep to make a rational buying decision. Company’s sales and marketing departments have no control over the decision making process of the customer
• 80% of customers make an online research before buyingToday’s Customer makes a lot of online Research before buying and gets the information from multiple sources.
Why Marketing Automation makes difference (1)
• Marketing captures leads and potential customers at the earliest momentThanks to identification of contacts on your WWW website, a marketer gets to know about buying preferences of the client, by knowing his interest profile, a marketer can autonomously educate him along through the sales funnel to the moment of purchase.
• A marketer is in possession of an valuable knowledge about clientsIn the Marketing Automation system a marketer starts to be in possession of a very valuable knowledge about actual and potential clients, which can be used for automation and can make the knowledge available to the sales department directly or in the CRM system.
Why Marketing Automation makes difference (2)
• Marketing and sales alignmentIn the Marketing Automation system marketing and sales departments work through a common database of actual and potential clients. Marketing can be actively included not only to canvassing of customers, but also to preparing clients to their buying decisions (Lead Nurturing).
• Marketing starts to build the company value
In the Marketing Automation system a marketer creates automatic sales and marketing processes (starting from notifications for sales reps, ending with advanced sales programs) in which he accumulates his knowledge that will stay in the company for a long time.
Case Studies, Results
About us, pricing and how we work with our customers
About Benhauer• Benhauer is the creator of the SALESmanago
system. The company was founded in 2011 and currently employs over 70 people.
• Benhauer has received many awards and nominations (Including: Polish Ministry of Economy Award, Ernst & Young Entrepreneur of the Year, GoGlobal)
• Combined, the management team and company founders have over 15 years of experience in marketing and information technology. Our CEO, Grzegorz Błażewicz, has been a chairman of Interia.pl on of the largest European internet portals . While the CTO, Konrad Pawlus, was a development manager in Sabre – one of the biggest IT companies in the world.
SALESmanago PricingThe SaaS pricing model means the system is available to even the smallest companies in any industry. There are no implementation costs.
The monthly fee includes unlimited email sent, unlimited admin accounts and full functionality. There is a one month notice period.
Additional paid modules in SaaS model – activated on clients request
•Real-Time Monitoring – identification and tracking contacts in real time•SALESmanago Web Beacon – advanced analysis of contacts behavior within a website•Call Center Integration Module•Anonymous Visits Archive•e-Commerce NextGen – Next Best Offer mechanism and advanced analytics tailored for e-shops
Dedicated Implementation
Pricing•One time license and installation fee starting at 100K EUR•Monthly fee based on installation size (numer of contacts)•Monthly fee based on SLA •Complete implementation cost to be individually negotiated with the client
Benefits of a dedicated implementation:
Advanced modules are automatically included:
•Real-Time Monitoring – identification and tracking contacts in real time•SALESmanago Web Beacon Technology •Call Center Integration Module•Anonymous Visits Archive•eCommerce Next Gen
Modules available only in dedicated implementation:
•Revenue Performance Management - automatic segmentation of customers according to their purchase activity•Advanced Transactions Analytics – allows you to group customers based on the kind of transactions performed
It is also possible to apply higher security standards and develop dedicated features for a customer’s specific requirements
For bigger clients we recomend implementation of SALESmanago on dedicated servers in client’s DC or Benhauer’s DC
Customer SupportEach client receives a support package to help them take advantage of the SALESmanago system. This is included in license costs.
• Dedicated Marketing Automation Specialist on SALESmanago side
Each company using SALESmanago is served by a dedicated specialist from our team to help them implement their marketing automation strategy.
• Free Starter KitEach company gets a free configuration of the SALESmanago system. This can include uploading databases, preparing a newsletter template, setting up segmentation rules, creating alerts for the sales departments.
• Weekly Webinars and TrainingEveryone can take part in our weekly online webinars. These webinars can include demonstrations, training in the system and advice on marketing automation strategies.
