components of a successful personal brand campaign

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Personal Brand + Marketing CampaignComponents of successful personal marketing campaigns.

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Here are 20 online marketing essentials to cover as part of creating your Personal Branding + Marketing Campaign.

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Planning + Setup

1. Register a domain name. (ie: yourdomain.com)

2. Setup email mailboxes on your domain.

3. Setup a reliable WordPress web site hosting account.

4. Setup an email marketing account. (Campaign Monitor or Mail Chimp)

5. Setup an online payment account. (PayPal or Authorize.net)

6. Setup a web site analytics account. (BMS Private Analytics or Google Analytics)

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Planning + Setup

7. Plan A Social Media Presence (Facebook, LinkedIn, Twitter, Google+, or All of them?)

8. Research Industry Trade/Community Events (Identify, Select, Plan/Budget To Attend)

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Design + Creative

9. Design Web Site + Content

10. Design Email Marketing Content

11. Design Email Campaign Templates + Content

12. Develop A Content Plan (Update Web Site, Marketing Emails + Sales Collateral)

13. Get Great Photography (Staff, Products, Other Content Illustrations)

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Development + Production

14. Enable Online Payments From Your Web Site

15. Program Custom/Customized Web Site Theme

16. Program HTML Email Templates

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Marketing

17. Blog (encourage feedback - monthly, weekly, or daily)

18. Setup & Maintain a FAQ

19. Design Collateral Content (Flyers, Business Cards, Brochures, Whitepapers, and Presentations)

20. Use Social Media (regularly post to Pages/Groups)

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Strategy

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Personal Brand + Marketing Campaign

BMS Personal Brand + Marketing Campaigns do 3 things:

• Create a personal brand system. A personal brand system is a logo/wordmark, typeface (or font), and color(s) that are used consistently in visual communications for an individual.

• Setup a personal sales system. A personal sales system features a database of targeted prospects, a plan for consistent lead contact, and scripted communications.

• Deliver Measurable Results. Review and analyze web site and email campaign metrics weekly for at least 30 minute.

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Target Audiences

Key to success is delivering relevant communications consistently to target audiences. Key target audiences for your campaign are:

• Qualified Customers/Patrons - People interested in what you offer.

• Influencers - Individuals with big networks of people interested in what you offer.

• Stakeholders - People who support what you do.

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Goals

Goals are the benchmarks for measuring marketing success. Goals for your Personal Brand + Marketing Campaign are:

• Establish A Personal Brand - Develop a strong brand identity & online presence.

• Consistent Sales Activity - Make regular weekly/daily sales communications.

• Database Development - Build an actionable database of prospects.

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Web Site

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Your Web Site: More than an online brochure.

A Personal web site must deliver compelling content and collect prospect contact and preference data.

Use the acclaimed WordPress open-source web site content management platform.

WordPress offers customizable functionality, secure content management, granular user permissions, e-commerce, blogs, forums, scalability, and advanced social media integration features.

WordPress.org

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Web Site Design/Redesign

Key personal brand web site features:

• Ability for you to add, edit, or delete site content.

• Design and programming of visitor registration forms (for lead generation and qualification).

• Integration with an email marketing systems (for automated follow-up marketing).

• Ability to add images image galleries, audio, and video content.

• Search Optimization features.

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Business Features

Other personal brand site features include:

• SPAM Protection

• Search Optimization

• Analytics (BMS Private Analytics)

• E-commerce

• Blogs

• Polls

• Events (Calendar & Listings)

• Audio & Video

• Image Galleries

• RSS

• Visitor Registration

• Site Search

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Web Site Hosting

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Web Site Hosting

Suggested hosting services are shown at right. Key host features we promote include:

• Regular Backups

• Database Access

• Flexible Server Configuration

Preferred WordPress Host Providers:

dreamhost.com

mediatemple.com

businessmarketingsystems.net

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eMail Marketing

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eMail Marketing

Personal brand campaigns work with an email marketing service to enable efficient database management, and automated follow-up communications. Recommended email marketing features include:

• Surveys• Autoresponders• Triggers• Custom Fields• Split Tests (Multi-variate)

• Campaign Statistics• Automated Bounce Processing• Easy Contact Import/Export• Analytics Integration• Social Media Integration

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Portfolio

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BMS has done great work and achieved outstanding results for awesome clients. Check out some Identity, Web Site, Email Marketing, and Print work from our portfolio.

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Portfolio: Identity

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Portfolio: Identity

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Portfolio: Web Sites

Microsoft DynamicsFulton County Arts Council

Marvel Enterprises

Deloitte Online TheCancerLens.orgEasyCare.com

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http://www.easycare.com

http://www.easycare.com

http://TheCancerLens.org

http://TheCancerLens.org

http://www.fultonarts.org

http://www.fultonarts.org




Portfolio: Web Sites

Atlanta Office of Cultural Affairs American Cancer Society Salon Next

True Colors Theatre Company

US Human Rights Network

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American Cancer Society HIGH Museum of Art Save a Smile Foundation

Art, Beats + Lyrics

Portfolio: eMail Marketing

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American Cancer SocietySunrise Bank of Atlanta Private Party Invitation

Portfolio: eMail Marketing

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Portfolio: Print & Collateral

Annual Trumpet Awards Invitation

Atlanta Office of Cultural Affairs - Exhibition Catalog

True Colors Theatre Company - Cap HIGH Museum of Art - Go All Night Ads

American Cancer Society - Target Communications Booklet

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Edward PhelpsChief Solutions Architect

Business Marketing Systems1660 Peachtree Street#1206Atlanta, Georgia 30309404 542 2557edward.phelps@businessmarketingsystems.netwww.businessmarketingsystems.net

Thank you for reviewing our Personal Brand + Marketing Campaign presentation. Contact Edward Phelps with questions or comments.

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