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conceptualizing social media capital: measures, causes, and outcomes

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Conceptualizing Social Media Capital 1 Gregory D. Saxton University at Buffalo Chao Guo University of Pennsylvania @ARNOVA2014 @gregorysaxton

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Page 1: Conceptualizing Social Media Capital: Measures, Causes, and Outcomes

Conceptualizing Social Media Capital

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Gregory D. Saxton University at Buffalo

Chao Guo University of Pennsylvania

@ARNOVA2014 @gregorysaxton

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The  Prin)ng  Press  

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European  Book  Produc)on  

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Conceptual Framework of Social Media Capital: Nature, Determinants, and Outcomes

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Hierarchical vs. Network View

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