computers in business

GroupLeader:SHI_Duanrui_6509092

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Mobile Education

Better mobile, Better education

Names ID number

SHI Duanrui 6509092

SHI Dingweng 6509091

SHENG Qing 6509090

SHENG Congxing 6509743


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Executive summary

Why has this report been written?

Mobile technology as one kind of cutting-edge technologies has developed

rapidly over the years and has gathered much interest in association with the

education field. This exhibition aims to display mobile technology and some

other cutting-edge technology in order to show their application in universities'

daily teaching and learning.

What are the approaches and main findings?

Based on the comprehensive research on the Internet and magazines, thirteen

technologies have been chosen. This report will present these technologies in

detail including software system such as Win 8 and hardware system such as

Windows Surface Pro.

What are the recommendations?

Due to the potential help that this exhibition can provide, it is recommended

that the technologies presented can be adopted by schools to improve

education quality.


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Content

1. Introduction ................................................................................................... 5

2. Publicity area ................................................................................................ 5

2.1-Three screens for publicity ............................................................. 6

2.2- ICloud ........................................................................................... 7

2.2.1- iOS device backup and restore ....................................... 7

2.2.2-Applied in university ......................................................... 8

2.3 Windows 8 ..................................................................................... 8

2.3.1- New and changed features ............................................. 9

2.3.2- Application in university ................................................. 10

3. Display area ................................................................................................ 10

3.1-RFID ............................................................................................ 10

3.1.1-Application ..................................................................... 11

3.1.2- Applied in university ...................................................... 11

3.2- Mobile POS machine .................................................................. 12

3.2.1- Applied in university ...................................................... 12

3.3- Google glass ............................................................................... 12

3.3.1-Applied in university ....................................................... 13

4. Experience area ......................................................................................... 13

4.1- Useful application services ......................................................... 14

4.1.1- The official university App ............................................. 14

4.1.2- Blackboard Mobile™ Learn ........................................... 14

4.1.3- Evernote ........................................................................ 15

4.1.4- Cam scanner ................................................................. 15

4.1.5- Keynote ......................................................................... 15

4.2- Moodle ........................................................................................ 16

4.3- QR code ...................................................................................... 17

4.4- Smart board ................................................................................ 18

4.5- Face recognition system ............................................................. 19


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5. Cutting edge technology experience area .................................................. 19

5.1-Samsung SUR40 for Microsoft Surface ....................................... 20

5.2- Windows 8 in Samsung SUR40 for Microsoft Surface ............... 21

6. Retiring area ............................................................................................... 22

7. Promotion and feedback ............................................................................. 22

7.1- Overview ................................................................................... 22

7.2- Illustrations of Five Tools ........................................................... 23

7.2.1-Facebook and Twitter .................................................... 23

7.2.2- Google AdWords ........................................................... 24

7.2.3-Tubemogul PlayTime Platform ....................................... 25

7.2.4-Kwik Surveys ................................................................. 26

7.2.5- Introduction of Gifts ....................................................... 27

8. Refection and Conclusion ........................................................................... 27

9. References ................................................................................................. 28

10. Appendixes ............................................................................................... 34

10.1- Appendix A: Data collection and presentation ......................... 34

10.2- Appendix B: Expenditure Evidence ......................................... 39

10.3- Appendix C: Minutes of Group Meetings ............................... 41


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1. Introduction

Owing to the rapid development of mobile technology and cutting-edge

technologies, many other fields are interested in cooperation with these

technologies and one of them is education field. This report will present a

comprehensive proposal of an exhibition which aims at displaying mobile

technology and cutting-edge technologies and encouraging schools to apply

them in order to improve education quality. It will be introduced as follows.

i. The format of the exhibition room and functions of each area will be

comprehensively described. Mobile technology and cutting-edge

technologies showed in the exhibition areas will be introduced, including

iCloud, Win 8, RFID, mobile POS Machine, Google Glass, App, QR Code,

smart board, face recognition system, Samsung SUR40 for Microsoft

Surface and Windows Surface Pro.

ii. Five tools based on Web 2.0 namely Facebook, Twitter, Google AdWords,

Tubemogul PlayTime Platform and Kwik Surveys will be adopted in order

to promote the exhibition widely and collect feedback from all the

participants. Scratchpads will be provided to all the audiences as gifts and

this is also one kind of promotion.

iii. Budget of this exhibition will be shown in the appendix in detail and it is

estimated to be approximately 29009.67.

2. Publicity area


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Graph 1: Publicity area (green area)

2.1-Three screens for publicity

i. Every area has three or four volunteers. First of all, every guest will be

given a corresponding ID number and receive a paper survey at the

reception desk after him entering the exhibition. Then they will be guided to

publicity area, which is decorated by three screens hanging from the

ceiling and a small auditorium. The three screens and the auditorium are

arc-shaped designed.

The first screen will introduce the logo and slogan. Here is the logo:

Graph 2：Logo

The cloud in black contour represents iCloud, which is the featured service

provided by Apple. It is fundamental for synchronizing information between

devices. And the green “M”, which represents Mobile Technology,


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presents like a mountain. The rainbow on the mountain represents Wi-Fi in

our daily life. Using rainbow here means that Wi-Fi can make people’s life

more colorful. And the slogan is better mobile, better education.

ii. The second screen will introduce the show guide of the exhibition. Visitors

will be firstly guided to publicity area. Then along footprints on the floor,

they will arrive at display area, which is on the second floor. Display area is

mainly for watching and the following areas are mainly for experiencing.

After visitors going downstairs, they can choose to go to experience area,

cutting-edge experience area or retiring area. These areas will be

introduced in detail in the following part. Finally, there will be volunteers

and a submission case at the gate. Visitor who finishes his survey will get a

gift from volunteers.

iii. The third screen will introduce two prototypical exemplars of mobile

technology and cutting edge technology: iCloud and Windows 8.

2.2- ICloud

Graph 3: ICloud working pattern

ICloud is an IT service provided by Apple. It allows users to store 5GB

information in the servers free of charge. In the following part, its functions will

be introduced in detail.

2.2.1-iOS device backup and restore


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Settings and data, such as photos, app data, messages, ringtones, etc. can be

backed up and restored on a device running iOS 5 via iCloud. Backups can be

linked to Wi-Fi when the device is locked. Users can store anything which can

be appeared in the form of files in the cloud-based system and be provided

with a platform for email and calendars. ICloud, which is implemented by the

third-party, is available in apps through the iCloud API (Apple, 2011).

2.2.2-Applied in university

Users can redact the same document on different devices via iCloud. The

document can be synchronized with ICloud automatically if user establishes a

document on iPhone. This function can not only be available on iOS devices,

but also on other Apple devices. Therefore, student can modify his essay or

assignment whenever and wherever he wants. In addition, to avoid

coursework lost before deadline because of device broken, the documents can

be backed up on iCloud and be edited on another device.

2.3-Windows 8

Everyone is familiar with Windows operating system, which is released by

Microsoft Corporation. Windows 8 is the newest one launched on August 1,

2012 and be available for extensive users on October 26, 2012 (Morris, 2012).

It is the default operating system for personal computers, Microsoft Surface

and home theater PCs. Microsoft Surface, which will be introduced in the

cutting edge area in detail, is a new product introduced by Microsoft.


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Graph 4: Windows 8 system

2.3.1-New and changed features

i. Windows Explorer

Currently, Windows Explorer is called File Explorer, which has a ribbon instead

of command bar (Iam, 2012). More detailed statistics has been provided by file

operation dialogs as well as pausing file transmission and improvements in

managing conflicts while copying files. A new function, "File History" has added

to Windows Explorer. A secondary storage device can back up and restore

enhancive revisions of files (Anthony, 2012).

ii. Skydrive

Windows 8 online services and functionality are almost the same as iCloud.

Each user can now register a Microsoft account, i.e. Windows Live ID, and log

in to synchronize and backup applications and settings (Neil, 2012). A cloud

server called Microsoft’s SkyDrive, is providing storage service just like iCloud.

iii. Windows Store


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Graph 5: A music app for Windows 8

Windows Store apps is a new online store provided by Microsoft. According to

Microsoft developer Jensen Harris, the store is mainly for touch screen

environments and far different from desktop applications. There are varies of

categories in apps, such as People app for social networks and Photos app for

aggregating photos.


Windows 8 now can be installed in university computers or on Microsoft Ships

SUR40 40 Inch Surface Table. Surface Table is a cutting-edge technology,

which will be introduced in the cutting-edge area. The high-tech and

high-efficient features can provide students with better operating interface

3. Display area


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Graph 6: Display area (upstairs)

This area is mainly for watching. Three products will be displayed in three

showcases. Two volunteers will be ready to help everyone to understand these

products in-depth. The first product is RFID.

3.1-RFID

RFID, which is short for Radio-frequency identification, is a wireless

communications technology. It can transfer data from a tag attached to an

object by using radio-frequency electromagnetic fields, for the purpose of

automatic identification and tracking.

Graph 7: RFID used in parking lot

3.1.1-Application

An RFID attached to goods can be used for tracking and supervising inventory,

asset and staff. For example, an RFID can be attached to automobiles, books

and computer equipments. The RFID is widely used in extensive application

fields, in which the device is dominated by its economic benefit of

corresponding areas, such as:

i. Anti-counterfeiting of money and products

ii. Electronic toll collection systems


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iii. Toll collection and contactless payment (Magrassi, 2001)

iv. Machine readable travel documents

v. logistics management

3.1.2- Applied in university

i. Ongoing Time-office management: Card which is attached with RFID

readers can register the regular attendance of each student and then the

software system will send the message of arrival to terminal automatically.

The attendance book will be sent to the designated class-tutor as well. The

annual attendance report will be stored in the system.

ii. Library Management: The same card can be used in the library for

borrowing and returning books and can be linked to printers after valid

setting.

iii. Renewal and database updating: Every year, when students progress to a

higher grade, school will update the system to transmit the newest

transcripts to respective parents (rfid-in-school, n.d.).

3.2-Mobile POS machine

Graph 8: Mobile POS Machine

Mobile POS machine is a kind of RF-SIM terminal reader. Reader terminal

makes connection with data server through the CDMA, GPRS, TCP/IP, etc.

Users need to swipe RF-SIM card, which is equipped in smartphone, on

mobile POS machine, and input relevant information (Charny, 2002).


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i. For students: it can be applied in library for finding books, which can bring

a lot of convenience to students. This application has another production

called thick wide book collector. Students can find out the detailed

information, e.g. the time when the book has been borrowed. It has high

application adaptability, which can support multiple file formats like DBF,

TXT, EXCEL, and MARK.

ii. For staff: it is small in size and its ultra wide screen has humanized graphic

interface and accord with human body engineering shape design and

greatly improved the staff in the process of using in comfort.

3.3-Google glass

Graph 9: Google glass

Google glass is a new kind of production which is published in Google I/O

meeting in April, 2012. It’s a Head-mounted display, which is used for

augmenting reality. This glass equipped with android system is expected to

displace smartphones. Because there’s no product in circulate in market, this

product will be showed in the form of poster.


Although the glass is small and light, a battery is set in the frame of the glass.

There is also a screen on the right side. Therefore, it can be used to send

message, search maps and listen to music, etc. The speech recognition

makes every voice command come true. The system can be controlled to take


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a photo if it is told to do so (David, 2012). Hence, university students can take

photos of the PPT slides in the lecture or seminar or even can download the

material to their glass’s database just by voice command. In this way, students

can read larger screen of image anywhere instead of being restricted to a

laptop screen.

4. Experience area

Graph 10: Experience area (blue area)

In this section, a nearly real classroom is made as an experience area where

participants can have a veritable access to application services and advanced

devices. There will be a smart board in front of the classroom and 12 desks,

each of which is equipped with an iPad4. In addition, six face recognition

systems is put on each two desks. At least 36 people can participant in this

activity simultaneously. More details concerning these apps and devices will be

talked about in the following parts. Firstly, there are numerous useful

application services which can be applied in the process of teaching and

learning.

4.1-Useful application services

4.1.1-The official university App

This app can help students and staff to find all the things they need for their

campus life, finding actual places, searching resources in library, tracking their


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friends, getting exam results and ordering labs. New information is updated

continuously in this app (Bra.Ac.Uk, 2004).

4.1.2-Blackboard Mobile™ Learn

Graph 11: Blackboard Mobile™ Learn

Blackboard learning system can be accessed not only by using computers but

also by using this app in mobile phones. All the learning materials are available

in an engaging and intuitive way on mobile devices (Bra.Ac.Uk, 2004).

4.1.3-Evernote

Graph 12: Evernote

It is a practical and frequently used app which can help students and teachers

stay efficient and well-organized because of its function of taking photos,

recording voice and creating to-do lists. Another advantage of this app is that it

provides every user upload of 5G materials in the cloud, so that users can view

their materials on any mobile devices (Bra.Ac.Uk, 2004).

4.1.4-Cam scanner


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Graph 13: Cam scanner

By using this app, scanning can be accomplished anytime and anywhere.

Teachers and students do not need to find scanner. Paper documents,

receipts, notes, invoices, whiteboard discussions. These all can be scanned

and processed by this app automatically. It cannot only scan but also have

enhanced function of multiple edits which can make images clearer and more

readable (Bra.Ac.Uk, 2004).

4.1.5-Keynote

Graph 14: Keynote

It is the most useful app for presentation which students and teacher perform

every day. All the apple products, can install it which can show animated

transitions and charts just by touching and tapping and create a remarkable

presentation.3Dbar, area, line, and pie charts can highlight your data animated

with new 3D chart builds such as Rotate, Grow, Crane and Radial. Besides, by

using video mirroring, slides can also be displayed through HDTV, and the

function of Presenter Display can realize the preview of notes and slides.

Keynotes can also work with icloud so slides can be stored, downloaded and

updated ted through any mobile devices (Bra.Ac.Uk, 2004).

4.2-Moodle

Moodle is short for Modular Object- Oriented Dynamic Learning Environment.

It is a software package for producing internet-based and web sites, which is


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designed for supporting a social constructions framework of education (Moodle,

2012). Moodle is mostly useful for universities, schools and government

departments. In university, tutors can upload teaching materials to Moodle and

students can download materials they want from Moodle after them logging in.

Additionally, students can ask questions on Moodle if the platform is designed

as a forum included. Quizzer will get the answer when tutors and other

students see the question. In general, Moodle is an amazing tool for tutors and

students to communicate with each other.

All these apps will be installed in iPads on the tables for participants to have a

practical experience. However, the amount of iPads is limited after all so for

those people who cannot access iPads, QR codes for downloading these apps

are posted on the table. In this way, the only thing participants need to do is to

use their personal mobile phone to scan the QR codes and apps will be

downloaded.

4.3-QR codes

Graph 15: QR code

QR code which stands for Quick Response code was initially invented to use in

industries. But because of its fast readability and large storage capacity, it

becomes more and more popular in other fields. Black modules (square dots)

arranged in a square pattern make up the QR code on a white background

(Qrcode, 2000). It is now used over a much wider range of applications,


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including commercial tracking, entertainment and transport ticketing,

product/loyalty marketing (Shop2mobi, 2009). For example, when a

supermarket has some products in discount, customers can use a QR code

decoder which is a mobile app to capture the discount (Newman, 2011).

What’s more, a company's information such as address and relevant

information alongside its alpha-numeric text data can be stored as the form QR

code and information can be got in a second (Brititsh Standards, 2009). Apps

for scanning QR Codes can be found on nearly all smartphone devices. QR

Codes can be used in Google's mobile Android operating system using Google

Goggles and also IOS devices iPhone, iPod, iPad via barcode scanners from

3rd party. The new iPhone 5 has QR code folders to manage your QR codes.

Symbian operating system in Nokia also has the feature of a barcode scanner

which can read QR Codes. QR codes can also be of great benefit in education.

For instance, teachers can store their additional sources mentioned in a

lecture in the form of QR code so students do not need to write down the

website link or try to find the sources themselves and the only thing then need

to do is scan the QR code. All the learning materials can be viewed or

downloaded very quickly, which can improve learning efficiency. Students and

teachers can also save their personal information in QR code. If a student

wants to know a teacher’s office hour and office location, he can just scan QR

codes. Meanwhile, students themselves can scan each other’s QR code if they

meet at the first time as a study group to exchange contact information.

Consequently, QR code is not only useful in marketplace or industry; it can

also be of great value for education.

4.4- Smart board

Secondly, there is a smart board hanging in front of the classroom. Touch

detection is used by this interactive to detect users’ input for example double

quick clicks, scrolling, expanding images, just the same operating method as


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normal personal computer input devices (Baburajan, 2009). This smart board

can also serve as a larch touch screen to display a computer’s video output

assisted by a projector. Classically, each board is equipped by four pens using

digital ink which avoid the waste of whiteboard markers. Furthermore, many

kinds of media such as images, video and notes can be compiled into virtual

notebook merely by operating on the smart board when smart Notebook

software is included (Smarttech, 2010). Another advantage of Smart Notebook

software is that it can record every movement done by teachers on the board

so that students can review what teachers said in class and go over the

content again and again until they exactly understand. According to Eilola

(2005), the smart board is thought to be an intelligent whiteboard surface and

also a special space for collaboration supported by computer. He also takes

the view that students can really engage themselves in such information

spaces instead of simply gazing at them. He explains how the Smart Board

interactive whiteboard system offers an information space that allows his

students to engage in active collaboration. He claims that there are three

distinct functions of the smart board that benefit u users. Firstly, large amounts

of information can be provided by the smart board. Secondly, active

collaboration is invited by the information space. Lastly, contingent and

dynamic work can be produced.

4.5- Face recognition system

Thirdly, taking communication between 10 campuses into consideration, a face

recognition system with a camera is put on each desk. Nowadays, the

technology of face recognition is widely used in various different fields. It is

useful to the management or security for companies to check on work

attendance or for private houses to prevent thieves (Crawford, 2011). In terms

of criminal investigation, face recognition together with internet can quickly

search and track down offenders on a gigantic scale. Furthermore, face

recognition can also confirm personal information security when people


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conduct e-commerce by identifying biologically facial characteristics (Krause,

2002). In the field of education, it is also very useful. Firstly, it can confirm

students’ attendance in which way students cannot let others help them sign in

so they can no longer escape from absence from classes. Secondly, when in

class, students’ expressions on their faces can be captured with the help of the

smart and advanced face recognition software in the system. So if students

begin to yawn and feel boring, the system can give a respond to teachers to

make a joke or say something interesting. Thirdly, it can also prevent students

from cheating in the exams and acts as a supervisor. Meanwhile, the camera

can realize the video meeting or communication by internet.

5. Cutting edge technology experience area

Graph 16: Cutting-edge experience area (yellow area)

Another part of the exhibition is cutting edge technology experience area. In

this part, people can use cutting edge productions by themselves then know

more about these advance productions. There will be three “Samsung SUR40

for Microsoft Surface” set in the experience area. People in this area can put

their mobile phones or other kinds of things on this table and experience the

amazing performance. To make people experience more, three windows

surface pros will be set on each smart table. This surface system is brought

out by Microsoft and launched windows 8 system.


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5.1-Samsung SUR40 for Microsoft Surface

One of these products set in this area is a special table named ‘Samsung

SUR40 for Microsoft Surface’. In 2011, Microsoft cooperated with Samsung

and launched this new production. So the hardware of this Microsoft system

production is made by Samsung. Its 1080p LCD touchscreen which runs

surface 2.0 can provide consumer best visual feeling (Techblog, 2012).

Because of its thickness is thin, this surface not only can be used as a table

but also can be fixed on wall or implanted in furniture. People can use it

reading articles, browsing pictures, listening to the music, playing games and

many extra functions that ordinal computers cannot achieve. For example,

their Multi-touch screens can response 52 points at the same time. Moreover,

with the Pixel Sense technology attached in the table, this touch screen can

distinguish things on it and quickly deal with or explain them. It means if you

put a cup of juice on this table, the surface can identify the type of the juice.

This special surface also can read bar code. When you put a production with

code on the table, the system will tell you all the information about the good. It

is truly a useful smart table which is used in some high-level companies. For

example AT&T, a telecommunication company in America, decide to put this

table in all of its branches. When consumers put their mobile phones on the

table, the surface will tell them the basic information about their mobile phone

account, such as bills and privileges. People also can put pictures, music or

other data into the mobile equipment like phones, cameras and pads by

fingers sliding. In this way, this smart table can be used in teaching. Tutors can

upload materials used in class in the table. Then, students can put their smart

phone or pads on this surface and download these materials. This new

equipment makes the process of teaching conveniently.


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Graph 17: Samsung SUR40 for Microsoft Surface Graph 18: Pixel Sense

technology

5.2- Windows 8 in Samsung SUR40 for Microsoft Surface

As the introduction in the previous publicity area, Windows 8 is a progressive

system which development in present year. Compared with other similar pads,

this one has many advantages. For example, the window surface pro installs a

set of Microsoft office (Engadget, 2008). So it not only just used for

entertainment, but also can handle office business. People can experience this

windows surface or connect this surface with the smart table to experience the

novelty from cutting edge production.

Graph 19: Microsoft Surface

6. Retiring area


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Graph 20: Retiring area (pink area)

Visitors can choose to go to experience area, cutting-edge experience area or

retiring area. Retiring area includes 5 tables and 30 chairs. Visitors can sit here

to have a rest and at the same time, they can fill out the paper survey. Below is

the top plan view of the exhibition hall.

Graph 21: Top plan view

7. Promotion and Feedback

7.1- Overview

Five tools based on Web 2.0 will be used to promote this exhibition and gather

feedbacks from the participants. In the next part, each tool will be introduced in


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detail about their functions, advantages and methods to achieve the aims.

Some small gifts will be given to participants to promote the exhibition in

another way and this will be explained after five tools.

7.2- Illustrations of Five Tools

7.2.1-Facebook and Twitter

Facebook and Twitter are two of the most popular worldwide social networking

websites with more than 900 million and 550 million participants (Dugan, 2012).

The enormous number of users brings more possibility and convenience for

contacting people and drawing people’s attention from the five countries where

different campuses are located through online platforms. Firstly, new accounts

will be registered and home pages will be created to help promoting the

exhibition. Then, the information of the exhibition such as lasting time and

venue will be uploaded. Furthermore, the technologies displayed in the

exhibition will also be showed generally in form of texts and images, which do

not only make the concept of the exhibition clearer but make further promotion

easier as well. Two experience areas will be introduced particularly in order to

attract more interest from people. Other information about the exhibition

outside Facebook and Twitter will also be uploaded in form of links and short

explanations. Besides uploading information, interaction will also be created

on Facebook and Twitter between staff and audiences and feedback can be

collected. Immediate feedback can help improving the exhibition services or

re-promote the exhibition. Based on viral marketing mode in Facebook and

Twitter, the advertisement can be spread rapidly and widely.


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Graph 22: Sample home page in Facebook

7.2.2- Google AdWords

Google search is one of the most popular search engines worldwide and its

market share in US reached over 66 percent (Goodwin, 2012), which proves

that Google search’s advantage is obvious compared with other search

engines and advertising on Google can gain more attention. Google AdWords

is Google’s notable product which focuses on providing efficient advertising

service with rational price. An advertisement of the exhibition will be made and

some keywords will be set at first, and then Google AdWords will show the

advertisement above or next to the search result when people’s search match


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the keywords, when people search or browse on the mobile phones they can

also see this advertisement. In order to promote this exhibition, mobile

technology and cutting-edge technology can be defined as keywords as they

are the contents of this exhibition. People who are interested in mobile

technologies and cutting-edge technologies can see the advertisement of this

exhibition through Google AdWords. In the budget aspect, Google AdWords

differs from traditional advertising in payment as its standard pricing model

depends on a cost-per-click (CPC) based auction, which means that the

advertisement only need to be paid when someone clicks on it. Daily budget is

also decided by advertiser and can be changed at any time. Furthermore,

Different kinds of advertisement can be created, including text advertising,

image advertising and video advertising. Using Google AdWords can promote

the exhibition in wide range and give potential audiences a general concept of

this exhibition.

7.2.3-Tubemogul PlayTime Platform

Tubemogul is a famous video marketing company and is the first one built for

branding in this field. PlayTime Platform is Tubemogul’s core product which

integrates real-time video purchasing, advertisement service, targeting most

engaged audiences and brand measurement (Emeryville, 2012). Differ from

Google AdWords, Tubemogul PlayTime is expert in the media field and can

provide more specific service about video advertising. The most significant

reason for choosing Tubemogul PlayTime to promote the exhibition is that it

can put advertisements on its partner’s websites. People can see the

advertisement while browsing other websites, and this result in some people

who ignore information on Facebook and Twitter and do not search the defined

keywords on Google become the exhibition’s potential audiences. Tubemogul

PlayTime can simplify the process of purchasing video advertising and setting

up video campaigns. In addition, a wide variety of advertising formats can be

chosen, such as pre-roll advertising which is a short video in front of significant

contents on media websites and in-display advertising which is part of the


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content on websites. Tubemogul PlayTime also relays its standard pricing

model on cost-per-view (CPV) or cost-per-completion (CPCom) based auction

so that the budget can be saved and used more accurately. Tubemogul

PlayTime can provide attractive visual advertisement and quality service.

Graph 23: Pre-roll advertisement

7.2.4-Kwik Surveys

Kwik Surveys is one of the largest online survey tools and it is totally free for all

users to create surveys with unlimited numbers of questions and answers.

Different forms of questions can be chosen and the survey page can be

formatted with a variety of themes to decorate the survey. Furthermore, the

survey results are easy to view and Kwik Surveys will help creating reports of


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results and reports can be simply downloaded (Survey Software Reviews,

2012). A new account will be registered to start creating the feedback survey.

Then Kwik Surveys will provide guidance of choosing survey’s theme, adding

logo and questions, formatting the survey page and upload the survey. The

feedback survey will be divided into two parts and one is about the mobile

technologies and cutting-edge technologies displayed in the exhibition. In this

part, feedback questions will focus on the relationship between these

technologies and education, and the efficiency of these technologies’ usage.

Another part of the feedback questions is about audiences’ satisfaction of the

exhibition room and services. After creating the feedback survey, the online

link will be uploaded on Facebook and Twitter, in the experience areas

audiences can fill in the online survey immediately as well. Feedback survey

will also be printed out and participants can finish the survey in the exhibition

room.

7.2.5- Introduction of Gifts

Every participant will receive a scratchpad as a gift. The scratchpad has a

cover with the exhibition’s logo and slogan and inside pages with the

exhibition’s logo, slogan, lasting time and venue. This small gift can attract

more people to participate in the exhibition, and the participants’ friends may

see the scratchpad been used and become interested in the exhibition.

8. Reflections and Conclusion

In conclusion, this exhibition focuses on recommending schools to adopt

mobile technology and cutting-edge technologies to improve teaching and

learning quality. After viewing and experiencing four areas in the exhibition,

participants will have a thorough concept about displayed mobile technology

and cutting-edge technologies. Besides, five tools and small gifts will be used

to promote the exhibition and gather feedback from audiences. To sum up, this

exhibition has been formatted and technologies will be displayed


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comprehensively. However, there are still some limitations that cannot be

ignored. First, since mobile technology and cutting-edge technology will cost a

significant amount of money, it will be difficult to popularize in ten campuses in

five countries. Furthermore, it takes time for tutors and students to adopt new

technologies and there may be some problems in exercise.

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35

10. Appendix

10.1 - Appendix A: Data collection and presentation

Feedback Survey

1. To what extent do you agree or disagree that the technologies in the

publicity area can improve teaching and learning efficiency?

A. Strongly disagree B. Disagree C.

Neutral

D. Agree E. Strongly agree

2. To what extent do you agree or disagree that the technologies in the display

area can improve teaching and learning efficiency?


Neutral



experience area can improve teaching and learning efficiency?


Neutral



cutting-edge technology experience area can improve teaching and

learning efficiency?


Neutral


5. To what extent do you agree or disagree that the technologies in two

experience areas are easy to operate?


Neutral


36


6. To what extent do you agree or disagree that smart board can create great

collaboration between tutors and students?


Neutral


7. To what extent do you agree or disagree that the face recognition system

can lead to invasion of privacy?


Neutral


8. To what extent do you agree or disagree that the format of the exhibition

room is appropriate and comfortable for participants?


Neutral


9. To what extent do you agree or disagree that the services volunteers

provided are appropriate and comfortable for participants?


Neutral


Data presentation and analysis

Thirty feedback surveys have been collected from participants and their

answers will be analysed. According to Figure 1, technologies in each area are

regarded as useful by more than sixty percent of the participants and

technologies in two experience areas satisfied more of them. This shows that

generally people are willing to adopt mobile technology and cutting-edge

technology in schools and they can learn about technologies more during


37

experiences.

Figure 1

Figure 2 strongly proves that people can operate these technologies without

significant problems as all the participants think these technologies are easy to

operate.

Figure 2

Smart board is also preferred by most participants due to the collaboration it

creates between tutors and students and Figure 3 can support this statement.

0%10%20%30%40%50%60%70%80%90%

100%

PublicityArea DisplayArea ExperienceArea Cutting-edgeTechnology

ExperienceArea

WhetherTechnologiesAreUsefulinEachArea

VeryUseful

Useful

Neutral

Useless

VeryUseless

/通用格式

/通用格式

/通用格式

/通用格式

/通用格式

WhetherTechnologiesAreEasytoOperateinTwoExperienceAreas

VeryDifficult

Difficult

Neutral

Easy

VeryEasy


38

Figure 3

There is a dispute of whether face recognition system leads to invasion of

privacy or not. From the data presented in Figure 4, about one third of the thirty

participants agree that face recognition system leads to invasion of privacy

while over half of them disagree with it. Whether schools apply face

recognition system needs further discussion.

Figure 4

Figure 5 provides evidence of high satisfaction from participants about the

format of the exhibition room and voluntary services.

/通用格式

/通用格式

/通用格式

/通用格式

/通用格式

WhetherSmartBoardCanCreateGoodCollaborationbetweenTutors

andStudents

VeryPoor

Poor

Neutral

Good

VeryGood

/通用格式

/通用格式

/通用格式

/通用格式

/通用格式

AgreethatFaceRecognitionSystemCreatesInvasionofPrivacyorNot

StronglyDisagree

Disagree

Neutral

Agree

StronglyAgree


39

Figure 5

In conclusion, this exhibition successfully present mobile technology and

cutting-edge technology to participants and let most of them accept these

technologies in teaching and learning though few of them needs further

discussion. The format of the exhibition room and the services provided by

volunteers affect the exhibition positively as well.

/通用格式

/通用格式

/通用格式

/通用格式

/通用格式

/通用格式

/通用格式

TheFormatoftheExhibitionRoom

TheServicesProvidedbyVolunteers

WhetherBeSatisfiedbytheTwoFactors

VerySatisfied

Satisfied

Neutral

Unsatisfied

VeryUnsatisfied


40

10.2- Appendix B: Expenditure Evidence


41


42

10.3- Appendix C: Minutes of Group Meetings

The First Meeting

Date 21st, Sept. 201

Time 9:00 A.M.-12:00 A. M.

Venue Flower time

Attendances All groups members:

SHENG Congxing 6509743 SHENG Qing 6509090

SHI Dingwen 6509091 SHI Duanrui 6509092

Allocation of final

marks

1. Our group agree that every member shares the same mark

Details 1. Self-introduction: we introduce ourselves to each other.

2. Discuss the topic: we share our ideas and decide the

main part of the exhibition.

Tasks for this

week

1.Search information about production: search information

about mobile technology.

Next meeting 4th Oct. 2012

The Second Meeting

Date 4th, Oct. 2012


43

Time 9:00 A.M.—11:00A.M.

Venue Flower time




Allocation of final

marks


Details 1. Share the data found in the last days: some information

about POS, wifi, surface, windows8.

2. Discuss cutting-edge technology set in the exhibition:

Microsoft smart table

Tasks for this

week

1. More details: find more details about mobile technology

and cutting-edge technology.

Next meeting 11st, Oct, 2012

Minutes of Last

Meeting

All members approve of last minutes of meeting.

The Third Meeting

Date 11st, Oct, 2012

Time 9:00 A.M.—12:00 A.M.

Venue Flower time


44




Allocation of final

marks


Details 1. Share information: apps, QR code, smart board, face

recognize system.

2. Decide the frame of the exhibition room: double layer.

Tasks for this

week

1. Assigning task: SHENG Congxing, SHI Dingwen, SHI

Duanrui prepare to the writing. SHENG Qing make the

3D model of exhibition room.

Next meeting 20th, Oct, 2012

Minutes of Last

Meeting


The Forth Meeting

Date 20th, Oct, 2012

Time 9:00 A.M.—12:00A.M.

Venue Library


45




Allocation of final

marks


Details 1. Decide the structure of the exhibition: 1) Publicity area.

2) Exhibition area. 3) Experience area. 4) Cutting-edge

experience area. 5) Retiring area.

2. Work distribution:

introduction & conclusion: SHENG Congxing

publicity area: SHI Dingwen

exhibition area: SHENG Qing, SHI Dingwen

Experience area: SHI Duanrui

Cutting-edge experience area: SHENG Qing

Retiring area: SHI Duanrui

3D model & logo: SHENG Qing

Budget：SHI Dingwen

Appendix : SHENG Congxing

Tasks for this

week

1. Try to finish the tasks.

Next meeting 30th Oct. 2012

Minutes of Last

Meeting



46

The Fifth Meeting

Date 30th Oct. 2012

Time 9:00 A.M.—12:00P.M.

Venue Flower time




Allocation of final

marks


Details 1. Solve the problems we faced in our works: we discuss

more details about the exhibition.

2. Share the Logo to all members: members come up with

many ideas to promote the logo.

Tasks for this

week

1. Finish all the works after the last meeting.

Next meeting 4th Nov. 2012

Minutes of Last

Meeting


The Fifth Meeting

Date 4th Nov. 2012

Time 1:00 P.M.—5:00P.M.


47

Venue Flower time




Allocation of final

marks


Details 1. Finish the first Draft: all the members finish their work.

And take the paragraph together and check it.

2. Find mistakes in the draft: we check the draft and delete

some useless words and finally finish the report.

Minutes of Last

Meeting


computers in business

Documents