conceptbook 'the nightcard
DESCRIPTION
Conceptbook for the special program assignment at the Fontys ACITRANSCRIPT
The NightCard
Name: S. PolCard No: #003234
Index Company members 4
Process 6
Brainstorm
Moodboard
Concept 8
Mission Mission
Vision
Unique Selling Point 10
Competitors & Clients 11
Price & Distribution 12
Promotion 13
Index
Company Members
Members
Exclusive
Nights outClubs
Bars
Friends
A Must
Rules
Company
Entrance
Device
Night Levels inc.
SecurityCard
Tilburg Local
Violations Violence is a no goVarious punishments
Exclusive
Nights outClubs
Bars
Friends
A Must
Rules
Company
Entrance
Device
Night Levels inc.
SecurityCard
Tilburg Local
Violations Violence is a no goVarious punishments
nd service
Clients Competitor
Then there is the group of
entrepreneurs. This group is
actually going to use the
scanners that will scan the
cards from the target group
explained above. This group
exists out of the 25 biggest
bars and clubs of bars and clubs of
Tilburg.
PromotionPrice And Distribution
Card:price: 5,- a free drink from sponsors is involved.
System package:price: 200,- scanners and the software are involved.
balloons, lights, music
If somebody buys the card there, gets one free drink
Afterwards everyone can go to the clubs and start the party
mobile stands and cars start selling the cards at 20 o’clock
Promotional event in the evening of the institution (20:00-23:00)
PromotionPrice And Distribution
Card:price: 5,- a free drink from sponsors is involved.
System package:price: 200,- scanners and the software are involved.
balloons, lights, music
If somebody buys the card there, gets one free drink
Afterwards everyone can go to the clubs and start the party
mobile stands and cars start selling the cards at 20 o’clock
Promotional event in the evening of the institution (20:00-23:00)
Copyright 2011 Nightcard Inc. All rights reserved. In coöperation with Cafe Phillip, Studio and Live Music Bar. www.nightcardtilburg.nl
Maxime Noorman van der Dussen - [email protected]
Preben Horsten – [email protected]
Toon Brouwer – [email protected]
Ruby Vos – 2114058Ruby Vos – [email protected]
Sothy Pol [email protected]
Jeroen Linnenbank [email protected]
Nora Knitzky [email protected]@student.fontys.nl