Computer Hardware Deep Market Insights.

The Objective: 360-degree market insights for each team

The Solution: Easily configured, market and customer analytics portal views

The The Results: Better customer knowledge, more deals

Major account teams at a Fortune 50 Computer Hardware Company rolled out social collaboration software allowing each team to collaborate on a dedicated account intelligence page. This allows them to share sales, marketing and technical materials for each account, and to coordinate and share insights on what they know internally about the account.

The challengThe challenge? How to find and integrate high-quality, relevant market insights that keeps each account team informed of the latest events impacting their accounts.

“We deliver customer intelligence on our global accounts that our sales team uses for account strategy. Our teams need this information to help them at the beginning

of their account planning cycle, but we were challenged to find an distribute this kind of intelligence to our sales team in a cost-effective way. Our sales team liked

how FirstRain content is packaged. They find it convenient that they can get FirstRain on their email, on their phones, and then can go in and see even more

when needed. That flexibility blew our sales team away. We ended up trading out some existing vendors to secure funding for this intelligence from Firstsome existing vendors to secure funding for this intelligence from FirstRain.”

Customer Insights DirectorFortune 50

Computer Hardware Company

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Advanced Analytics DrivingThe World’s Leading Enterprises

Targeted intelligence components from FirstRain were embedded into each account page. Easily configurable by each account manager via the FirstRain Web App, each account page gets highly relevant market intelligence for their critical accounts, such as:

• the latest industry events• regulatory developments• specific events indicative of a sales opportunity or a potential risk

FirstFirstRain’s user experience and rich collection of companies, industries, business topics and event analytics proved to be the right collaboration tool for the company. It allows each team to better know their customers by selecting only the intelligence they need, and getting a continuous 360-degree personalized view on their accounts. This intelligence is also distributed daily to each team member through their iPads and personalized email briefs.ter relationships with their customers and more business.

FirstFirstRain provides the Company a rich market intelligence environment, seamlessly integrating web and social analytics so their teams can collaborate. Thanks to FirstRain, the Company has seen:

• decreased time wasted per team member when getting to the market and customer insights they need, reducing the need to go to different sources or through noisy news alerts• boosted usage on their account pages, driving team members to increase • boosted usage on their account pages, driving team members to increase collaboration and share insights on breaking customer developments• increased knowledge of the events impacting their most important accounts helping them find more reasons to call, and strengthening their customer relationships—increasing deal close rates.