concept to catwalk development project
TRANSCRIPT
Women’s WearSeason: Autumn/Winter 17-18
Delivery date: October 15th-December 15th
CONCEPT TO CATWALK DESIGNED BY: KAYLA BELILL
*Designer Price point
Lace dress, Mini/Short, Plunge neck Silk Shine
Darkened Lace- Inspiration-Victoriana and gothic looks influences a dark romantic story for holiday wear/party drop
Dramatic plunge neck line
Cutout back detail
Captivating night shades-After Dark palette
Embellishments- Trim/Lace
Rhinestone embroidery/ bottom detailing
INNOVATION- A STEP IN THE RIGHT DIRECTION
• Animal Friendly• Ethically correct• Silkworm life
granted• Hand woven• Fair Job opportunity
in undeveloped areas (ex. India, Thailand)
• Greener environment
• (non pollution during production ex. chemicals from dyes )
A standout for vegan collections: Peace Silk
Conversational Commerce:
A look Behind the scenes:
Designer Showroom:
Store Display:
Visuals: Window #1 Visuals: Window #2
Window Executions:
Runway Ready: Cue Models
Main Stage
“All the Glitz, and the Glam, and the Fashion….”