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COMSTRAT 701 Capstone Prompt #1: Storytelling Across Multiple Channels Spring 2017

Robert Robinson

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MA Prompt #1 Storytelling across Multiple Channels

Overview: The purpose of this prompt is to fulfill the requirements of the Capstone Course Comstrat

701. The focus centers upon Target, their bath products and the audience segment of Millennial

consumers. I crafted promotional messages designed to inspire and otherwise motivate potential and

existing Target customers. Four product types were crafted into four social media platforms each.

Part 1: Research and Profiling

Target Audience Profile: create a profile of one type of audience that you will target with your

messaging.

Audience Type: The consumer with the greatest potential for Target and their bath products are

the Millennials born between 1981 and 2000. They are a growing commercial force that

influences trends. They grew up in a digital environment. The internet is primary source of

socialization. They shop, explore and interact with products and marketing campaigns through

social media. It is estimated that they will be spending about $200 billion annually by 2017

(Solomon, 2015). This millennial shopper cares about the values the company supports. It has

been suggested that almost 50% of millennials would be more willing to make a purchase from a

company if their purchase supports a cause (Future Cast.com, 2017, Schawbel, 2015).

Audience Awareness: A large segment of millennials grew up shopping at Target. The image

conveyed by the logo is associated with basic quality products at reasonable prices. Bath

products are often considered essentials. Target is working on Millennial oriented strategies like

brand collaboration (Tirico, 2016). Promoting quality along with an emphasis on sustainable

natural resources. may be a motivating factor (Kline, 2014). . According to the NPD group,

younger Millennials are less likely than older Millennials to shop online (Cohen, 2017).

Goal, Needs and Motivations: Millennials will pay attention to ads that are paired with a cause

with which they can identify. They may not buy as much, but they are looking for a quality

product. Great qualities to meet their needs with prices that meet their budgets are also

motivating factors.

Challenges and Frustrations: Target research shows that Millennials want products in stock, a

good store experience and efficient online shopping. One of the barriers that they face is cost.

They want good products at reasonable prices. They are also looking for environmentally

sustainable products. They want the company to be active in the community (Schawbel, 2015).


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Media Usage & Preferences:

o Google data suggests that Millennials become aware of products through online media

and advertising (Google Consumer Barometer 2017). Positive interactions with a brand

help to build brand awareness and loyalty.

o Millennials are motivated to find the best quality for the best price. They often

comparison shop and ask friends. 55% of Millennials use search engines to learn about

products (Consumer Barometer with Google (2017).

o According to Schawbel (2015), authenticity is important to millennials. They tend to

ignore the spin. They tend to avoid banner advertisements on Facebook. Instead they

prefer content marketing to provide information, entertainment and value (DeMers,

2016).

o Posts with images, questions, invitations to respond-like answering a question. They like

the opportunity to produce user generated responses as social proof. They are strongly

influenced by peers.

Campaign Tone: The tone will be upbeat and will combine messages of the value of organic products

linked to company’s global reach to emphasize sustainability of natural resources. The promotion of

bath products that are organic has appeal to the target audiences composed of Millennials. Imagery

showing the product in a sustainable environment will link the message.

Competitor Products:

Identify one competitor: J.C. Penny

Based on their social media postings, blogs or message forums – what are their customers saying about them?

o Similar bath products: 93% of 1,932 reviews are impressed with the quality of the towels (http://www.jcpenney.com/jcpenney-home-solid-bath-towels/prod.jump?ppId=pp5002351376)

o Twitter - https://twitter.com/jcpenney/status/707604260586848256. Product evaluations good.

o Consumer Affairs Social Media website reported problems with customer service related to returns, exchanges and quality of products (https://www.consumeraffairs.com/retail/jc_penney.html). 1,089 Reviews

Promotional assets (current visibility – advertising, PR, awareness) How visible is the company and/or product? Would you say they are a well-known and recognizable product? Why?

http://www.jcpenney.com/jcpenney-home-solid-bath-towels/prod.jump?ppId=pp5002351376

http://www.jcpenney.com/jcpenney-home-solid-bath-towels/prod.jump?ppId=pp5002351376

https://twitter.com/jcpenney/status/707604260586848256


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o The promotional assets of J.C. Penney’s have been well established since 1902. They are well known for their brand as good quality and reasonable prices. They are very visible in social media. This January it announced that it is closing 1, 014 stores. It is struggling with lower sales. They are closing the stores that don’t meet the brand standard (Wahba, 2017). They are presently struggling with the customer brand image as antiquated (Moskowitz, 2015).

How do you perceive this company’s overall quality – in customer service, production, in delivery? Good or bad? Either way – please elaborate.

o J.C. Penney is one of the standard department stores with basic merchandise and

reasonable prices. The image of an in-store purchase is difficult as there are usually long waits. Also, service for returns or problems is not as efficient as it could be. That is for both in-store and online orders.

Part Two: Campaign Message Development

An important step in campaign message development is brainstorming ideas, identifying key words and

phrases, articulating messaging basics using 5W’s (inverted pyramid), and identifying key features and

benefits.

Campaign theme ideas: Millennials care about the values associated with a company. They tend to

integrate their beliefs and causes into their purchases. The main campaign idea would be hashtag to

promote Target Bath Products and their emphasis on organic sustainability.

Key words and phrases

Illustrate the strengths of Target’s bath product line

o organic products choices

o solid construction

o good color selection

o durable

o simple and sleek designs

Summarize unique attributes of Target as a company and retail merchant

o Target knows their customers and what they are looking for.

o Target provides the products at reasonable prices.

o Target strives to support healthy living for its customers and its product partners.

o Target offers products made with an emphasis on sustainability of natural resources.

o Target provides the service you expect: online or in the store.


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Product features and benefits: Visit the Target bath products page and peruse product features. Create a highlight of features including product description or specifications, benefits, unique attributes, etc.

Target Bath Towels Threshold Accent Bath Towel available in four colors

100% Organic Cotton: A sustainable fiber manufactured through clean processes.

Treat yourself and your guests to the Organics Bath Towel from Threshold. This organic cotton bath towel has a pretty diamond pattern and cleans up easily in the washing machine.

Sleek Terry Weave Bath Towel $12.34 on sale

Reg: $12.99 Save $0.65 (5.0% off) online only, will ship to store

Dimensions: 54” Length x 30” Width

Balanced Blue, Grey Stone, Hot Coffee and Wave Dark Red

http://www.target.com/p/organic-bath-towels-threshold/-/A-51092781

Threshold Bath Towels available in 10 colors 100% Organic Cotton in range of sizes. Online only, will

ship to store. Wrap yourself in comfy, cozy luxury with the Organics

Bath Towels - Threshold. This rich, supple cotton towel boasts a thick, absorbent terry construction and adds an air of elegance to any bathroom

Bath Sheet:

$16.14 sale Reg: $16.99 Save $0.85 (5.0% off) Dimensions: 63” Length x 33” Width

Bath Towel: $9.49 sale Reg: $9.99 Save $0.5 (5.0% off) Dimensions: 54 “ Length x 30” Width

Hand Towel: $7.59 sale Reg: $7.99 Save $0.4 (5.0% off) Dimensions: 28” Length x 16” Width

Washcloth: $6.64 sale Reg: $6.99 Save $0.35 (5.0% off) Dimensions: 13” Length x 13” Width Link: http://www.target.com/p/organic-cotton-

solid-bath-towels-threshold/-/A-51502872?lnk=rec|pdpipadexsrch|related_prods_vv|pdpipadexsrch|51502872|0

Bath Rugs Bamboo Bath Mat - InterDesign®

$23.99 online only, will ship to store. Enjoy the sensory pleasure of Step out of your shower onto a smooth, exotic bamboo bath

mat. You will instantly find yourself in a place of great peace and tranquility. Natural or mocha

bamboo wood looks great anywhere and the non-skid backing keeps it secure and in place. Material: Rayon from Bamboo (100%) Bamboo is a highly-renewable material. Size: 24 “ length x 48 “ wide Weight: 2.5 pounds http://www.target.com/p/rayon-made-from-bamboo-bath-mat-interdesign/-/A-51383342

Bathroom Accessories

InterDesign Formbu Toothbrush Holder - Clear/Bamboo $14.24 sale Reg: $14.99 Save $0.75 (5.0% off) Online only, will ship to store. The InterDesign Formbu Bath Collection adds a sleek and clean design. The toothbrush

holder is finely crafted of natural bamboo and clear PET plastic. The collection adds warmth and style to any bathroom. The clear/bamboo collection includes a toothbrush holder, bar





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soap dish, 10" rectangular wastebasket, and a 10 oz. soap pump dispenser. Material: Bamboo a highly renewable material

Care and Cleaning: Wipe Clean with a Damp Cloth

Dimensions: 4.6 inches height x 3.3 inches wide

http://www.target.com/p/-/A-50219885

Formbu Square Toilet Bowl Brush and Holder Set Bamboo - InterDesign®

$26.99 Online only, will ship to store.

InterDesign's Formbu Square Bowl Brush creates a sleek design on an otherwise unsightly object. Solid bamboo adds unique styling to any room. Clear plastic insert for easy cleaning. Includes replaceable brush.

Number of Pieces: 2

Includes: Toilet Bowl Brush Holder, Toilet Bowl Brush Holder

Material: Bamboo is a highly renewable material

Bristle Material: Plastic

Dimensions: 17.5” height x 3.6 “wide.

http://www.target.com/p/-/A-51383422

Mirrors for the Bathroom

Mirror by Threshold

$37.99 sale ends in 9h 4m 27s Reg: $39.99 Save $2.0 (5.0% off)

Available in stores. Shipping is not available.

Use these decorative mirrors in the bathroom. Starburst design brightens up and adds classic style. This design is antique-inspired with a gold finish. The tones will enhance any room, including the bathroom. Hanging hardware included.

Mirror Dimensions: 24.000 inches H x 24.000 inches W x 1.000 inches D

Weight: 6.280 pounds

Number of Pieces: 1

Features: Framed

Frame Material: Metal

Finish: Smooth

Mount Type: Wall Mount, Semi-flush

Accessories Included: Mounting Hardware


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Campaign 5W’s (inverted pyramid) Information and structure is prioritized through the inverted pyramid.

Who: Provide more detail about your target audience such as age range, gender, education level, marital status and other demographic information.

The target audience for this campaign message is the Millennial consumer born between 1981 and 2000, representing an age range from 17 to 36. To maximize campaign ROI, it would focus on both genders. Message development would include college, professional and homemaker appeals. The older millennials are starting families. Most are at the beginning of their careers with lower incomes.

What: What makes the line of bath products unique?

Target is aware of the importance of sustainability in natural resources. Millennials have been educated about the value of sustainability (Kline, 2014). The line of bath products offered by Target represents this unique value. They are made with organic materials and with simple clean lines. They represent “Clean by Design.”

Where: Where can customers purchase the bath products? In stores? Online? Be specific.

All the organic bath items reviewed here are online. They can be shipped to the customer’s address or to their local store. It appears that a wider range of products are offered online then in stores.

When: How can you create a sense of urgency for customers (i.e. date range for offer? coupon code? require customers subscribe to email?)

I would add a date range with the discount currently being offered. I would also offer added benefits to customers to sign up for email offers.

Why: Why should customers buy these bath products? What is their incentive?

These bath products represent the pairing of simple clean design for the bath with a range of good price values. Buying from Target helps to sustain our natural resources while meeting your needs in the bath (Kline, 2014). This incentive is combined with the added discounts for a limited time only.

http://www.inc.com/maureen-kline/why-your-brand-should-appeal-to-sustainability-friendly-millennials.html

How: How customers can learn more?

Customers can visit target’s website to learn more about organic bath products offered

(http://www.target.com/c/bath-home/organic-cotton/-/N-5xtvcZ5y60v).

To learn more about Target’s sustainability progress visit https://corporate.target.com/corporate-responsibility/sustainability/sustainable-products

Call to action: What is your main call to action or key takeaways? What do you want your target

audience to do?

Shop at Target for Bath Products with sleek clean design for the best prices!


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Buy organic bath products at Target and help our world partners support sustainable

environmental resources.

Part Three: Content Creation

Now that you have completed your research and campaign profile, as well as your campaign messaging,

you are ready to craft your draft promotional messages for your four channels. For each channel select a

product and draft your promotional messages according to the parameters and best practices provided.

Incorporate royalty-free images to enhance value of messages.

Facebook Post

Product: Bath Towels

New Potential Header Image for campaign. Image from CC0 Public Domain. Added “Environmentally

Friendly Products.”

Status:

Target Looks to Organic Towels!

Do you care about the environment? Then have a look at the new Target line of organic towels! They

provide a rich comfort for your personal needs, while using environmentally friendly fibers. A natural

luxury you can afford at our prices. Check out the Threshold Accent Bath Towels made of 100% Organic

Cotton. A sustainable fiber produced through renewable and environmentally friendly processes. The

sleek terry weave bath towel is on sale for a limited time for $12.34! Regularly sells for $12.99. Don’t

miss a 5% savings until the end of January. Check out the diamond pattern and colors at

http://www.target.com/p/organic-bath-towels-threshold/-/A-51092781. The towels are available online

only, but we can ship to your home or local store. This bath towel is 54” long and 30” wide. Target is

your store for environmentally friendly and sustainable products.

Image:

Check out Target’s environmentally friendly towels! Target.com



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CC0 Domain Free

Call to Action: Check out how Target cares about sustainable resources with our new organic towels for

your comfort, Target.com.

Twitter Post1

Post: Care about the environment? So does Target! Come see our Threshold Accent Bath Towels made

of 100% Organic Cotton at #TargetOrganic

Product: Organic Bath Towels

Image:

“Target values our environment”

Photo Attribution(CC BY 2.0). Projectos Olearys https://www.flickr.com/photos/97513256@N06/9044197386

Instagram Post1

Product: Organic Bath Towels

Post: Enjoy a day at the beach with Target’s Organic Cotton Towels. Save the environment with our new

towel designs. Check it out at #Target.com

Image:

“Gina enjoys her Target Organic Towel!”

CC0 Public Domain


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BlogPost1

Product: Organic Towels

Post: Target’s Focus on Sustainable Towel Fibers

Target is a supporter of the Sustainable Brands campaign that was held in San Diego in 2016. Target is a leader in

bring in product partners that have awareness of the impact the product has on the world around them. Target is

one of the business leaders that are reshaping the future of commerce (Kline, 2014). How? By focusing on the

natural resources used to make products, their impact on the environment and the health and well-being of the

employees. Target is driving a new kind of brand-customer sponsorship (Uren & Shelton, 2015).

Surveys of customers reported that people are willing to pay more for environmentally friendly products (Kline,

2014). At Target you don’t have to pay more. You can expect more, but pay less! The Threshold Organic Bath

Towels come in coordinating modern colors that represent clean design. The towels are plush and luxurious. Look

at this bathroom design. It is sleek and modern. Our line of Threshold Organic Towels will coordinate nicely with

your tastes. At the same time you will be helping to support sustainable brands that will help to protect natural

resources.

At the end of 2016, Target announced its new sustainability goals for 2020. The goals include working to promote

the product workers’ wellbeing through greater access to nutrition and health. Target will seek raw materials like

cotton from ethical sources (Smith, 2016). What sets Target apart is their concern for the health and well-being of

the product partners employees.

Target’s product line of towels is representative of that goal. Have a look at Target.com to review the expanding

line of towels made with cotton fibers. The colors are rich, the textured weave is sleek and they will mix and

match with your towel patterns. Target’s goal is to provide their customers with the best products for the best

prices. Now you can support the environment and the people who make the products. A great value all around for

our customers. A win-win for the environment, the customer and the employees! We are minimizing our

chemical footprint!

Kline, M. (2014). Why your brand should appeal to sustainability-friendly Millennials. Inc.com. Retrieved from

http://www.inc.com/maureen-kline/why-your-brand-should-appeal-to-sustainability-friendly-

http://www.inc.com/maureen-kline/why-your-brand-should-appeal-to-sustainability-friendly-


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millennials.html

Smith, A. (2016). Target Launches 'Big and Tough' Sustainable Sourcing, Worker Wellbeing Goals.

SustainableBrands.com. Retrieved from

http://www.sustainablebrands.com/news_and_views/supply_chain/alexandra_smith/target_launches_bi

g_tough_sustainable_sourcing_worker_we

Uren, S. & Shelton, S. (2015). Driving behavior change. SustainableBrands.com. Retrieved from

http://www.sustainablebrands.com/news_and_views/behavior_change

Image:

Check out Target’s environmentally Check out this modern bathroom design. Target

friendly towels! Target.com Organic Towels look right at home.

CC0 Public Domain Attribution-ShareAlike 2.0 Generic (CC BY-SA 2.0)

https://www.flickr.com/photos/homespace/4589192872

Call to action: Expect more, pay less: shop Target for environmentally sustainable cotton towelsTarget.com

http://www.sustainablebrands.com/news_and_views/supply_chain/alexandra_smith/target_launches_bi


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Facebook Post2

Product: Complete Line of Organic Towels in 10 colors

Status: Target continues to expand its organic towel products

Check out this product on sale at 50% off for a limited time only!

Target is expanding its organic towel products to support its participation in sustainable brands

throughout the world. They are part of a global learning and collaboration strategy that will promote a

better future for the customer as well as product partners. We now offer a complete line of Threshold

Bath Towels available in 10 colors. We offer them online, but will ship to your local store.

Wrap yourself in the plush, cozy luxury of the Threshold line of organic fiber bath towels. They are thick

and absorbent and will complement any bathroom. The towel collection on sale until January 31st, 2017

offers:

Bath Sheet: $8.00 Sale Regularly $16.99. 50% off! Dimensions: 63” Length x 33” Width

Bath Towel: $4.75 Sale Regularly $9.99. 50% off! Dimensions: 54 “Length x 30” Width

Hand Towel: $3.99 Sale Regularly $7.99 50% off! Dimensions: 28” Length x 16” Width

Washcloth: $3.50 Sale Regularly $6.99 50% off! Dimensions: 13” Length x 13” Width

Don’t miss this opportunity to purchase some environmentally and sustainable towels that are on sale

at 50% off. Since this product is offered online only, we will ship to your home or to your favorite store.

Tell us what you think about the sale and our emphasis on sustainable natural fibers. We meet your

needs and we all help our environment.

Image:

Check out our line of 100% cotton towels. Great prices for sustainable fiber towels.

Image: CC0 Public Domain Free

Call to action: Help the environment and examine the quality of our full collection of 100% organic

cotton towels, Target.com.


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Twitter Post2

Product: Threshold organic towels in 10 colors

Post: Every towel you buy, Target gives back to the community. See how:

https://www.ispot.tv/ad/ADGS/target-giving-back-to-communities-pe-class

Image:

Clean, sleek organic design.

CC0 Public Domain

Instagram Post2

Product: Threshold Organic Towel Collection in 10 colors.

Post: Look how Target’s new towel collection coordinates with your bath accessories, Target.com. We

offer the Threshold Collection in 10 colors.

Image:

Coordinate Threshold bath towels with your accessories

CC0 Public Domain Free


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Blog Post2

Product: Threshold Collection of Bath Towels in 10 colors.

Post: What is your bathroom style?

Have you thought about your bathroom style? What colors do you like? What materials do you like?

Tell us about your style. According to the Frugal Interior Designer you should have fun creating your

own combination of towel colors and accessories. You can create a spa-like effect or just your everyday

well organized bathroom. See http://www.frugal-interior-design.com/bathroom-decorating-ideas.html

for more decorating ideas. The key is mapping out the look you are going for. Assess what you already

have and how that fits into the look you want. Whatever you are looking for Target’s towels will give

you the color and design to meet your needs. The Threshold Collection of Organic Bath Towels come in

10 colors. There is something for everyone. Have a look at Target.com. Whatever your budget, Target

has what you are looking for. When you buy from Target, you are helping the environment.

If you want to go for the organic natural look, use what you have around you according to Frugal Design.

Use bundles of twigs, bamboo mats, hang drapes from a tree branch. Simplicity and clean design can be

achieved with Target’s products. The Target Threshold Collection of Bath Towels can be coordinated

throughout your design. Now until the end of January 31st, 2017, 50% off on the entire Threshold

Collection of bath towels in 10 colors. Use your creativity and check us out.

When you have created your bathroom design with any of our Target products, photograph them and

share them on this blog. Tell us what design you were going for and how you decided on the products

that created the best look for you. From start to finish share your creative decision-making. What

themes inspired you? How did you use colors? Did you use any natural organic towels or accessories?

Share your journey with us.

Image:

Target Threshold organic towels can help you achieve the look you want

CC0 Public Domain

http://www.frugal-interior-design.com/bathroom-decorating-ideas.html


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Call to action: Check out Target’s bathroom towels and accessories on sale now to create your own

design, Target.com.

Facebook Post3

Product: Bamboo Bathroom Mat

Status:

Consider Bamboo for your Bathroom Mat

Bamboo products have lower eco-costs than products made from tropical hardwood (Vogtlander, 2010).

They grow rapidly. When harvested, they grow back quickly. Bamboo can be designed into beautiful

bathroom accessories like bath mats. Using bamboo mats can create a feeling of peace and tranquility.

The natural look is uncluttered, sleek and simple but elegant design. Share with us on Facebook how

you have used natural design materials in your bathroom. With emphasis on renewable sources of

materials that help us sustain our environment, bamboo is an ideal material. Explore Target.com to see

our bath mat selection.

There is an excellent Bamboo Bath Mat from InterDesign for $23.99. It is offered online only, but Target

will ship to your home or your favorite store. A bamboo bath mat like this is both sustainable and

affordable. The surface is smooth and creates an exotic feeling. There is non-skid backing to keep it

secure and in place. This one is 24” in length and 48” wide. It weighs only 2.5 pounds. Explore our

products, design your bathroom and share the results for all to see!

Vogtlander, J., van der Lugt, P. & Brezet, H. (2010). The sustainability of bamboo products for local and

Western European applications, LCAs and land-use. Journal of Cleaner Production. Retrieved

from http://www.sciencedirect.com/science/article/pii/S0959652610001666

Image:

Bamboo is a sustainable renewable resource for the Target Bath Mat.


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Trey Ratcliff on Flickr Creative Commons Attribution http://www.atlasobscura.com/places/sagano-bamboo-forest

Beautiful Bamboo Mat

CC0 Public Domain https://pixabay.com/en/backdrop-background-bamboo-black-1838429/

Call to action: Integrate the natural bamboo look in your bathroom and help save the environment, all

for a great price at Target.com!

Twitter Post3

Product: Bamboo Bath Mat

Post: Go natural, go bamboo. Achieve peace and tranquility in your bathroom with natural bamboo

products from Target.com.

Image:




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Instagram Post3


Post: Explore Target’s natural organic bathroom mats made of bamboo. Design your own bathroom and

share your photos on Instagram.

Image:






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Blog Post3


Post:

Mary H. from Wisconsin shares her bathroom design with the Bamboo Bath Mat

I took the invitation to share ideas with the Target Blog. I live in a small home in Wisconsin. I have a

standard, relatively small bathroom. Everything is white. I wanted it change. Let me explain. After

college I landed a great job which included some travel. I loved the look of the spa-like bathrooms that

some of the hotels offered, especially the clean sleek lines. No clutter, awesome towels and a tropical

feeling. I am 27 and just starting out so I don’t have “decorating” funds. Yet I wanted a change. I read

the Target Facebook page on how to use your creativity to create your own space. So I did “check” out

the Target online options. I noticed the emphasis on sustainable products. I did not know Target was

leading the way in environmental sensitivity. I just thought of them as some big corporate entity. In

college all the professors talked about was the environment, so naturally my friends and I are aware of

how products can chemically hurt or damage the environment here and around the world. I was excited

to see so many environmentally friendly products. I included accessories like the bamboo bathroom

mat, a bamboo toothbrush holder, bamboo soap dish and bamboo toilet bowl cleaner. What great

design for ordinary products – and they were made of bamboo which is a renewable fiber. I added a

coffee colored towel collection to top it off. I brought in some natural twigs and put them in a vase on

the counter. I added a rainforest picture to create the “mood”. In fact I found it on the Target

Instagram. I downloaded it, printed and framed it in a woody type frame from Target. I did all this on

my lunch hour at work. I found everything online and had it shipped to my house. Now when I

stumbled into the shower in the mornings I come out in my tropical rainforest bathroom, more peaceful

and ready to start the day. Thank you, Target. Mary H.

Image:




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Call to action: Buy the Bamboo bath mat from Target.com and create your own personal getaway in

your bathroom!

Facebook Post4

Product: Bathroom Mirror

Status:

Mirror, mirror on the wall

So often we think of Bathroom Mirrors as purely functional. Yet they can set the mood for your

bathroom. Many of us have small bathrooms with large glass mirrors. Why not add some texture and

shape changes? Consider a round mirror with a textured frame by Threshold. Target offers unique style

mirrors in-store. It is on sale at 10% off until February 1st, 2017. It was regularly priced at $39.99, now

it is $36.00. You can use this mirror in the bathroom to brighten up and add a new look. The mirror is 24

inches in diameter and weighs 6.28 pounds. All hanging hardware is included. It mounts flush with the

wall. This design coordinates with earthy tones and is backed on a metal frame.

Not sure how to pull together the look you are going for? Have a look at Solange Alves

videohttps://www.youtube.com/watch?v=zCi91OEhdwA. She illustrates some great ideas for small

bathrooms. You can buy mirrors in all shapes and sizes at Target to help you achieve the look you want.

It is a New Year. Bring out the best in your bathroom with Target products. Share with us your journey

and results on Facebook.

Video: Solange Alves, Big Ideas for Small Bathrooms. https://www.youtube.com/watch?v=zCi91OEhdwA CC

attribution license.

https://www.youtube.com/watch?v=zCi91OEhdwA


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Image:

Design with Mirrors!

CC0 Public Domain: http://www.publicdomainpictures.net/view-

image.php?image=128853&picture=basket-frame

Call to action: Don’t miss Target’s bathroom mirror 10% off sale ends February 1st, 2017.

Twitter Post4

Product: Threshold Mirror

Post: Go for it in 2017! The Threshold Mirror will give your bathroom a new look. Get that spa-like

feeling now with Target.com sale!

Image:

Design with Mirrors!

CC0 Public Domain: http://www.publicdomainpictures.net/view-

image.php?image=128853&picture=basket-frame


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Instagram Post4

Product: Mirror Designs for the Bathroom

Post: Explore the power the power of mirrors in your bathroom at Target.com. A sale on Threshold

Mirrors, 10% off until February 1st, 2017.

Image: [insert image]

Framed mirrors add a new look to your bathroom.

CC0 Public Domain

Blog Post4

Product: Threshold Mirror

Post:

Jay, H. from Georgia Shares his Bathroom Design.

Jay H. from Georgia recently redesigned his bathroom with Target.com products. Jay wrote, “I just got

my first condo with a new job in Atlanta. I wanted to have that bachelor pad look. In college our rooms

were chaos. Now I was going for a more polished simple look. I was reading the Facebook post and the

Instagram post about bathroom design. Before I read these posts I never gave it a second thought. So I

had a look online. I liked the look of the framed mirrors in the bathroom, so I went for it. Then I added

the organic towels in white. I like the fact that they are cotton and environmentally sustainable. I tried

to stick with the masculine natural look. I did go with the bamboo bathmat. I don’t have a big

bathroom, but at least I feel like I have a more relaxing spot to shower and shave. I thought the Target

selection of products was reasonably priced within my budget. I looked online first and then I walked

around the store near my home. The staff was knowledgeable and helpful. In the end I ended up buying

all my products online. My girlfriend was surprised that I could even pull it together. I have never

“designed” anything like a room before. I would just put a sofa, some chairs and a TV. Now when I come

home from work I like a more relaxing place. I got many of my accessories on sale at Target. Now I am

going to take my time and look at upgrading other rooms in my condo. With Target’s prices and good


Robert Robinson

21

quality products I can make it my own. I noticed in a Twitter post Target is donating funds to physical

education programs in local communities. I like that they are giving back. A win-win for all of us!”

Image:

Framed mirrors add a new look to your bathroom.

CC0 Public Domain

Call to action: Shop at Target for your bathroom needs and learn how Target gives back to the

community!

References

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