comvention 2010 - social media strategy - by israel blechman
TRANSCRIPT
מדיה חברתית:מדיה חברתית:
מסע בעקבות הצרכן החדשמסע בעקבות הצרכן החדש
The Marker COM.VENTION 2010
“…because of the shift away from one-way communication—from marketers to consumers— toward a two-way conversation, marketers need a more systematic way to satisfy customer demands and manage word-of-mouth.”
- McKinsey Research, 2010
Source: Marketing's New Key Metric: Engagement, Forrester, 2007
Source: Marketing's New Key Metric: Engagement, Forrester, 2007
Source: The consumer decision journey, McKinsey Quarterly, 2010
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