PlanningHelsing, Huhtala, Koole, Pakala

Selling

PlanningSuccess

Promotion

Form

Rules

Traveling

Goal

Communication

Quality

Trend

Need

Customer experienceCreativity

Ethics Ecology

Process

Exclusivity

“Planning is the process of deciding in detail how to do something before you actually start to do it.”

– Collins Cobuild Dictionary 2006

Context 1• Cognitive process• Belongs to executive

functions• Situated in prefrontal cortex

– Recently evolved structure– Found in more fully developed animals

(humans, primates, dolphins etc.)

Cat DogMonkey

Human

Context 2• Tied to human evolution• Rudimentary planning e.g. during hunting trips• More advanced forms tied to the rise of

agriculture– Tribes grew to villages specialization of

tasks– Migration to colder areas planning for winter

Context 3• Important part of warfare• Needs of warfare have been

central in development more advanced planning and strategic thinking

Naming• Plan (FR. from LAT. planum) = foundation, ground

plan• Planter (FR. from LAT. plantare) = to plant, fix in

place

Necessary dimensions

Process

Knowledge about current

situationDecision

Inclusion

ExclusionUse of power

OutputPlan

Articulated goal

Instructions

PriorityPrognosis

Deadline

Outcome

Prediction

Progress

Execution

Zones and negation

Interdependence and Causal relations

Traveling• Examples: Kaizen, JIT

InterviewsBusiness Design

Johan

Aleksi

Henning Franziska Oriana

Sami

Recurrent topics in the interviews• Project manager• Brief / re-brief• Tools• Different types of planning• Problematic / ideal planning

Video

Johan

Henning

Franziska

Oriana

Sami

Tack!

Questions?