KIRSTY FRUIN OUGD203CONCEPT

PROMOTE THE COSMETIC BRAND 17 TO AN NEW AUDIENCE.

TARGET AUDIENCE:YOUNG WOMEN AGED 19-23 YEARS OLD

PROBLEM:17 DOES NOT CURRENTLY APPEAL TO 19-23 YEAR OLDS ALTHOUGH THIS AGE GROUP WOULD PURCHASE 17 PRODUCTS IF IT WAS NOT AIMED AT SUCH A YOUNG TARGET AUDIENCE.

TO DO THIS I AM GOING RE-BRAND THE PRODUCTS AND PRODUCE PROMOTIONAL MATERIAL TO SUPPORT THIS.

KIRSTY FRUIN OUGD203CONTENT

PRODUCT RANGEPACKAGINGBAGIN STORE PRESENTATION GRAPHICSONLINE PRESENCE (WEBSITE)SOCIAL MEDIA PREESNCE (FACEBOOK/TWITTER)

17:NAIL VARNISHFOUNDATIONLIPSTICKMASCARA

KIRSTY FRUIN OUGD203METHOD OF DELIVERYPOINT OF SALE/IN STORE PRESENTATION/ONLINE