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Computers R Us 15 Research proposal of Case Study Customer Care Division Student Name:______________________

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Research ProposalContents1.0: Background......................................................................................................... 21.1: Problem Statement.............................................................................................. 21.3: Research Purpose................................................................................................ 21.4: Research Design:................................................................................................. 21.: Research model:.................................................................................................. 31.!: Budget and timeline............................................................................................ "#orks $ited................................................................................................................ %1.0: Background:1 | P a g eResearch ProposalComputers R Us is a company that made computers and worked as a retailer. They now established a separate division for better service facilities and provide repairing facilities. The name of this division is Complete Care, in its they provide services of repairing its portable/laptop/notebook computers. Through this division they promise with customers that they provide uick response to all type of technical enuiries that customers forward them and repair all warranty items. The Complete Care division was now faced some difficulties that are related to, shortage of e!perienced and trained operators, machines that pick and deliver couriers from customers sides are in repair centre for repairing but this process is unreliable. "ther issue that they faced was that some parts and machines were not available. 1.1: Problem StatementTo address all issues, #ork on $aintenance division and improve its capabilities1.3: Research Purpose The main purpose of my research is to check work load that the company has to faced, pressurethat relate to time because if time period of repairing is e!tended then customers are reluctant tocome again and %ob demand because we see company is lacking in e!perts section that createsstress for both company and customers this stress will ultimately affect customers satisfactionand if they want to recover it they will work on their performance level. This study helps thoseemployees recruiting section because technical staff has great importance for repairingdepartment and efficient staff can manage and address customer care section so these steps willbe beneficial for company to tackle all issues and improve companys performance level. 1.4: Research Desgn:& To check company efficiency level' To check company worker performance and customers complaints( To check how efficient staff raised companys performance level. ! | P a g e$ustomer Satis&actionPer&ormance'echical #orkersResearch ProposalThe company has to do a lot of work in efficiency, competency and technical level so that theyraised its performance in these fields. 1.": Research model:"ur research model is design to show the relationship between performance customersatisfactions as variable. )ndependent variable* Customer +atisfaction ,ependent variable*Company performance level $oderating variable* Technical +taff 1.5.1: Design:The survey is based on research design 1.5.2: Population:The study is carried out on customers satisfaction issues that faced Computer Care ,ivision. -orcustomers we have different age, designation, ualification, income level, 1.5.3: Sample and sample techniques:.// uestionnaires were distributed in &( areas from which ./ uestionnaires were not returnedand '0 were not filled properly so those were disualified. The study respondents are ((0 c.-romwhich'.0weremales and&(0werefemales. Convenient samplingisusedtoselect3 | P a g eResearch Proposaldifferent areas through which the data is being collected. +imple random sample techniue isused to collect the data from the customers by giving them assurance that all record will be keptconfidential.1.5.4: Data collection method:1uestionnaire is used as an instrument in order to collect the data. 1uestionnaire comprises (2testimonials.3 0point like rt scale is used for getting answersofsensation andreactionsofCustomers. The 0 point scale is labeled as &4 strongly disagree, '4 ,isagree, (4 $oderate, .4 3gree, 04 strongly agree 1.5.5: Measures:Customer satisfaction uestionnaire was developed by56vangelos 7rigoroudis, '/&/8 andCompany performance uestionnaire was developed by 59ayes, '//:8. 3s the value ofCronbachs alpha is .:2' variable of the study are reliable.1.5.6: Data analysis:,ata was analyses on +;++5'/./8 which is common software used by the researcher . Table#1Table 1: Demographic profile of respondentsCharacteristics-reuency ;ercentage7enderMale '.0 :