complete streets advocacy training
DESCRIPTION
Afternoon breakout session with Amy Splittgerber and Rachael Bronson.TRANSCRIPT
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Advocating for Complete Streets
at the National, State and Local Level
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PRESENTATION ROADMAP
1. National • issues, trends, considerations
2. State • Issues, statewide campaign
3. Local Advocacy for Complete Streets policies
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National Advocacy for Complete Streets
Federal Transportation Bill • SAFTELU expired 777 days ago (Sept 30, 2009) • 8th extension! • Intended to be a 6 year plan for the nation’s transportation and infrastructure priorities • Major deficit in the budget to fund a new 6 year bill
• gas tax • cars are more efficient • people are driving less due to the economy
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MAP 21 • A Two Year Bill currently in the Senate • Advocates are working to assure there is dedicated funding to support bicycle and pedestrian projects
• As this, or similar legislation, moves forward
ADVOCACY IS NEEDED!
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Advocating for a Balanced Transportation System A network of interstates, highways, roads, railroads, public transportation, walkways and bikeways • Retain dedicated federal funding for the safety and consideration of people on foot or on bicycle
• Adopt a national complete streets policy
•Fill in the gaps. Beyond making new and refurbished roads safer for pedestrians, we need to create complete networks of sidewalks, bicycle paths and trails so that residents can travel safely throughout an area.
• Hold states accountable for creating communities that are safe for walking and biking
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State Advocacy Eat Smart, Move More SC
– Save the Children – Campaign for Healthy Kids
– Fund advocacy and direct lobbying
3 Legislative Priorities Healthy Snacks in Schools Farm to School Complete Streets
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Advocacy Efforts
Get Involved! Get to know your state legislators! Advocacy webinars, trainings….to
grow our advocacy network React and ACT! New for 2012….
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Local Advocacy for Complete Streets I. City Government 101
II. Petition Your Government III. A Complete Streets Advocacy
Campaign
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Cities and their power City Government Structure How City Councils Function
City Government 101
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Cities and Towns
Municipal councils are local, legislative assemblies empowered to enact regulations, resolutions, and ordinances consistent with
the constitutions and general laws of the state and nation.
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The Powers of a City All powers of a municipality reside in the
city council The city council is authorized to enact
ordinances, adopt resolutions and establish policies Preemption
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City Council Rules & Procedures
A city council adopts a set of rules for how business should be conducted
These rules and procedures serve as a guide to council and citizens to provide a fair and open method for deliberation
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Quorum
A majority of the council’s total membership constitutes a quorum
A quorum must be present for the council to transact official business
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Meetings Regular – usually twice a month Special – at the request of the Mayor or majority
of the council – Emergency meetings or Public hearings
Executive sessions (also known as closed meetings or sessions)
Statutory requirements – form, introductions and adoption of ordinances and resolutions
Minutes – must be taken and are public record
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Ordinances
• Permanent Law • Every proposed ordinance must be introduced by a council member in writing and in the form required for final adoption
• They require two separate readings at least 6 days apart
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Resolutions
Expressions of the council’s opinion and have no force of law
Require only one reading
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Advocacy: Petitioning Your
Government
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The most important political office is that of the
private citizen. - Justice Louis Brandeis, Supreme
Court Justice
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What is Advocacy?
Advocacy is gaining public support for
a particular policy through the legislative process.
Advocacy is about speaking out and making a case for something important.
Advocacy is a multi-layered approach to advancing change.
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Why Advocate?
Advocacy creates better public policy.
Citizens must communicate with their elected officials
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Advocacy is a democratic tradition
Advocacy is an integral part of our democratic process.
Simply being able to tell our policymakers how to write and change laws is at the very heart of our democratic system!
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Democracy is a team sport. It is not like going to a ballgame where you sit passively and decide if you like
the players and evaluate their abilities after watching the game. We are the players, we are the
team. - John Renesch, Futurist
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Advocacy is Not Just for the Experts.
Professional advocates vs. ordinary citizens
Speaking from the heart! Training
– Who to call – When to call – What to say – How to say it
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Policymakers need your expertise!
The people closest to the real problems and concerns of a community need to be heard!
Passion and perspective Make it “real”
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A Complete Streets Campaign
YOU can build a Complete Streets Campaign that can
make enormous improvements to the
bicycle and pedestrian environment in your
community.
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Complete Streets Campaign Identify Complete Streets Key Partners
and Leaders Define Campaign Goals Create a Campaign Message Develop a Complete Streets Campaign
Strategy and Timeline
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1. Building a Coalition
Citizenship today requires individuals be knowledgeable of
public problems, but more importantly, have the capacity to act
together toward their solutions. - Suzanne Morse, Executive Director of
the Pew Partnership for Civic Change
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Potential Coalition Partners Bicycle dealers, shops Disabilities
organizations Active living
organizations Alternative
transportation organizations
Anti-poverty organizations
Hospitals Schools
Community members who are cyclists
Seniors Youth Housing developers Colleges Law enforcement Churches Arts groups Environmental &
Conservation groups Smart Growth
organizations
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Opponents
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Build Your Grassroots Organizing Strength
Key Partners Create an email database
– Complete Streets Coalition members – FRIENDS…..etc!
City Council members need to hear public support of the policy!
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2. Define Campaign Goals Key partners need to decide
“Pass a Complete Streets policy at the city level”
“Educate the community on the benefits of
Complete Streets”
“Establish a pilot project to build a sidewalk connecting the recreation dept to the school”
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3. Create a Campaign Message
– A concise statement about your campaign’s purpose What you want to achieve Why you want to achieve it How you will achieve it The specific action you would like your
audience to take
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SAMPLE MESSAGE
Streets should be safe for all users at all times. However, most major roads in our community are unsafe for pedestrians and bicyclists. For shorter distances, choosing to walk, bicycle or use transit should be as easy and convenient as choosing to drive. Passage of a Complete Streets policy in our community would promote these goals.
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Identify Your Target Audience
Who has the power to make the change you need to achieve your goal?
Council members, the mayor, city manager, transportation director, community leaders, neighbors, the media…..
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Potential Values/Concerns of - Community Members
Safety of children Traffic on their neighborhood streets – cut-
though, high speed traffic Keeping the character of their rural
neighborhood streets (not putting sidewalks in rustic neighborhoods)
High speed traffic, traffic congestion Safe places to walk along and cross major
arterials (sidewalks & crosswalks)
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4. Develop a Complete Streets Campaign Strategy Tactics
An Action plan to move your campaign forward 1. Relationship building 2. Decision maker education 3. Media campaign 4. Public Hearings 5. Community outreach and education 6. Demonstration projects 7. Campaign materials – media kit, website, ppt,
prepared remarks, FAQs
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Evaluate Message Continually
When it is obvious that goals cannot be reached, don't adjust the goals, adjust
the action steps. - Confucius, Chinese philosopher
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Advocacy after the policy win Complete Streets:
Rachael Bronson, Palmetto Cycling Coalition
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After the policy win
Does this happen overnight?
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Work has only begun! Important to stay involved and
engaged—ensure implementation Complete Streets policy is only as
good as the implementation Advocating implementation crucial
with resolutions
After the policy win
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Important components of the after the policy win: 1.Research 2.Relationship building 3.Education 4.Communication
After the policy win
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RESEARCH After the Policy Win
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Research
Do your homework! 1. Understand your policy 2. Learn the internal agency implementation
process 3. Identify key municipal departments
Then begin relationship building process
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Understand your policy
Allows you to effectively advocate for implementation
Resolution or ordinance Strong vs. weak policy language
– Example: City of Columbia – Establishes clear procedures
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City of Columbia
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Internal Agency Process
Process to achieve implementation should be obvious in strongly worded policy
City of Columbia – Incorporate complete streets in
neighborhood master plan process – Department level procedure changes in all
city transportation projects – 12 month interdepartmental procedure plan
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Internal Agency Process
Routine internal agency changes: 1.Restructuring of procedures to favor multi-modal planning 2.Rewriting or updating design manuals or guides 3.Workshops or training for staff 4.Institute performance measures/data collection on streets level of service
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ID Municipal Departments
What municipal departments are involved in implementation?
Again, obvious in strongly worded policy
City of Columbia explicitly lists: – Department of Public Works – Planning and Development Services – Utilities and Engineering Department – Construction Management Department
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RELATIONSHIP BUILDING After the Policy Win
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Relationship building
Assess local political environment around complete streets – Stronger internal support – Or stronger support from the top?
Identify individuals to target Assess pitfalls and ways to avoid
these Build positive and lasting
relationships
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Local Staff
Contact/outreach to Department staff referenced in policy
Familiarize them with your work/investment in Complete Streets
Ask staff about previous work on bike/ped project
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Local Leadership
Assess votes of Council/leadership – Who voted in favor or against? – Arguments against policy?
Thank supporters for their vote Turn your opponents into supporters You will need their continued support
down the road
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ID your champ
Whether a staff or leader, identify an internal champion
Champion internally educates and promotes complete streets
Staff vs. leader: – Staff knows all – Leader has ability to influence change – Either or both are effective champions
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EDUCATION After the Policy Win
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Educate!
After policy, crucial to continue to educate – Local leaders – Committees/commissions – City Staff – Advocates, community members, public – Other professionals
Advocates can facilitate this process
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Educate!
Different ways to offer opportunities – Face-to-face meetings – Presentations to Council/Commissions – Formal trainings with local or national
facilitator – Webinar opportunities – Providing print materials
Varying topics (implementation, innovative bike/ped design, etc.)
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Educate!
Many professional affiliations offer resources
– Association of Pedestrian & Bicycle Professionals
– Institute of Transportation Engineers – National Complete Streets Coalition – American Public Health Association – American Planning Association
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Past SC Trainings
Workshops in 2009—Anderson, Rock Hill, Summerville and Conway
Half-day workshop at 2007 SCDOT bike/ped conference
2006 Complete Streets training to SCDOT staff
Workshops during National Bike month 2006—Charleston, Columbia and Spartanburg
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Training & Education
Advocacy Manual Complete Streets Toolbook
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Future training and educational opportunities supported through partnerships – Community Transformation Grant – Eat Smart More More SC – DHEC – AARP of SC
Offer more local assistance and one-on-one help
Training & Education
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COMMUNICATIONS After the Policy Win
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Talking about CS
Communication about complete streets is important – Ensures support and buy-in – Initiates dialogue – Establishes public familiarity
CS are relevant to public issues—it’s easy to find your spin
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Know your facts
To be effective, make sure you know your facts to reach the public
Public Health: 65% South Carolinians are overweight
Public Safety: 12% traffic fatalities are bicycles/pedestrians
Social Equity:
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Know your facts
Public Safety:
Assist Aging
Population:
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Working with the Media
Letters to the editor/op-ed articles Written press releases, sent to
relevant media outlets What makes it newsworthy:
– Success story – Tragedy – Milestone
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There will be barriers
Lack of interagency communication or resolve
Communication between SCDOT and local jurisdictions
Liability concerns Cost concerns Developers misconceptions Slow pace
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Overcome barriers
Aim to find common ground, especially with opponents
If cost is concern, suggest ways complete streets save money
Stay positive and work together Focus on incremental, positive
changes
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Partnerships
Most policies successful because driven by diverse partnership
Partnership must be maintained even after policy adoption
May take different form after policy win