conceptual mapping enhancing design ideation conceptual mapping in the design of virtual...
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Conceptual Mapping EnhancingDesign Ideation
CONCEPTUAL MAPPING IN THE DESIGN
of
VIRTUAL ARCHITECTUREPL A C E S I N C Y B E R S P A C E
RIVKA OXMAN TECHNION ISRAEL
CASA Symposium - London
introduction
PART I
CONCEPTUALIZING A NEW DESIGN DOMAIN
AN APPROACH TO DESIGN IDEATION
CONCEPT MAPPING
A NETWORK OF CONCEPTUAL ASSOCIATIONS IN DESIGN
THE VIRTUAL AS A DESIGN PROBLEM
introduction
1
CONCEPTUALIZING A NEW DESIGN DOMAIN
AN APPROACH TO DESIGN IDEATION
CONCEPT MAPPING
A NETWORK OF CONCEPTUAL ASSOCIATIONS IN DESIGN
THE VIRTUAL AS A DESIGN PROBLEM
2
CONCEPTUALIZING A NEW DESIGN DOMAIN
AN APPROACH TO DESIGN IDEATION
CONCEPT MAPPING
A NETWORK OF CONCEPTUAL ASSOCIATIONS IN DESIGN
THE VIRTUAL AS A DESIGN PROBLEM
3
CONCEPTUALIZING A NEW DESIGN DOMAIN
AN APPROACH TO DESIGN IDEATION
CONCEPT MAPPING
A NETWORK OF CONCEPTUAL ASSOCIATIONS IN DESIGN
THE VIRTUAL AS A DESIGN PROBLEM
4
CONCEPTUALIZING A NEW DESIGN DOMAIN
AN APPROACH TO KNOWLEDGE ACQUISITION
CONCEPT MAPPING
A NETWORK OF CONCEPTUAL ASSOCIATIONS IN DESIGN
THE VIRTUAL AS A DESIGN PROBLEM
6
1 PROBLEM - CONCEPTUALIZING A NEW DESIGN DOMAIN
LACK OF A THEORETICAL BASISLACK OF CANONICAL EXAMPLESUSE OF PRECEDENTS ANALYSIS
INTRODUCTION
2 AN APPROACH TO DESIGN IDEATION
MAPPING OF CHARACTERISTICS OF THE DESIGN DOMAINA MEDIUM FOR DESIGN IDEATION
SEEKING STRUCTURED MAPPING OF THE KNOWLEDGE DOMAIN
INTRODUCTION
3 CONCEPT MAPPING
CONCEPT MAP REPRESENTS THE ORGANIZATION OF CONCEPTS A SEMANTIC NETWORK STRUCTURE OF NODES AND LINKS TOWARDS A COMPREHENSIVE STRUCTURE OF KNOWLEDGE
INTRODUCTION
4 A NETWORK OF CONCEPTUAL ASSOCIATIONS IN DESIGN
ASSOCIATIONAL NETWORK OF DESIGN IDEAS A COGNITIVE STRUCTURE OF KNOWLEDGE
INTRODUCTION
5 RESEARCH-ORIENTED DESIGN EDUCATION
DESIGN RESEARCH AS DESIGN EDUCATION KNOWLEDGE ACQUISITION AS A LEARNING PROCESS THE COLLABORATIVE ACQUISITION OF KNOWLEDGE
INTRODUCTION
6 THE VIRTUAL AS A DESIGN PROBLEM
VIRTUAL AND REAL – THE CONCEPT OF VERISIMILITUDE VIRTUAL SPACE VS VIRTUAL PLACE
VIRTUAL ARCHITECTURE
INTRODUCTION
theory and method
PART II
conceptualizing a new design domain
DESIGNING VIRTUAL ARCHITECTUREPL A C E S I N C Y B E R S P A C E
VIRTUAL DESIGN CONSTITUTES A NEW CLASS OF DESIGN
THOUGH WE ALREADY HAVE EXPERIENCE WITH VIRTUAL ARCHITECTURAL AND PLACE METAPHORS SUCH AS VIRTUAL MUSEUMS, VIRTUAL SHOPS.
ETC., THERE IS NO YET A THEORETICAL BASIS FOR THE DESIGN OF VIRTUAL ARCHITECTURE
PART II – THEORY AND METHOD
conceptualizing a new design domain
DESIGNING VIRTUAL ARCHITECTUREPL A C E S I N C Y B E R S P A C E
CURRENT APPLICATIONS OF VIRTUAL BUILDINGS ARE BASED ON “INFORMATION ENVIRONMENTS” RATHER THEN ARCHITECTURAL
EXPERIENCE OF PLACE AND PRESENCE
HOW TO CONCEPTUALIZE A NEW DESIGN DOMAIN?
PART II – THEORY AND METHOD
method
DESIGNING VIRTUAL ARCHITECTUREPL A C E S I N C Y B E R S P A C E
MAKING A CONCEPTUAL MAPPING OF ONE CLASS OFVIRTUAL DESIGN IN CYBERSPACE
EMPLOYING THE ICF FORMALISM IN MAKING THE SURVEY, ANALYSIS AND CATEGORIZATION OF RELEVANT PRECEDENTS
PART II – THEORY AND METHOD
the “Issue Concept Form” model
ICF – A VISUAL-TEXTUAL ASSOCIATIONAL FORMALISN IN DESIGN
THE ICF FORMALISM REPRESENTS CHUNKS OF CASE KNOWLEDGE IN DESIGN PRECEDENTS. IT PROVIDES EXPLICIT LINKAGES BETWEEN THE
ISSUE OF A DESIGN PROBLEM, A PARTICULAR SOLUTION CONCEPT AND A RELATED FORM DESCRIPTION
PART II – THEORY AND METHOD
issue issue
concept
concept
concept
forms
precedent
precedent
forms
“Issue Concept Form” CONSTRUCTION OF AN ICF CONCEPTUAL MAP NETWORK
EXPLORATION PROCESS AS DESIGN IDEATION AMONG MULTIPLE PRECEDENTS
selection of relevant precedentsPRECEDENTS ARE SELECTED FOR THE SIGNIFICANT IDEAS THEY PRESENT
RELATIVE TO THE CONCEPTUALIZATION OF THE DOMAINTHE ASSOCIATIONAL METHOD IS APPLIED TO AN ANLYSIS OF PRECEDENTS
FOLLOWING IS A SELECTION OF THE CASE STUDIES
PART II – THEORY AND METHOD
Guggenheim Virtual MuseumVan Gogh Virtual MuseumNY Virtual Stock Exchange
Guggenheim Virtual MuseumA S Y M P T O T E
Van Gogh Virtual MuseumN E W V A N G O G H ‘ S V A N G O G H S
NY Virtual Stock ExchangeA S Y M P T O T E
implementation
PART III
model of the ideation process construction through the analysis of precedents
spatial settingssocial settings
containing a cyber theater and other amenities
GuggenheimVirtual Museum
Van Gogh Virtual Museum
avatars
social awareness of other people in space
settings for complex events
social interaction
ICF - ISSUESP L A C E S I N C Y B E R S P A C E
ISSUE 1
spatial settings
EXPLANATIONSRELATED CONCEPTS
perceiving a space
architecture of liquidity, flux, and mutability
abstracted Reality
dialectic of the real and the virtual
ISSUE 2
social settings
EXPLANATIONSRELATED CONCEPTS
social presence
social interaction with people
social awareness:
traces of other people’s presence
ISSUE 3
functional settings
EXPLANATIONSRELATED CONCEPTS
personalization
adaptation to specific needs
sense of control
interaction with objects
adaptation
ISSUE 4
cultural settings
EXPLANATIONSRELATED CONCEPTS
richness of events
settings for complex events
variety of individual and social experiences
ISSUE 5
temporal settings
EXPLANATIONSRELATED CONCEPTS
navigation related to events in different places, spaces and time
navigation in conceptual space
ICF-CONCEPTSP L A C E S I N C Y B E R - S P A C E
CONCEPT 1
architecture of liquidity, flux, and mutability
RELATED ISSUESEXPLANATIONSPRECEDENTS
architecture that breathes, pulses and
leaps
mediated spatial experience
form is contingent on the interest of
the beholder
Guggenheim Virtual Museum
spatial settings
CONCEPT 2
dialectic of the real and the virtual
RELATED ISSUESEXPLANATIONSFORMS
borrowing metaphors from
precedents
spatial settingsGVM atrium
CONCEPT 3
social interaction with people
RELATED ISSUESEXPLANATIONSFORMS
interacting with others through text
or audio chat
Social settings
CONCEPT 4
social awareness:traces of other people’s presence
RELATED ISSUESEXPLANATIONSFORMS
avatar technology: navigating in space with other people represented by an
arrow
being aware of their presence and traces
social settings
CONCEPT 5
interaction with objects
RELATED ISSUESEXPLANATIONSFORMS
interacting with site-map to assist in
spatial navigation
functional settings
CONCEPT 6
settings for complex events
RELATED ISSUESEXPLANATIONSFORMS
the venues area provides access to
Guggenheim Museums as well as containing a cyber theater and other
amenities
social settings
CONCEPT 7 ***
navigation in information Space
RELATED ISSUESEXPLANATIONSFORMS
architecture of Information
(Information Visualization)
spatial settings
NY Stock Exchange
CONCEPT 8
navigation in conceptual space
RELATED ISSUESEXPLANATIONSFORMS
new kinds of relations between
time and place
temporal settings
Van GoghVirtual Museum
CONCEPT 9
abstracted reality
RELATED ISSUESEXPLANATIONSFORMS
no attempt to imitate ‘perfect’
reality
spatial settings
NY Stock Exchange
ICF-FORMSP L A C E S I N C Y B E R S P A C E
FORMS IN A VIRTUAL PRECEDENT:
Guggenheim Virtual Museum
RELATED CONCEPTSDESCRIPTIONFORMS
dialectic of the real and the virtual
the atrium reference to Frank Lloyd
Wright
the venues area provides an access
to Guggenheim museums around
the world
the galleries area contains space for on-line exhibitions
and artists’ projects
geographical location
settings for complex events
FORMS IN A VIRTUAL PRECEDENT:
New York Virtual Stock Exchange
RELATED CONCEPTSDESCRIPTIONFORMS`
dialectic of the real and the virtual
geographical location
settings for complex events
FORMS IN A VIRTUAL PRECEDENT:
Van Gogh Virtual Museum
RELATED CONCEPTSDESCRIPTIONFORMS
dialectic of the real and the virtual
virtual re-interpretation of real Van Gogh painting
exploring the exhibit with the other
visitors and interact with them through text or audio chat
navigating from the domestic hall space into a mental space
of a painting
social awareness of other people
navigating in conceptual spaces
FORMS IN A VIRTUAL PRECEDENT:
Van Gogh Virtual museum
RELATED CONCEPTSDESCRIPTIONFORMS
interaction with an object
interacting with a site map to assist in
navigation
avatar technology: navigating in space Being aware of their presence and traces
social awareness of other people
navigating in conceptual spaces
FORMS IN A VIRTUAL PRECEDENT:
Van Gogh Virtual museum
RELATED CONCEPTSDESCRIPTIONFORMS
dialectic of the real and the virtual
the virtual painting in the phisycal
representation of the room + 360
degrees representation
model of the ideation process construction through the analysis of precedents
spatial settingssocial settings
containing a cyber theater and other amenities
GuggenheimVirtual Museum
Van Gogh Virtual Museum
avatars
social awareness of other people in space
settings for complex events
social interaction
conclusions
PART IV
CONCEPTUALIZING A NEW DESIGN DOMAIN THROUGH IDEATION
EXPLOITATION OF A COMPUTATIONAL FORMALISM WHICH SUPPORTS THE DEVELOPMENT OF THE RELATIONSHIP BETWEEN FORM
AND INTELLECTUAL CONTENT OF DESIGN
EXEMPLIFIES AN APPROACH TO PRECEDENTS WHICH EMPHASIZES THE CONCEPTUAL CONTENT RATHER THAN SIMPLY THE FORMS
DISCOVERING THE NEW WORLD OF VIRTUAL DESIGN