comscore – the multi-platform majority
DESCRIPTION
This research from comScore shows that consumers are increasing consuming digital media away from the PC, and joining measurement up across all platforms creates business value through an understanding of the increased reach and engagement consumers have with media owners.TRANSCRIPT
![Page 1: comScore – The Multi-Platform Majority](https://reader035.vdocument.in/reader035/viewer/2022062419/5589b3c8d8b42a13598b458d/html5/thumbnails/1.jpg)
For info about the proprietary technology used in comScore products, refer to http://comscore.com/About_comScore/Patents
Multi-Device and Connected World:Understanding Audience Behaviour
Mike Shaw, VP Media
4th November 2014
![Page 2: comScore – The Multi-Platform Majority](https://reader035.vdocument.in/reader035/viewer/2022062419/5589b3c8d8b42a13598b458d/html5/thumbnails/2.jpg)
© comScore, Inc. Proprietary. 2comScore MMX Multi-Platform, July 2014
The Multi-Platform Majority Has Arrived
73%UK
66%ES
56%DE
62%US
![Page 3: comScore – The Multi-Platform Majority](https://reader035.vdocument.in/reader035/viewer/2022062419/5589b3c8d8b42a13598b458d/html5/thumbnails/3.jpg)
© comScore, Inc. Proprietary. 3Source: MobiLens, 3 mo. avg. ending March 2014* (*with the exception of Canada -1 month data March 2014), Country:
US, N=32,795, EU5, N=69,328, JP, N=12,240, CA, N= 5,170
Smartphone Owners Tablets in the Household by Market:Fastest growth rates in Spain & Germany
41.1%Of Smartphone owners have
tablets in the household
40.8%
36.2%
28.9%
28.2%
26.8%
24.0%
14.0%
+57.9% year on year growth
+74.6% year on year growth
N/A
+94.7% year on year growth
+68.9% year on year growth
+83.8% year on year growth
+73.6% year on year growth
N/A
![Page 4: comScore – The Multi-Platform Majority](https://reader035.vdocument.in/reader035/viewer/2022062419/5589b3c8d8b42a13598b458d/html5/thumbnails/4.jpg)
© comScore, Inc. Proprietary. 4Source: comScore MMX MP, UK, August 2014
Content Not Consumed Equally:Selected Content Category Consumption by Platform
Tota
l U
niq
ue
Vis
ito
rs (
00
0s
)
Weather
Radio
Social Media
Retail
Newspapers
Health
Sports
TV
Travel
Government
22%
27%
33%
35%
40%
41%
41%
44%
53%
81%
13%
12%
54%
50%
34%
24%
33%
32%
29%
9%
65%
61%
13%
15%
26%
35%
26%
24%
18%
10%
PC Only PC/Mobile/Tablet Mobile Only
![Page 5: comScore – The Multi-Platform Majority](https://reader035.vdocument.in/reader035/viewer/2022062419/5589b3c8d8b42a13598b458d/html5/thumbnails/5.jpg)
© comScore, Inc. Proprietary. 5
Highlighting Importance of Multi-Platform:MailOnline have over 39m mobile/tablet-only users globally
Stephen Kinsella, Head of Analytics
As the world’s largest English-language newspaper site…it is especially important for us to demonstrate the breadth of our audience across the globe.
100.5m Unique Users Worldwide
![Page 6: comScore – The Multi-Platform Majority](https://reader035.vdocument.in/reader035/viewer/2022062419/5589b3c8d8b42a13598b458d/html5/thumbnails/6.jpg)
© comScore, Inc. Proprietary. 6
New Types of Audience Require New Types of MeasurementLearn more about content tagging for more complete reporting:
http://direct.comscore.com
![Page 7: comScore – The Multi-Platform Majority](https://reader035.vdocument.in/reader035/viewer/2022062419/5589b3c8d8b42a13598b458d/html5/thumbnails/7.jpg)
For info about the proprietary technology used in comScore products, refer to http://comscore.com/About_comScore/Patents
www.comscore.com @comScoreEMEA www.linkedin.com/company/comscore www.facebook.com/comscoreinc
Thank You
Mike ShawVP, Media [email protected]