comprehensive overview on moble devices in respect of travel industry
DESCRIPTION
Download the full report : http://wp.me/pLh8x-pk Analysis of many sources finds smartphone penetration worldwide will remain under a third in 2013, according to figures from eMarketer. Data show that several markets worldwide reached a milestone in mobile usage in 2012. By the end of 2012, over half of mobile phone users in six countries had made the switch from feature phones to smartphones. The coming years will see a domino effect hit regions around the world as smartphones become the norm in more places. Tablets are booming, with more than 25 million iPads sold to date and 50 million expected to be sold in 2011. Tablets are taking our entertainment experience in a new direction, and in the next two to five years, the tablet could serve as your universal remote control. All of which means the future of the digital home is already here. The tablet's sizable screen offers a mobile alternative to watching movies and shows on a traditional TV, and touch capabilities make it the ideal remote for controlling connected TVs and stereos around the house. The tablet's advent has shaped the direction of our industry, and with it "anytime, anywhere" entertainment is now a reality. As a result, how we experience video and music has been change forever. Download Link: http://wp.me/pLh8x-pkTRANSCRIPT
TREND, GROWTH AND FUTURE PROSPECTIVE OF
MOBILE DEVICES IN TRAVEL INDUSTRY
COMPREHENSIVE OVERVIEW
COMPILED BY: VIVEK K. SINGH
Mobile Device
2013
Download the full report
COMPREHENSIVE OVERVIEW ON MOBILE DEVICES IN RESPECT OF TRAVEL INDUSTRY
Download the full report
COMPREHENSIVE OVERVIEW ON MOBILE DEVICES IN RESPECT OF TRAVEL INDUSTRY
Analysis of many sources finds smartphone penetration worldwide will remain under a third in 2013, according
to figures from eMarketer.
Data show that several markets worldwide reached a milestone in mobile usage in 2012. By the end of 2012,
over half of mobile phone users in six countries had made the switch from feature phones to smartphones. The
coming years will see a domino effect hit regions around the world as smartphones become the norm in more
places.
The worldwide smartphone penetration rate among mobile users will remain just under a third in 2013,
eMarketer expects, and will approach the halfway point by 2017.
eMarketer estimates that in 2012, six countries (South Korea, Norway, Sweden, Australia, the UK and the US)
saw smartphone user penetration rates among mobile phone users rise above 50% for the first time.
As a percentage of population, a majority of residents in South Korea, Australia, Norway and Sweden will also
use smartphones this year, eMarketer estimates, though average penetration worldwide among the total
population will come in under 20%.
South Korea led the world in 2012 in the share of mobile users who used a smartphone, at 60%. Australia, at
53%, was the only other country in Asia-Pacific to pass the halfway mark in 2012, with Japan set to follow in
2014.
In regional terms, only North America will boast average smartphone penetration rates above 50% in 2013
among mobile users, as Canada crosses the 50% mark this year. Western Europe as a whole will cross that
boundary in 2014. Led by Nordic countries Norway and Sweden, along with the UK, Western Europe boasted
three countries with smartphone penetration above 50% among mobile users in 2012. Two other Nordic
countries and the Netherlands will follow close behind, and larger markets including Germany, France, Italy and
Spain will pass the smartphone tipping point in 2014. (eMarketer, 2013)
The travel category involves only 2% of mobile activity, according to a new Google mobile search behavior study
entitled ‘Mobile Search Moments Study'. Yet, 12% of mobile travel searches resulted in a purchase. On the bright
side, travel searches on smartphones led to an above-average number of follow-up actions.
A majority of these follow-up actions occurred within an hour of the mobile search, a much more rapid move to
potential conversion than is the average for desktop searches. The majority of mobile searches take place in the
afternoon and evening, and most happen in a place likely to have a desktop connection available.
Startlingly, smartphone users located at a school were more likely to launch a travel search - defined as searching
for prices for flights, hotels, etc.-than any other type of search from a school.
In partnership with Nielsen, Google analyzed over 6,000 mobile searches and the actions that resulted, drawing
precise and measurable connections between mobile searches and the online and offline conversions that they
drive. (Hotelmarketing, 2013)
There is no global web, according to the findings of the Wave 5 of GlobalWebIndex by Trendstream. Wave 5, and
subsequent comparison with all the previous waves of research that they have carried out since GlobalWebIndex
started in July 2009, show that there may be some broad global trends but the behavior of consumers is
increasingly variable as you go from country to country and region to region.
Trendstream believes that those differences will only grow. The use of different platforms such as mobile, tablet
and TV to access the internet is becoming more widespread and the return of traditional paid-for content
(enabled by the rise in app use) are just two trends that are likely to boost the localization of internet consumption
patterns.
COMPREHENSIVE OVERVIEW ON MOBILE DEVICES IN RESPECT OF TRAVEL INDUSTRY
In addition, the research found iPad owners expect more from advertiser content, with greater portions reporting
they enjoy ads with interactive features, are more likely to look at ads with video content, and find ads on their
device "new and interesting." (ClickZ, 2010)
Download the full report