concept

Funny TimeVicotria Purynova

2011

Victoria Purynova

Title: E - book, book for ipad.Project name: E - story (read, play and learn)DurationAs long as you want to read and playIn fact 13 pages.Type of contentInteractive toy book. For children from 5 years to 9 years.

Basic background

The concept of this product lies in the easiness of using the book and in the interaction of product. Of course these books primarily involve the children’s parents, since they are the main users of Ipad. Of course, firstly they buy Ipad for just access in the Internet. But nowadays it became more popular and people read books, watch movies on Ipad. And use a lot of apps in there. It’s very good for travelling you can keep it everywhere. It’s light and useful. Many books and movies can be inside of this multifunctional gadget.It is good for all family, as the parents can read books and play with their children using Ipad. And it makes sense, because children like to play and it is difficult just to keep there attention on a simple book. One of the advantages of the e-book is the game attraction. Also children can study during watching and playing, it is useful in education for them. Children can learn how to read. Also can learn Korean, Russian and English languages.

Target audience

Range age 29 – 45 . Middle-income people with permanent jobs.At this age peoples usually married and have children. In this age of prosperity is stable. Usually they are people of moderate means who can afford to buy Ipad. Parents want to give your child the knowledge. And they have a desire to buy to children to developing training materials and books.

Education and entertainment

Interactive children’s books are a subset of children book which require participation and interaction, Participation can range from books with texture to those with special devices used to help teach children certain tools.Interactive children’s books may also incorporate modern technology or be computerized books. Hidden object picture books engage readers of all ages by camouflaging items with the intention of children eventually finding them. Whether the hidden object is a hard to spot character or an item specified by the author in a rhyming list, is subject to the book or possibly the series of books it belongs to. Although it is not standard, these types of interactive children’s books are sometimes published with a common theme such as stickers, learn how to read and beginning at a pre-kindergarten grade level, depending on how easily the hidden objectives can be located, and depends on a story telling.

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Also there touch and feel tool. Touch-and-feel book, or textured book, fall in this area. The prime age for touch and feel books is from toddler-preschool. Because these books are aimed specifically at helping children develop knowledge while increasing the use of their senses, appeal is lost to older generations who more than likely already possess the skills being taught. One of the key advantages to teaching senses and vocabulary through the use of touch and feel books is the connection a child can gain by instantly being rewarded with the texture which the word describes.

Poetry

Agniya Lvovna Barto, (Russian: Агния Львовна Барто; February 17 [O.S. February 4] 1906 Moscow - April 1, 1981 Moscow), was a Soviet Jewish poet and children’s writer.

Biography

Agniya was born Getel Leybovna Volova[1] to the jewish family of a Moscow veterinarian named Lev Nikolaevich Volov. She studied at a ballet school. She liked poetry very much and soon started to write her own, trying to imitate Anna Akhmatova and Vladimir Mayakovsky.At her graduation ceremony from the ballet school she read her poetry, among the guests was the Minister for Education Anatoly Lunacharsky, who pronounced that instead of the career of a ballerina she should be a professional poet. According to the legend despite all of Agniya’s poetry to that time was about Love and Revolution, Lunacharsky predicted that she will be a famous children poet.Agniya married an Italian -Russian Electrical Engineer and poet Pavel Barto. Actually quite a few of her children verses were signed by two names Agniya Barto and Pavel Barto. In 1925 she published her first books Chinese boy Wan-Lin (Китайчонок Ван-Линь) and Mishka -the-petty- thief (Мишка-Воришка). Then there were First of the May (Первое мая), 1926 and Brothers (Братишки), 1928 that got a positive review from Korney Chukovsky. After publishing a book of poetic miniatures for toddlers Toys (Игрушки) 1936, she suddenly became one of the most popular children authors with her books published in millions of copies.

During the World War II she wrote patriotic anti-Nazi poetry, often directly addressed to the leader of all the Soviet people, Joseph Stalin. She also worked as a correspondent for the newspaper Komsomolskaya Pravda for the Western Front. In 1949 she got a Stalin Prize for her book Poetry the children..

In Notes Children’s Poet (1976) poet has made his poetic and human creed:

«Kids need a whole range of feelings, give birth to humanity.» Numerous trips to different countries led her to thoughts of riches of the inner world of the child of any nationality Conformation of this was published book in 1977 she published book Translations from the Children language (Переводы с детского) composed of her translations of poetry written by children of different countries. For me, Agnes Barton is a classic verse for children. It teaches good perception of the world. Each line can be traced her warmth and humanity, which she wants teach to children.

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For example:Bear dropped to the floor,

A bear’s paw severed.

All the same, it will not give up

Because he’s good

This poem teaches humanity and kindness to people. Besides that you can not only see the outer shell and a wonderful inner peace.You can also trace the accuracy and diligent attitude to stuff - toys or anything, that child have .

For each of the poem can feel a piece of goodness and warmth that she wantsto convey to the children.It is very important.

Агния Барто

Козлёнок

У меня живёт козлёнок,Я сама его пасу.Я козлёнка в сад зелёныйРано утром отнесу.

Он заблудится в саду–Я в траве его найду.

УТИ-УТИ

Рано, рано утречкомВышла мама-уточкаПоучить утят.

Уж она их учит, учит!Вы плывите, ути-ути,Плавно, в ряд.


Хоть сыночек не велик,Не велик,Мама трусить не велит,Не велит.

–Плыви, плыви,Утёныш,Не бойся,Не утонешь.

ЛЯГУШАТА

Пять зелёных лягушатВ воду броситься спешат– Испугались цапли!А меня они смешат.Я же этой цаплиНе боюсь ни капли!

ВОРОБЕЙ

Воробей по лужицеПрыгает и кружится.Пёрышки взъерошил он,Хвостик распушил.Погода хорошая!Чил-чив-чил!

ЗАЙКА В ВИТРИНЕ

Зайка сидит в витрине,Он в серенькой шубке из плюша.Сделали серому зайцуСлишком длинные уши.

В новенькой шубке серойСидит он, прижавшись к раме.Ну как тут казаться храбрымС такими смешными ушами?

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Characters

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Victoria Purynova

Book content:

1page - were you can choose language.This page will given a choice of language. We decided to use this page first, so child can immediately select the desired language. Later, this function can be used for language teaching.

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2 page - menu Consist of buttons Read and Play (This feature is when the poem goes in parallel with the game)Content (Click here to view the content and choose to read or to play the particular story)Game (This sub-menu consists of several mini-games)


Read and Play (This feature is when the poem goes in parallel with the game)

Content (Click here to view the content and choose to read or to play the particular story)

Game (This sub-menu consists of several mini-games)

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Main buttons in menuyou can turn on soundCome back into the main menu

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Sound design in the book

Each button produces a particular sound. When you click on a duck – it is duck sound. When you press on the grass, we can hear the rustling of the grass.Here used quite real sounds considering it is useful for the child. Connection pictures with sound.

While viewing a book, you can also choose reading. A soft female voice reads a poem for the child. Here we have chosen a woman’s voice because , it is more likely be associated with the voice of mother. This will help the child feel calm. He is completely immersed in the process of reading books and games.

Mother’s voice - it might be middle-aged woman who already has the seed and the children. Its adds more realism accompanied while reading poems.

The main buttons to select the menu not only sound but also vibrations. This allows the child to notify about to change.

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Story_Content menu

Content - a function allows a child to quickly address any character or history.


Story_Content _ Menu_ Buttons

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3 Book pages

Within one page is one poem. On each page you can play and move characters.Next page child can play in stickers he need to put all items of illustration to the same place.Another page is colouring this illustration in colours child want.But in the begging you can choose in menu only reading or reading and playingOr just colour pictures. Also you can do all together.

3.1.1.1 page with poetry here you can read and move goat . He ia walking in a garden . He can jump. Also you can movie tre leaves.


2 page . On his page you can move ducks . They can swim and if you press on aesh duck she makes ducks sound.

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3 page . Move frog ona a ground and when you move heron all frogs jumping into water.

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5. page sparrow a can jump and make a sound when you touch him.


The term educational toy is often applied in toy advertising to promote sales to parents. Such toys are often more expensive than traditional ones. Indeed, the Early Learning Centre shop is founded on the premise of educational toys, and is more expensive than average.The packaging of many toys includes a table of skills and benefits imbued by the product. However, the actual developmental benefit of these, by comparison to a cheaper, simpler or more easily available product, is often unproven.Some parenting styles prefer the use of fewer and less complex toys. Instead, real objects, and participating in real activities, can be used along-side a child’s imagination.

Marketing part

iPad applications make your workflow smoother and easier as they can be customized to individual needs and are designed to suit the exact requirements. iPad app development cater the prerequisite be it travel, entertainment, games, weather, news or any other field you think of.

Our point is children book - game.

Main part of ipad owners are people of age form 30 - 45. Most of this peoples have children’s and family. They like to travel and spend time with a family. And the main point to this too; to help them spend time and not just spend also feel that they doing something usefull.Age 18-34 (27% of people in this age range expressed an interest in buying the iPad - again, that’s compared to 18% overall)Time of Purchase: In the next six months (9% of all consumers surveyed indicated it was likely that they would be purchasing an iPad in the next six months. While that figure may seem small, consider that that could easily be more than 20 million users, if just applied to US consumers over the age of 18.)Reason for Buying: A tie among 18-34 year-olds between brand loyalty and the multi-touch screen, for age 30 - 45 practically the same reason.

Multi use tool of this project.

Consider many options. Because the characters used in the verse. Very simple and easy memorization children easily differentiate their Movie. It is therefore possible to use the same characters on for other toys or games . Such as fun math, building things in the image into a series and various other tasks Didactic - games for children.So same character suggest their use of different kinds of printed products. It is also developing a notebook with a variety of tasks. Any developmental stuff can be done with programs included illustrations and characters.

Also soft toys and accessories for the gadgets. (Such as covers for ipads, key chains)

Adversting

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Tactical part

1.The choice of fairy tales2.Acquaintance with cultural content, and historical facts for a particular history3.Choice of colour pallet.4. Choice of design and style of illustrations5.Drawing the characters and backgrounds of individual parts of illustration and content6.Development of a logo design and exterior design of application7.Assembling all the turns and illustrations 8.Programming9.Testing a reversalProgramming the rest of reversals (if testing is successful, or replacement and correction of errors)10.Development of technical structure support site and development of the site with additional material11.Website design development by using the basic palette of colours12.Development of the scheme support the work sites, and timely updating of materials.

Upload app

After downloading the application, you will not have to constantly go in the Premier League and keep strictly to load something new. Within an application, you will be given a menu of Games, books, toys and educational games as well on various subjects.The user need only select the desired section and additional game, or book directly uploaded to the Ipad it without visiting the Apple store. This structure facilitates the application user to use the application and increases the chances of permanent use and completion of new parts of the content. This allows him to always be in the system of the content is very simple with no additional effort (ease of application is very important, so envy how long user will use it)

Web technical site

(need to be look like App store page but each design of our project, might to be very simple and useful )


Relation with marketing

The first toy books and educational games will be loaded in the short variant . This will attract interest and user try to use this application. Then, when you update the application, the user will see and he can update new toy books. Or download other video games with this content.

On an additional web site will be offered to all Spector products with the logo of the content or use of any characters. The customer can order themselves or their child a gift.

Statistic

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Game content

Edutainment (also infotainment or entertainment-education) is a form of entertainment designed to educate as well as to amus

OverviewIt can be argued that edutainment has existed for millennia in the form of parables and fables that promoted social change.Modern forms include television productions, film, museum exhibits, and computer software which use entertainment to attract and maintain an audience, while incorporating deliberate educational content or messages.Educational games are games that have been designed to teach people about a certain subject, expand concepts, reinforce development, understand an historical event or culture, or assist them in learning a skill as they play.

Theories

Entertainment-Education uses a blend of core communication theories and fundamental entertainment pedagogy to guide the preparation of the programming. The major communication theories that influence Entertainment-Education include:

Persuasion Theory: (Aristotle, Petty,[disambiguation needed ] Cacioppo) Psychological characteristics affect the response of a person to messages. Also indicates the message and source factors that influence a person’s response such as the credibility, attractiveness, and expertise of the source.

Theory of Reasoned Action: (Ajzen, Fishbein) Social influences affect behavior, including beliefs and perceived social norms.

Social Learning Theory: (Bandura) People learn by observing others and the consequences of their behavior. If the person so chooses, they then emulate the behavior by rehearsing the action, taking action, comparing their experiences to the experiences of others,and then adopting the new behavior.

Diffusion Theory: (Rogers) Behavior spreads through a community or group over a period of time. Television may plant the idea, but social networks reinforce it and cause it to grow.

Pedagogy involved with Entertainment-Education include:Relevance: Learning is more likely when people can see the usefulness of the knowledge they are given.Incremental Learning: Learning is most effective when people can learn at their own pace.Distributed Learning: (Fossard) Different people learn in different ways over different periods of time. It is important to present information differently so that people can absorb it.


In media

Educational toys, are typically built for and used by children . One could make the argument that an educational toy is actually any toy . Most children are constantly interacting with and learning about the world. This definition is ultimately too broad because one could make the same argument about a rock or a stick as it is not uncommon to see a child play with almost anything nearby.

The difference lies in the child’s perception or reality of the toy’s value. An educational toy should educate . It should instruct, promote intellectuality, emotional or physical development. An educational toy can teach a child about a particular subject or can help a child develop a particular skill. The key difference is the child’s learningand development associated with interacting with the toy.More toys are designed with the child’s education and development in mind today than ever before. As parents and educators grow more sensitive to the real or perceived development needs of children, toy manufacturers seek to manufacture and market to these parents.Wooden toys which tend to last for a long time serve to maintain interest and durability for the child especially if the toy becomes a favorite.

Educational toys in child development

As mentioned previously, educational toys claim to enhance intellectual, social, emotional, and/or physical development. Educational toys are thus designed to encourage reasonable development milestones within appropriate age groups. For preschool age youngsters, simple wooden blocks might be a good starting point for a child to begin to understand causal relationships, basic principles of science (e.g. if a block falls from the top of a structure, it will fall until a surface stops its fall), and develop patience and rudimentary hand-eye coordination.

For a child moving towards elementary school, other, more sophisticated manipulatives might further aid the development of these skills. Interlocking manipulative toys like Lego or puzzles challenge the child to improve hand-eye coordination, patience, and an understanding of spatial relationships. Finally, a child in elementary school might use very sophisticated construction sets that include moving parts, motors and others to help further understand the complex workings of the world. Importantly, the educational value derived by the child increases when the educational toy is age appropriate.

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Logos_ for application


Game_content menu

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Funny stickers games

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Counting Game

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Goods


Why people will upload this content.

The reason for people buying this content (as you have read before) is not just about for teaching children, spend time with them.This is how parents think!

It is all about gadgets, about Ipad, style of life. Everything is changing everything need to be faster and easier to use, a lifestyle, such a mobile way. Which is associated with the worldwide globalization and mass product consumption.

Everyone would like to get qualitative information faster and easer. We can easily see the scheme of product consumption in here. We even can say,that consumers purchase the image.

http://www.fixgames-dev.com/tony/purynova/

concept

Documents

computerized books

series of books

subset of children book

intention of children

e book

hidden object picture

textured book

simple book